Are You Ready To Go Beyond The Story?
March 16, 2023

From Idea to Bookshelf - How Dream Starters Publishing is Helping Aspiring Authors Publish Their First Book - Mike Fallat - Million Dollar Book Agency

From Idea to Bookshelf - How Dream Starters Publishing is Helping Aspiring Authors Publish Their First Book - Mike Fallat - Million Dollar Book Agency

Discover the unique stories and insights of influential guests on Beyond The Story, a podcast hosted by Sebastian Frode and his co-host Mike. On a recent episode, Sebastian and Mike explore the unique journeys of their guest, Mike Fallat and his cruiseline experiences that changed his business. They discover new business techniques discussed by Robert Kiyosaki as he shares the beginnings of his game-changing fifth business, 'Doggy Surprise'. Sebastian and Mike also discuss the importance of effectively sharing your story and the sometimes-unseen aspect of revenue when it comes to book publishing. Finally, they explore the technologies available to turn written text and audio recordings into an audiobook. Tune in to find out what the guests on Beyond The Story has to say and be sure to tune in to learn more.

Discover the secrets behind the success story of Sebastian Rusk, the host of Beyond The Story, and his co-host, Mike Fallat, on this riveting podcast. After meeting on a Caribbean cruise ship, Mike shares some of the ideas that changed his business. Robert Kiyosaki was 23 when he launched four businesses, the fifth of which was 'doggy surprise', his Amazon bestselling book. Mike believes that it is important to convey your story effectively, and that your personality creates your personal reality. Understand why people don't finish or start books and gain insight into the money that's on the back end. Finally, hear more on the million-dollar book agency, and its automation-based funnels and A.I. that take written word, voice recording and more to create audiobooks. Join Sebastian and Mike on Beyond The Story and come away with the keys to success.

Blog Post

Blog Post #1

Are you tired of being in the same routine, drowning in a sea of monotony and daily obligations? Ever thought what it would be like to spend a week with another expert who can show you a different perspective and a refreshing outlook on topics like business, brands and podcasts? New York Times bestselling author, Mike Fallat, and host Sebastian Rusk had the pleasure of meeting each other this way on a Caribbean cruise with their good friend Ross B. Williams.

In their recent episode of the popular Beyond The Story podcast, Sebastian and Mike discuss some of the one-of-a-kind strategies that came out of their Caribbean cruise including the key insights Mike got from friend and colleague Chris Weiser. Weiser, who Mike hadn’t been in contact with prior, provided strategies that have grown Mike’s agency exponentially and his business to a whole new level.

So, if you are looking to gain different and potentially life-changing strategies that you can implement in your life right away, you need to tune into this episode of Beyond The Story. Sebastian and Mike dive into the details of their Caribbean experience and the ways those strategies enable your business to be successful. Here are three reasons why you should listen to the episode.

1. Hear firsthand, Mike Fallat's story of how one of his top strategies came out of his Caribbean cruise.

2. Learn Chris Weiser’s key insights on how to create additional, success driven sub accounts in your business.

3. Get inspired by the work of both Mike Fallat and Sebastian Rusk.

As Mike Fallat eloquently said, "my life is so hot. We are on a cruise ship in the middle of the Bahamas and just enjoying life, talk, and business, brands, books and podcasts. I mean, what else could we want?". Tune into Beyond the Story and Mike Fallat to find out what else you can possibly want!

Blog Post #2

Are you looking for fresh ideas for your business or brand and struggling to keep up with the digital marketing world? Well, you’re in luck! New York Times bestselling author, Mike Fallat, took a break from the daily hustle to join Sebastian Rusk on the Beyond The Story podcast and they cover a lot.

In their episode, Mike dives into how he met Chris Weiser and how he got some of his top strategies while they were on a Caribbean cruise with their good friend Ross B. Williams. Without any contact prior to the cruise, Chris Weiser unveiled strategies that Mike was able to implement right away and increase his agency's revenue by an extra 100,000 in one month.

The episode is the perfect place to stop for anyone looking for the perfect strategy for their business. Sebastian and Mike talk about the ins and outs of their Caribbean cruise, including the unique strategies and advice Mike got from Chris Weiser, and how he implemented them.

Are you ready to listen? Here’s three tips to get the most out of Beyond The Story’s episode with Mike Fallat:

1. Find out how Mike Fallat’s agency was able to collect an additional 100,000 in one month with Chris Weiser's strategy.

2. Learn to create successful high revenue sub accounts within your business.

3. Get inspired to break away from the daily hustle and take a much-needed break.

Mike Fallat highlighted the power of a break away from the daily obligations, saying “I love being in the woods on motorcycles. All that. So, I really wanted to be locked up on a ship with people I don't know. And I didn't know anybody except Ross

Best Quotes

[00:00:37] "My client, Tim Lyons. He's out there by listening. He says they're very crispy. He's right. I love these mics. They are very, very crispy."

[00:00:46] "We met in the middle of the Caribbean on a cruise with our Good friend, mister Ross b Williams. Isn't that great to say that we met on a cruise? Like, oh, yeah. Our life is so hot."

[00:03:02] "I don't want to do shit when I'm 50 years old. If I don't want to do shit when I'm 50, I need to have a team that is going to be able to do it for me."

[00:02:48] "Gohigh level, it's basically, like, a click funnel combined with a Salesforce, combined with a kajabi, combined with a HubSpot. Just think about all those amazing platforms into 1."

[00:05:13] "Don't be like Sebastian here. Make sure you read Rich Dad Poor Dad. It's a game changer."

All Quotes

[00:00:37] "My client, Tim Lyons. He's out there by listening. He says they're very crispy. He's right. I love these mics. They are very, very crispy."

[00:00:46] "We met in the middle of the Caribbean on a cruise with our Good friend, mister Ross b Williams. Isn't that great to say that we met on a cruise? Like, oh, yeah. Our life is so hot."

[00:01:37] "Chris Weiser, hopefully, he's listening out there. He told me about a great strategy in helping people that I have not talked to, spent any time with to create sub accounts within my go high level account."

[00:01:57] "And now we've grown our agency tremendously because people are signing up to our go high level account, which is considered the million-dollar book agency, getting into our pipeline, building funnels so they can have free plus shipping offers."

[00:03:02] "I don't want to do shit when I'm 50 years old. If I don't want to do shit when I'm 50, I need to have a team that is going to be able to do it for me."

[00:02:48] "Gohigh level, it's basically, like, a click funnel combined with a Salesforce, combined with a kajabi, combined with a HubSpot. Just think about all those amazing platforms into 1."

[00:03:26] "You have the contacts in 1 spot. You have funnels. That you can build at ease. It is just so simple to create a website or a series of websites that creates some type of automation."

[00:03:41] "Hey, if this person goes here, do you send them a text message or an email or a voicemail drop or a video? But what's the goal? Do you have a call to action? That call to action probably is guiding them down the pathway, a pipeline we call it, that goes from a listener on a podcast potentially getting a copy of your book to potentially jumping on a call with you to maybe become a client, to maybe watching a master class or maybe joining a membership."

[00:05:13] "Don't be like Sebastian here. Make sure you read Rich Dad Poor Dad. It's a game changer."

[00:05:28] "It's about what rich people do compared to poor people. And there's the thing called the cashflow quadrant."

[00:04:09] "The goal with any great software I think is to establish very clear communication, but a relationship more than anything."

[00:05:01] "I just fell in love with personal development. At the age of 22-23 when I read "Rich Dad Poor Dad."

[00:06:05] "So your money is now making you money simply because you know where to put it and you're understanding the wealth game at a very high level."

[00:06:33] "A house technically is not an asset because it doesn't pay you monthly. Now you get paid when you sell it. But Robert Kiyosaki does not classify that as a true asset because it doesn't pay you consistently."

[00:07:10] "I started 4 different businesses. 1 after another, they were major failures. I looked like a complete fool. I didn't know what I was doing. I didn't know who to talk to."

[Unknown] "So I built this company called doggy surprise. So, I'm a big dog lover. I think you're a big dog lover too."

[00:08:09] "Start with the simplicity of a business. Start to understand demand and get a a very clear vision."

[00:08:19] "Wait a second. Why don't I? Just write a book about this."

[00:08:36] "I turned it into an Amazon best seller because I asked somebody, what was the strategy? How do you do this?"

[00:09:22] "Why don't I just write the book for you? I already got this system in place. The system was me."

[00:10:01] "What makes you different is not your lessons, by the way. It's not. What makes you different is your story. What you went through. This is your competitive advantage."

[00:10:10] "You get this, man. Your voice is your power when it comes to a podcast. People get to know and trust you."

[00:10:52] "If you want to be successful, you need to win lots of games. But in order to win lots of games, you need to be invited to play lots of games."

[00:11:14] "Your personality creates your personal reality. So rather than hide your personality and try to be bigger and better than you really are, just be yourself and you're going to track the right people."

[00:11:26] "Gonna resonate simply because you live these crazy experiences that only you did. That might have some type of connection with someone else out there, and that person might say, I thought I was the only 1 of the things like that. Oh, that person's living a life. Very similar to mine. I really like his viewpoints or her viewpoints on what he's talking about. Man, I want to go to his event. I want to listen to his podcast. I want to do business with that person consistently. Love it."

[00:12:50] "The reason why people don't finish or even start a book is because they have no idea how much money is on the back end. If you realize that you were losing out on a hundred thousand dollars a day, for example, would you do everything in your power to get that, you know, project done? Of course, you would. But what if it's not a hundred thousand dollars a day? What if it's 5000 dollars a day? Would you still do everything in your power to get that book done or that project done? Absolutely. You have to realize that once the book comes out, it's going to change your life."

[00:13:32] "Make it easy for them to want to do business with you. So, if you have a book that's done and the other person doesn't, you are going to look credible. You are the one that's going to look committed."

[00:13:42] "If that book has a certain title, and that title is very clear and easy to understand, you have now given the market clarity on what you're all about."

[00:14:32] "Start to realize that there is a lot of money on the back end of the book If you're very smart, if you know where you're going, and if you could start to realize that every day that your book is not out there, you're losing money, that is the key."

[00:14:45] "Start to identify lessons that you've learned in your life that have changed you to help someone get to where you're at now. And if you can identify those lessons, this is the recipe that made you successful."

[00:15:06] "Get out of your own head, quit trying to be perfect, quit trying to think that your story is either not interesting enough or you're just not ready. Lead with action."

[00:15:20] "If I have a lesson and a story and I'm gearing it towards a specific audience, now this book, this content, this chapter is a value to a reader."

[00:15:57] "Search to identify that, write that down. You can obviously have a ghostwriter do it with a company like ours."

[00:16:21] "Once you start to formalize it, it becomes much clearer, and it becomes exciting because now you're 1 step closer to revenue streams."

[00:16:45] "Send me an outline of 15 lessons that you want to teach your audience. Send me the outline and look at it and say, wow, vision, simplicity, demand. Create a podcast. Work with Sebastian. These are your lessons."

[00:17:05] "Keep you talking, man. Just get all your thoughts out of your head."

[00:17:18] "Once that's done, your job is done for a little bit of time. My team goes to work."

[Unknown] "We leverage our network, we'll position you in a certain category, and then we'll have a consolidated push on a certain day at a certain time. Boom, 8 hours later, you're an Amazon, best-selling author, social evidence that they'll never be able to take away from you."

[00:18:44] "We are now having individuals go around and find authors all over the world, offering them the million-dollar book agency, which is a complete cycle of what do you do with it next."

[00:18:55] "It's amazing what can be done with a book. If you have 25000 words already written, what you could do with that is create emails. Text messages. Voicemail drops."

[00:19:06] "AI is able to take your written word. We could take voice copy or a voice recording of you from a podcast or from a YouTube video or just a recording you send us. And now we can have an AI, read your own book, turn it into audiobooks, turn it into YouTube videos, turn it into social media posts, all organized to create brand awareness fast and effectively to create some type of call to action that establishes a relationship with the author."

[00:19:39] "The goal of anybody that's an entrepreneur is to assemble a tribe, a tribe within internally, but a tribe externally with, you know, great clients and great allies. If you have a tribe, there's really not much you can't do. You could start to really invest in all kinds of properties fast in businesses. You can solve problems fast and life becomes fun when you're around people you know, like and trust and they do the same with you."

[00:20:15] "So people that want to start a podcast usually want to write a book, people who write a book. Usually, want to start a podcast. So, I'm excited to see what you and I can figure out as far as being able to best serve our customers in both of those capacities."

Topics

Ideas from a Cruise Ship that Changed Mike's Business

Creating a Website Easily with Go High Level

The Success of Robert Kiyosaki and His Fifth Business Venture

The Art of Writing and Telling Your Story: Tips from An Author Who Has Written 350 Books

The Financial Rewards of Publishing a Book

The Importance of Documenting Your Life Through Storytelling

The Benefits of Using AI to Create Books and Audio Recordings

The End of a Podcast Episode

Episode Links

Connect with Sebastian Rusk:

Connect with Mike Fallat

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