The Art of Persuasion - Exploring the Genius of a Top-Notch Copywriter: Mara Glazer - Direct Response Copy Gir
Get ready to be inspired by host Sebastian Rusk and his guests on Beyond the Story. In this episode, Sebastian welcomes Mara Glazer, a copywriting expert who has successfully carried on her father’s legacy in the world of marketing. They discuss the importance of good copywriting and its power to transform a business overnight. They also dive into the intersection of AI and copywriting and how it can be a tool for enhancing expertise rather than a threat to the industry. The conversation covers various topics such as the challenges of generating show notes for podcasts, using podcasting to prospect and launch other people's podcasts, and the exciting opportunities that technology is creating for entrepreneurs. You won't want to miss a single minute of this inspiring conversation. Join Sebastian and Mara and celebrate everything on Beyond the Story.
Timestamps
[00:00:05] From Fashion to Family Business: Sebastian's Journey
[00:03:23] From Father's Lessons to Copywriting Success
[00:06:26] The Power of Copywriting for Business Growth
[00:09:45] The Importance of Copy and Offer in Ad Campaigns
[00:12:59] Referral-based marketing and partnering with influencers.
[00:16:11] The role of AI in copywriting and marketing
[00:19:50] Limitations of AI in Podcast Production
[00:22:33] Opportunities for College Students
[00:25:18] Overcoming Fear and Building Business Reputation
Best Quotes
[00:01:55] I tore my spine. I can't walk. I can't work, I can't drive. And it was in that moment, I knew that I couldn't have a 9 to 5 job anymore, and I couldn't work for somebody else anymore.
[00:07:16] Copy is literally every single word that you use to promote, share, and deliver your offers. Literally every single word
[00:08:16] When you get the message right and you get when you get the words right and when you can make a very strong case, for what it is that you're offering, why someone needs it, and why they need it right now, you can go from having an offer that's flapping to having an offer, that's winning
[00:11:36] You have to create an offer that is so damn sexy your prospects can't say no
All Quotes
[00:08:09] And I've literally seen great copy be able to transform a business overnight.
[00:09:11] He said, you know, he well, I'd the first campaign I tried was in 20 20. Phenomenal copy. Absolutely loved it. I thought it was fantastic, really edgy, really pushed the envelope, ran ads to the landing page on there. And it was broke person after broke person after broke person.
[00:11:36] You have to create an offer that is so damn sexy your prospects can't say no.
[00:07:16] Copy is literally every single word that you use to promote, share, and deliver your offers. Literally every single word
[00:08:50] But the people that are responding to the copy don't really align with your business. They can't afford your services. They're not really a fit for you.
[00:03:21] My dad worked for me like a dog. Unfortunately, my dad can't work anymore, and I like that he still works me like a dog. The first question he asked me when I called him is, how much money did you make for me today?
[00:02:51] So I spent 6 months working for him for free. I was writing marketing campaigns, doing research, whatever he asked me to do, I would do because that's how bad I wanted it
[00:03:11] If you really want this, Mara, you can move back to Baltimore, but you need to understand 2 things. So 1 is you will be working harder than you've ever worked in your whole entire life
[00:08:16] When you get the message right and you get when you get the words right and when you can make a very strong case, for what it is that you're offering, why someone needs it, and why they need it right now, you can go from having an offer that's flapping to having an offer, that's winning
[00:01:55] I tore my spine. I can't walk. I can't work, I can't drive. And it was in that moment, I knew that I couldn't have a 9 to 5 job anymore, and I couldn't work for somebody else anymore
[00:12:48] My favorite source of traffic are influencers and content creators who like to partner together and allow for us to create their marketing campaigns.
[00:00:52] I love telling people's stories. I like going back to the beginning of the story because a lot of the time the stories are consumed in what we currently do right now. But I always like to go so what happened, like, in the beginning? Like, how did it all start?
[00:10:43] I think that what the words say and how the words look are just as important because if they look boring, people are going to think they're boring and not going to read them.
[00:02:37] And then I remembered a saying that he used to say around the dinner table growing up, which was lasers never give up.
[00:11:18] It could be that maybe you didn't make a strong enough case for the for why somebody should buy your offer and why they should buy it right now.
[00:14:04] I noticed that our campaigns that are the most successful are for people who consider themselves content creators and influencers and have large following specifically on TikTok and on YouTube
[00:04:02] I was able to track a million dollars back to sales from social media from social media alone in less than 278 days.
[00:05:28] The high I get when a campaign hits and does really well. And, like, figuring out all, like, the little conversion points and, like, how to tweak them and adjust them to get them to convert even higher. It's like, I've never done drugs in my life, but I imagine that's what it feels like
[00:13:25] That's why I was kind of like with cold traffic because people don't know you from cold traffic. That's the biggest challenge that I saw.
[00:06:13] So great to see how you've been able to step into that and, you know, you guys had that agreement with other.
Blog Post
Article 1:
Topic: Starting a Business from Scratch
Starting a business could be daunting, and it is never an easy feat. Mara Glazer, on the latest episode of Beyond The Story with Sebastian Rusk, shared her story about how she started her own business. Mara had worked in the fashion industry for 15 years and was highly miserable in her job. She was making less than 35k a year, and her boss was the "devil wears Prada '' kind. However, Mara's life changed when she suffered a spine injury that made her realize that she could no longer work in a 9-to-5 job. She then called her father and asked him if she could move back to Baltimore to join the family business named Glazer Kennedy Insider's Circle.
Three tips:
- Focus on your passion when starting your own business.
- Be willing to put in extra effort in the beginning to see results in the long run.
- Surround yourself with people who inspire and motivate you.
In Mara's case, she was willing to work for free for six months to show how much she wanted to be part of the family business. She did whatever she could to learn the ins and outs of running a business and eventually took over the family business. If you want to start your own business, you need to work hard and be willing to put in extra effort in the beginning. So tune in to the latest episode of Beyond The Story to hear about Mara Glazer's journey to becoming an entrepreneur.
Article 2:
Topic: Overcoming Adversity to Achieve One's Goals
Adversity is part of life, but it's how you handle it that makes all the difference. Mara Glazer, a guest on Beyond The Story with Sebastian Rusk, shared her experience of overcoming a spine injury that nearly ended her career. Mara was living in New York City and working in the fashion industry when the incident happened. She couldn't walk, work or even drive. It was then she realized that she couldn't have a 9 to 5 job anymore and needed to take control of her life.
Three tips:
- Stay positive during difficult times
- Ask for help when you need it
- Believe in yourself
Watching television, streaming movies or playing casino games could be a way to cope during those tough days. However, Mara decided to use the experience as motivation to make a positive change in her life. She moved back to Baltimore, worked for free for six months, and then joined the family business to start her entrepreneurial journey. Her resilience and determination demonstrate the importance of staying positive, asking for help when you need it, and believing in yourself. If you want to overcome challenges and achieve your goals, tune in to Beyond The Story with Sebastian Rusk to hear about Mara Glazer's journey.
Social Post
1. 🎙️ Beyond The Story 🎙️ is back with a brand new episode featuring host Sebastian Rusk and guest Mara Glazer! Tune in to hear how Mara went from the fashion industry to entrepreneurship, and how she overcame obstacles to get where she is today. #BeyondTheStory #SebastianRusk #MaraGlazer #Entrepreneurship #Podcast
- Recommended visuals: A microphone or a graphic of a podcast episode.
2. 🎧 Need some inspiration to follow your dreams? Check out the latest episode of Beyond The Story with Sebastian Rusk and Mara Glazer! Mara shares her story of overcoming adversity and pursuing her passion. Listen now! #BeyondTheStory #SebastianRusk #MaraGlazer #OvercomingAdversity #Inspiration #Podcast
- Recommended visuals: A graphic with an inspiring quote, or a picture of someone pursuing their dreams.
3. 🔍 Ever wonder about the stories behind successful entrepreneurs? Beyond The Story has got you covered! In this episode, Sebastian Rusk sits down with Mara Glazer to talk about her journey from the fashion industry to entrepreneurship. Don't miss out! #BeyondTheStory #SebastianRusk #MaraGlazer #EntrepreneurJourney #Podcast
- Recommended visuals: A graphic of a magnifying glass or a curious person, or a picture of successful entrepreneurs.
Episode Links
Connect with Sebastian Rusk:
Connect with Mara Glazer
Other Materials
These materials help you promote your podcast. Quotes can be used for audio & video grams or quote cards. Blog and social posts will help your website and social media presence.
Listen On
