How To Create The Origin Story of Your Brand: Kevin Lavelle - Origins Copy
Don't miss this informative episode of Beyond The Story, hosted by Sebastian Rusk, featuring the CEO of Origins Copy, Kevin Lavelle. Together, they dive into the importance of origin stories in branding and marketing and how to make an emotional connection with customers. Kevin shares his personal journey from London to Los Angeles, and his passion for helping businesses feel more human by discovering the unique story behind their brand. Find out how storytelling can create a transformational experience for customers and learn the process behind creating an effective origin story. Subscribe now and leave a review to hear more from Sebastian and his incredible guests!
Timestamps
[00:00:05] Kevin's Journey to Discovering Origin Stories
[00:04:11] Importance of Business Origin Stories
[00:08:15] The Power of Storytelling for Brands
[00:11:58] Connecting with Clients through Origin Stories
Best Quotes
[00:04:22] For me, it was always about stories as what you know, it was my refuge
[00:06:14] helping them to write their origin stories really helps connect them with the people that they're trying to attract
[00:08:54] And I think that's the power of a great story for a brand. Is doing those 2 things. When you can do those 2 things well, I think a AAA person will feel like a client will feel like, you know what? This is more than just a transaction. I'm investing in a in a chain in change
[00:14:00] Understand that your story some people say that their story isn't big enough or important enough or tragic enough. There's always something. No matter what you've gone through, it's yours, it's unique, and it will connect people the people who need to find you will connect you through it
All Quotes
[00:12:18] The beauty of what I do is that seeing that moment of realization sometimes on the on my client's kind of faces when they put the I help them put the connect the pieces and they kind of understand something more about themselves and their business
[00:07:06] I want to know who they are, why they do what they do, and what makes them kinda like special
[00:01:10] I spent my life trying to understand my own
[00:04:22] For me, it was always about stories as what you know, it was my refuge
[00:10:46] Because here's the thing, like, if they if the client knows that you or your family has gone through the through the thing that you're gonna help them with, they'll trust you more
[00:08:24] Let's take your clients or your potential clients on the journey of your business? What's it like to work with you? What changes will they expect to experience?
[00:08:54] And I think that's the power of a great story for a brand. Is doing those 2 things. When you can do those 2 things well, I think a AAA person will feel like a client will feel like, you know what? This is more than just a transaction. I'm I'm investing in a in a chain in change
[00:14:00] Understand that your story some people say that their story isn't big enough or important enough or tragic enough. There's always something. No matter what you've gone through, it's yours, it's unique, and it will connect people the people who need to find you will connect you through it
[00:06:14] helping them to write their origin stories really helps connect them with the people that they're trying to attract
[00:13:05] It kinda just creates this wonderful kind of feeling of warmth, connection, and inclusion. And I think that's what it's all about. Like, you know, it's about warming up a business into something that feels a bit more human
[00:01:59] I used to grow up kind of feeling neither English nor Irish
[00:11:32] It's crazy how our experiences can really shape, you know, our potential future too
[00:10:33] So it's about taking them back to that moment when they may have forgotten, they may not. But it's about fleshing out that moment where that sparked a seat for them becoming who they are
[00:07:40] It's about telling that little unique piece of their history that connects them to the job that they do, that will connect them to the people who are trying
[00:00:43] I saw that you worked with brands in their origin story. I thought I wanna know more about that
[00:03:06] Suddenly, there was a film industry, and an American film production company landed there. A TV station opened there. And so suddenly, I was there a film industry in my backyard
Blog Post
Article 1: Kevin Lavelle's Quest for Identity
In the latest episode of Beyond The Story, Sebastian Rusk interviews the founder of Origins Copy, Kevin Lavelle, about his origin story and the importance of finding one's identity. Kevin shares his unique journey from being born in London to Irish parents and spending summers in Ireland on his cousin's farms. Growing up, Kevin struggled to feel rooted in either England or Ireland, often feeling like he didn't belong in either country.
Here are three tips from Kevin's story that might help you find your own identity:
1. Embrace Your Background - Kevin learned to celebrate his unique background and use it to his advantage. Instead of feeling like he didn't belong anywhere, he used his dual citizenship to his advantage and started building a brand that caters to both the US and UK markets.
2. Write Your Own Story - Kevin's passion for writing comes from his search for his identity. By putting his story down on paper, he was able to explore his feelings and figure out where he truly belonged.
3. Follow Your Dreams - Despite having a successful career in TV editing in Ireland, Kevin had always wanted to move to Los Angeles to pursue his dream of building a successful brand. It took him 20 years to make that move, but his persistence paid off in the end.
As Kevin says in the podcast, "identity is a journey." We all have unique backgrounds and stories that make us who we are. By embracing our own stories and following our dreams, we can build a life that is true to who we are.
If you're looking for an inspiring story about identity and perseverance, make sure to listen to Beyond The Story's latest episode with Kevin Lavelle.
Article 2: Kevin Lavelle's Journey to Building a Successful Brand
In the latest episode of Beyond The Story, Sebastian Rusk interviews Kevin Lavelle, the founder and CEO of Origins Copy, a performance menswear brand. Kevin shares his journey of building a brand that combines style and performance, and how he found success in a competitive industry.
Here are three tips from Kevin's story that might help you build a successful brand:
1. Look For A Gap In The Market - Kevin saw an opportunity to create a unique product that was missing from the market. He identified a need for performance menswear that combined style with functionality, and Origins Copy was born.
2. Build A Strong Team - Building a successful brand requires a team that shares your vision and values. Kevin credits his team for Origins Copy's success, saying "It's not just me, it's every person that's a part of this team that's allowed us to achieve what we have."
3. Adapt And Evolve - In today's fast-paced business world, it's important to be adaptable and evolve with the times. Kevin has adapted his business model to include e-commerce and direct-to-consumer sales, which has helped Origins Copy thrive in a changing industry.
As Kevin says in the podcast, "success isn't the finish line, it's a moving target." Building a successful brand requires hard work, dedication, and the ability to adapt to change.
If you're looking for an inspiring story about entrepreneurship and success, make sure to listen to Beyond The Story's latest episode with Kevin Lavelle.
Social Post
1) 🚨 NEW EPISODE ALERT 🚨 Beyond The Story podcast is back with a fascinating origin story with Kevin Lavelle. 👨👨👦👦 Host Sebastian Rusk chats with Kevin about his upbringing between England and Ireland, his journey into writing, and working in the film industry on the West Coast of Ireland. 🎬 Don't miss it! Listen now! #BeyondTheStory #SebastianRusk #KevinLavelle #OriginStory #Filmmaking #PodcastLove
2) 🎧 Tune in to Beyond The Story podcast and discover Kevin Lavelle's unique story! From working in the film industry on the West Coast of Ireland to his interest in writing and creating brand origin stories. 🎬 Host Sebastian Rusk digs deep with Kevin on his upbringing between England and Ireland and the challenges he faced in his search for identity. 🌍 Listen now and get inspired! #BeyondTheStory #SebastianRusk #KevinLavelle #BrandOriginStory #FilmIndustry #GlobalUpbringing
3) 🏅 Beyond The Story podcast brings you another inspiring episode with host Sebastian Rusk and special guest Kevin Lavelle! 🎬 Listen in as Kevin shares his fascinating backstory, growing up between London and Ireland, and his journey into the world of writing and film editing. 📖 Don't miss out on this incredible episode! Listen now and get ready to be inspired! #BeyondTheStory #SebastianRusk #KevinLavelle #CareerJourney #WorldTraveller #PodcastLife
Episode Links
Connect with Sebastian Rusk:
Connect with Kevin Lavelle:
Other Materials
These materials help you promote your podcast. Quotes can be used for audio & video grams or quote cards. Blog and social posts will help your website and social media presence.
Listen On
