How Starting A Podcast Can Radically Change Your Life And Your Business

Speaker 1 0:05

this is the beyond the story podcast , a show that goes way beyond the story . And now , sebastian , how's everybody doing ? All right , good , good , we're going to do a little bit of how-to today , but more of that is going to be . We're going to kind of challenge each other's thought process a little bit . I'm going to act as a defibrillator , if you will , and I'm going to wake you up in some areas you didn't even know you needed to be woken up in . Is everybody okay with that ? Say yes or yes , okay , good deal . That . Say yes or yes , okay , good deal . First of all , thank you all for being here , because it shows where your priority is at , not only for your life but for your business , because not only are you a Sphere Rocket client , you're in the Sphere Rocket mastermind . You take time away from your family and your business to be here . So give yourself a round of applause for doing that . And then , secondly , to Justin and the team . I am extremely grateful and it is my privilege to be here with you all . The platform is a privilege that not everyone gets , and I've had the unique privilege of being able to communicate from the platform for the past 14 years . So I hope today , you're going to leave with at least one thing that you came for and one thing that you absolutely had no idea that you came for . Does everybody go with that ? Say yes or yes , great ?

Speaker 1 1:28

Let me ask you a question real quick . This question was asked to me about 14 years ago , and talk about a defibrillator . It instantly woke me up in a time that I needed to be woken up . That question is who's missing out ? That question is who's missing out Because you're not showing up One more time ? Who's missing out Because you're not showing up ? What do you mean , sebastian ? I'm here Physically , you may be here , but there are areas and there are things in your life and your business that you are not doing , and because of that , someone is missing out , and I don't know about you , but that doesn't settle too well with me Knowing that I can control showing up and doing something , taking my gifts and talents into the world that I've been blessed with to greater impact somebody's life and business . Is there a better feeling ? There just isn't .

Speaker 1 2:28

Today , I want to talk to you about how podcasting can radically change your life and your business , if you let it . Why am I qualified to speak on that ? Because I've lived it Over the past decade . I've had the unique privilege of just continuing to show up and leverage the platform and podcasting to build relationships , to share my gifts with the world and show people what's possible . I want you to remember that anything is possible , but only 100% of the time . Okay , sometimes we forget that we get so far in our way and so far in our own shit that we can't even get out of our own way and we wonder why we feel stuck . Had somebody call me last week and say , sebastian , I'm stuck . I said you're not stuck . Stuck is a choice and a mindset . Massive action solves a lot of that . It really does . So today we're going to talk a little bit about what that looks like with podcasting and then I'm going to show you by show of hands who actively is using VAs in their business and Sphere Rocket clients . I know that we've had a few visitors in here . Okay , outstanding . I help people go from ID to iTunes in 90 days or less with our launch program . When I work with individuals like yourselves , you guys already have a team and are outsourcing specific things . So when we get towards the end of what I'm going to talk to you about today I'm going to offer you something that allows us all to work together , for all of us to jump in the sandbox together your team , your VAs , my expertise and we're able to create something you guys can get excited about . And take all my secrets and get out in the world and do something about it . Sound good ? All right , let's get started . Here's how cool I am .

Speaker 1 4:16

At 20 years old , I decided I wasn't going to go to college . There was a better way and I was going to have a kid instead . Brilliant idea . Huh , I took it a step further too . Not only was I going to have a kid instead Brilliant idea , huh , I took it a step further too . Not only was I going to have a kid at 20 , I was going to have a kid with a woman that did not want to be a mother . So she checked out . She said you wanted her , you raise her . I said not a problem . So I moved to Chicago , chicago to Newport Beach .

Speaker 1 4:41

California Became an entrepreneur shortly after that , because I went to a sales job one day and they told me I couldn't go pick her up at daycare Because everyone has kids and you need to figure it out . I'm like I'm gonna figure it out , all right , but I won't be working here when I figure it out and I became an entrepreneur Because I knew that little girl needed her daddy whenever she needed her daddy , and I would go and figure it out . If I was going to cause stress and financial stress , I was going to cause it myself right , my own paycheck . So I became an entrepreneur at an early age of 22 years old and I went on to continue to raise this little girl and she's now 22 . She just graduated from college . She went to Grand Canyon University out in Phoenix with a degree in psychology to learn why her parents were so crazy , and she now lives in Dallas . She's in the master's program studying mental health counseling .

Speaker 1 5:26

So showing up when you don't know how to show up and just know , if I just keep on getting the reps in every day as a parent , something's gonna happen . She's a great kid , she's living a great life and I'm extremely proud . Now I'm free . I'm 45 years old , empty nester , traveling all over the place , getting to hang out with incredible human beings like you guys and share my gifts with you . But that was the beginning . That was last year out in Phoenix when she graduated . I can't believe I had dry eyes for the picture because I was just a boo-hoo in a way . I just couldn't believe it . If you have young kids , just remember the days drag on , but the years fly by because I just absolutely cannot believe that that girl is 22, . She'll be 23 next month Mind-boggling to me . But that's the beginning of the story of how I became an entrepreneur , my real driving force . She still really is , but now I'm free . Nobody needs me home for dinner at all dinner at all . So shortly after I moved back to Miami 2008 , I lost everything in the recession so I moved back with a duffel bag and my daughter .

Speaker 1 6:37

And in 2010 , I met an individual that worked for Tony Robbins at the time part of his core team that travels with him of six people , and we met for a drink after being introduced that week and she was the one to pose that question to me . She said hey , sebastian , so what's next ? And I said I don't know . And she looked at me dead in the eyes and she said that is a fucking problem . Pardon my French , but that was the exact thing she said to me and these were my offended days . So I looked at her like like , who are you to tell me what I'm doing with ? My life is a problem ? And I'm thinking to myself silently you better shut up , dude , because she works for tony . You got like eight bucks to your name . You might want to listen to what she has to say , so so what do you mean ? And she said uh , I'll tell you exactly what I mean . Who's missing out ? Because you're not showing up ? Boom , light , bulb moment .

Speaker 1 7:29

That Monday , I went and conceptualized what would become a digital agency that I launched , called Social Buzz TV , and I ran around town for a year not knowing how I was going to monetize this , because in 2010 , when you're telling people about social media , you're speaking a very foreign language and no one is listening . It is falling on deaf ears and people are in the mood of I've never needed this stuff . I don't need it now . But I knew that if you just made enough noise , someone would come knock on your door . I just knew it . That includes the police after 10 pm . So I continued to evangelize the fact that I was launching the biggest , baddest social media company , that we were going to create content , that we were going to be the new media , that we're going to help you better understand what's possible with social media .

Speaker 1 8:14

Right around that time , I met a guy by the name of Gary Vaynerchuk . Anybody heard of Gary . Yeah , gary's great . He's a worldwide phenomenon now . I had the unique privilege of meeting him very , very early on . We became great friends and he mentored my journey and really helped me better understand the power of personal branding in addition to branding a business . He said , sebastian , your personal brand in perpetuity is your reputation , and I never forgot that . Everyone's waking up now to that reality . Here we are , some 14 years later . Everyone wants to build a personal brand , write a book , become an entrepreneur and a speaker , but for a long , long time , gary has been evangelizing the fact of personal branding , because that's who people do business with . They do business with you . Sure , they transact with your company , but they do business with you . So he helped me really shape and mold what I would do with Social Buzz TV .

Speaker 1 9:07

But the problem was I built that out for the next six years and we did very , very well . But I didn't like the work . It was very labor intensive , creating content , posting social media managers popping up all over the place . It just wasn't what I felt was my calling . So in 2016, . I did some really , really deep work on myself . I didn't know that I was going to do that work . I met a girl on a dating app . I wanted a girlfriend and careful what you ask for , because I found one and I met her on March 1st 2016 . We met for a beer .

Speaker 1 9:37

She said , sebastian , I'm in a personal development course right now and I'm you know , egos on high tilt back then and I said tell me about personal development , tony Robbins , two times , the Landmark Forum , twice . What you didn't know is I walked out one time . I went to these courses and these classes and I came home and I didn't do anything with them at all . But a couple weeks later she called and said , hey , I just signed you up for the course You're going . And I said , okay , and I was completely resistant to that whole process . But I went through those doors and I went through it and somebody said , hey , just stay with it , just continues to the training , sebastian , because the only way out is through . You're the only one could set yourself free . And I thought , hmm , set myself free . That sounds pretty ideal , because what I realized when I was in this course was that I didn't hate the work that I was doing . I hated myself , and when you hate yourself , you hate everything in your path . I came out of that course learning how to do a couple things . I learned how to love myself Imagine that and I learned how to become completely accountable for my life and everything that's happened to it past , present and future . It was time to stop blaming mom and dad . It was time to put my big boy britches on and step into my power on who I am , and get out in the world and do something with that .

Speaker 1 10:56

That was 2016 . Was that the first floor ? No , it wasn't . It was comparable to it . It's not around anymore and it took about six months off that year .

Speaker 1 11:07

I didn't mean to do it . I lived on a . It was on kind of a slump of a year . I didn't want to do the social media stuff anymore . I just got to a point and then , when you start to do internal work , it's messy . It's real messy and life kind of checks out for a moment . But I think that's just how it goes . It's going to take as long as it's going to take , but by the end of that year I was like , okay , it's time to dust myself off and get back in the game . What can we do here ? How do we leave the digital marketing industry and still stay in it ? What an oxymoron that is , huh .

Speaker 1 11:35

So I went and rented a co-working desk for a couple hundred bucks a month around the corner from my house and I ran into an old friend who had an internet radio show . I'm like , how's that internet radio show going ? And she said great . And I said how do you know ? And she couldn't answer that question and I said did you know ? There's an easier way . There's a thing called a podcast that you can start . And I had had a podcast , but it wasn't something that was like the core part of my brand . I used it to leverage new relationships and meet new people . And I said you know , you can start a podcast . You can record the thing from your house . You don't have to go anywhere . She goes . I don't know how to do that . Can you help me start a podcast ? Boom , another awakening moment . Antennas went up .

Speaker 1 12:15

I literally went back up to my rented desk and I mapped out what will become the podcast launch lab , which is a turnkey podcast launch solution to take you from Idea to iTunes in 90 days or less . I literally have not looked back since then . That was the end of 2016 . We're going on almost eight years . That's insane to even say . But I found my lane because I put non-negotiables in place for my life and myself as part of loving myself . I said what do you want to do , sebastian , like what do you really want to do ? I said I want to speak , I want to tell jokes and I want to launch podcasts , because if it's not those three things , I'm just not leaving the house . And thank God , that's exactly what's taken place and it continues to evolve and get better and better and better . But I don't just help people start a podcast because it's a profitable business . I help people start a podcast because I get to see them step into a completely different version of themselves . I get to see them step into a different version of themselves that they didn't even know .

Speaker 1 13:19

I can't speak publicly . I'm not going to get in front of a camera . People's number one fear public speaking . Number two dying . Riddle me that one . They say I'm not going to . I can't do that . I can't get on stage . Yeah , you can . We're going to rip it right out of you , I promise you , because somebody's missing out , because you're sitting here going . I can't do that . I can't do that .

Speaker 1 13:44

So Gary's a huge , huge , huge part of my journey and , of course , everyone knows the guy's a freaking worldwide phenomenon , but he's an incredible human being , one of the most humble present . You talk about , you know some people you talk to and you just feel like you're the only person in the room . Gary's got that gift to make you feel that way Really is . So shout out to Gary V If you don't follow him , climb out from under the rock , please . So I want you to imagine just for a second . Maybe you need to close your eyes just for a second .

Speaker 1 14:12

Think just for a second , like what is possible by starting a podcast , because people say , well , I see Joe Rogan and I see my favorite podcaster , I see this and that Maybe I should start a podcast . Cool , why are you starting a podcast ? Nobody really knows why they're doing it . But I want you to think for a second . Just imagine what's possible . Let me paint a picture for you here New business , new exposure , new relationships , consistent content , relationships , consistent content . Most people suck at content . I should be doing this . I should be doing that .

Speaker 1 14:49

Tony Robbins says people find themselves shooting all over themselves instead of just doing it . But I want you to think about what's possible . But why ? Why does it even matter ? I don't know . You tell me . That's your job to figure out why you're doing what you're doing .

Speaker 1 15:11

Simon Sinek coined a phrase that said people don't care what you do , they care why you do it , and it's so true . They also care about what's in it for them , based on what you're doing . But today I want to set the record straight real quick for everybody , and I want to clear the air and I want to let every single person in this room know that , yes , you can . I know that sounds a little woo-woo , but sometimes we need a little bit of woo to get us back in the game . Okay , but I want to remind everybody that , yes , you can for a specific reason , and that reason is somewhere . At some point in time , someone told you that you couldn't do something , and you believed them , and then you took it a step further and you continued to live your life according to that story of I can't do something . So , if it's okay with everybody , I want to set the record straight today and let everybody know you can do whatever you want to do , and today . You can . Whatever your thing is . Maybe it's a podcast , maybe it's a book , whatever your thing is , you can do it . I like to remind people of that . Often Was this a motivational speaker ? I don't know , call it whatever you want to get . I just hope you're leaving this room with one thing that you came for and one thing you didn't even know that you needed , and maybe it's just that reminder and that gentle nudge . I like to call it a hug with a slap in the back of the head that yes , yes , you can .

Speaker 1 16:42

So why should you start a podcast ? Let me jog your mind a little bit about some reasons why you can start a podcast . Number one it helps you tell your story . We connect with stories . That's part of the human experience is being able to embrace stories , resonate with stories , and that's how we start to build relationships with other people because we resonate with what they're saying . It allows you to serve others and allows you to serve your community . It allows you to build new relationships and it allows you to serve others and allows you to serve your community . It allows you to build new relationships and it allows you to create a platform to serve and to connect .

Speaker 1 17:19

So , first things first , very first step in the podcast process and so many people get this wrong why are you doing it in the first place ? Have you even given it a thought to why you're doing what you're doing ? Well , no , I haven't even stopped to think about that for a second . I mean , I'm doing it because everybody else is . Let's try again . Remember , simon Sinek said people don't care what you do , they care why you do it . So , figuring out why you're starting a podcast , that's the number one thing I do . I spend most of my day talking people out of starting a podcast instead of starting it , because I'm deeply passionate on people really dialing in exactly why they're doing what they're doing . So I'd like to run you through a quick exercise to help jog your mind a little bit about finding your why . Because I can't do it for you , justin can't do it for you , the other speakers can't help you , your peers can't help you . That , my friends , is a one-player job . So you run through this quick exercise .

Speaker 1 18:22

If I had my dream business , I would be doing fill in the blank . I feel most fulfilled when I do fill in the blank . I feel most fulfilled when I do fill in the blank . My deepest desire is fill in the blank , let's do a little ad lib real quick . Okay , if I had my dream business , I would be doing exactly what I'm doing right now , helping people step into the best version of themselves and radically change their life and their business because they started a podcast . I feel most fulfilled when I see people step out of what they think is possible and into a completely different realm and go wow , I didn't even know that that was possible . That's what really gets me going . Didn't even know that that was possible . That's what really gets me going . My deepest desire is to see people radically change their life and their business because they started a podcast , not because they hired Sebastian . I'm not doing anything . I'm just a vessel . I am just a link in the chain . I'm just here to do exactly where I'm told . But that's my deepest desire and I see it happen on a daily basis through my talks , through my content . Some people hire me , some people don't , some people I don't even know .

Speaker 1 19:38

I had a lady randomly DM me . We'll do questions at the end . Well , I had a lady randomly DM me like notes that she had taken on my book and she took screenshots of them and she sent them to me randomly . I read your book and I took notes . I'm going through it a second time . That's why I do what I do , not an ego stroke . But she read my book and did notes and she was reading through the book for the second time . I thought how cool is that ? That's all possible for all of us here . Hey , I listened to your podcast episode and I went and did this with my life . How good does that feel ? It really really does . Hey , I read your book . I finally did that thing , thank you . So here's what it takes to start .

Speaker 1 20:17

Okay , first of all , figure out why you're doing what you're doing . People connect with that , why . Next is what are you going to call the show ? What's the name of the podcast ? There's a lot of stupid podcast names out there . Don't be that , don't do that . Well , how do I avoid doing that ? Well , we got to do a thing that's a little uncomfortable . It's called get feedback Honest feedback , not from your mom . She loves everything that you do . All the people that kind of make you feel a little uncomfortable when you get their feedback , because that's where the magic really starts to happen .

Speaker 1 20:48

So come up with a name , an idea and a concept of what you can do with the show I'm telling you right now . I'll let you in on a little secret that's not really a secret . There's two main reasons you're starting a podcast . Number one to interview people you want to do business with and generate revenue and monetize your podcast through your guests . Number one . Number two to solve all of your social media content problems . One podcast episode three to 10 pieces of micro content per episode . Building a content catalog , posting a couple of times a day problem solved . Most of us are not doing that . A podcast affords you the opportunity to actually do that .

Speaker 1 21:27

So a name . Another thing there's a lot of stupid things , of names like what in the world is that ? Listen , google and amazon and all these off the wall names and show me and all these what was it show , show me , um , unique , but most can't get away with . Get it , get it . These aren't aol screen names . This is your brand . This is an extension of your brand . It needs to be something that people can resonate with .

Speaker 1 21:51

Sebastian , what's the name of your podcast ? It's called Beyond the Story with Sebastian Ross . I like to tell people's stories . Makes sense . My other podcast Podcast , sucker , probably makes sense that the podcast guy has a podcast about podcasting . See how it resonates . It's quick , it's easy , I don't have to go , you get it , you get . I don't have to go , you get it , you get it . So we're not trying to confuse people , we're trying to communicate it effectively through the name and it doesn't have to be the name of your company . It can be an extension of your company brand . It can be an extension of your personal brand . It doesn't have to match it .

Speaker 1 22:22

And for the love of all things , podcast microphones please don't include the word podcast in your podcast name . Well , not , why not ? Sebastian ? It's a podcast , because it's redundant and obvious homie . Everybody clear about that . We're starting a podcast . It's going to be called the Bob Smith podcast , no kidding . Just make sure it compliments your brand personal brand , business brand , whatever it is and get feedback . Post it on the internet . The internet loves to give you feedback . They really do , and some of it's uncomfortable but it's constructive . But just come up with three names . Which ones do you like ? A , b or C ? People will tell you . Just post it on Facebook , you'll get feedback . You don't have to literally take the feedback to heart , but you can count the boats . If everybody likes number one , probably a good indication that number one's a good direction to go your branding .

Speaker 1 23:15

Now listen , a podcast is a piece of audio content . I don't care what they say about video podcasts and all that nonsense . A podcast is an audio piece of content by definition . It's an audio file uploaded to the internet to be consumed auditorily . That means there's not a lot of visual aspects to the content Outside of these days . Yes , you are recording a video of your podcast , recording , which gives you a piece of video content that you can use for micro content , absolutely . But when people first find your show , that's the first thing that they see , and there's a lot of really bad ones out there . You're like holy comic sans . Someone needs to put down Adobe Illustrator , because this should be illegal . Find somebody who knows what they're doing . You guys got VAs in here that are helping you out with content and graphic design . Stuff like that Can really help you out .

Speaker 1 24:08

Canva , fiverr , not to you know , say , outsourcing If you're going to outsource , do it with Sphere , rocket , but if you're a do-it-yourselfer , fiverr is a good place , but you can also go to Canva too , and there's hundreds and hundreds and hundreds of podcast cover art templates in there and just search podcast cover art . Don't just take the design that's in there and make it your own . Like you got to go in there and like , change some colors and fonts around and whatnot , but it's not going to be better than getting a professional to actually do it . Where it looks clean , presentable and attractive , when someone sees it , they go . I want to press play and listen to this show that looks cool and notice that the word podcast outside of my shirt is not on the cover art on there .

Speaker 1 24:53

Equipment . So many people get this wrong too . Oh , I mean , we were going to start the podcast , but we don't have the Rodecaster yet , we don't have the Ring Light yet , we don't have the Joe Rogan microphone yet . Guess what ? You don't need any of that . You need a microphone that plugs into your iPhone , a quiet space , and you need to hit record . And you start being consistent and conceptualizing what you want to do and see if you even like it . Do I like doing this ? Do I want to do this long-term ? Ask yourself that question . Now I got it . If you're actually serious about launching a podcast for your brand , you're probably not going to use an iPhone . But I dumb it down , because that technology that's available on an iPhone . These days there's not much that we can't do . A podcast is one of them . Now , most people won't do that .

Speaker 1 25:37

One of my favorite options is this microphone . It's an Audio-Technica USB microphone . It'll run you about $59 on Amazon . The audio quality is exceptional . It's literally mind-blowing . I can't believe how good the quality is of this microphone . It's like 59 bucks on Amazon . I'm going to give you my podcast equipment guide in a second so you'll be able to download it right to your phone , so you'll have all of these options on here .

Speaker 1 25:58

But this is my travel mic . I've turned more hotel rooms into a podcast studio than I care to admit , and this is the microphone that I use because the quality is exceptional and it has a USB option . So if you decided to upgrade one day and use an XLR cable into some sort of a receiver like a Focusrite or a Rodecaster , it'll plug right into there too . You don't have to go buy a new microphone . So multi-purpose . But this is USB plug and play , ready to go . Just make sure , if you're recording via Zoom or Riverside or whatever it may be , just double-check your audio settings , because Zoom likes to forget mics , and so does Riverside and everything else . The next thing you know you're recording with your webcam or your laptop cam or your laptop microphone and next thing you know you're like where's my audio . Just double check that quick little side note Middle of the road this is a Focusrite Scarlett Studio .

Speaker 1 26:40

These run two , three hundred bucks . That receiver , about the size of four decks of cards , plugs right into your computer . That's a condenser , mic plugs right into that via XLR cable and a pair of headphones . Again , more steps in the process , more technical stuff to deal with . Take the USB microphone , plug it into your computer and hit record . It's really easier .

Speaker 1 27:00

But some people are like I really want to . I mean , I've , I have an audio engineering background , I need some . I got it . Okay , cool , this is a great option for you . Then All available on Amazon . Again , I'm going to give you my podcast equipment .

Speaker 1 27:10

And then , of course , the Rodecaster . That's the one , the two's out now . It allows you to have some other bells and whistles . If you have an actual studio set up , that's ideal . You can put four mics in there . That thing plugs into your computer via USB , it's got sound effects and it's got a Bluetooth option and a whole bunch of bells and whistles . It's also going to run you about $900 by the time you get mics and everything Completely unnecessary . But again , if you're building a podcast studio and you want a setup with multiple microphones , that's going to be ideal .

Speaker 1 27:40

So there's the podcast equipment guide . Go ahead and take a picture of that QR code , give me your name and email address so I can hammer you with emails on a daily basis about shit that you don't want , and there's links right on there that go right to Amazon , so I make it real easy for you , because I get this question multiple times on a daily basis . Special what's the best kind of podcast equipment ? So I'm like you know what ? Let me put a podcast equipment guide together for everybody , and , in case you didn't get that , just hit me up . Everybody got that before I changed slides here , all right .

Speaker 1 28:21

So , sebastian , how do I upload my podcast to Apple ? You don't . How do I upload to Spotify ? You don't . Where you upload it , though , is a podcast hosting account . Some of you may have heard of Libsyn , or our preferred partner is Buzzsprout . I think they're the best platform out there . They all run between $10 and $20 a month , contingent upon how many hours that you're using on a monthly basis , and they all function for a couple of reasons .

Speaker 1 28:43

Number one it's where your edited episodes live . Notice , I said edited episodes . Don't you dare record a podcast episode and not edit it and upload it ? I don't know . I'm mind-blowing that people do this . They really do . It's just a cold start no intro , no anything . It's painful , but a podcast hosting account allows all of your edited podcast files to live in one specific place . It also gives you a podcast website that has all of your episodes already loaded in it . So all you have to do is register a domain name and point that domain into your podcast hosting account , or website , rather .

Speaker 1 29:15

And then the third option is an RSS feed . Rss stands for really simple syndication . It's been around for a long time . It's basically a way to be able to say hey , I love your content , moose , so I want to be able to share . Every time you share a new post on your website , I want to be able to syndicate that through my channels , and RSS has made that happen for quite some time now , specifically with podcasts . And here's how it works your podcast hosting account is going to give you an RSS feed . It's just a URL . All you simply do is copy that URL and there's setup options within your podcast hosting account .

Speaker 1 29:47

You click on Apple . It takes you to Apple Podcast Connect . You click log in . You log in with your Apple ID . Do not set up a new one , the one that you buy apps with . Log into your phone and you're digitally addicted to Use that Apple ID . Log in , copy and paste your RSS feed . It'll pull your entire show in there . Make sure everything's copacetic when they pull it in there . You click save , publish and voila , your podcast is in Apple , spotify . The other platforms are a little easier . You literally just click get listed and most platforms , at least Buzzsprout when you click get listed , it'll go ahead and just submit your show to these other platforms . Some of them do require you to log in and submit it , but that's how your podcast gets into a directory and distribution platform like Apple , spotify , iheartradio , et cetera , et cetera . Everybody clear about that . Okay , interviews Another very , very challenging part of the podcast process .

Speaker 1 30:40

That makes me cringe and I'm trying to get out and do something about it on a daily basis , because there's just a lot of bad podcast interviews out there . As of late , one of my favorites is the constant nodding of your head when you're interviewing someone . Don't do that . You're not agreeing with everyone they say you don't . You are not agreeing with everything your guests say . So just stop nodding . And it's wildly annoying to watch . When you look back You're like , yeah , it is . It's very comparable to filler words . Um , uh , right , right , right , right is an artificial attempt at trying to get validation from your listeners or your audience . There's no need to do that because , guess what , when you're getting validated , they're going to let you know and they're going to say , yes , I agree , or they'll shake their head or they'll do whatever . But this whole notion of right , right , right , can you please agree with me ? Can you please agree with me ? Don't do that , okay ? So when you're interviewing someone , those are just a couple of things . Number one be aware of the words that are coming out of your mouth . Slow down a little bit .

Speaker 1 31:43

It's been a big , big , big , big , big part of my journey being able to slow down Because I'm like I gotta go , I gotta hustle , I gotta go and I have my breath . I practice efege breathwork , which is pretty much hyperventilating for 45 minutes in like a yoga class setting , and it's calmed me down significantly and radically changed my life . But when I first met my breathwork practitioner at the gym , I walked up to her one day and she's just like she's just dialed in . And I'm like what ? And she goes shut the fuck up . And I'm like what ? She goes it's all bullshit , it's just nonsense . You're just talking to yourself talk . And I was like , wow , that was a lot . And she goes it's all bullshit , it's just nonsense . You're just talking to yourself Talk . And I was like , wow , that was a lot . And she goes you also need to slow down . And I'm like slow down , are you kidding ? I got to hustle . I got to change the world . I got to go do it . I was like , okay , fine , why do I have to slow down ? She said , because's next for you . And that was terrifying for me . And I'm like we're going to slow it down .

Speaker 1 32:43

So when you're interviewing someone , make it a conversation . Joe Rogan , whether you're a fan or not , is one of the best podcast interviewers to ever ever do it in the history of media . In my opinion , he's just good because he makes a podcast interview feel like a natural , organic conversation . So that's what you want to go and aim for . But I learned from the great Larry King , the 80-20 rule . Your guests talk 80% of the time , you talk 20% of the time .

Speaker 1 33:15

I joke a lot and I write a lot of material around bad podcast hosts , but I always like to say you know , you have one job as a podcast host and that's to ask questions and shut your mouth . That's very hard for a lot of people to do . My favorite is well , I ask you about a question , I'm interviewing you and you're telling me all about this and I immediately tell you a comparable story of how that happened in my life . And I make the interview completely about me now and not my guest . The audacity of some people . Could you imagine someone's giving you their time for you to interview them and you sit there and talk about you , quiet that's your only job . Ask questions and lock it up .

Speaker 1 33:55

Marketing how do I market a podcast ? Well , there aren't a lot of ways to market a podcast , but I've identified a couple of ways . Number one you can be a guest on other people's podcasts and when people say hey , how do people find you ? What do you want to talk about ? What do you want to promote ? What do you want to plug ? They can include links in their content . They can plug your show being a guest on another podcast phenomenal way to do that . Second is creating micro content . We're going to get into that in just a second here and then I'm going to also talk about exactly what that looks like for your VA team to do it and how we can really help you guys streamline all that stuff together .

Speaker 1 34:28

Your guests can share the episode that they were on with you . They can share the content . They can tag you . Most of the time they won't do that . They'll tell you they can , but they're liars . But there's ways to try and help enforce that . Like , hey , man , can you just do the right thing and share the episode ? Yeah , yeah , yeah , yeah , yeah . No , I mean like really share it , tag me and I'll share it , and it's going to help each other out . You've got to be real clear with people on that . And then you can run ads to your micro content day $2 a day , $5 a day and drive traffic to that micro content and the end result should be for them to click on some sort of URL . That's the objective of the ad campaign and that URL that they're clicking on is the podcast episode that's going to help impact your downloads and increase subscribers . Now , I'm not saying go spend thousands and thousands of dollars on an ad campaign for your content , but it's effective to be able to , at least when you're first getting started .

Speaker 1 35:30

How do I get people to listen to the podcast ? Well , apple and Spotify are kind of like a search engine . If you go to Apple Podcasts and you search whatever your interest is , you're going to find podcasts all around what your interests are on there , and that's going to continue to become the norm on there , because people are now depending on existing content platforms out there to find things that interest them for whatever it may be . So what else is possible ? Let's talk about that for a second . I firmly believe that starting a podcast solves all of your social media content problems . We talked briefly about that a few minutes ago .

Speaker 1 36:03

One podcast episode , five to ten pieces of micro content per episode . We're building a content catalog and we've got content to post every single day , which you should be doing anyway , because if you're not in the news feed , you really don't exist . Why ? Because that's where the eyeballs are at . They're not looking at billboards , they're not listening to the radio , they're not watching TV commercials . They're in the newsfeed . We are digitally addicted . We have been for quite some time .

Speaker 1 36:34

Okay , we just doom scroll constantly . I mean I catch myself . I mean it's like my daughter's been really good with it . She's like dad . I make a conscious effort to just stay away from my phone , but it's very hard to do . Statistics would tell us the average person is no further away from their phone than two and a half feet at any given time . We sit there and we doom scroll and then we post and we sit and we wait for that first like to give us that shot of dopamine that goes to our brain and goes man , I'm awesome . And then we rinse and repeat that process . There's a little bit of like human psychology of how we operate .

Speaker 1 37:07

With that being said , you want to make sure your brand has presence and is consistently showing up both your personal brand and your brand's content . A podcast makes that process just that much easier . Let's talk about that . Podcast makes that process just that much easier . Let's talk about that . You can repurpose your content into micro content excuse me , micro videos , reels , content , audiograms that's an image with an audio clip slapped on the back of it with a little squiggly lines . That's called an audiogram . You can use promo images , including your podcast cover art in them , and you can create blog posts , specifically with all kinds of AI tools . These days , you can transcribe your podcast , you can get show notes generated from your podcast . You can generate a blog post from all of that content being generated , and you can take one podcast episode and multiply it into several pieces of content that are strategic and you're hitting on all a fire on all cylinders Blog posts , content , videos , images and you're finding out what works . Micro videos that's an example of it .

Speaker 1 38:06

Obviously , we've moved a lot more to Reels format these days , so the Reels format would be more than the old-school square format . You can still post these on Instagram . That's a way to be able to get to post a video that's longer than 90 seconds . You would post with a video Audi . Post a video that's longer than 90 seconds . You would post with a video . Audiograms that's a static image with an audio clip put on it and it's saved as a video . So it's just basically a teaser , a promo .

Speaker 1 38:30

As you can see , the show's branded I'm branded the name of the podcast episode's on there , the episode number , the call to action's on there . It just looks attractive to somebody who wants to listen to the podcast and go well , new episode's up . Let me click here . You can share all these clips on stories on Instagram and use the swipe up option and include a link . That link should be the link directly to the episode . Okay , make it easy for people to listen to the episode .

Speaker 1 38:52

I see a lot of podcast micro content there , but there's no cool . Love the clip . Where's the link to the episode ? So make sure you leave that . You include that in there . Images as well . Canva helps out with that , as you can see . Include the podcast cover , art and branding in there my guest , my guest brand , guest picture , their brand , et cetera . The little squiggly lines . They actually move when the person talks too , so it identifies as a piece of podcast content and then schedule it Great . Another thing your VAs can help you do Once we get this content created , let's get it scheduled out and let's forget about it .

Speaker 1 39:26

Let's bulk record . By the way , bulk recording is your key to staying in the podcast game as long as possible , because if you think it's gonna be every Monday , you're gonna roll into the office and be like , well , it's time to record another podcast episode . That's not sustainable , because it starts off fun and then you have to record every single week and it starts to feel like work , and when it starts to feel like work and it's not fun anymore , we quit . That's just human nature . So make sure you're bulk recording , creating the micro content from each episode and then getting it scheduled out and going back to what you do best Running your life , your business , your family , whatever the hell you like to do .

Speaker 1 39:59

So how do I do all this , sebastian ? This sounds fantastic in theory , but I've never done any of this , while all of you in this room a majority of you in this room have virtual assistants , so you have people that can actually take a game plan , when taught and educated on the game plan , and go execute on it . So you can continue to do what you do best record new podcast episodes , upload the raw content and go back to your day . So we specifically help people do all of that . But since you guys already have resources , again , maybe somebody's like hey , listen , I don't want to use my VAs , they're already tied up doing something else . We definitely want to get a podcast launch and not have to do all the work . Let's have a conversation . I'd be more than happy to talk to you about what our 90-day program . But , knowing you , got to know your customer , knowing my customer in this room right now , already having resources at a virtual assistant mastermind group , you guys already have the horsepower and the teamwork to be able to go and do that . So what we've done is we've created a solution where you can take all of my secrets . A solution where you can take all of my secrets , my entire system , and go and run with it . I know what happened . Jesus is that you ? So here's what that looks like .

Speaker 1 41:11

So , first of all , our program is 90-day . It's a 90-day launch program . It's everything you need to launch podcasts in 90 days or less . It's one-on-one coaching with me for a month . We get in there . We build a brand strategy concept idea you can get excited about . It's one-on-one coaching with me for a month . We get in there . We build a brand strategy concept idea you can get excited about . It includes every single thing you could possibly need to start a podcast your launch strategy , brand development , content , intros , outros , teasers , production , all the backend , heavy lifting . All you do is look cool and record episodes . My team handles everything . Again , most of you have a team that can go help out with that and be able to help facilitate a majority of that . With that being said , thank you , lord .

Speaker 1 41:47

With that being said , we've created a done with you solution specifically for our friends at Sphere Rocket , so that you guys can take what you're already paying for and you're already doing with your VA team and then take our expertise in my system and go implement it . So here's what that looks like . I've created a masterclass which is a cute word for a course that has documented our entire process . That if you signed on with the agency tomorrow , every single step that we would run you through with launching a podcast is included in the masterclass . So you're going to have access to that and you can have access to it for as long as you absolutely need it . But we're gonna work together one-on-one with your team , so you're gonna do a one-on-one coaching call .

Speaker 1 42:28

We're gonna get all your VAs on whoever's involved with this process and we're gonna help them better understand exactly what the course is all about . We're gonna answer any and all questions that you could ever possibly have about that process and then your team and VAs are going to go execute on that process . Does that make sense ? Because a lot of you can take what I'm teaching right now and go back to your VAs and they're going to sit there and stare at you like you've got 10 heads and boogers because they've never launched a podcast before . But they are skilled and they do have the ability to go and do something once they're taught and educated exactly what to do . So we're going to empower them to be able to go okay , cool , I get it now , I understand now , along with the support of our team .

Speaker 1 43:10

The only difference is we're not doing the work . All you're doing is taking our system and bringing it back to your system and creating something that you can get excited about , which is a podcast . You'll also have access to the Masterclass Forever . You'll have access to the Facebook group , where other people are in it so we can exchange ideas . It's just a group just for people that are doing the done with you solution here on here exchanging ideas . I'll be going live in the group . We'll be talking about specific things . I try to stay ahead of the curve when it comes to podcasting stuff , so you'll be part of that community ongoing and then you'll have remote access to me for 30 days via email and DM too , should you have questions hey , what about this ? We talked to . Hey , what about that ? But most of your VAs are very , very confident and once they really understand , we'll spend 90 minutes on a call . We'll spend as long as we need , but it usually is about 90 minutes . Sometimes it takes two hours , sometimes it takes an hour because your team's like got it , I can go and run with all of this . But this done with you solution .

Speaker 1 44:12

I believe because I was talking to Moose about this a couple of weeks ago and I said hey , moose , why in the world would your clients want to hire me ? I mean , I guess , if their VAs are already tasked out with what they were doing and they don't want to take on any new VAs or anything ? Sure , you could hire me and we'll go execute the launch for you and support you ongoing . But most of you have VAs and resources available to go and do that . And Moose says do you have a system in place that you can just give them and teach the VAs how to do it and they can take it and run with it ?

Speaker 1 44:40

I said actually , I do so in conjunction and with the help of Moose and his ideas here , we've been able to put this together for you guys , so you're able to get out there and do something with a podcast and take exactly what I've taught you today and bring it out in the world and do something that you can get really excited about . Does that sound good ? Okay , you're probably like cool , this sounds fantastic , sebastian , but how much ? The program's 2,500 bucks . Okay , I'm not up here to sell from the stage and pitch the room , but I do want to provide you a resource on here to be able to do something with a podcast with your existing team on here , where it's a one-off thing . You pay me , you get in there , you understand what's possible . We train your team , you take our system and you go and run with it and continue to do what you do .

Speaker 1 45:24

Okay , so if that's something that piqued your interest , find me , I'll be hanging out the rest of the afternoon here . I'd love to have a conversation with you and we could get something scheduled as early as next week to get you guys started . I wrote a book that gives away all my other secrets , so everything you'll we'll be teaching your VA team is included in my book too . Of course , we'll provide you with copies of the audio book or physical book for your team to go and read as additional resources in addition to the master class . But with that being said , thank you for your attention today . I really appreciate you guys . Thanks so much for tuning into this episode of the Beyond the Story podcast . Be sure to appreciate it . If you haven't done so already , make sure you're subscribed to the show . This way , you'll get updates as new episodes become available . If you feel so inclined , please leave us a review . We sure do appreciate it . Signing off from the podcast launchlabcom studios . We'll talk to you next time .