Revolutionizing Male Enhancement Technology

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This is the Beyond the Story podcast, a show that goes way beyond the story. And now, Sebastian Rusk Hey, thanks for being here. It's my pleasure, especially taking a few minutes out of your day. I mean, you're in San Diego. You could be down there at Mission Beach, hanging out, watching some seals bark, but you took a few minutes out of your day to hang out with me. tell your story and I sure do appreciate it. So great, great to have you on the show. So you and I connected on the worldwide webs over on Instagram and we started chatting back and forth, mainly about podcasting. And then I invited you to be on my podcast. That's how we got here. So just for some context, let's help our listeners better understand a little bit more about you and your backstory and Sure. So my name is Sam Itshaki and I am the CEO of the Dr. Joel Kaplan Company, a brand that has helped over a hundred thousand men maximize their sexual performance. So we manufacture FDA approved medical devices for erection health. So if you want to get bigger, if you have an issue down there, if you want to last longer, we have a ton of products for it.

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Uh, and thanks. Yeah. Um, yeah, it's, it's definitely a So I've been, I've been in the business for 10 years. Um, but actually my background story, I have another 10 years before that where I was experimenting with various smell enhancement products. Um, so I, I came So what got you started with being interested in male anatomy and figuring out how to make certain parts of the male anatomy Actually, it was just curiosity. My wife was just away for the weekend one day and I was thinking, I was a little bored, if I'm being honest. So I was thinking, let me go to an adult store and just find, for the first time by the way, and just find something fun to try over the weekend. So I walk in, not knowing what I was going to get. I was just exploring. And I saw this huge penis pump. It was like this big, which I thought was absolutely hilarious. But also, if I'm being honest, I was curious about it. So I walked to the cashier and asked him, is this for people with a problem, or can anyone use it? And he just looked at me and said, dude, anyone can use it. That's the whole point. So I end up buying it. No research, no expectations.

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I just figured, let me just try it out. So I didn't really have any specific interest in it. I was just curious and it's something that I just stumbled upon. So I go back home and before I tell you what happened, let me just quickly explain how a pump works, how a penis pump Yeah, because if you've never used one, you have to know this. So an erection happens when blood rushes into the penis. And if you can have more blood flow down there, you just get a bigger and harder erection. That's basic biology, right? Anyway, I put this pump on and I start pumping and I'm just right in front of my eyes. I look down and it's just growing and growing and growing. Every time I pump, I pump and it grows and I pump and it grows. It was pretty shocking actually to just see it keeps getting bigger and bigger.

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Now, unfortunately, that pump broke after like three minutes of use. It was just Chinese crap. It was so cheap and you can tell. So, I was a little disappointed, obviously, but I also saw it firsthand.

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I saw how amazing the outcome can be. So, I was super excited. I knew I found something really cool. So, I started looking for other pumps. I realized I just need to find a better one. So, I bought every pump I can get my hands on. I tried manual pumps. I tried electric pumps. I tried water pumps. They were all OK. Some were OK. A lot of them had some problems. With the water pump, I actually injured myself. I had to stop pumping for a week.

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And I couldn't have sex for a week. Imagine that. I'm not someone who gives up when I fail. I'm someone who just doubles down and just get up and try again. So I understood I just need to find the best pump out there. So instead of just buying another pump, I basically went on a deep dive and just did a lot of research. So I went on online forums and I figured if I see what other people, people who have been using a penis pump for 10 or 20 years have to say, what pump they use, what's the routine, what are the tips and tricks they can offer. I figured if I do that and I kind of follow their footsteps, I'll be successful in this smell enhancement thing. So I just noticed that a lot of them were using a Dr. Joel Kaplan pump. They're saying it's high quality, there's good customer service. And honestly, that's all I needed to hear because I've tried so many pumps before that. And it was a very different experience. You can't talk to anyone about it. When you call the company, no one answers the phone. You can't ask questions.

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So yeah, so I ended up getting the pump. And as soon as I got it, I can tell it's different. The quality is better. They do something differently with sizes. You basically get the tube for your penis that's right for you. Kind of like clothing, how you have small, medium, large, extra large, etc. Same thing, you just get a tube that's right for you. So anyway, I started using it regularly and I did see results for the first time, which was amazing. Yeah, and that's kind of where the story really takes a twist. So, a really cool one. So, one day my wife tells me that her strange uncle reached out.

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This is someone who she was never in touch with. There was a rift in the family when she was a child and she didn't know him, she didn't know his name or anything like that. So, we go and meet him. And so her mother introduces me to her strange uncle, Dr. Joel Kaplan, which is crazy because I've had his pump. It's my favorite pump.

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I've been using it for two years. I'm seeing results. I've done all this research. And now this guy is sitting in front of me as part of my family. Wow.

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Yeah. It's just fate. I Yeah, absolutely. So hold on a second. So these Some of them do. So all of the pumps out there, and I've tried pretty much everything out there. And I still, to this day, whenever I see something new, I buy to try it out. 99% of them don't work. And there are a few reasons. The main one is that all the pumps out there are one size fits all. So they give you this giant tube, and at the base of it, there's something squishy, like a gasket. and it helps you get a vacuum seal and it makes it a one-size-fits-all, right? So it makes it easy for the company, it makes it easy for the consumer. I get that. The thing is, it restricts blood flow and the whole point of using a pump is to bring blood flow to the penis, increase it.

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It has so many amazing benefits when you use it regularly. Yeah, so the short answer It absolutely works when you use the right pump, when you use the right protocol. You have to do it properly, but it does work. As far as what kind of results or benefits you get from it, the first time you use it, you see a boost immediately.

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It's very motivating actually to see it growing right in front of you. And those results kind of subside after a couple of hours, kind of like if you go to the gym. You go once, if you lift something heavy a few times, your muscles will be engorged and be bigger, but it'll be temporary. But what happens when you go regularly for, let's say, a couple of weeks or a couple of months? Your muscles grow. There is more blood flow to the muscles, the muscles grow. It's literally the same thing with pumps. It's an exercise and when you use it regularly a few times a week, you get amazing benefits. Things like reversing atrophy, reversing shrinkage. I don't know if you know that, but basically as we get older, as part of aging, we get erectile dysfunction over time and we get shrinkage. So by the time you're 50, you're 50% likely to have some form of erectile dysfunction. So at the very least, soft erection. Or it could be worse, depending on lifestyle factors, things like that. And then the other thing is, by the time you're 60, you can lose up to 20% of your penis size, which is crazy, right? That's terrifying. Yeah, it is. And it doesn't take much to kind of prevent it, right? It's just something that you have to do. Like if you use a pump for 10 minutes twice a week, you're good. It's kind of like, you know, we use, we brush our teeth and it prevents cavities. Why not use a pump for 10 minutes twice a week so you can avoid shrinkage?

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Yeah, absolutely. So do you guys have like a, like Yeah, so we have pumps, different kinds of pumps. We have manual, we have electric pumps. We also have extenders or it's called traction therapy. It's basically a stretcher for your penis. You basically keep your penis stretches for hours. You have to take breaks, but you can do it. I personally tried it. So here's the thing. The cool part about it is that you can wear it under your pants. So, in my past life, before I took over this company, I was a software engineer. And as a software engineer, you sit down a lot and you program, right? Yeah.

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And so, there was a point for about two months where I was wearing an extender under my pants while programming in the office with other people around me. And no one knew. And my wife begged me to stop because it's Wow. Interesting. So where do you sell these products? Are these done through like a doctor's office or they sold online? How does people, how do people learn about these So if anyone wants to learn more and they can go to my website, get bigger now.com.

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There are links there to our best pump. There's a link there to our best extender. Yeah, and there's plenty of information on those pages. If someone wants to start with one device, I recommend the pump because it has so many benefits. It increases blood flow, blood carrying capacity. If someone has a problem, like mild erectile dysfunction, like soft erection, it can actually reverse that. It can also make you bigger if you don't have a problem. So all you have to do is use it regularly. So I would say that's the best way to start. If you want the best results, I would get the pump and the extender and possibly the red light. So you basically stretch your penis first with the extender and then after it's stretched and visually longer, you pump it up and you go into the blood and the results are amazing.

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Interesting. And so, you guys have been selling these So my wife's uncle, Dr. Joel Kaplan, started this company in 91. So it's been over 30 years. Yeah, that's his mission. And when I met him for the first time, we spoke for hours and hours. And he was kind of ready to pass the torch, but he didn't want to just sell the business to someone who was just going to do it for money. He wanted someone who was going to continue the mission, someone who's lived it. Um, Yeah. That's a wild story and how you guys, uh, actually got connected. So are these the only products you have? Are you guys working on newer products or what, what, what's on the, Yeah, we always work on new products. So we just released two new products, a new and improved extender. It's called Android Deep. It's very comfortable, just a better version of our previous extender. We also just launched a new pump. The pump itself is this big. It's smaller than a can of Coke. So it's easy to travel with. It's easy to just put in your drawer. put it on, press a button, and you're done. Yeah, so we always work on new products and new ways to help Well, I got to say, Sam, I've recorded hundreds and hundreds and hundreds of podcast episodes. This is definitely one of the more interesting ones that I've had on here. But there's obviously a need out there in the marketplace and there has been on there.

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So congrats on all the success you guys have had No, I would just say go get it. It's fun. And one more thing is a lot of men are kind of like ashamed of getting it and I think there's no reason to be ashamed. Men don't talk about sexual health with their friends, at least most men don't. Women do. I think if men knew how many other people, how many of their friends may be using a pump, they would be surprised and not ashamed at all. And another thing is sometimes people think their girlfriend or wife is going to think less of them. From my own personal experience and from the experience of so many of our customers, it's the exact opposite. Women love it. Women love when men are proactive and they think it's hot. So, you know, it's something that something men don't realize and, and they need Wow. Those are great final thoughts. Well, thanks again for your time, Sam, and for being on the show. I sure do appreciate it. And you guys keep, uh, rocking You got it until next time, friends. Thanks so much for tuning into this episode of the Beyond the Story podcast. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show. This way you'll get updates as new episodes become available. If you feel so inclined, please leave us a review. We sure do appreciate it. Signing off from the podcastlaunchlab.com studios.