How Starting A Podcast Can Radically Change Your Life And Your Business
In episode 213 of Beyond The Story, Sebastian Rusk challenges listeners to rethink their approach to podcasting and how it can radically change their lives and business. He provides valuable insights on why starting a podcast can solve social media content problems and offers practical tips on equipment, marketing, and creating engaging content.
Join Sebastian as he shares his expertise and encourages listeners to step into a new version of themselves through the power of podcasting.
TIMESTAMPS
[00:02:24] Podcasting Can Change Lives.
[00:06:50] Overcoming Career Uncertainty.
[00:08:37] Personal Branding and Reputation.
[00:11:45] Discovering the Power of Podcasting.
[00:15:48] “Yes, You Can” Mindset.
[00:20:22] Choosing a Podcast Name.
[00:24:47] Podcast Cover Art Design.
[00:26:00] Travel-Friendly Podcast Microphone.
[00:30:38] Podcast Interview Challenges.
[00:31:41] Slow Down for Success.
[00:36:05] Podcast Content Repurposing Strategies.
[00:39:34] Bulk Recording for Sustainability.
[00:41:10] Launching a Podcast in 90 days.
[00:44:51] Launching a Podcast with VA Support.
In this episode, Sebastian Rusk stresses the importance of utilizing a podcast to generate a variety of micro-content pieces that can be shared across social media platforms. He points out that a single podcast episode can be repurposed into five to ten pieces of micro-content, including micro-videos, reel content, audiograms, and promo images.
Furthermore, Sebastian emphasizes the importance of strategic marketing tactics, such as appearing as a guest on other podcasts, sharing guest episodes, and running ads to promote micro-content. By implementing these strategies, podcasters can expand their reach, attract new listeners, and boost engagement on social media platforms.
QUOTES
- "Stuck is a choice and a mindset. Massive action solves a lot of that, it really does."
- "I feel most fulfilled when I see people step out of what they think is possible and into a completely different realm and go, wow, I didn't even know that was possible, that's what really gets me going."
- "You gotta go in there and change some colors and fonts around and whatnot, but it's not going to be better than getting a professional to actually do it where it looks clean, presentable, and attractive."
SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: https://www.instagram.com/beyondthestorypodcast/
Facebook: https://www.facebook.com/BeyondTheStoryPodcast/
LinkedIn: https://www.linkedin.com/in/sebastianrusk/
WEBSITES
Beyond The Story Podcast: https://www.beyondthestorypodcast.com/
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