How To Leverage Your Brand Story To Grow Your Business: Wayne Partello -
Get your earbuds ready for an exhilarating episode of Beyond The Story as the hosts introduce the one-and-only Wayne Partello. The two discuss their mutual interest in social media, which they connected over 12 years ago at the Miami Dolphins. In this engaging episode, Wayne shares his journey from producing TV to becoming an entrepreneur. The duo also touches upon Wayne's previous experience working in professional sports, creating unforgettable experiences for fans, and eventually starting his own successful business. The discussion shifts to the importance of storytelling in marketing and how it can help businesses tell their own story in a world without gatekeepers. Be inspired as the host shares how a strategic approach to podcasting can help in reaching the right audience, giving examples of how clients leveraged podcasting for their businesses. The electrifying episode concludes with a catch-up session with a friend who launched an empire, reinforcing the importance of continual growth as an entrepreneur. Tune in and don't forget to subscribe and leave a review!
Timestamps
[00:00:05] Guest's Story of Skipping College for Video Production
[00:03:28] From promotions to CMO: One radio host's journey
[00:06:40] From Sports Executive to Entrepreneur
[00:09:49] Empowering Creatives in Business
[00:13:07] The Power of Storytelling in Podcasting
[00:16:14] Guest's entrepreneurial success with Cuento
Best Quotes
[Unknown] You're all fucked if your bosses don't figure out how to adapt to the internet because it's calm it's here
[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses tell their story
[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right now, you're not telling your stories, your brain. You're missing out on a humongous part of the market share you could be capitalizing on because people resonate with stories
[00:16:03] My life's mission is making sure that that message lands for everyone to understand the power behind all because, I mean, again, a phenomenal example We're working with teams on the team side, but we're working with
All Quotes
[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses Tell their story
[00:01:21] Social media was sort of, like, in its early stages in the business world and, you know, especially in the sports world, like, people are still trying to figure out
[00:10:29] I learned throughout the journey of becoming an executive that I had to really control my creative and allow my creatives to shine
[00:07:04] I want everybody to be able to experience when I got to experience every day
[00:08:24] I've always been an entrepreneur. I've always kinda done my own thing. I've always side hustled
[00:08:58] I'm not as weird as I thought I was. There are other people like me that that's where that is fun and entertaining for them to do this
[00:01:45] We, you know, we obviously we're following the same trends, paying attention to same, you know, sort of metrics and and and how business was it was in the infancy, but, you know, to see where it's all gone from that point to today and all the different businesses that have sprouted from it
[00:05:32] For me, that was an incredible opportunity to obviously take all the skills that I had acquired
[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right now, you're not telling your stories, your brain. You're missing out on a humongous part of the market share you could be capitalizing on because people resonate with stories
[Unknown] You're all fucked if your bosses don't figure out how to adapt to the internet because it's calm it's here
[00:03:03] Graduating high school, I didn't wanna do this as a career. I wanted to be
[00:13:56] When you remove the gatekeepers, right, everybody has the opportunity to tell their story
[00:03:37] I really wanted to be on air
[00:01:11] You gotta meet this guy. Men at this event. He's wild, and he speaks the same language you do
[00:10:21] What was really important to me was to have a world that I could take creative people and allow them to create
[00:06:17] But for my career, that wasn't the best thing for me was to sit around and wait for that to happen
[00:11:56] The power of telling a story
[00:14:13] If you do things with purpose and you have a strategy, and then each tactic ladders up to that strategy with purpose, What's the purpose?
[00:03:10] I thought that was pretty cool
[00:07:28] It also forced me to live in my career without a safety net. There was no safety net. I got 1 shot
Blog Post
Article One: Wayne Partello's Journey to Success
In the latest episode of Beyond The Story, host Sebastian Rusk sits down with Wayne Partello to discuss how he became successful in the sports industry. Wayne's career began in high school, where he learned how to produce TV in a public access TV studio. He then went on to work for the Miami Dolphins, where he first met Sebastian.
Here are three tips we can learn from Wayne's journey to success:
1. Take advantage of every opportunity: Wayne took a chance on the free classes offered by the public access TV studio and ultimately discovered his passion. He then capitalized on his opportunity to work for the Miami Dolphins and eventually became the Senior Vice President and Chief Marketing Officer for the San Diego Padres.
2. Network and make connections: Wayne met Sebastian through a mutual contact, Dave Murphy. Networking and building relationships with others can open doors that one may not have known existed.
3. Keep up with trends and new technology: Wayne and Sebastian bonded over their mutual interest in social media and keeping up with current trends in business. In the fast-paced sports industry, it is crucial to stay up-to-date with the latest technological advancements.
As Wayne states in the podcast, "I believe life is about timing, and opportunities arise when you're ready and when they're ready for you." Tune in to this episode to gain further insight into Wayne's inspiring journey and learn how you can apply his tips to your own path to success.
Article Two: The Power of Staying Connected
In the latest episode of Beyond The Story, host Sebastian Rusk speaks with Wayne Partello about the importance of staying connected. Wayne and Sebastian first met through a mutual contact while Wayne was working for the Miami Dolphins. They reconnected years later and have been able to stay up-to-date with each other's lives and careers.
Here are three reasons why it's important to stay connected:
1. Opportunities can arise: As Wayne's career evolved from working for the Miami Dolphins to becoming the Senior Vice President and Chief Marketing Officer for the San Diego Padres, he was able to reconnect with Sebastian and share his journey. Staying connected can lead to future collaborations and opportunities.
2. Inspiring and motivating: Hearing about the success and growth of others can be inspiring and motivating. It can push individuals to continue striving for their own goals.
3. Building and maintaining relationships: At its core, staying connected is about building and maintaining relationships. As Sebastian mentions in the podcast, "building relationships is the most important thing you can do in business and in life."
Tune in to this episode of Beyond The Story to hear more about the power of staying connected and how it has impacted both Wayne and Sebastian's lives and careers. As Sebastian says, "you never know where staying connected with somebody and keeping that door open might lead."
Social Post
a professional athlete. But I quickly realized I wasn't good enough to do that, and I kinda did. The 1st thing that was in front of me was like, all right, I'll go work at a local cable station that's right near where I grew up, and it was 4 a.m. to noon, and I was editing video highlights for ESPN, for the National Hockey League. And at that time, there was only, like, you know, there weren't intermission reports. There wasn't, um when I started, there wasn't even a highlight show. It was just, like, let's say Wayne Gretzky scored two goals, and there were highlights to each of his goals. They would come in For me on a tape, and I would have to edit out the opposing player who was, you know, who passed him the puck, who made the assist or whatever. And then, you know, maybe a graphic would pop up and, you know, Wayne Gretzky's 44th and 45th of the season or whatever. So I did that for a year, and then while I was there, the person who was the director of the Miami Heat's TV department, a man named David Priddy, um, he was leaving the Heat to go to work for the Miami Dolphins. And a friend of mine who I was working with at the time said, Hey, you should apply for that job. You're gonna have my recommendation. And I was like, all right, I'll apply for it. And, you know, just as luck would have it, I got the job. So I started in January of 99 and little did I know that that would turn into a 20, a 20-year career.
1st post: 🔥🎤 Beyond The Story is back! Sebastian Rusk welcomes sports marketing expert Wayne Partello on the latest episode of the podcast. Find out how Wayne's 20 years of experience in the Miami Heat and Miami Dolphins marketing departments sparked his love for social media. Listen now 🎧 #sportsmarketing #socialmedia #WaynePartello #Miami
Visual: An image of Sebastian Rusk and Wayne Partello in the studio
Hashtags: #BeyondTheStory #Podcast #SebastianRusk
2nd post: 🏋️♂️💻 From video editing for ESPN and the National Hockey League to 20 years in sports marketing with the Miami Heat and Miami Dolphins, Wayne Partello has a story worth hearing. Tune in to the latest episode of Beyond The Story with host Sebastian Rusk to find out more 🎧 #sportsmarketing #videoediting #WaynePartello #Miami
Visual: An image of a video editing suite
Hashtags: #BeyondTheStory #Podcast #SebastianRusk
3rd post: 🎙️🎬 Did you know that Wayne Partello got his start in the media industry in high school? Find out more about his story in the latest episode of Beyond The Story with host Sebastian Rusk 🎧 #mediaindustry #highschool #WaynePartello #Miami
Visual: An image of a high school classroom with media equipment
Hashtags: #BeyondTheStory #Podcast #SebastianRusk
Episode Links
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