Are You Ready To Go Beyond The Story?
March 23, 2023

How To Create A Content Marketing Business: Joe Pulizzi - The Tilt

How To Create A Content Marketing Business: Joe Pulizzi - The Tilt

Beyond The Story is an inspirational podcast hosted by Sebastian Rusk with guests like Joe Pulizzi. In this episode, Joe talks about how the world would be a better place if people read more books, people who do not read at all and how he used to work in content marketing. He created something called the Content Marketing Institute in 2007 to help others create successful businesses. He discusses his book "Content, Inc'' and the idea of a content tilt, which is the way to differentiate and cut through the content clutter. Joe talks about the Creator Economy Expo in Cleveland and how the average content entrepreneur has between 7-10 revenue generation activities. He also discusses how content creators are using title and headline suggestions, and how it is the fastest growing business area in the world. Joe stands by his company and encourages anyone wanting to be a content entrepreneur to find their sweet spot, build an audience and find their content tilt.

Experience an engaging conversation between acclaimed businesspeople Sebastian Rusk and Joe Pulizzi on the Beyond The Story show. Sebastian introduces Joe as someone who leveraged his years of work in b-to-b publishing to strike out on his own and build a content marketing empire. Listen in as Sebastian and Joe cover topics ranging from reading books and the impact it has on making the world a better place, how Joe got started in the content marketing industry and his new book, ‘Content Inc,’ and the advice Kevin Spacey shares on finding that content tilt, or differentiation, to become successful. Joe explains the importance of the Creator Economy Expo and reveals the seven to ten revenue streams the average content entrepreneur has. Finally, Joe praises the value of networking and attending events specifically tailored to content creators. Be motivated and inspired to become an entrepreneur by enjoying this thought-provoking conversation between these exceptional minds.

Social Post

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3) 🗣️️::Want to take your podcast listening to the next level? 🙋‍♂️ Tune in to Sebastian Rusk and Joe Pulizzi's conversation on Beyond The Story to learn about the amazing journey that led them to developing many successful marketing and networking empires. #BeyondTheStory #SocialBuzzonAir #Podcasting


All Quotes

[00:15:19] "You can't be great at all these things. You basically become mediocre at all of them. And nobody finds you interesting, and nobody subscribes to your stuff."

[00:17:20] "Stop trying to be all things to everybody. My gosh. I've been letting that roll off my tongue since the beginning."

[00:21:11] "Just a tool. Just a tool. Great advice there."

[00:24:32] "So I'm definitely partial to them, definitely biased to it. And people don't know that it's like the fastest growing business area in the world right now is becoming a creator, a content entrepreneur."

[00:11:47] "It takes about 4 to 6 months to get your first dollar."

Topics

Recalling The Early Days of Podcasting

But I don't have respect for you if you never read.

Importance of Reading Books in Creating a Better World

Pivoting for Success: How Joe D'Antonio Started a Successful Business Through Content Marketing

The Creator Economy Expo: An Overview of the Tilt's Annual Event in Cleveland, Ohio

How to Become a Content Entrepreneur with Kevin Spacey

Finding Differentiation as a Content Entrepreneur for Generating Revenue

The Impact of Automation on Content Marketing

Content Creation Events for Content Creators

The Rise of Content Entrepreneurship

Blog Post

Blog Post 1

Are you ready for a blast from the past? Joe Pulizzi is the guest on this episode of Beyond the Story, joining host Sebastisan Rusk to reminisce about the good old days of blogging and podcasting. If you’re an aspiring content creator looking to learn from people who have been in space a long time, this episode is a must-listen! As Joe reminisced: “It was like, I would bring the guest in the beginning. Like, I had, like, this obnoxious siren beginning of the whole setup there, which, you know, it's good times.”

If you love the stories of influencers like Gary V and the other content creators who were “just scratching around trying to figure out what they were doing” in the early days, then this episode of Beyond the Story is for you. Here’s three reasons why you should check it out:

1. Get great insights from Joe Pulizzi, an experienced content creator who has been in the industry for many years.

2. Hear about the early days of the world of digital media when content creators were trying to break through.

3. Learn from how content creators like Gary V turn their movement into an empire of incredible success.

Tune in to the podcast and don’t forget to also check out our blog for more writing on this topic and more.

Blog Post 2

Are you looking to learn the strategies of successful content creators and entrepreneurs? Then don’t miss this episode of Beyond the Story, where Sebastian Rusk interviews Joe Pulizzi. In the podcast, they discuss the days of early podcasting and blogging and the people involved who” were just scratching around trying to figure out what they were doing”.

This episode offers incredible insights into the industry and the stories of the influencers making waves. As Joe said: “It's nice to see. It really is. It's been quite the adventure.” If you’re looking to break into the world of digital media, or start a business or content creating career, then this is a must-listen!

Here's three reasons to tune in:

1. Learn how successful entrepreneurs became who they are today.

2. Get unique insights from Joe Pulizzi with his many years of experience.

3. Hear about the hard work and dedication that goes into becoming a success.

Don’t miss out on this entertaining episode! Besides highlighting the journey of many content creators, it’s also an enjoyable listen, as Sebastien and Joe reunite after a long hiatus. Check out Beyond the Story and get inspired by their stories.

Episode Links

Connect with Sebastian Rusk:

Connect with Joe Pulizzi

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