EPISODE 19: The Seb Rusk Show - Super Bowl 51 and Mr Clean

What is happening, everybody? Welcome back to the Seb Rush Show. I'm your host, Sebastian Rusk. As always, hey, welcome to the show. This week I want to dive into the Super Bowl and what brand brand, in my opinion, absolutely crushed not only their traditional advertising in their, what is it, three or four million for 30 seconds, but they also decided to hop on social and absolutely dominate during the game. We're going to dive into that. I also want to chat with you this week about a project we're going to be launching here in the next two weeks. I'll be getting a ton of questions, a ton of feedback, a ton of how do I start a podcast, Sebastian? How does that all work? How did you start your podcast? And I said, well, it it all started back in 2013 with a lot of lessons and a lot of tweaking and a lot of changing. Um, I continue to get asked on a daily basis how a podcast is started. So I've decided to put together um a launch program. And that's exactly what it's gonna be. It's gonna be A to Z. It's gonna take you 30 days or less to get it launched. I have a step-by-step A to Z process on how I actually launched my podcast, what I learned from the lessons I learned, the things I did right, the things I did wrong, the equipment that you need, how do you broadcast, how do you market, who's listening, what am I gonna talk about? Those are all things that we're gonna dive into as we release this podcast launch program. It's gonna be happening uh in the next few weeks. My team and I sat down yesterday and hammered and brain dumped all of the ideas um that we um have uh come up with over the past four years since launching the podcast and what that looks like uh for a business and a brand looking to launch a podcast. So, with that being said, um we've got some Facebook live viewers as we as always as we record this session. Uh so this is directed at you guys. If you are interested in launching a podcast, um please private message me and I will send you some additional details and make sure you're in the loop. What I'm gonna do is start previewing what this project looks like and what this um the overall game plan for it looks like through Facebook Live, through my daily content. I maybe even do a preview webinar just to give you a 30,000-foot perspective on what to expect. So if you've been looking to launch a podcast, looking for a turnkey solution, looking to work with a brand like ours that can not only help you get the podcast launched, but actually give you a tangible, ongoing marketing strategy and social strategy to make sure you get the word out about it, um, then of course, let's make sure that we do connect. Hey, if you're just tuning in, maybe you're listening to this episode months down the road. Thanks so much for tuning in. Without you guys, the show does not happen. So, uh, first of all, let's just back up real quick and discuss the Super Bowl. It was only a week ago. Uh, for all of you Atlanta fans, I apologize. I wasn't an Atlanta fan, but I root for anybody who could potentially beat the New England Patriots. I thought that was going to happen until about 13 minutes and 29 seconds were left in the fourth quarter. And Tom Brady does what only Tom Brady does. Went on the sideline, pounded some Gatorade, um, channeled his inner superhuman and just completely slapped Atlanta around like a redheaded stepchild with freckles. Hats off to the New England Patriots for winning. They are champions. Now, I'm most interested in the brands that actually won during this. Some brands that come to mind when it comes to commercials are uh Skittles, uh 84 Lumber, teaming up with Christopher Walken and Justin Timberlake. Um, who else was it? Budweiser. A little controversial there. That's exactly what their aim was. And then we bring us to one of my old school um uh kind of ingrained in my brain brands, Mr. Clean, Mr. Clean. Um, that song is copyrighted, so please don't take this broadcast down because I wasn't the guy that sang it. But let's just talk about what Mr. Clean did. First of all, not only did they did they did the brand enter into the uh traditional space of advertising through a uh uh through a TV commercial during the Super Bowl, quite expensive. However, if they have a strategy behind it to be able to remember, marketing and advertising get the customer through the door, social media keeps them there. And that's exactly what Mr. Clean decided to do. Now, they wanted to rebrand Mr. Clean, and they did that through means of what else? Sex, right? Sex sells. So what they did was they ultimately turned Mr. Clean into a sex symbol. The commercial, which I just watched was 30 seconds, uh, was a woman uh cleaning her home, and all of a sudden she starts daydreaming, and Mr. Clean is there, and it becomes a very romantic setting of being able to, as the ad plays right now, a very romantic setting, as much as it can be cleaning the house uh for Mr. Clean and this housewife as she's daydreaming. Well, as the commercial ends and the housewife wakes up, uh, it's the husband standing there with a bucket, not the sexy stature of Mr. Clean there, and uh suddenly the woman falls in her husband's arm, he drops the bucket, and uh it's a household cleaning fairy tale uh come true. Now, in addition to Mr. Clean reinventing themselves as a brand and turning him into a sex symbol, because sex sells, but in a very take, attackful way, um, then um, number one, they're able to achieve a couple objectives. Let's rebrand ourselves, but then let's dominate on social. And how do they dominate on social? Well, during the game, Mr. Clean decided to hop on Twitter and start trolling other brands that were advertising during the Super Bowl. Now, not in a malicious way, not in a negative way, uh, but a very comical way. First one that I see here on the article, and by the way, this article is on USAToday.com telling the story. Article is titled Mr. Clean is Trolling Other Super Bowl Commercials. And that's exactly what he did. At Skittles was his first tweet he sent out. Funny ad, but who's gonna clean up after all those Skittles that they missed? Not sure if you caught the Skittles commercial, but pertaining to cleaning up, if you will, associating the brand with that brilliant move. Then it was GoDaddy. They created uh Mr. Clean decided to create a gif of him kind of dancing in a very sensual way uh on the counter. It was very quick. It's like a 10-second gift that goes in in and plays. But they sent it to GoDaddy and they said, Hey, GoDaddy, here's something else I think the internet might love. Hashtag Mr. Clean. Next was GetKraken. The get Kraken ad from the wonderful pistachios is funny, but I prefer practical effects to fancy modern computer animation. Really. Get it. Mr. Clean is a computer animation. From then on, the tweets continued as uh some were suggestive and revealed as a uh and he also revealed his high school yearbook, T-Mobile. He said, I call this shimmy shimmy shine. What do you think? Another gift sent to a large brand. Now, what they're doing after the ad aired multiple times during the Super Bowl is they're diving into the social landscape on Twitter, realizing that other brands that are advertising on the Super Bowl clearly have their social teams in place with the command center, all hands on deck to be able to respond. So, what does this do? Well, welcome to 2017, because we can now take a three and a half million dollar 30 second spot and really get our money's worth as a large brand. Now, how is that done? It's done on Twitter. So for those of you going, I don't like Twitter, knock it off. You don't understand Twitter, because if you did, you'd understand it is hands down the most powerful website um on the planet. Search.twitter.com, number one, number two, as a large brand, as any brand in general, you've got the opportunity during a large event. I don't care if it's the Super Bowl or the Grammys, or if we look back a few years ago, what with what Pharrell did uh with his hat and with uh and with his uh and with Arby's. The Arby's symbol looks somewhat like uh his hat. And uh Arby's tweeted, Pharrell, uh during the Grammys, we won our hat back. And later on that evening, about four in the morning, uh Pharrell responded back to Arby's and said, Why you want to start some beef? Anyway, I thought that was funny because Pharrell is a vegetarian. Anyhow, I had the opportunity to put on the Arby's replica of that hat while at a gig in Atlanta a few years back and meeting the social team and uh at Arby's and they're doing a great job. But back to large brands being able to stretch the three and a half million for 30 seconds. That's something that is taking place and clearly done through Twitter. He went on to his yearbook picture was epic, and guess what? Mr. Clean did have hair way back when he tweeted, wonder why Honda didn't use my yearbook photo in their commercial. He also uh put on uh sunglasses and um an image through the sunglasses to Terry Bradshaw when he said, What's up with the stain on your shirt? Not my sexy bald buddy. I thought that was quite funny to one of the commentators, Terry Bradshaw. Excuse me. He continued to move on to Fabrize Fresh. Great ad. If nobody needs a tough cleaner after all those bathroom breaks, I'm here to help. And uh that about wraps it up as far as there. There were there were many more tweets, but that was the big highlight. The big lesson here is that you can take your your your traditional advertising dollar in 2017 and beyond is now stretched because of social media. Why? Because it provides a platform for a real-time conversation. Marketing and advertising get the customer through the door. Branding creates awareness. Social media keeps them there and keeps the conversation going. It starts the conversation, it keeps the conversation going, um, ongoing. You can rehash this. I'm sure that Mr. Clean could reach out to Skittles today and they could start some sort of nationally publicized conversation just because of the depth of their brand. I know what you're probably thinking. Sebastian, I am not Skittles. I am not Mr. Clean. I'm a local business here in Miami. How does that apply to me? Well, during large events like the Super Bowl, joining in on the conversation via the hashtag, joining in on the conversation that is relevant to what's taking place on behalf of your brand is how you join that conversation. You never know who's in that conversation who's going to find you. Now, please do not misunderstand me. I am not talking about taking your message and taking your brand and shoving it down the throat of people that are trying to watch the Super Bowl, saying, hey, I am a viable criminal defense attorney here in Miami. Um, and if you need any help or in a car accident, please call me. No, no, no, that's not what I'm talking about. I am simply talking about being able to join the conversation on behalf of your brand and simply talk about the Super Bowl. If people want to seek you out and find you, they're going to find you. I can assure you of that, especially this day and age, but we never know where people are coming from and where people are going to find us from. Mr. Clean, hats off out of four bow ties. I'm giving you four out of four bow ties, even though I don't have mine on today. Stellar job on stretching that three and a half million bucks. Stellar job at trolling the other brands in a very tactful, very professional, and very, very funny way. Moving on down to our next item on the agenda. That's nine YouTube predictions that people are making in uh 2017. Lots of my friends on this list here. This article comes to us from our friends at Social Media Examiner. Big hats off to my friend Mike Steltzer and his team at Social Media Examiner, bringing us everything you need to know about social media, news, updates, tips, tricks, tools, etc. I'm not gonna read each and every tip here. I'm gonna allow you to go back in the show notes. You can check out each article, the one from USA Today and Mr. Clean, and also the article here on Social Media Examiner. First tip YouTube solidifies its social network status. Most people think that YouTube is simply a platform for funny videos and a platform to watch things and a platform for you to put your videos for your brand, but it is in fact a social platform. Now, their likes and their comments section and their engagement isn't as good as it should be. And within this article, um, some professionals and experts in the field believe that is going to change drastically. Number two, YouTube explores long form television style content. In 2017, YouTube will evolve to maintain its strategic position as a video platform. That's the largest search engine on the planet. Now, if you didn't get that, I'm gonna say it one more time. YouTube is the second largest search engine on the planet. What does that mean? People are going to Google first, they're going to YouTube second. It's funny how that works, isn't it? Because they're all in the same family. Uh the uh to increase revenue, YouTube will tap into Google's treasure trove of data to test product production and marketing of longer format television type series. This competitive move is in response to the rise of original series creations on raving successful platforms like Netflix, Amazon, and Hulu. So, what does that mean in layman's terms? YouTube will be coming into long form production, which means they're going to have an actual exclusive YouTube series. You're going to be able to watch your next new favorite show addiction on YouTube, just as you would on uh Amazon or Netflix or Hulu. I'd also like to venture and predict the fact that YouTube will be charging for that service a monthly fee, probably around five or six bucks to undercut and gain some market share immediately in addition to where they're at. Uh the number three tip YouTube channels will embrace quality over quantity. For a long time, the trend of YouTube was to create more content in hopes of building subscribers and views. Now businesses are smarter and realize that making less content with quality keywords will give them a bigger ROI. That tip from my good friend Sonny D Leonardozy. Got it right there. Uh, number four, YouTube integrates third-party software to improve broadcast quality. Uh, there's going to be, yes, you definitely need to be on YouTube as a brand. Absolutely. Somebody just jumped in and commented about that. It's an absolute no brand. I mean, you don't have to do anything. You get to be part of the YouTube ecosystem, which just happens to be the number two search engine on the planet. Now, there's a third, YouTube's gonna integrate third-party software. There's already one I downloaded this morning. It's called Switcher Go on your iPhone or your iPad. Android users, get a life. Um, just kidding. I love you too. Uh, Switcher Go will allow you to go live on YouTube or go live on Facebook via the app, but you can also do neat things like put a little image in the bottom right-hand corner or put a title or put your logo and really brand the episode. I was gonna go live with Switcher this morning. The only downside to using Switcher is that I don't get to see the comments and talk and like to all you awesome people on Facebook Live while we record the Seb Rusk so show. Show let's use our big words today. Um, Wirecast is really the leader in um software right now. So if you see Facebook, people going live on Facebook like this, and there's two people that they can interview at the same time, and both of them have a lower third, their logo at the bottom, it just looks very, very professional. That's a software called Wirecast. I really do um like that because of the branding aspect of it. But third-party uh components will be tying into uh platforms like YouTube Live and also Facebook Live to make the experience that much better. Uh, tip number five: YouTube marketers focus on educational content delivery. As video continues to spread across social media channels, we'll see videos on YouTube continue to become more meaty and robust. Instead of a 30-second video demo of recipes that have taken over Facebook, success on YouTube will require companies to create one to five minute in-depth demos, courses, and series that are the answer the viewers questions type of format, some of which the some of which they may not have known to ask, like whether a $27 or a $1,000 cake is more delicious. Simple things like that where brands can really jump out and shine uh on their YouTube strategy. And that's exactly what we do here at Social Buzz TV is we help a a brand that hasn't been social extract the story that they've always had and turn it into a digital format. And we do that through means of short buzz videos, buzz series. If you've checked out my friends at Alvarez and Barbara, uh local law firm here in Miami, then uh you've seen our legal buzz series in which they are absolutely crushing. Uh, and we've been doing that since about October of last year. We work with several different brands, but the idea is to tell their story, create content, and really have that consistent in-your-face strategy pertaining to pushing a new video and a new blog post out every single week. Uh number tip number six uh influencer marketing evolves into exclusive partnership programming on YouTube. Now, as an influencer, uh, I can speak on behalf of a lot of influencers, and that is brands have worked with individuals like myself and brands like Social Buzz TV, um, but it's on a case-by-case basis. We're launching a product, we get some influencers, and then we're done. Uh Jay Ak uh Jay Akazuno uh chimes in on his tip here for influencer marketing evolving into exclusive partnership programming on YouTube. In 2017, more brands will work with influencers on exclusive longer-term engagements instead of transactional, one-and-done campaign mentality that we've been seeing up to date. This will be in the name of producing programming, not campaigns or content. So brands are gonna come to Social Buzz TV and Sebastian and say, hey, listen, we want to create an actual campaign and work you into the fold with that mix, your bow tie, the buzz, etc. And it's going to be a six-month campaign versus a one and done. Let's try it out and see how it works. But here's the catch we have to stop thinking about influencers, even myself, as glorified channels through which we pump pieces of content through. We're not just using and abusing influencers to be able to get the word out and be done. But rather, the above approach and all its potential, this article says, potential benefits to your company, only come to fruition with more exclusive longer-term relationships, a partnership based on mission, alignment, and context built over time to unlock the potential sitting on both sides, both the influencer and also the brand. So, again, going back to what we're doing to serve our clients at Social Buzz TV, it is to be able to create content, be consistent with the content, tell the story of the brand, and then the real category of one is me as an influencer is on the brand's team, sharing the content, endorsing the content, sharing it with our uh additional networks, etc. So, does influencer marketing work, you ask? Yes, when properly executed and consistently executed. Number seven, increase socialization features, improve YouTube engagement. Um, I predict YouTube will borrow the sticky elements of other social media platforms to help owners attract, retain, and engage their fans. YouTube's not real good at that, other than subscribing, which is one of my favorite features for YouTube. Did you know that every time you upload a new video to YouTube, your subscribers get an email? That's one less thing you have to do after you send after you upload a video to YouTube. Why? Because they've done it for you already. YouTube simply sends them an email and it says, Sebastian just uploaded a new video. You've got the opportunity to click, an app's right there. You watch a two-minute video, a one-minute video, a 30-second video, and you move on with your day. Number eight, YouTube promotes longer engagement views. YouTube is actually measuring how long people spend on the site and will be promoting videos that engage viewers for longer periods of time. Smart. Why? They've got the data, they know who's there to stay, they know who's there and who's really interested because they're not just pressing play and clicking out, they're actually staying and watching the episode. That's going to help them grow their content strategy as they move to the long-form strategy of bringing in um long form production to be able to compete with Netflix. And lastly, number nine, uh Steve Dotto tells us that YouTube improves social features for creators and fans. We've been talking about that. YouTube really kind of lacks that. Steve said YouTube is an amazing search engine and distribution platform, but a social network, not so much. So they're going to be improving upon that. Again, all these nine tips from experts in the industry are going to be available on social media examiner. You can find those in the show notes if you're listening now. Um, in a at social buzzonair.com, Sebastian Rust.com, SoundCloud, iTunes, the Google Play Store, etc., etc. What are the show notes for? Sebastian. The show notes are basically a recap of every the notes that I've written down for the show, but it's also things that I've mentioned, links that I've included, things that you're going to want to be able to write down if you haven't already, so you can reference back. Just trying to make your life a little easier here. All right. Let's dive into what we're going to be doing here with the podcast launch uh program. Again, I take the request, I listen, and then I execute on being able to hear people say, um, how do you start a podcast, Sebastian? How do I get into that landscape with my brand? What does it look like for my law firm to have a podcast? What can I talk about? How does that get launched? I'm constantly asked. So instead of continually just responding and telling people what they need to do, I want to give a tangible game plan, a step-by-step A-to-z. Here's how I did it when we started this in 2013. We stopped it, we started it, we stopped it, we started it. That wasn't as consistent as I'd liked to have been, but technology was evolving. We didn't have nice blue smoke snowball mics where we can live stream and get a video copy of the actual recording and be able to chop up the audio and have it distributed in very easy ways three years ago. I started on Blog Talk Radio, great platform, just not very reliable. Every time I'd go to start my show, I'd have a celebrity on and was going to interview or somebody, a high-profile individual, blog, and then blog Blog Talk Radio would, you know, take a crap and I would have no way of being able to get my show done. A lot different now, this day and age. So literally, my team and I sat down yesterday and just started braindumping everything that we've done over the past four years to be able to launch the Social Buzz on Air podcast. What it became. It was Social Buzz on Air, the radio show. Then it became the social media sucks show when my book came out. Uh and now I've renamed it and rebranded it the Seb Rusk Show. Why? Because it's my show and that's my name. But Social Buzz on Air is the podcast network under the umbrella of Social Buzz TV, of course. Uh, but I want to be able to empower you as a brand, uh, as an individual, uh, as a company, to be able to get into the podcast scape. If you haven't picked up on it already, there's some pretty awesome podcasts out there. And if you haven't downloaded any podcasts, I would highly suggest that you do. Some of my favorite out there are from MPR, uh, the educational ones, how things are made. Uh Tony Robbins has a great podcast. Gary Vanderchuk does exactly what I'm doing right here when he shoots his Ask Gary V show. They simply just take the audio and chop it up, edit it, and upload it as a podcast. Again, multiple means of being able to stretch your content. Here's the cool part about all this. So let me just break down what me taking 30 minutes to record this show, start to finish production the whole nine, what that does. Number one, I have a piece of content right here via Facebook Live that allows me to engage with all of you awesome people while we record the show. Then after we're done recording the show, my editing team will take it, chop it up, make it sound good, make it sound pretty, and then we'll launch it on into the iTunes Store, into the Google Play Store, uh post it on SoundCloud, it goes on socialbuzzonair.com, and I'm sharing it. But I'm getting two pieces of content for taking 30 minutes to record one show. But it's about consistency. I can travel with this mic. So wherever I'm at, anywhere, anywhere around the world, I have the ability to open my laptop and just record the show. Maybe I won't Facebook Live it every time, but I really want to make sure I'm consistent with I almost did in Facebook Live today, and I thought, no, no, no, no, no, no, no. That is incongruent with what we're trying to do and teach, which is you can have a podcast, you can record it once a week, but you can also record a Facebook live session, which will allow you to engage with your audience. So, with that being said, we're gonna wrap things up here. I know I'm well over 15 minutes, as I previously promised. But as you go, you figure out how long the show is going to be. Any dead air, me not saying anything. I looked over real quick, me coughing, any uhs and ums and irrelevant things that I may have brought up on the podcast. Uh recording can all be chopped out. That's the cool part about that. So I can freestyle and chit-chat with all of you. Uh, there's been a few questions I've had in here. Uh Melissa, thanks so much for checking that out later on today. Ada, Stevens, you're amazing. Thank you so much. Uh, and Mr. Clean was fantastic. Uh, Natalie, uh, can any business industry have a podcast? Great question. This will definitely make it into the episode. We had a question pop up here uh from my friend Natalie Scott uh on Facebook Live. And she said, Sebastian, can any business industry have a podcast? Lawyers in particular. The answer to that is 1,000% yes. I don't care if you're selling widgets or you're defending brand or whatever you may be doing, whatever your practice is, you've got a story. You've got a reason that people do business with you. You've got uh a tangible product offering or service that people need, and you've clearly proved that because you're in business. Now it's time to start telling the story of your brand and providing as much value as possible. This podcast is not for me to reel in new agency clients. This podcast is for me to provide as much value as possible to you, my audience, because without you, my audience, the show doesn't happen. Do you understand all that? So, by default, what happens is you'll follow the show, you subscribe to my podcast, you look forward to new episodes, you learn something, you apply something, something changes in your mindset, something changes in your business, and the next thing you know, you're reaching out to me to tell me the story on the content impact you, and that's why I'm doing this. This is a passion project. This is why I do what I do. People say, Sebastian, why did you get into the social media game? Why did you start a business and build a brand around it? Why did you write a book about it? I did it because I feel that I know more than the average Joe when it comes to social media. Why? Because I've been in the game since 2004, almost the inception. So I would be grossly negligent to not share my knowledge, my ongoing knowledge. What I what I already know, what I continue to know, learn on a daily basis, and what I will continue to learn. I feel it's my duty, my job to be able to serve my community, both new and old, uh, on uh how this whole social media landscape works. So that's why we're doing what we do. We're not gonna help you get a podcast set up so you can pitch your product during the podcast. We get strategic with how we provide value about your brand through a story. And if there's enough value there and you pull on enough heartstrings, you make an emotional connection, guess what? People are going to buy from you. Isn't that crazy how that works out? Absolutely. Uh Natalie also chimed in again, said, when stretching content over all your social media platforms, should we worry about redundant across uh being redundant across the platforms? Having the same videos, sound clips on Facebook, Instagram, YouTube, podcasts, etc. Absolutely, you should be concerned about being able to do that. Now, from an agency standpoint here at Social Buzz TV, when we create a new video for a client, the video goes on Facebook because we can drive traffic through that, through Facebook ads and boosting the posts, and then it also goes on YouTube. Uh after that, we then create a blog post. The YouTube is usual, the YouTube video is usually included in that blog post, but it's titled something different. So we're able to get two pieces of content, two pieces of content out of one video that we're shooting. Now, what we would do is uh on Instagram is I would take a short clip of that video and put it on Instagram and then maybe put the YouTube um link in the uh profile of the client. So when someone watches just a quick preview of this week on Legal Buzz, we're talking about condo approvals and what you need to know. If you're buying a condo in South Florida, um uh and then the video just stops there, teases it a little bit, and then the YouTube video gets them to the actual uh channel to watch the video, subscribe, watch the video, et cetera, and again welcome them into that ecosystem. But the the short answer to this is uh yes, you should worry about being redundant. You should worry about being just set it and forget it. I went to Hootsuite, we shot the video, it's done. I uploaded it to YouTube, and I then I automatically made sure I posted the same video with the same uh verbiage, with the same blurb about what the post is about. I made sure I did that the same across all platforms. What that screams is I don't give a rip about sitting down and making sure I'm catering to what I'm saying on each individual uh platform, i.e., what am I gonna say on LinkedIn when I post the video? What am I gonna say on Instagram when I tease the video? What am I gonna say on Facebook as we drive traffic to this through ads? So there's various ways. Yes, find your audience where they're at, but make sure your content matches the platform. If it's short and sweet, keep it short and sweet. If you got to mix it up, if you gotta chop it up a little bit to be able to make it fit within the platform, again, Instagram's a minute long, is all you have. If your video is five minutes, you're only going to be teasing this for a short amount of time. So I hope that makes sense. I hope that answers your question. Natalie, thanks so much for chiming in and those questions. Again, that's why we're Facebook Live uh in here because Facebook Live being, is that a word? It is now, uh, is because I can get real-time questions. I can't get real-time questions if I'm just talking to a microphone and having my team chop up the podcast. So us being able to live stream allows me to interact. And then I again, my team goes back in and is able to chop up the the the the you know any dead air or irrelevant information that doesn't need to be included. It's here for value to you as a brand. Take something from it. If you walked away from this broadcast today and you learned one thing, it was worth 30 minutes of your time and you look at that every single week. Now, what does that look like for your brand? If within 30 minutes or less, you can provide enough value to the listeners that they can leave with just one thing that they didn't know about your business. How much more value is that gonna provide? We're gonna be rolling out this launch program A to Z. It's gonna be everything you need, step by step, by step by step. I'm gonna hold your hand through the whole process and we're gonna do a lot of the work for you the first 30 days, and then you're gonna be uh on your own two feet, and we're gonna show you how that's all done. So if you're interested, inbox me. I want to put you on the update list, giving a preview of what we're gonna be doing with the actual um launch course over the next two weeks through Facebook Live, through a potential webinar I maybe doing on Zoom uh here early next week, just to give you a 30,000-foot perspective on the who, what, why, and where of podcasts. Like how does it fit into your brand and why do you even need something like that? So if you're serious about that, it's gonna be capped off to um a specific uh amount of people because we simply can't handle the workload because there is so much involved if we took a hundred new people on. So if you're interested, please Facebook message me or send me an email, srusk at socialbuzztv.com. Hey, if you're listening to us at a later date of the podcast, hey, thanks for tuning in. This is the Seb Russ show. My email address uh I just gave you is for you to do just that. Email me questions, thoughts, ideas, concerns. You want to be critical about the show, um, you want to compliment the show, whatever it may be, maybe I can help you answer a question. I am readily available to be able to do that. And of course, you want to know more information about our new podcast launch program, please do drop me an email so I can add you to that list for updates. Well, we know what that sound means. We are out of time. I'm Sebastian Ross, your host, as always. This is the Seb Rush show on Social Buzz On Air. We do this each and every week on Thursdays. Man, I hope the day hasn't changed since then. Uh so make sure you tune in. Make sure you subscribe to us on on Facebook, uh, social buzz, Facebook.com forward slash social buzz on air on SoundCloud as well. You can download the app, plays right on your phone, soundcloud.com forward slash social buzz on air. And of course, follow me, connect with me, talk to me, ask me questions, and please, for all intents and purposes, use me as your social media resource to help you better understand what you don't know that you don't know. Well, I'm Sebastian Rusk signing off from our studio here in Business Miami. We'll see you next time.