How To Get Online Media Placements and PR For Free: Chris Kille - Elevate

In this episode, the host interviews Chris Kille, the founder of Elevate, a PR and marketing agency. Chris shares tips and strategies for small businesses and entrepreneurs to get free online media placements and PR coverage without spending a fortune. He talks about the importance of having a newsworthy angle, building relationships with journalists and editors, and leveraging social media and content marketing to increase visibility.

Time Stamps:

• Introduction of Chris Kille and his background (01:06)
• What is Elevate and what services does it offer? (02:48)
• Why is PR important for small businesses and entrepreneurs? (04:42)
• How to identify a newsworthy angle for your business (06:53)
• The importance of building relationships with journalists and editors (09:33)
• How to pitch your story to journalists and editors (11:52)
• The role of social media and content marketing in PR (16:15)
• Tips for creating effective PR content (18:48)
• Common mistakes to avoid in PR (22:12)
• How to measure the success of your PR efforts (24:38)
• Final thoughts and contact information for Chris Kille (26:44)

Notable Quotes:

• "You need to have something newsworthy to say. You can't just be promoting your product or service." (06:16)
• "Building relationships with journalists is all about adding value. You need to be a resource for them." (10:09)
• "Pitching is about the story, not the product. It's not about how great your product is; it's about how it's solving a problem or filling a need." (12:53)
• "Content marketing and PR go hand in hand. Content marketing is about creating value for your audience, and PR is about getting that value in front of more people." (16:57)
• "The best content is content that answers a question or solves a problem for your target audience." (19:21)

Relevant Links:

Connect with Sebastian Rusk: 

• Beyond The Story Podcast
• Instagram
• Facebook

Connect with Chris Kille:

• Elevate 
• LinkedIn  
• Twitter 

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