EPISODE 14 The Social Media SUCKS Show on Blab : How to Create Great Content w/ Vincenzo Landino

SPEAKER_08 0:03

It's all about making that GT. The boys in the hood are always hard.

SPEAKER_04 0:14

Okay. I like the you could just bring it dirt to it. I had to pause it because I didn't want to swear. I don't know if they're swearing aloud in this show.

SPEAKER_07 0:21

Well, yeah, we want to keep it uh we want to keep it PG for right now. I mean, could get a little rowdy here. Um we can just just like some uh nice elevator music while we do some kind intros here. While we do some kind intros here.

unknown 0:34

Q.

SPEAKER_07 0:35

Really?

SPEAKER_05 0:36

It's your show, man. You got some music? Well, I was all right. We were now watch me, nine eye.

unknown 0:42

Now watch me.

SPEAKER_07 0:43

That's not elevator music. Hey, this is my show, okay? All right, here we go. We're going live. Wait a second. We are already live. What is happening, everybody? My name is Sebastian Ross, and this is the social media sucks show.

SPEAKER_09 0:58

Watch me next all the board. Oh, he's not okay. Next up, my basement.

SPEAKER_07 1:09

I mean, that was an elevator, right? To my right here, we've uh we've got my uh very talented co-host, Mr. Vincenzo Blabdino, actually Landino. Vinny's in there, I call him Guido. Something like that. Hey, uh you you do you do call me Guido. I do call you Guido. Well, GTL, you know, we got a lot of fist pumping going on. He's very close to the Jersey Shore up there in Connecticut, I tell you. Uh he's on my left. Okay, my bad. It looks like he's on my right. Uh what's up, Vinny? Welcome to the show, dude.

unknown 1:41

Uh-oh. What's up, Vinny? Welcome to the show, dude.

SPEAKER_07 1:43

Thanks for having me, bro. What's uh what's going on in sunny Miami today? It is uh it's very sunny today and uh it's very hot. So uh that that that's really what's going on. That's a beautiful day here in the neighborhood, though. Can't complain. Can't complain. Um, this is not an actual Tide Bow tie, this is a pre-tied bow tie, but it is handmade. Big shout out to my friends at Handsome and Lace. Check them out online. Handsomand Lace.com. They found me on Instagram and uh they sent me two of these. One of them was a ninja turtle. Um bow tie, but I gave it away as a gift.

unknown 2:16

Bow tie, but I gave it away as a gift.

SPEAKER_07 2:18

Because I'm a nice guy. Should I have headphones on? Is that why I'm hearing?

SPEAKER_04 2:22

I I don't know. They're saying that I'm I have head I'm having an issue, but I don't know.

SPEAKER_07 2:27

Can you guys hear me okay?

unknown 2:28

Can you guys hear me?

SPEAKER_07 2:29

Because I got headphones. Headphones and my end.

SPEAKER_04 2:32

I'm not sure. I never have issues, so this is weird. Well, you do have a lot of issues, but I don't know if they have anything to do with uh, I mean, that's besides right. All right, let's see here. Hang on. I'm gonna just let me just switch my let me just switch it for my so that there's no issues. Start talking, man.

SPEAKER_07 2:50

What are you uh what are we what are we doing here? Yeah, so you know, uh what what what really struck a chord just a minute ago was um Kathy Hackle on uh HuffPost Live. Can you hear me? Can you hear me?

SPEAKER_06 3:04

Can you hear me? Hello Sebastian, can you hear me? Yes, I can hear you. Can you hear me? Yes.

SPEAKER_07 3:11

Uh what really struck okay, I don't need headphones, but they were a good effect. Um what really struck a chord to me a couple minutes ago, um Benny, was uh Kathy Hackle said um planning the entire Periscope Summit and how are you guys gonna be able to put something together in four months? And they literally did, and the reason they did that was because the live streaming platform called Periscope arrived um um just what four short months ago? Has it been?

SPEAKER_04 3:38

Uh it's been since uh social media marketing world. So February maybe? No, uh April? April or maybe even May, early May? Yeah, okay.

SPEAKER_07 3:50

So bottom line, it's this year, like under six months.

SPEAKER_04 3:53

Oh, absolutely. Yeah, yeah. Oh, yeah, yeah, it's under six months. What are we? We're in September. So social media marketing world was, you know, whatever the hell that was. Yeah, it's under six months.

SPEAKER_07 4:02

So it just blows my mind that the rapid not only is uh are things moving so fast, I think we already know that. And by the way, guys, um, if you're just joining us, welcome to the show. My name's Sebastian Rusk, I'm a social media strategist. I wrote a book called Social Media Sucks. If you don't know what you're doing, my trusty co-host on the show this week, Vincenzo Landino, this guy knows way more than I do about live streaming. So it's great to have him on the show. We're chatting all things, great content, live streaming, and country music. That's coming on later on in the show. Um, my thing is I don't I haven't seen an application. We're talking about the rapid growth of live streaming here, if you're just now joining us, within six months to see this like just hyper growth happen and all of our community, our peers in the digital community and the social community really wrapping their arms around all this and trying to figure it all out. But the thing that excites me the most, and I think it's been the most exciting thing along this journey, and you've been on it. I think I that's you where you and I initially met. You were chugging Corona's one night or Heineken's and uh singing karaoke with Cowboy hat on on a Friday night. And I'm like, this guy is my people. So uh we we connected uh shortly thereafter, and everybody's been really locking arms to help each other figure this whole thing out. But at the same time, it's something that's been figured out very quick. And Applebee's is a great example of that. So I jump on, and Ryan Bell was the one that I think first encouraged me to start hammering it out every single day. So I said, great, I'll do a little morning motivation in the morning, pump people up, pumps me up. Um, and then I'll start to do the social media suck show every day. That didn't work out so well because Blab started to come onto the scene. So I went from procrastinating to um actually doing wanting to do something. Um, and that that's that's where we arrived here on Blab. But I I like the fact that it's really brought our community together um um and and to really stop, collaborate, and listen and figure this whole thing out. But at the same time, um it's it's you know, brands like Applebee's that have been um that have been uh I can't read and talk at the same time. That's the tricky part of this whole thing. That's yeah. When you can figure that whole thing out, because I'm like, look, squirrel. Anyway, bottom line, um, in an effort to not blab on, um, it's been great to see how the community's really locked arms. I think a lot of us have have met each other through blabs that we just current followed online or heard of or talked about. So that's a really cool um that that that's a really cool aspect to it. But I just think that um brands like Applebee's are blazing the trail for big brands to say you guys need to be utilizing this because this is what people want. It gives them a peek behind the curtain. So um I'm I'm stoked about this. And uh I appreciate your help and giving you all due credit, helping me get the show up and running, telling me, giving me some inside uh answering stupid questions and not so stupid questions. So if I haven't told you that I love you, Vinny, I love you, buddy.

SPEAKER_04 6:49

Whatever I can do for you, my friend. You know, it's uh it's not easy to to jump onto something new or to let go of old things that maybe you're used to. And I know you were trying to relaunch the radio show and that kind of I don't know if it's you're still trying, but it's disaster.

SPEAKER_07 7:02

It was an no, I'm not I'm not at all. And and that that actually leads me into a pretty good um topic that we can chat about for a minute, and that's the fact of um the ability to stretch content. So yeah, this show interactive, we're chatting, we're we're tweeting, we're posting, we're talking to people, we got bow ties on. There's a cowboy hat laying around somewhere around there. Very interactive. When this gets done, this will then get uploaded to Social Buzz TV's YouTube channel. Right. A blog post will then get created. I'll take the audio and I'll upload it to SoundCloud, which automatically put it in iTunes under my podcast, and then we've got the radio show already back on the air, and I didn't have to do separate things. We're utilizing one piece of content. What are some other ways that that content's being repurposed in in really cool ways that you've seen?

SPEAKER_04 7:48

I have to say, uh, like there's a lot of people that are doing what you're doing right now. So you're taking a screenshot of this, or you're do you're using Snapchat uh to, you know, little snippets of the show. People are utilizing um, you know, when when someone a guest says something really cool, or when something really cool is happening, they'll edit their video and they'll use that as like teaser trailers. Um I've seen people live streaming their labs. I mean, it doesn't, it's a lot of people are like, wow, that's it's second nature. I mean, it may it might be second nature to those of us that have been here using it, but unfortunately, there's a lot of people that wouldn't even think to to repurpose the content in these different ways. So, like Sebastian, you're gonna put it out on you know, iTunes and Stitcher or not Stitcher, uh SoundCloud, you're gonna put it out on YouTube, you're gonna put it on your blog, and you know, that's just from one recording. Now, if you were to do a show, right, it's uh obviously it's syndication, but if you were doing your radio show, I'll be honest with you, I if I listen to it live once, I'm probably not gonna listen to it again. But for those of us listening to or watching a show here, I might go watch it. I might go watch or listen to it again. Or if I share it, people will you know be like, eh, you know what? I'll listen to this again. Um I think that's what Blab is doing for us. Uh, you can embed this, by the way. You know, you can embed this right on your website, right?

SPEAKER_07 9:14

Right. Well, that's part of the blog post part, and um, you know, you could you can embed it and it can uh you know, and you can you can share it. You and I talking about live streaming and content right now in September 2015 will still be relevant next year. It will be significantly more relevant next year. So being able to repurpose content down the road, I've seen, um, I think is is is very unique. But here's the deal. Of course, if you're on this blab right now, but you had to run, but you subscribe to my podcast so that tomorrow when you're on the train or wherever a plane or wherever you're at, um you can just finish watching it and you know that about 30 minutes in you had to you can finish watching, or maybe you're just a podcast subscriber. Maybe you just like to read my blog post, maybe you just read my tweets, and there's a link, you know. Yeah, SoundCloud's very, very, uh, very interactive with Twitter, which is cool. People can play it right from their Twitter stream, etc. etc. So being able to repurpose content, I think, is a lot of fun. Being able to Snapchat, I was just trying to snap. I've been snap. Let's let's chat about Snap for a minute because I just started snapping.

SPEAKER_04 10:18

And um, see your face everywhere now, and I'm just like, oh my god.

SPEAKER_07 10:26

Yes. Um, so Snapchat, I'm still trying to wrap my head around. Um, all I can come to is that you're just living in the moment or the day. That's it. So I'm gonna walk you through now with what brands are doing with Snapchat is fantastic, and it should be because they're paying a pretty penny to be able to do that. Uh, welcome everybody. If you guys are just joining, by the way, my name is Sebastian Rusk. I'm the uh author of Social Media Sucks. If you don't know what you're doing, and this is the social media sucks show. This is my trusty co-host, Vincenzo Landino. We're chatting all things content, live streaming, and country music, but that's later on in the show. We're gonna be taking questions about content, live streaming, and country music as well. There'll be a couple seats opening up, but as of right now, I'm gonna go ahead and lock the seat because this is an exclusive interview with Mr. Vincenzo Blabdino. It's actually Landino, but they call him Blabino. You feel me? Anyhow, uh Snapchat seems like Blabberino. It's Vinny Blabberino for the record.

SPEAKER_04 11:24

Vinny Blabberino? What did I say?

SPEAKER_07 11:26

Vincenzo Blabberino?

SPEAKER_04 11:28

No, Blabino. I'm just letting everyone know it's Blabberino just so they get it right. Don't get it twisted, my friend. I know you can't. That's your feet.

SPEAKER_07 11:37

Yeah, don't get it twist. That's just when I get in P. Diddy mode with you. Actually, Vinny and I, over that over that um, over that random periscope that no, it was a mere cat that he was on drinking Heineken's on a Friday night and um singing karaoke. Um since then we have uh we've struck up a pretty swell friendship. So um we like to break each other's tops every now and then. Uh all right, let's see if we can uh welcome to Miami. Yeah, we'll do a welcome to Miami Snapchat. I'm gonna add that to my story, and I'm just gonna invite a bunch of random people. No. See, that's the thing. There's no links or anything. I can't communicate with anybody, and I don't know. I must have added somebody wrong because I opened up a snap the other day that I wanted to read the Bible cover to cover after I that was it was it was and I wouldn't go away. Once that story starts going, it just keeps flying through, and it was anyway.

SPEAKER_04 12:28

You can just swipe down, but that's okay.

SPEAKER_07 12:30

Oh, you can you can swipe it. Okay, so we got some questions rolling in here. Um, by the way, there's a format for questions. Rolls so that stuff. No, there's a way of doing it. I believe it's q backslash. Is that correct? For questions?

SPEAKER_04 12:47

Uh it's it's uh slash q.

SPEAKER_07 12:51

Slash Q. Okay, cool. Thank you there. I am socially Nina. Hi, Nina. Hi Rachel. And uh Christy Martin's in the house. Who else we got in here? Oh, well, well, well, we got Belle Strategies in the house. She better jump in or in a in a seat here later on, as soon as we open that up. She is way prettier than both of us, and she probably has cooler content than us.

SPEAKER_04 13:11

She's actually um, so yes, she is pretty, but she's really, really smart. And uh I know I only hang out with some just throwing it out there. She's uh really, really intelligent and she's very, very talented. Um, did the voiceover for my the voiceover intro for my podcast that is a little delayed in launching. It was supposed to launch this week. I'm I'm holding it back a little bit. Um, but yes, Rachel is amazing, amazing, amazing, and down there in South Florida. So you guys are kind of competing, but uh so I'm not gonna pick one or the other, but Rachel's awesome, and she's obviously uh I listen.

SPEAKER_07 13:47

Um you know I uh I definitely I I agree with that wholeheartedly. Um you know who the talented one is though, her husband. That guy's talented, okay? Because he he landed an absolute um not a brilliant mind, but a beautiful mind, too. So there you go. You better be blushing right now, Rachel. He's a smart dude, right? He is that that is one smart dude right there. The rest of us are just grasping at straws. Hey, I seriously, I want to have a beer with that guy. I want to give that guy a hug. Seriously, you tell your husband I said what's up. Well played, son. That's enough. You know, I mean, you you you have a you have a Rachel that comes along, you gotta hang up to cleats, you know, game over. That's it. Getting wifed up. So uh this show is not about getting wifed up, but it could be, you know. Rachel, are we are we cool like that to be able to like, you know, call you a hottie on blab? Are you talking about a married woman?

SPEAKER_04 14:36

For the record, I never said that. I just said she's a very smart woman. You're you you did say it. I didn't. I am not periscoping at summit, no.

SPEAKER_07 14:45

So um um let's see. Yeah, I I did you see the meme I put up this morning? Yes. I wonder if they're going to live stream the Periscope Summit on Meerkat. I don't think they found it that funny. I tagged everyone that was there, but you know how it is when uh when when that's going down. So um they got Al Roker, they got Al Roker in the house this afternoon, too.

SPEAKER_04 15:05

Yeah, it's funny. I was actually just mentioning the uh Roker Labs report on brands doing live streaming right, apparently. So that was kind of cool. Props to me. Woohoo!

SPEAKER_07 15:15

Yes, sir. Where was that? Where did that happen at? Is there a link you can drop in the comments there?

SPEAKER_04 15:20

I don't have the link. I don't someone showed it to me, and I just I shared it once, and that was the end of it.

SPEAKER_07 15:25

You gotta bookmark that stuff, Vinny. It's yeah, it's not that cool. It's it's um so um we definitely were yeah, we do we do we are cool like that, right? Rach, is it Rach or Rachel? It's Rach, isn't it?

SPEAKER_04 15:37

It's Rachel.

SPEAKER_07 15:38

So anyway I I'm glad you're in here. Uh you need to jump in a seat here, actually. Hold on a second. I'm gonna unlock a seat for Rachel. I'm breaking all the rules. Breaking all the rules. She may not want to jump in though, so it's well, I think she would have said uh not now already. Would she have? Maybe she usually does, but she's here to listen. So oh, she's there to listen. Come on, Rachel. My goodness.

SPEAKER_04 16:00

I think we should give them the content they came for. That's just my thing.

SPEAKER_07 16:03

I agree, I totally agree. But how did you get sidetracked a little bit with the whole Snapchatting and posting? So, um, one of my favorite things to do to create content is the very, very first thing I think of is how is this going to provide? How is this going to be a valuable piece of information? Because there's a lot of crappy live streams happening out there right now, and there's a lot of weird blabs going on. I mean, a lot of weird blabs. I don't even know what these people are doing. Um, but when I'm creating content, I sit and I say, What can I do to help people know what they don't know that they don't know? Um, and um I believe when you can bridge the gap in between what people know and what they don't know, that's called value. And value is attached to a price tag, but it doesn't, it's not a price tag that says, here's what I'm selling and here's how much it is. I always like to say there doesn't need don't pitch me, bro. Hashtag don't pitch me, bro, for the simple fact that, and correct me if I'm wrong, Vinny, but if someone's in here right now and they've never heard of me ever at all, but they enjoy the content, they're entertained, they like what you had to say, they like the whole, the whole, the, the whole entire show they were, they were, they were impressed with. And they said, you know what? I'm looking to take my brand to the next level with social media. I wonder what this guy does. This whole social media sucks. Then they go, they're gonna go do their due diligence. They're gonna find out, they're gonna find the book, they're gonna find my links, they're gonna find questions, and then they're gonna message me somewhere. Hey, great blab, great information. Thanks so much. I learned so much. Hey, um, we should have a telephone call. I would I would love to learn more about what you and your agency does and what our needs are with social media. People will, by default, when they see that there is a value there, they will go and find you. There doesn't need any call to actions. And I and I talked about that a lot. I mean when Paris, when I first started Periscope, and that is that everyone has a Periscope course. But um I think it's about providing value every single time as a brand, as an individual, as encouragement, as tips, tricks, tools, whatever the case is. But what do you think, Benny?

SPEAKER_04 18:01

Well, I mean, you kind of said a lot there, but um I I think people have already they've already looked you up. So just from what you're at, right, where you're at right now, like people have already done their research on you, do done their due diligence. That's the only reason why they're probably here is because they either know me or know you, or they've looked one of us up and said, Okay, this could be interesting. Um you tow a fine line with the this live stream stuff, and I think some people get too comfortable um with their content or get too comfortable with their audience early on. So something that I Bradley, Bradley just stopped stopped by, never heard of either of us. So that's really cool. There's a perfect example. He's just popping in, he'd never know, he doesn't know who either one of us is. Um, so here the the thing is if you start these blabs, periscope, whatever you it doesn't even not even Periscope. Let's let's go into traditional social media, Twitter, Facebook, any of that content that you create, if you start off by being instantly comfortable with your audience um without really laying any groundwork on what you can actually do, you know, and and there's probably a lot of people disagree with me on this, and I really couldn't care less. This is the way I feel. I want to build up those relationships with my audience before I jump in and try and hit them with something, you know, like a paid course. Now, you mentioned Periscope courses, right? Well, Kim Garst is a perfect example. Kim Garst was like the first one on the scene, but she with a course, but she was one of the she wasn't the earliest adopter of Periscope either. Why did it work? Why does it work for Kim Garst? Well, she's built up proven strategies, proven courses for other social media networks that work. She could know nothing about Periscope, and she'll she'd still sell 50 grand worth of that course because people know what they're going to get with her. But she's done a lot of work leading up to it. I had her on my podcast, she's a really, really smart woman. I would have bought stuff from her on the spot had she sold to me. But again, she's done the legwork, she's done the legwork. If you're on here and you're just like, hey, buy my stuff, buy my stuff, it's not gonna work. People will read through that. In fact, you could do yourself an extreme disservice by trying to pitch your product too early on live stream. Um, I know a lot of people that jumped on early on, and the only thing they did was sell, sell, sell, sell, sell. Most of the community hadn't heard of them, and it was like, all right, that guy's full of crap. You're still gonna sell to certain people. There's always people that will buy your stuff, and that's one thing I like to get across is that there's always people to buy what you're selling, you know? It's like it's like you go on eBay and you sell on that piece of toast that looks like Jesus in the middle, like someone's going to buy that, right? Um, but if you're really looking to build a community and long, you know, you're playing the long game, then you really have to get them to trust you. You know it's that whole no-like trust thing. I mean, I hate to hit all these buzzwords, but really, I mean, they're buzzwords for a reason because it works.

SPEAKER_07 21:01

Well, I mean, is as long as we're not using, you know, it's sort of like and it's kind of like, and it's sort of like and it's kind of like, because it's sort of like and it's kind of like, then I think we're okay with buzzwords. Oh, it is. It is. So we've got uh we've got some interactors here in the comment stream, but you probably already knew that. Um let's see here. Um big shout out to um somebody just said that they just saw us on the home page and it looked interesting, so they jumped in the show. Wow. I hope we don't disappoint you. I would be extremely I'm sorry.

SPEAKER_04 21:33

I just hope that I hope that that this works for you.

SPEAKER_07 21:36

Yeah, really. I I do well, it's about creating content. I mean, that's that's listen, content's king, but marketing's queen, and she runs the house, as my good friend Gary B would say. And uh I agree with both of those statements. Now, now as we're uh we're gonna segue now a little bit as we talk, continue the conversation. Segue. We're gonna segue a little bit as we continue the conversation, but before we do, we're going to uh Stop for station identification. My name is Sebastian Rosk, and this is the Social Media Stuck Show. We do this each and every week, Tuesdays at 1 p.m. Eastern Standard Time. I got my trusty co-host this week with me, Mr. Vincenzo Landino. This guy's a live streaming digital strategy machine. Him and I worked together on the Applebee's uh campaign for Taste to Change a few months back. So I was stoked to uh go to a local local Applebee's here in Miami and Periscope, and then they somehow magically Abercadabra uh patched me into their live stream all day that they streamed on their website as they launched their new menu and gave away a million free appetizers. Let's talk about that for a second. Two million. Two million. I was involved with the campaign, I promise. Um, so let's talk about let's talk about that for a second, and um let's talk about the shift that started to take place from from Meerkat. First of all, are people still Meerkating? Let's just start there.

SPEAKER_04 22:55

Uh you know, I I do not not as often as I was. Um and it's funny because I have a community of about 43,000 uh on Meerkat right now. Um I'll actually look at it right. I look at it once in a while just to you know boost my own ego. Um yeah, 42,293 followers on Meerkat, and yet I find myself using Lab and uh Periscope a lot more. Why is that you know, I I just the community's changed on Meerkat, which I I hate to say this because Meerkat is really what got me going in live streaming, but and they sent you a t-shirt too. They sent me a lot of t-shirts, yeah. Sentiment sense being sentimental doesn't pay the bills, but that's that's what it comes down to. Uh Meerkat's done a lot of good, but uh there's still something missing, and there's a reason for why it's kind of taken the back burner. As soon as Periscope came out, yeah, someone mentioned because of the conversation. Um I still know that I can go live on Meerkat Meerkat for a an hour and have way more viewers than I ever could on Periscope for an hour. Uh I'll also have a lot more traction on Twitter because of of the the way it's built, which I love. It's just not people audience isn't downloading it, right? The audience is downloading Periscope because that's all they're hearing about. So the media is kind of pushing it towards Periscope. And the same thing will happen to Blab. If Blab doesn't get media behind it, pushing people here, the next best thing that comes along that's owned by Facebook or Twitter or whatever is what's going to take precedence. No, see, this is the issue I have with people saying that Periscope is Twitter integrated. Periscope is less integrated with Twitter than Meerkat is. This is the problem that I have with the way Meerkat has marketed themselves or the way Periscope is coming across. Periscope is owned by Twitter, yet they are far less integrated in Twitter than other applications, including Meerkat. Um aga you know, I could go on uh all day about that because that really kind of grinds my gears. And uh if people knew how powerful Meerkat was, their integration with GoPro. You can stream from a GoPro with Meerkat. Really? Yeah. Um you can schedule, you can schedule streams on Meerkat. Um, you can't do that on Periscope. There's no gamification in terms of hearts per stream. There is a leaderboard, but that's kind of taken a back burner, which I'm I'm happy about. The cameo feature is fantastic, so you can call people in for 60 second intervals and say, hey, jump in and talk about something. You in my audience, boom. It's like calling into a radio show. Um you know, there's integration with Facebook, so I can, which now Periscope has as well, but Meerkat had it earlier. You can schedule your streams and share them out to Facebook. You can schedule, you can schedule streams uh you know in advance, whereas you can't do it on Periscope. That's what makes Blab so cool. That's what makes cable programming cool. There's a schedule, it's not just a bunch of willy-nilly streams coming out, which is what Periscope feels like to me. You know, unless you are promoting, promoting, promoting, promoting your stream on Periscope through traditional methods of you know, Twitter, Facebook, uh using your you know, your other uh networks, people people won't know you exist. Uh I'm downloading yes, download Meerkat. If you know, again, it's what works for you. I I need to stress that what works for you. I have a course free, stream in15.com. It helps you helps anyone go from zero to strategic streamer in 15 days. I I call out right in there Blab, Periscope, uh, Meerkat, and Google Hangouts, depending on what type of streaming you want to use. Does Meerkat work as a broadcaster on desktop? No, only for viewing Meerkat, you can embed. There's an embed code to actually take your streams right like to your website. So, Sebastian, if you wanted to broadcast this to your website, you can embed it. You can actually embed it. I have the code for a blab to embed a blab into a website. Even though they don't uh uh even though they don't have the code officially out there, I have it because they gave it to us one night. It's a part-time hacker. Yeah, right. Uh if you want, okay, so if you want the code, go to streaming15.com, sign up for my course. It's a free course. I don't there's nothing, uh no charge. It's a free course taking you from zero to strategic streamer in 15 days. And then when you get the first email, you can just hit reply and I'll email you the code for Blab to embed your live streams into Blab. Um, sign up equals scam. John Olson, uh yeah, you are what I call a troll, and I call trolls out. So if you have something that you want to say, if Sebastian will let you into the seat afterwards, please say it to my face as opposed to hanging out in the comments. Go ahead, Sebastian. What else do we want to talk about today?

SPEAKER_07 28:20

This is how we do it. This is how we uh so how do you handle trolls on blab? Because I know how you handle them on Periscope. In fact, they were talking about that on HuffPost Live just now.

SPEAKER_04 28:30

Um the way I just did, just I I don't I I try not to I have blocked some people, but I don't like to block trolls because it just it kind of gets you riled up. So I hey jump in to see if you want to jump in, say it to my fan, you know, like go ahead. So yeah, um, and then you know the other thing is too, there's a lot of trolls that they are they just truly don't know how to communicate. Like they're for lack of a better word, just being dicks, you know. Yeah, so people you have to understand we're live in the moment, you need to communicate properly. So everything you're saying needs to be communicated, whether you're on a host, whether you're a guest, whether you're an audience member, don't be disrespectful. There's no need to be disrespectful. Um and then, you know, the other the biggest thing is get a damn face. Yes, absolutely. Get a face. You know, the egg thing is is just ridiculous, or a picture of an egg to be funny. Like, that's come on, man. We're on social media, like that's the only way we can trust people on here. Um, and you know, this is that's what live streaming's done, right, Sebastian? Like, it puts a face to us. Like, here it is. You come on, you're looking at me. I'm looking at you. You can't fake it.

SPEAKER_07 29:39

So right. It does help out with the authenticity uh side of things, and it also shows you who you may or may not want to do business with or associate yourself with. Um, but yes, definitely have a profile picture. It is 2015, people. Not sure if you got that memo or not, but you do need a profile picture for your social media profiles. And if you're not on Facebook, you're shady. I just thought I'd just throw that in there real quick. Uh hey guys, if you haven't told a little bird, you can go ahead and do that. Hit that little bird if you're watching on the mobile app, it tweets it out automatically like magic. If you're watching this on the web, you can over to your left-hand side, tweet a little bird. You can tweet whatever you'd like to tweet. I do, I do I do appreciate it. I know Vinny appreciates it as well as well. And as I ask you to tell a little bird and share it, thank you guys. Thank you so much. My phone is blowing up right now. Thank you. Um let let's uh let's go ahead and uh do another segue real quick into what Blab has done for one's Twitter following. I know for a fact that my Twitter following has grown significantly, not by numbers. I don't care about numbers, that's all fluff, but it's grown significantly by a bunch of new people that I'm now interacting with and talking to and have a conversation with. How has that helped your um the growth of your social networks as soon as Blab's jumped on the block?

SPEAKER_04 30:55

You know, it's funny. Uh, 28 days in, uh, Tyler Anderson, uh uh SoundPixel Fund. I'll answer that question in a second. Um Tyler Anderson did a quick little report using the software that his company that he owns and um that he actually created or wrote. And he gained like, I don't know, it was uh 300 followers from being on Periscope, and that was like a big deal for him, right? So I it kind of got me thinking, I'm like, oh my god, I've been on Periscope for twenty on Blab for 28 days. Let me check my follower increase, right? Like, what have I have I even increased at all? And um 2400 followers in 28 days on Blab.

SPEAKER_07 31:37

Where where did you get those statistics from? I mean, I mean Twitter So Twitter, okay, so Twitter Twitter gives you the capability.

SPEAKER_04 31:44

Yeah, oh yeah. If you go to analytics.twitter.com, uh, is it analytics? Yeah, analytics. You can you'll pull up all your analytics, and those are the most raw, real statistics you can pull from Twitter. I mean, they give you every you know what's there. And again, I'm not telling everyone that to toot my horn. It's because of you guys, obviously. You've added me or followed me, which is is insane. Um but yeah, 2023 or 2400. I I don't remember exactly what it was. Yeah, analytics.twitter.com will bring you, and if you're already logged in, it'll bring you right to your uh thing. So let's see. I will see right now. I yeah, I'm up over the last 28 days, I'm up 2600 followers. That's insanity. Wow. And I'm and I'm and I'm nobody. You know, I'm not like I'm not Gary V with a million followers. You guys have to remember 25 2600 followers for me is a third of my following. 33%. It's probably about 27% of my following. So um let's see, my top mentioned this month comes from none of the um actual broadcasters on Periscope estimated three percent of all users. Yeah, so yeah, uh Periscope, what is there, like 10 million users on Periscope right now? Blab has absolute absolutely no numbers, they haven't given us how many people uh they have they you know they have in their system right now. They've been telling us other numbers, other metrics, more important metrics, like how long people are spending on here. 65 minutes uh on average per user.

SPEAKER_07 33:19

Um so wow yes, you just said 65 minutes on average per user.

SPEAKER_04 33:28

Yes, wow, yeah, yeah. Uh Kristen Cardos, yes, they're actually very good followers, which is crazy because uh, you know, I had been gaining maybe about a hundred and eighty to two hundred and twenty every week before Blab came along. And of course, you get your crap followers, your spam followers. I've gained a lot of real followers that and it's you know, when someone follows me, I always check what's their bio say, like who are they, what do they do, how do they find me? I'll try and engage with them. Uh, and I'm I've been getting a lot of you know, brand heads, marketing directors, agency uh people, uh people that work in the media. So it's like for me, it's very, very valuable. It means to me that my message is being heard and what I'm trying to attract is working. Uh, I don't uh I'm not one of these guys that blabs 24-7. I'm not one of these people that periscopes 24-7. I don't do that, I won't do that. I have a life, I have work, I have clients I have to handle. You know, Sebastian, you get it. I mean, you you you do agency work, you have things to do. I can't be here all the time, but I do have scheduled shows. Uh and some people are like, oh my God, do you sp you know you spend five hours a week, six hours a week on Blab. Well, I do, but it's working. So it's working for me, it may not work for you, or something else may work for you. Try it. You have to try it. That's all I can encourage you to do is give it a shot.

SPEAKER_07 34:53

Yeah, absolutely. 100%. Well, what really piques my interest with the very fact that it helps grow a following is that that's that's that's that's another um value add um for brands. So guys like me and you that do that that are actually doing the work, right? We're getting out there. Our clients rely on us to stay on the cutting edge of technology for all intents and purposes for handling their social media. So if all they film on the Today Show and Al Roker is Periscoping and Periscope and Meerkat and Blab, and that's all they're starting to hear, we get that question immediately. What is this all about? We at least have to explain it. Chances are we're gonna try and figure out a strategy for it. Now, another segue coming up here where we start to segue into talking about how brands will potentially use this, but before that, to to to finish off what you were talking about pertaining to, and I just looked at my 28-day report on analytics.twitter.com. I'm up 313 followers, so I'm not as cool as Vinny on 28 days.

SPEAKER_04 35:53

But listen, I was blow for the record, I was blown away when I saw that number, but I'm not going to shy away from talking about it for the sake of sounding like a dick. I'm not. I'm simply showing it because this is what happens when you have a purpose, when you have, you know, a clear-cut mission and goal. You know, it listen, I have my my whiteboard right in front of me, and it has my mission for my brand boost podcast. I have notebooks and notes in front of me with my mission for every show that I do. I have a goal in mind. So if you don't have some sort of target that you're reaching for, and you're just gonna sit here and like hang out on blab all day long, you are gaining nothing.

SPEAKER_07 36:35

Right.

SPEAKER_04 36:36

Well, you're being entertained, but um at what cost? But you're wasting time and time of all things, all commodities in this world, time is the most precious, right? Right. Something we can't get back. You right. So if I'm gonna sit here and waste an hour of my day, now granted, we all need those hours that we're just like, you know, we all sit through Netflix binges, we all need that once in a while. But if I'm going, I'll be damned if I sit here and waste hours of time watching nonsense that that won't do something for me, or I can't help somebody or anything, right? Like at least I want to help someone. So if I can at least accomplish that much for being here, then I'm good with that.

SPEAKER_07 37:16

I think the the coolest part here is that um we've got the ability to maintain control of the content that's that that's taking place that we're sharing. We can talk about things that are very, very relevant that people want to know about. People want to know about how do you create great content? How do you not just share all the rest of the content that everybody else is sharing, right? How do you effectively communicate a story, the story of a brand by doing this? Now, it it increases Twitter followers by engaging and just being on Blab and being active on Blab and creating content on Blab. So that's another value add for clients and brands that want to embrace live streaming and platforms like Blab, you know, to be able to get the CEO in there and to talk with the social team and have guests jump in and have a really scaled back, um, very uh raw conversation that gives customers a peek behind a brand's door. What does it do? It creates content for a brand, it makes the brand more valuable because they're they're teaching and they're educating, they're educating, differentiating, and motivating all at the same time. Or if they're not, Blab provides a platform that enables them to be able to go do that, but they're also growing their following. So they're achieving a couple different social media goals all at the same time. And I think that's the really cool part. It's not, hey, I'm really cool, I wear bow ties and I got a bunch of new followers, right? That's the obvious duh, right?

SPEAKER_04 38:34

No, you know, followers is vanity, like it's a vanity metric, but for someone who's trying to work with brands like myself or is working with brands, they still do look at the those vanity metrics. Granted, uh, my engagement numbers are pretty good too. So that's another metric that brands look at as well is engagement. Who's actually talking uh with you? Are people actually talking to you? Are people actually listening to you? And um, you know, I follow a lot. I I I really look at my analytics. I use Zoomf. It's uh it's an analytics platform, uh, Zumpf.com, Z-O-O-M-P-H dot com. Uh, I use them will be dropping a link there shortly. Yeah, I mean, I I will constantly track, you know, who are my top engagers. Yeah, who who is my top engagers, who's like my top influencers, um, what keywords are are being used. I mean, I have you have to pay attention to these things. So it's so much more than just, oh, I have 10,000 followers. Oh, I have one follower. If you have one follower and you're engaged with people, you're probably not gonna have one follower, let's put it that way. You know, like that's as simple as I can break it down. Um, the other thing I wanted to mention, because we were talking about this really cool, we were talking about how to promote yourself, right? Promoting yourself. Uh, Craig Carpenter's in here, and he's got a really, really cool tool. Sebastian, you should definitely check it out. It's called Relay. Uh RelayThat.com. And guys, I don't mention any of this stuff because I get paid for it. I mention it because I use it. So relay that.com, check it out. Craig has actually created SEO optimized imaging that is automated. So if you plug in title and pictures and whatnot, uh a lot of the templates will actually transfer into other uh layouts. So if I need a layout for a blab, but I also need it for Facebook and Twitter and YouTube, I just click the button and it will literally give me the image, right? The exactly the way I created it, same fonts, same colors, everything, optimized for the different platforms. Um, I know, and I know he's constantly working on new stuff for it. Why do I bring up his tool? Well, number one, because he's somebody I met here on Blab, because somebody asked, Oh, are you creating quality relationships? Yes, absolutely. I'm using his product, it's awesome. Uh, but he's he's constantly taking uh it's called relaythat.com. Uh I'll drop the link in. But the the reason I bring it up is because these are relationships that you build here. And um by doing that, yes, John Olson, my egg friend, is now my best friend sharing all my links. Thank you, buddy. Oh, that's an egg. I thought that was a mushroom. That's a walking egg. No, he's a walking egg with a little kind of broken, but it's okay.

SPEAKER_07 41:24

Uh hey, does anybody have any questions? Anybody want to hop in the in the hot seat real quick? And uh all right, we do. We got a Marcel here.

SPEAKER_04 41:32

Yeah, I've got I've got a little bit of time. I got about uh 25 minutes or so. I have a blab with Amy Schmidt Hour at uh 2.15 Eastern. We're talking, it's my new entrepreneur speak series. Well, not new, I'm reinvigorating. Kind of like you reinvigorated your radio show on here. I reinvigorated my fireside chats with entrepreneurs at uh uh the co collaborative workspace that I founded in my town, and I brought in entrepreneurs to have these fireside chats. I'm doing them now on Blab because I have obviously a lot more access to a lot more people. Hey Marcel, what's going on?

SPEAKER_09 42:07

I was getting a little something to eat. Um where are you? Well, that's all right. I'm I'm good. I got a couple of questions, man, and the questions are stupid, but I still have them. Okay. Number one, I got two actually. What is a Periscope Summit? Like, what is it? Like, like what is it? I keep hearing about it, and but but I'm looking around for it. Oh, I want to see, I don't see anything. What is it?

SPEAKER_04 42:32

So, Periscope Community Summit, just for the record, it's not the Periscope Summit. They had to change the name legally to Periscope Community Summit. Uh, they had a cease and desist from Twitter because they couldn't name it that. So it's actually the Periscope Community Summit. It is exactly that. The Periscope community came together and said, wow, this Periscope thing is huge. And there was, you know, two co-founders, Ryan Bell, Kathy Hackell. And they're like, let's have a summit, you know, a conference, basically, three days, and talk about Periscope. Kind of like what everyone does anyway on Periscope, but let's just do it live and any everyone can try and Periscope. I'm guessing the reason you're not able to see much going on right now is because today's kind of like the pre-first day. Tomorrow is officially the first day. However, everyone there is probably going to be periscoping. So I really challenge the networks, the cellular networks. He was not kidding about having lunch. He's no, my man.

SPEAKER_09 43:29

Hungry, man. He's going in. That's what that's what it's all about, baby. But go ahead, man. I'm listening.

SPEAKER_04 43:35

I ch I just challenged, I challenge the network, you know, the the the cellular and the wi fi networks to actually keep up if everyone's gonna be streaming. I know that for the Applebee's uh for the Applebee's thing, we were live in a studio, myself, Brian, Fanzo, Sonny Lennon or Doozy. Sonny! And thank you for the time. Honestly, we had a there we go, my man. Like we had five or six devices running and it was choking out the you know T1 line that was coming into the Wi-Fi. So I've really I'd love to see it happen. So if you don't see anything, that I mark my words. I'm saying it now here on this blab, it's because they can't handle the network.

SPEAKER_09 44:19

Gotcha. All right. Now, so my second question. Can't handle the scope. What's up, Craig? Go ahead. You can't handle a scope. You can't handle it. So uh my second question was uh you guys are like these SEO marketing guru genius people, right? No.

SPEAKER_07 44:35

Um no, I've been called worse. Yeah.

SPEAKER_09 44:38

No, but you guys know your way around. I'll roll with it. So um, so what I'm what I'm asking is, like, I have this thing, right? I'm not I'm not a uh a marketer by any stretch of the imagination, right? But I have my own platform and I'm doing some things and I'm and I've found a lot of success in doing it, right? And it and it's and it has nothing to do with any any well, not nothing, but it doesn't even come close to any of the things that I constantly hear. I hear the same narrative, which I think is great too. It sounds great, right? With SEO and getting your SEO marketing up and the analytics and right, and uh I I I kind of stumbled up onto a way of doing what I do that kind of works for me, but ultimately, shouldn't we be getting away from using Periscope, Twitter, uh, Facebook, uh, all of these? Because it seems like all we're doing is sending these platforms collectively to millions of people so that they can make money, right? And I mean, we can get something out of it, right? We get to be on. But shouldn't we be and shouldn't we be working to beef up a shouldn't we all have our own platform that we not a website, but like like an app. Shouldn't we have our platform that we should be sending everybody to broadcasting from the website?

SPEAKER_04 46:01

It's called your website and it's called your email list.

SPEAKER_09 46:05

Okay, now now stop right there.

SPEAKER_04 46:07

And I'm being facetious only to the extent, but I I hear what you're saying.

SPEAKER_09 46:10

I'll get you. I get you. So here's what I here's what I discovered. Again, I'm not a market or anything, right? Every day, I'm gonna try to do this in short. And and if somebody feels like they want to take what I say and use it, fine. If they want to take what I say and and and deem me as retarded, that's fine too, right?

SPEAKER_04 46:25

No, no one will deem you as such, my friend. If you don't ask, if you don't ask it, then we will.

SPEAKER_09 46:30

So what what I've done is because my background's in radio, right? Traditional terrestrial radio, but I've I've made a hybrid of it. So I have my own website, which of course to me is a thing of the past, but I also have an app, right? And what we do is every day we go out and we don't we don't use this. We have our own platform, right? Where we go out and we broadcast and we do it very professional. We have the it looks like the news. We have the lower third, we can put, we can go to commercial, we can do everything live, right? Right on a mobile platform. We go out there and find small businesses and we broadcast live with them and do interviews. We give them the link to our website and they post that to their Facebook page, and now we're in their window or Twitter or whatever, and we're broadcasting live, we're talking to Joe's hamburgers. Man, this place is great. Whatever, let's go to a commercial, we play a sponsor, come back. It's just like live TV, right? And then all it all happens in real time. But when they post to their social media, that means there are 100 or 5,000 people that they have. Now they're connecting to us and they download our app. We have like 80,000 people download our app. So we can use that as a marketing tool. We can sell airtime, we can do all kinds of things with that. And when I scope or any of this stuff, I embed that into my app. So people come to my app to see me through here, not come directly to here. So it benefits both of us. Periscope still wins, blab still wins, but they need to be coming to, they need to come through my house, pay me, pay me by being a number, and then see my content. And they don't have to run around the internet to look for me. I'm all there. My Twitter, click a button right there. Same panel, click a button for Twitter, click a button for blab, click a button, and they can find wherever I am. Now the big deal is when I send out, which I don't, but hypothetically, when I send out uh the the what do you call it, the the the email things, that's it's gonna end up in a spam folder, or they're gonna treat it as spam. But when I send out my, you know, when they download my app, I can send push notifications directly to them and say, hey, look, here's where I am. Click on it and they open me right now.

SPEAKER_04 48:39

But I can turn off notifications and I can delete an app. Right. I'm only playing the other side of the I got you.

SPEAKER_09 48:46

I got you. But but what I'm saying is that's the that's your you could turn off notifications. It is the the the that's your best bet to become grown up. We it's like we're we're being kids forever in the sense of we're just relying heavily on laying back at mom's house, meaning the social media app or whatever that you use. We need to get our own house and say thanks, Twitter, and and keep using mom and dad's house, right? But keep pushing them to your house. We gotta grow up.

SPEAKER_07 49:16

Good point.

SPEAKER_09 49:17

Why do we, you know what I mean? So hold up, last point. I'm sorry, I just wanted to put it all right and then you guys can flood. Last point is, I've noticed, and again, I'm not a marketer, and I refuse to be called one because I'm not, right? But when I give a business card to someone and they get excited about my little thing that I'm doing, right? Which generally anybody gets excited about your stuff, but when you when it says go to whateverwhatever.com, that's something that clicks in most people, not everybody, but most people's minds.

SPEAKER_07 49:49

Oh oops, sorry, dude. My bad. Did you block him out? I don't think so. No, I I moved my light. I don't know what happened there. It looked like he just killed him. Well, I mean, so Mart, I'll I'm just gonna talk to Marcel. Marcus, sorry about that, dude. I didn't mean to throw you out.

SPEAKER_04 50:06

It was kind of funny, but I didn't do that on purpose. Uh, I'm gonna speak to Marcel's point. So if he's listening, please let me know you're listening, Marcel. Um, I agree. And you know, if if you've watched any of my other content or seen me on any of this other stuff, uh, you'll know my biggest thing is get people on your own media. And it's something that uh Amy Schmitzauer pushes as well. I mean, she's the one who kind of drilled that into my head because I didn't have an email list before she came around. It was like, what the F are you doing? You're just pushing people. It's like it's you know, it's like you're having a plate of food and just kind of pushing it around, like, okay, I'll just do this. And you there's no you don't own any of it, right? And so now I have the email list, I have a website, and I I agree with y'all. There he is. Um I agree with it.

SPEAKER_09 50:51

I know you guys kind of jump in after I wanted to make this quick point, and then then please, right? So when you give them your, I was saying, when you give them your your your your card, your business card, and it's but they some clicks in their head that's oh cool. When I get to my computer at work or at home, yeah, I'm gonna check it out. But when you give them your card and it just says, download my app, you do it a million times, they go right into their pocket and start with your app and they put it on there. Now, they'll give you a shot. They'll give you a shot for the app, but it's your job to keep attention, to keep them with that app on there. And there are ways to do that very simply. Okay, so that's the last part I wanted to add to that, and I know I jumped in.

SPEAKER_07 51:32

Hey, where's your uh where's your radio show broadcast at?

SPEAKER_09 51:36

Oh my gosh, where is it broadcast? It's broadcast everywhere, right? Because it's on the internet, right? Online, right? So we're we're mobile, we don't use a computer. Like I'm on my Mac now because my cell phone died. We don't use this. We take it. Oh, it's an online show. Because it's yeah, it's online, definitely. And and Hulu, Netflix, nobody's using TV like they used to. It's it's far, you know. So it's online, definitely. Online is better than offline TV, right? It is 100%.

SPEAKER_07 52:07

All right, listen, Marcel, I'm gonna connect with you on uh on Twitter. I think you should uh definitely have an upcoming episode talking about uh live streaming and this subject as well. I'd be more than happy to be a guest, and I'm sure uh everybody in the room would love to hop on as well. So I'm gonna send you a tweet and we'll connect there. Thanks so much for uh for chiming in. I appreciate you, brother. All right, take care, Kyle. That's actually a really good topic. Um Craig Carpenter's in the house.

SPEAKER_03 52:34

You know, what one of the things I wanted to chat or comment on, Marcel, I'm kind of new to the space myself a little bit. And um, going from zero to a hundred miles per hour in uh online marketing and and learning all this stuff, one of the things that I see is a lot of people, including myself, they see um all these people that are saying, to be successful in business, you need to be on this platform and doing this thing. And then they grab on that platform and then they see someone else saying, you should be here, and then they see someone else saying, You should be here. And what ends up happening is you go to all these different platforms, and it's I I think a lot of people don't ask the question, why am I on you know, this platform and is that where my audience is? Right. And to speak to Marcel's point, I think that it's kind of it's hard to kind of be everywhere and figure out, you know, is are is my audience on my email list or am I reaching them for interesting?

SPEAKER_04 53:26

The problem, I mean, here's the thing, right? It's about qualifying. It's uh and I hate to get all sales funnily on everyone, but it's it's your funnel, you know. There's people that I can sales funnily. Yeah, I know. There's people that I can get to watch a blab, watch Man Periscope, Meerkat, read my tweets. You know, I got like whatever, seven, sixty, five hundred followers and fans and friends and whatever the frick they're all called now, all over the place. Instagram. But are those people going to subscribe to my email list? Are those people going to call me for coaching? Are those people probably not? Not well, definitely not, not all of them. So what do you do? You you filter them somehow. How do you filter them? Well, the way I filter them is I take the Twitter fans and friends and followers and the Facebook and the Instagram, and I take those and I funnel them into I'm pushing people kind of over to um my streaming 15 course, because right now that's what I'm talking completely free course. And that email list alone has blown up my personal email list, my you know, my email list tenfold, and that's uh that's a realistic number right there, too, tenfold. Uh it 10x, it has, it truly has. I'll go all grant Cardone on everybody, 10x. And um, you know, that's where I'm filtering people out. So then at that point, when they hit the end of the 15 days, if they're still hanging out with me and they're still allowing me to communicate uh and they want more emails, well then they're gonna, you know, I'll put them into my normal flow, which is not a lot. I don't send out, I send out one a week. Sometimes I don't send it out at all, depending on my schedule. And uh, you know, my open rates are really good, things like that. But that's how I filter because that's how I want to qualify who I want to you know reach. It's to me, it's better to have a hundred people at the end of all my funnels, at the end of all my stuff. It's better to have a hundred people that are like, you know what, I'm really engaged in what you're saying. I'm gonna tweet about you, I'm gonna talk about you, I'm gonna, you know, I just started my paid, um, I just started a paid Facebook group. It's the I you know, it was like it was hard for me to even do it, but I did it. And it's it's about hosting, how to be a good host, how to be a great host, not just on Blab, but podcast host, MC, Sebastian, you know, Sebastian's MC. How do you do all these things? And these are things that I've done for years now. Now I get to show it off live, and I, you know, I'm gonna have exclusive interviews, but again, it's how do I get people over into that paid group to make something? You know, a hundred engaged people, if that turns into maybe 50 paid individuals, well then that it was worth it for me. But again, you have to monitor where that audience is, and I've I've done a good job personally as to um identifying where the audience is and where I can find those people. Now, if you were to tell me, oh my god, your audience is on Mirrorkat or you know, whatever, some other my eye, some other random live streaming, well then I'd be on my eye. I wouldn't be here wasting my time, right? But my audience is here, I know they're here, Sebastian knows they're here. Um so this is what I do. So this is like kind of the start of my funnel. And again, I don't, you know, like whoever the egg guy was before John or Joe or uh I forgot his name, but he made a comment like, oh, scam and this and that. No, it's not.

SPEAKER_07 56:40

I mean, hey Vinny, how did you uh how how have you been marketing that free course? Has it strictly been through your live streaming efforts, or has there been are you running ads or has there been other ways?

SPEAKER_04 56:49

I haven't run one ad. I haven't spent one dollar on it yet. Um it's a lot of uh it's it really is a lot of dropping it in blabs on Periscopes. Um and I haven't even done it much on Periscope anymore. It's mostly through through blab or through just like a tweet here and there. I I haven't done a good job of promoting it, and that's my own kind of uh downfall with it. But it's it's been getting signups regularly, you know. I'll I'll open up my my email list, and even when I don't promote it, I'm getting you know 11, 12, 13 signups daily, and I'm like, damn, this is really cool. So is anyone making money with what Marcel? Uh I I can answer that question if you clear what I do. Yeah, I I mean I I'm making money live streaming for brands. I've worked with brands like um Applebee's Cinnabon Barilla Pasta, I just worked with live streaming, simply from live streaming. If the only thing they ever saw about me was my face on a camera, live streaming. Didn't look at my Twitter, didn't look at my LinkedIn, didn't know me. They saw me online through live streaming, through my shows that I've done on Meerkat, Periscope, and now here on Blab. Um I have a lot of other uh the DC United, I'll be doing some stuff with the uh soccer team in Samantha.

SPEAKER_07 58:05

Do you Samantha, are you available to jump in one of the seats? Because I'd love to hear more about um she said she's in the B2B space and has found a tremendous amount of success by with Blab um by being able to collect leads. So if you can hop on, we'd love we'd love to hear about that. We're we're gonna be wrapping up the lead finder.

SPEAKER_04 58:21

It really is a great lead finder. Um, but you have to know how to convert those leads, right? So if you are just gathering leads, like anybody can gather a lead. But what are you gonna do with it afterwards? You know, I'm not gonna say that you're gonna sit here and sell, sell, sell, sell every you know, Gary V says it says it perfectly jab, jab, jab, right hook. So you have to know when to right hook. My streaming 15 course is free for a reason. You know, like it's free. I give great, I think it's great content, and I've yet to find anyone that says this sucked. Um and that's it. You get the good content. Now I offer things once you're in my community, but I'm not gonna blast you with it. And if you find those valuable, great. If you don't, I'm not gonna crush you with it, just not like that. What's up, Samantha?

SPEAKER_01 59:09

Hey, sorry, I don't have a proper um you know, headset and everything.

SPEAKER_07 59:14

So if I sound like No, no, we can we can hear you and we can see you. So uh th thanks so much for for hopping on. So you said you found some success with lead gen uh within the B2B space that you're in. Tell us a little bit about that.

SPEAKER_01 59:25

Yeah, so when I first sorry, I'm trying to move this around. I'm on my iPhone. Um, I first joined and I've actually contacted Vince here through here for coaching as well. Um, and uh I came on just to like be a total idiot, you know, like not at all trying to be business-y, not at all trying to do anything. And um last night I ended up meeting like a bailiff who like knows like 10 lawyers who was saying, you know, it would be great if you get in touch with all these people. And like what Vince was saying is it's great to get leads, but you have to actually, you know, get through with those leads. And my issue has been I have to scale my own business, so it's a whole other problem about getting the leads and converting the leads, but purple.

SPEAKER_07 1:00:12

What do you what do you do, Samantha?

SPEAKER_01 1:00:14

Um, I do social media for law firms in particular. So I have a very niche industry, and I would say like in North America, usually for Googling it, I come across number one. So I'm not trying to like lab for me. I wasn't really actually trying to use it to get business, but the amount of leads I've gotten through Blab has probably been like the number of leads has probably been ten times more since I came on.

SPEAKER_07 1:00:42

And what what what things are you talking about on Blab that are creating an interest?

SPEAKER_01 1:00:46

You know what's funny is I'm actually just joining other blabs, and then we end up talking about this, like just social media and what's working, and I'm usually not preaching, you know, like what to do with social media. I'm not telling people what to do, I'm actually getting help from other people a lot of times. Like I'm asking questions, and um the amount of friends I've made and the amount of industry knowledge I've gotten, it's been like mind-blowing to me. Like I can't believe it.

SPEAKER_07 1:01:20

That's awesome. Because your intention, you didn't set out to jump in and say, hey, I'm gonna figure out a way to monetize this or even generate leads. No, you kind of just jumped in um and with with a with a with an open mind, um, trying to figure it all out and ended up working. Well, well, that uh that that's a great success story, even though we're less than six months in on this whole blab thing. So you keep blabbing it up and rocking and rolling and um come back to the show again soon, will you?

SPEAKER_01 1:01:44

Yes, for sure.

SPEAKER_07 1:01:46

Thanks for jumping in, Samantha.

SPEAKER_04 1:01:47

I by the way, I DM'd you again because you didn't respond to the last one.

SPEAKER_01 1:01:52

I'm gonna be messaging you right now.

SPEAKER_04 1:01:54

DM shame.

unknown 1:01:55

All right.

SPEAKER_06 1:01:56

I'm a coach too.

SPEAKER_03 1:01:59

I I can definitely echo what Samantha is saying. I mean, I you were talking about you just showed me those analytics. I hadn't I didn't even know you could look at that. I didn't either. Yeah, I had like 500 people that have followed me, and my engagement has gone up like 300%. And I haven't touched Twitter, I've only been blabbing. And um, you know, the this was kind of I mean, a lot of people talk about blab on these blabs and why blab is good, or you know, or if they don't get it or whatever. I can say that probably the connection that we had, he probably wouldn't have recognized my company, invited me on if we hadn't developed a relationship in Blab first. But I I don't know if that's true, Vincenzo, but if I would have just emailed you or messaged you a couple times and just said, hey, what do you think about this? I don't think it would have been the same engagement as if we had seen each other face to face a couple times and I had been making comments in Blab. I think it's a to me, it's a really organic way to you know grow connections and deepen relationships versus just connecting with thousands of people and trying to get followers. It it truly is the platform that I feel like was missing and I didn't know existed, but was perfect for me because I can just kind of I can take the pressure off of me monologuing and you know I'm I like to chat, but my energy comes from chatting with other people and bouncing ideas off and being more in a room like this versus I tried Periscope a couple times and I couldn't even turn the camera around. I was like walking around Boston and saying, Hey, what do you guys think? Is this the architecture? I didn't I didn't know what to say, I was kind of lost.

SPEAKER_07 1:03:31

But yeah, that one-way conversation is weird. I most days I'm I I I pull up Periscope and I'm like, what are what am I talking about, Sebastian?

SPEAKER_03 1:03:40

So so I like that other people can curate what the topic is and then I can kind of just rip a little bit.

SPEAKER_07 1:03:46

I mean, it is a little weird, the one-way conversation a little bit.

SPEAKER_05 1:03:49

Sebastian, for the record, everyone that knows Sebastian, you just said the one-way conversation is weird.

SPEAKER_04 1:03:56

I'm not gonna make any comment besides that.

SPEAKER_07 1:03:59

So I just feel like I'm talking to myself, is my point. Morning motivation. That's right, Rachel. We're getting the troops fired up. Hey, the cool, cool fun fact about Rachel is that I met her at an event here randomly. Um, and she's like, Oh, Sebastian, what's up? It's uh Rachel from Periscope. I'm like, what? So it's I met a local person in Miami, and Miami's not that like like it's like, oh, I saw him in New York or I was in San Francisco. But anyway, good, good, good stuff there. Good stuff there. Um, that was a fun fact of the day. Um, yeah, I I agree with you uh as as well, Craig. Um there, you people we feed off each other's energy, and that's why I do morning motivation is kind of self-serving because some mornings I wake up. Actually, most days I wake up as an entrepreneur and I, you know, I want to punch myself in the face. Um, but that's just the life of an entrepreneur. However, I crank up a morning motivation periscope. Um, I'm firing people up. People are engaging. Thanks so much. This is exactly what I needed. This is awesome. I know that I'm making an impact in somebody else's day, and I've pushed my priorities of the day or what I think they are at seven o'clock in the morning aside to fire people up. By the time I'm done with the morning motivation, I'm amped. I'm jacked.

SPEAKER_03 1:05:08

I'm I'm fired up, I'm ready to uh I think that's I totally agree with you, and I don't know if anybody else will connect with this, but one of the things that I learned this past year was that when I first got into the space, I felt like I needed to be an influencer like everybody else, and there was a certain checklist of things I had to do. Write a bestseller, get thousands of people to follow me, speak on stage, be invited to conferences, you know, like all of these things. And what I've found is that instead of tackling it from trying to be an influencer, I tried to make products and value, you know, create value and things like that. And that kind of goes back to what you're talking about inviting people on for a free course. I had the whole thing backwards because that was what I felt people were teaching me. You know, like they they said automate your Twitter and you know, follow these people, and then you'll grow your list, and then you'll become popular, and then you can start selling your products. Product, when in fact I found the opposite is true. If you only and I'm not trying to say give advice here, but I'm just saying what worked for me or or is seems to be working at the moment anyway. I basically tried to focus on what I was making, put my head down, work really hard, and try and create something that adds value to people. That could be a product, that could be software, that could be an ebook, that could be, you know, whatever that thing is, it could be helping people with their mindset. And what I've come to the conclusion is that I'm actually getting invited onto interviews, and I don't feel like that's really leading to a path of becoming an influencer. And I don't think I'm gonna be as big as you know, some of these you know big names that do keynotes and things, because I don't know if that's my path. But what I what I will say is I've had a taste of influence just from providing value to people. I don't know if that helps at all, but that's what I've learned.

SPEAKER_07 1:06:53

No, you're that's you're I think that Vincenzo is genius by changing the title of the show to the social media sucks show, hashtag blab, hashtag paragraph summit.

SPEAKER_04 1:07:03

That's amazing. Hey Sebastian, I am going to hey Janet. Um I have to jump because I have a blab that started. I scheduled it purposely 15 minutes past the hour because I thought we'd go just an hour. We're already there. Yeah, I I'm you don't obviously don't have to end the show. I'm just gonna have to jump over into mine. I'm interviewing Amy Schmitzauer uh as part of my entrepreneurs uh entrepreneur speak series.

SPEAKER_00 1:07:28

How come you're not in New York?

SPEAKER_04 1:07:30

Um I was asked I was asked to speak in New York, but I'm gonna be in Tampa for Social Fresh conference. Um they they had hired me months ago to come down and live stream it. This was right, and I've done so I was I work with brands, but I've also worked at a lot of conferences. Like they really like that behind the scenes, Sebastian. You're talking about that behind the scenes engagement. Like, are people having fun? You know, some candid moments with speakers after they come off the stage, you know, maybe some some background to the the um you know the parties. Not all, not everything, but it's um you know, they had asked me to do it. I I said absolutely, you know, they Periscope.

SPEAKER_07 1:08:08

Nintendo Blabberino, by the way. Hey Vinny, thanks so much. It's always a pleasure.

SPEAKER_10 1:08:13

Thanks so much for joining in.

SPEAKER_04 1:08:14

One more time, the link to Streamand15.com. Is that the link? It's uh yeah, stream and 15.com, and make sure you guys check out uh relay that.com and zooms.com as well. Uh actually, the graphic I made for today's show with Amy was done with RelayThat.

SPEAKER_03 1:08:32

Uh I didn't see that. I gotta see that. Hey, while we're dropping links, sign my book. For you guys that don't know, I started adding blab graphics. I I love the platform so much.

SPEAKER_07 1:08:42

So oh, absolutely. They're killer. Hey, thanks, Vinny. I'll uh I'll jump on that blab in a little bit here. Amy's a freaking rock star. That's a whole nother blab just talking about her and her context.

SPEAKER_04 1:08:50

Uh yeah, man. I uh I hope that uh I hope you keep doing this because seriously, it's uh you know, I think you have a lot of uh a lot of potential doing the show here as opposed to uh thanks for dropping the link. I I wasn't gonna drop it here. I didn't want to kind of step on Sebastian's toes, but thank you for dropping it.

SPEAKER_07 1:09:06

Uh as our as our viewers go to zero.

SPEAKER_03 1:09:11

I'll see you. I'll see you guys. All right, thanks, Vinny.

SPEAKER_07 1:09:13

You're good, bye guys, bye Jenna.

SPEAKER_03 1:09:15

Are you closing this down or no?

SPEAKER_07 1:09:18

Jenna just jumped in, and I think uh Rachel's gonna jump in too. Jenna, how was um how was social boom?

SPEAKER_00 1:09:24

Oh my gosh, awesome. It was awesome, it was great. I was actually just sharing. Where's my list? Oh my gosh. I had to take the tools and specifically that's not my right one. I don't know. I'm lost. I'm I'm still my head's kind of spinning, you know, from all the information. It was fantastic, it was just great, you know, community building, and it was great for finely meeting. I have uh I've I've written for Postplanner for about three years and never met Josh, so it was good to hang out with him. And Nathan Ladka with Hale was able to hang out with him, was able to hang out with everybody and catch up and learn a ton. It was the most energetic event I've been to, so it was it was great. I would go again.

SPEAKER_07 1:10:11

How much um how much live streaming took place?

SPEAKER_00 1:10:14

You know what? They asked that people don't scope during it. Kim did, but yeah.

SPEAKER_07 1:10:21

So that makes sense. Like it gives that little little bit of exclusivity, I guess. I mean, why you know why pay for the conference if I could just hop on Periscope, right? They I know I'm so not during the but I'm sure like before, during, and after, though, right? I'm sure that there was a lot of streaming going on.

SPEAKER_00 1:10:36

Yeah, yeah. I just during the content part. I didn't scope that much during that time. I'm still getting over bronchitis, and I've kind of you know it went down for me, even blab did for me because of being so so sick and losing my voice.

SPEAKER_07 1:10:49

But um You definitely need a voice for blab, definitely.

SPEAKER_00 1:10:52

You do, and it made me depressed last.

SPEAKER_07 1:10:54

I was like the last two weeks, I'm like, um as if living in Minnesota is not depressing enough in the winter, right?

SPEAKER_00 1:11:02

Hey, it's so nice out here.

SPEAKER_07 1:11:04

Hey, are you guys are you guys still playing with that puppet?

SPEAKER_00 1:11:07

No, no, we do we Kimmy Kimmy had to retire, so no, I actually have a yeah, I still have nightmares because of her. She's still on the front.

SPEAKER_07 1:11:16

I was interviewed, I was interviewed by a puppet. Well, hey, thanks so much for hopping on. I wanted to see how things went. I I followed you guys um via I followed the feed, etc. And of course, anything Kim Garsh touches uh uh is always valuable and great. And she's just a little rock star all in.

SPEAKER_03 1:11:32

I gotta find that uh there was a video of Ian dancing or something I keep.

SPEAKER_07 1:11:35

Yes, I did. He was breakdancing, and I saw one this morning, goes, I'm not even a breakdancer, but the ability to know that I can go and break dance and that you will be entertained by that, and which is great. Next time I'm on stage, I'm totally breaking that and breaking it down. Thanks, Janet.

SPEAKER_00 1:11:51

Yeah, thank you. And hi Rachel, I'll let you get on with the baby.

SPEAKER_07 1:11:54

Yeah, just in case anybody else wants to jump in here.

SPEAKER_03 1:11:58

Um I was gonna say earlier, do you want me to open up my seat as well? Do you want to get some uh get some new people in here?

SPEAKER_07 1:12:05

Um, I think we're about wrapped. I had scheduled till two o'clock, but sometimes you just get rocking and rolling. But um, since Rachel finally decided to grace us with her presence, we're gonna take a few more minutes and chat with her fabulousness. Awesome. Oh, you were listening. Taking it all in. This was like the first uh wait, hold on a second. No, we did I think it's the first official show. Is it what else did I have on?

SPEAKER_02 1:12:26

No, I just yeah.

SPEAKER_07 1:12:29

I mean social media sucks show has been in it's had multiple homes. Um we've had the YouTube, we've had YouTube and we still have YouTube. Um, but again, that's what as this stuff continues to evolve, you try to figure out where your place in this world is pertaining to content. And I knew that I wanted to achieve two goals. I want to create video content and I want my podcast back. I want it back in the in the mix of things. So it may not be social buzz on air, but on iTunes it is. So um thanks. You like that bow tie, huh? Big shout out to Handsome and Lace for my bow tie. They found me on Instagram and she handmade these and sent them to me from Canada.

SPEAKER_03 1:13:00

I want to I want to give them socks for my company. I actually want to make socks for uh for men that well, I guess women could wear them too, but I have these three colors, bars. I want to put them on socks and send them out as swag.

SPEAKER_02 1:13:11

You have to send them to Ted Rubin.

SPEAKER_03 1:13:13

Yeah.

SPEAKER_07 1:13:13

I was about to say, yeah, Ted Rubin when his socky game. Yeah, I shouldn't. I didn't have any socks on when I was with him a couple weeks ago down here, but uh that's because he was on the beach at the Ritz-Carlton.

SPEAKER_02 1:13:23

That's like the only time he doesn't wear them.

SPEAKER_07 1:13:26

So um so uh Rachel, what uh what um what have you seen from uh from the the 30,000-foot perspective of this whole live streaming thing, this content thing? And we haven't really talked a lot of in-depth. I think it's been a lot of uh um uh what do you call it? Um speculating from the community on where where this whole thing's at. But I know you're dude just doing a super job with what you do. And uh are there some things that we may not have touched on today that you that are really stick in your mind?

SPEAKER_02 1:13:55

Well, to be honest, I actually jumped on here because I wanted to talk to you and Craig um specifically about what he was doing yesterday. I think it was yesterday, the Blab Days Run Together, where you were on Blab talking about relay that and getting like crowdsourcing ideas for new graphics and how people on Blab might use those graphics.

SPEAKER_03 1:14:15

Yeah, and so I just really interested in that right now.

SPEAKER_02 1:14:18

Yeah, I just thought it was really cool because like for somebody like me and in Sebastian as well, who have kind of been floating around blab for a month or so, a little bit longer, probably at this stage. Like you said, the days tend to run together.

SPEAKER_03 1:14:32

Um randomly barking the blabs. I'm the blab hole because I can't escape it. It's like I I want to blab that's it.

SPEAKER_02 1:14:42

You're like, is it is it already Wednesday? I know it's not Wednesday actually, but you're like, I thought it was Sunday. Am I on blab? Have I slept? Um, but yeah, those first couple days slash weeks where you get on blab and you just get lost in the hole. It seems like you got on it and immediately started to utilize it for a purpose. And I just thought that was so genius because I have yet, I have yet to see, I haven't been in every blab, so I can't actually say you are the very first, but you're the very first that I've seen as not a social media marketer to come onto Blab and utilize it for a purpose, drive traffic for signups and turn it into dollars. And I just thought that was super cool to see. And I wanted to know if you had any metrics just from yesterday to today, how many more signups you've gotten.

SPEAKER_03 1:15:26

Well, first thing I was gonna say is I made a mistake, and this should be on a list of blab mistakes. I went up and I had 100% on my computer, and I had an hour, I looked and I had three percent left on my computer, and blab actually burned out my battery on my laptop. Yeah, it was like I don't I don't know if you guys experience this, but it it it's very CPU intensive. So I it actually crashed at the end of my blab, and I couldn't I couldn't get back in, and the whole room's gone. So that was a that was something I learned if anybody's uh you know wants to learn uh I I noticed it kills your iPhone.

SPEAKER_07 1:15:59

I mean you're yeah, iPhone battery.

SPEAKER_03 1:16:01

And it gets so hot you're like, ah, uh I won't keep watching, but I can't yeah, but you know, in in short, um Rachel, what I've what I've learned is that I'm I'm personally in the in the company space and and have been watching for a full year of watching companies, especially small and large companies. Let me put this into perspective. I had a seven-year photography business and didn't even have a photo of myself on my website. I thought, well, I'm gonna let my work speak for me, I'm gonna let social media speak for me, and things like that. Fast forward to today when I shut that business down and started relay that, what I found was that we truly are on a trend of all sizes of businesses where, you know, we've gone from yellow pages to social media and now I think to live streaming. And there is no longer a case anymore where you can be flying on a flight and have an airline ignore you if you tweet at them. You know, and it's just this uh at least what I've learned is airlines is still that little special category we all love. Yeah, but you know, like you can't be you you have to put a face to a business, and that's what I'm learning. And to me, streaming and being part of a a conversation like this, it just it it's like um sorry, I'm stammering a little bit here, but it's like if you went into a party and you're able to have 40 people turn at you and listen to you for a second, and that doesn't mean that you need to sell yourself or your business, but just to listen to what you have to say. So for me, the power is even to be able to have a voice. And there's no other platform that I can think of where you could actually have a dialogue versus a monologue that I've found that people actually will listen to me, good or bad, in what I have to say or what I want to learn.

SPEAKER_02 1:17:53

That's so well put. I don't know if anyone else in here follows Evan Duby or if he's in here, because he he seems to be everywhere as well. He said it so perfectly. He said, Blab is a trust accelerator, and I could not agree more with that. We were talking earlier, it's part of the reason I was like, Craig, get in there. We were talking earlier about creating leads, but then Vincenzo made the great point of well, what do you do with those leads? For you, it's very simple. Your sales funnel is like, boom, sign up, I gotcha. But no, it's not that way for everyone, especially like people like me and Sebastian. And earlier in the Blab, he was saying, you can get on Blab or even Periscope, which is a little bit more one way, but you can get on these live streaming platforms, and you don't have to say, hello, this is my name, this is what I do, this is what I'm selling, here's why you should buy it. You just simply add to the conversation organically. You in you add specifically what you feel works best for you, and you don't even have to tell other people what's gonna work best for them. You just talk about what you know, and people inherently are are attracted to that. And what I love the most, most, most about Blab is that there are at least 50 other people like me and Sebastian on here who do essentially the same thing. But I think at least for me, and you can tell me, Sebastian, if you agree, it is bringing us together versus creating this um uh competition, if you will. It's all about collaboration, it's all about, okay, well, I know that that person over there is really good at um craft breweries. And that person over there, we just saw one, she's really good at law, and each person, you know, the people who are her are really standing out and use utilizing it to bring clients in, uh, they have a niche and they have something they're really good at. And instead of saying, I want all the clients, I'm gonna take all of them, you say, Oh, I saw someone on blab who's perfect for this. You get to know them, you feel like they're trustworthy, and you can refer business, and business is referred to you. And I just love that.

SPEAKER_07 1:19:47

Yeah, that's true. Well, when there's I mean, there's a ton of stuff, and I'm always a fan of doing business with your peers just for the simple fact that there's a plethora of things that that I do that that Rachel does, and vice versa. So being able to make sure that your peer group is is literally your peer group and that you're contributing to that peer group. The first thing that comes to mind is the is the South is the social media club of South Florida. Um, it's a huge group of you know 5,000 people, at least on Facebook and locally here, a few hundred. And they say we have they they help to construct Social Media Day uh every year. And Alex TC does a great job heading up, um being the president of uh of the chapter, and uh um so being able to support the community. Initially, I used to think, why do I want to hang out with all my peers? Like, I will never do business with any of these people, but you've got to change that mentality a little bit. Now, chances are you're not going to do business with any of your peers. Chances are, so in an effort to not burst anybody's bubble, but if I I can break it down perfectly for you, if Rachel has a client that's having an event and they need someone there that's that's creating buzz that's on the red carpet, that's on the step repeat with a bow tie, and she's the co and she is looking for a co-host and another person that's there with social buzz TV creating content, another distribution channel to make her look even cooler instead of Rachel Bell Strategy. She's got Rachel Bell Strategy, Social Buzz TV, a bow tie, except when the client's going, Whoa, this girl really delivers. So it's that added component. Uh, and I totally just pitch Rachel, and she didn't even see that coming. See how that no, but that that's the mentality and the idea. And then on the flip side of things, I've got um, you know, uh a plethora of stuff that comes to me that I don't want to do. Plether is the word of the day. It's a big word. I'm using my big words today. Um, an abundance of new opportunities that come to me that I don't always want to do. Now, our agency handles social media and strategy and content, et cetera. But sometimes there's projects where I've got to get out and build the team. It's great to have people and friends like Rachel where I can say, hey, here's the project that I'm working on. I don't have to worry about Rachel stealing the client. Rachel's gonna occupy whatever lane if it makes sense for her that that's there on that, and then vice versa. So stuff that I'm doing, she's not doing, stuff that she's doing, I'm not doing. I think a lot of that crossover starts to come in. But a platform like like Blab really allows all of our true colors to be extracted out of us so people really understand where our strong points are at. Because I look at this, I've been in I've been at this social buzz thing for about five and a half years now, right? And I think, gosh, this is taking forever. It takes forever, side note, to build a brand. If you want to be an overnight success, it takes 10 years. So um, but being able to hop on with live streaming allows me to to really help people better understand what my message is. And that is social media sucks if you don't know what you're doing. It's not just a title of a book, it piques people's interest, it creates curiosity. People are like, wait a second, you wear bow ties, and that's all you do is social. Your company's called social buzz you. What do you mean it sucks? Now that I've got your attention, I'd love to chat with you a little bit more about why it does, in fact, suck when not properly executed. So I think that uh, yeah, I think that look, squirrel, Damien Zamora is an ass, but he said he's naked, so he can't jump in the room. Damien Zamora's a great example too. He is a uh a mentor of mine that I called for six months in a row um about 15 years ago. Uh it was the whole typical Charlie Sheen uh Gordon Gecko. Uh kid calls me 65 days in a row, wants to be a player. You want a friend, buy a dog. So he eventually called me back and offered me a job, and then I moved from uh Chicago to Southern California at the age of 21 with a newborn baby. Um, never been there before, and uh went to work for him. He guaranteed me that I would make $100,000 minimum at the sales job. Um, I exceeded that by about $4,000, took the salesman of the year job, went on a nice fancy vacation with a big fat per diem check, and then came back and quit. And uh thanked Damien for my trip to California, but it was my time to spread my wings and become an entrepreneur. And he is a serial entrepreneur, so he um he embraced that jump. And here we are 15 years later. He's one of my best friends. I stayed at his house when I'm in Southern California a few times a year. Um, he mentors me, he tells me the truth, he knows me inside and out, and he's watching me grow. He always says, This kid's real wet behind the ears. And he told me, my behind my ears is a little bit a little bit drier these days. That's right. I did a million dollars in sales that year, and uh I made a hundred grand. So naturally I came back and quit. Um but Damien owns a company called Go Mobile, and Go Mobile has thousands of reps um literally worldwide that take mobile solutions like apps and websites and animated videos. And Damien's company provides these products to these representatives, but it's Damien's face and name that's at the forefront of Go Mobile. They know that Damien is the fearless leader of Go Mobile, but they know this through email communication, following him on Facebook. He's doing a lot better on Twitter now. And then this whole live streaming thing came about, and Damien said, wait a second, I'm successful. I got the success thing on lock. Guy's been a millionaire for years, and he continues to increase what he's doing. He doesn't need to hop on blab to make money. He needs to hop on blab to give back, which is exactly what he wanted to do. So he hops on and he motivates his team, he motivates new people and just has conversations and kind of like these fireside chats with people that are in his organization or then maybe thinking about his organization and really collaborates and shares a story. And then on the flip side of things, he's part of these crazy mastermind groups where all these bajillionaires go to these crazy places like the Egyptian pyramids and sleep in hammocks and wake up on New Year's Day and go to a rave in the middle of Egypt, like all this crazy stuff, but they mastermind while it's a park. Typical normally guy, but he does all these crazy things and he he'll periscope and live stream why he's doing all these things. So you talk about a motivating factor for his represent for his reps and the people that that follow him. He um he totally gets it about contributing back, but also gets it about that peek behind the curtain. Everybody wants to know what a multimillionaire is up to um when he's running around with a bunch of you know other multimillionaires all over the place. And I've seen these guys and I've seen this guy in action. I was um I had a gig with uh my friends at digital marketer.com earlier this year, and Damien's part of that circle and his masterminders for a week, and they were dressed like pirates. It was my birthday. You had to, when you got on the boat, you put this pirate outfit on, and it was just we're smoking Cuban cigars, lost it. It was my birthday. My point is that look, squirrel, my point is that Damien will be live streaming this and showing people the behind the scenes, not here's how cool I am, but here he he's showing people here's all here's how authentic I am. I want to connect with you, I want to contribute back. And from there, there's been endless opportunities. In fact, he takes our mentoring sessions and usually filters them and makes me John Doe, never utilizes my name for for for uh for security purposes. Um, but um, he'll utilize the story of of being an entrepreneur, what it's like to really be in the trenches, because he talks about how great it is to be an entrepreneur and be a millionaire. That's awesome. But what about the days when you're beating on doors and wondering where that next box of top ramen was coming from? And he tells that story and it really helps break down the silos a little bit. So big shout out to Damien. Damien invoices in the mail. Does that sound okay, Damien? Did it okay? Good. I hope so. No, no, anyway, I love you, Damien. If you're not following Damien at Damien GoMobile, he's in the chat room there. But I didn't mean to go on a rant there, but it is my show, so why not, right?

SPEAKER_02 1:27:09

You can do whatever you want here.

SPEAKER_07 1:27:10

That's right. Do whatever you want, gosh. Well, it's uh it's about that time. Um 2 30. We planned on two o'clock, but then Rachel joined the party, and Craig's been hanging out. Thanks for hanging out, Craig. Chilling. And keep keep up the great work. And I think all of us should figure out a show um uh in the upcoming weeks here. I want to talk about what you've specifically what Rachel pointed out, and then Rachel and I will put our heads together and figure out something that has to do with you know, um, being beautiful and bow ties. And I'm talking beautiful and then bow ties, so not the opposite.

SPEAKER_03 1:27:42

So uh it was awesome being on here, and and one of the things I was gonna say that you just kind of proved the point is that with a community like this, you can lift others up without, you know, I don't know, in a very authentic way. Like, you know, everything that you said, if you would have sent all everything that you just said, and it was like Last few minutes to me in an email, it wouldn't have came across the same way. There wouldn't have wouldn't have been the passion, you know, the shout-out that you're lost to it.

SPEAKER_07 1:28:07

I know this guy, Damien. Yeah, exactly.

SPEAKER_03 1:28:09

So with that with that being said, I think that um I've really enjoyed having Blab as a litmus test as well, where you can go in and you kind of have an idea of what people curate online, and you know, especially influencers and things like that. Um they kind of curate you know what they want people to see and and stuff like that. But I like going in and just meeting the people like this. And and uh I recently went to a conference, I haven't gone to a lot of conferences this past couple years, but the last conference I went to, I just met so many people. I was like, oh, I forgot what it was like to be in the real world meeting real people face to face and giving them a hug and a handshake. And I feel like this is about as close as you can get to meeting people in person. It's that one more step that allows you to just kind of understand. And case in point, you know, I actually went into these labs and I started taking quotes out of the comment box and putting them into my software and then starting to promote other people. Those were actually the most engaging graphics that I had ever put because people saw the face that they recognized, they saw a great quote that was really insightful, and then I was lifting up that other, you know, that that person. And these weren't even these were like diamond in the rough people that maybe had a hundred or two hundred followers. They shared it with their community. So my point in saying all of this is that I I personally am definitely moving into a space where I'm kind of shrinking my circle of people that I want to spend more time with quality over quantity, and that's been probably the number one thing that's changed for me this past few months, not just with Blab, but just going deeper, and like I'm gonna remember this conversation that I had with you guys much more than the other three or four thousand people on Facebook that I've quote unquote connected with. So I taking those down, going deeper with more levels of uh connecting with people has been really great for me recently.

SPEAKER_07 1:30:01

Awesome. Well, again, thanks again, man. You you've always I think you and I uh met on another blab when I was randomly barging into blabs because I remember um the the the name of your rant, I just dropped a link there as well. Damien, be sure to check him out. I know he was saying it was great to connect with both of you as well. Um, and yeah, let's put our heads together. I'll definitely be in touch, Craig. I want to chat, I want to learn more, I want to use the platform and and uh and chat more about it. But this is what it's all about. You know what I mean? Uh it's like uh it's like forrest gump and Bubba's like Bubba, you just lean up against my back and I'll lean up against your back, and that way we don't have to sleep in the mud.

SPEAKER_03 1:30:32

Awesome. Better better than uh from Star Wars, where he cuts open the Tauntaun and just gets inside. That's I have never seen Star Wars. Oh, well, I'm sorry about the spoiler. Hey, thanks, Craig. Have a great afternoon, brother. Come back soon. Thanks, and I'll I'll connect with you too, Rachel. Thanks for coming in here and uh being curious.

SPEAKER_02 1:30:49

Oh, well, you have my email address already because I signed up.

SPEAKER_07 1:30:54

See, people helping people, it's a beautiful thing. All right, we got time for one more question here, I think. Hold on one second.

SPEAKER_02 1:30:58

I'm gonna jump to because I have to have a phone call soon. Yeah.

SPEAKER_07 1:31:03

Okay. All right, I got it prepped.

SPEAKER_02 1:31:05

All right, have fun with that.

SPEAKER_07 1:31:10

Ben? I lost you. All right, well, it's just me all alone in the room, all by myself. Um, let's see here. Oh, we got Josh here one more time. Josh.

SPEAKER_08 1:31:28

What up, Ben? Can you hear me okay?

SPEAKER_07 1:31:30

I can hear you okay. I just audio though.

SPEAKER_08 1:31:31

Let me flip my camera. Hold on one sec. Hold on. Can you see me okay now?

SPEAKER_07 1:31:41

I can't see at all.

SPEAKER_08 1:31:43

I know it's black. Weird.

SPEAKER_07 1:31:46

I got a crazy echo. Hold on a second. Let's see here. I don't know what happened. Anyway, I'm getting a crazy, crazy echo here. So I'm gonna close the show out. We were about 37 minutes over, but that's what this blogging stuff is all about. My name's Sebastian Rusk. You can connect with me at SebastianRusk.com. I'll drop a link right here. I'm a social media strategist. I wrote a book called Social Media Sucks If You Don't Know What You're Doing, and I create Buffs for Brands. So if that's what you're looking for, you just let me know. But if not, that's okay too. Just come back to the show. We do this each and every week, Tuesdays at 1 p.m. Eastern Standard Time. I'm Sebastian Rusk signing off from my office. I'll blabot you real soon.