How To Organically Generate Leads On Social With Leverage AI: Kyle Kuciemba - APEX

0:05 this is the beyond the story podcast, a show that goes way beyond the story. And now sebastian ross. Hi, welcome to the show. Thank you, sir, happy to be here, happy to have you here. So you and I connected a few weeks back we're both part of the wonderful mastermind group Apex and I saw you giving a presentation. I'd never seen you before. We met the first time there and then I saw you giving a presentation, demoing your software, and I was like wait a second, this guy's onto something.

0:47 I got to take a closer look at this. So you and I connected on a call last week or a week before last, and you walked me through what the software is all about. I said we need to get you on the show. I like helping people better understand exactly what they can do to maximize their time and leverage technology to make sure that they're growing their business, generating new sales, et cetera, et cetera. So I wanted to bring you on the show to tell the story of how HeyHey became a reality. But before we get into all that, let's back up a little bit. Let's help our listeners better understand a little bit more about you and your backstory and what really brought you to present day, with where we're at right now, and then we'll unpack exactly what HeyHey does for people.

1:30 Yeah, wonderful, yeah. So, going back, one of my big things I was in the Marine Corps. I served two tours in Iraq during from like 2000 to 2006. So kind of in the height of a lot of action and stuff, and when I got home, I dove right into sales, started in life insurance sales was terrible at that and then got an opportunity to work in banking and finance sales, found my niche there and really succeeded. Sometime after the housing crisis, though, I found myself being homeless, and I was a typical statistic a homeless veteran alcoholic living in a tent with my dog, and at the time I was selling everything I had on the internet and I ran out of stuff to sell.

2:17 So I started flipping at garage sales this was around 2010 or something like that and finding other things to sell online, and that turned into an e-commerce business. So I started a fulfilled by Amazon e-commerce business, had that for a number of years. That eventually, I lost when I had my child and went back to a W-2 in sales. Since then, I continue to work on projects mostly around sales technology and internet marketing over the past, say, decade and a half, and also did some government work with disability stuff in between there to kind of serve my community and serve veterans.

3:02 But I was selling consulting services to Fortune 500s for the past two years and that opportunity came to an end and I had to figure out my next move. And one of those moves was a partner and I were looking to build a custom CRM for social media and we started going out, looking at the competition, trying to find out who's in the marketplace, what's in the marketplace, and there really wasn't a lot, but we did find. We ended up finding a company who was about 80% to the way of where we wanted to go and, with my situation, I decided to reach out to them and partner with them and that's how HeyHey was born.

3:48 So I partnered with the developers. I didn't develop it myself, I partnered with them to now bring it to market under the HeyHey brand and to my audience and to my circle and to the market out there. So that's how HeyHey came to fruition. A number of years in sales technology, entrepreneurship and eventually now here we are. I primarily I consult in sales technology and HeyHey CRM is my main offer at this time and so. But there are lots of tools. I think I've talked to you about some of the other cool tools. I use Some of them, I help clients implement others.

4:30 I just pass them off, let them know what's out there. But the idea is my goal is to build a RoboCop salesperson, and I don't know if RoboCop is a it might be, I don't know. Have they done a remake lately. It might be a little bit of a whole generation won't get that reference. But essentially like a mechanized, an AI and technology enhanced sales rep, right, who just makes the system and the process so much easier. Because I'm a sales guy at heart and, to be honest, I'm a lazy sales guy at heart. There's a lot of admin work that I just hate doing. I just want to talk to people, I build relationships, solve problems and get paid.

5:13 That's all I want to do. And so follow-ups and text messages and emails and all these things. I would rather outsource that, and when I can outsource that to technology, even better, because it's more affordable and effective. Love it Well. First of all, thank you for your service. That's no easy task. I couldn't even imagine what that entails, and then you came back and had a whole nother slew of battles to combat. So congrats on being able to push through all that and get to the other side and start to focus on what you're really deeply passionate about, which sounds like right now is sales relationships and, of course, taking HeyHey to the next level, exactly where you want it. So let's dig in a little bit.

5:54 If you and I are sitting in the back of an Uber and I ask you what you do and you tell me you developed a software that turns me into a robocop or social media, what does that mean? When you're breaking it down to me, what exactly does HeyHey do? Yeah. So first, I, like you, know, the offer is basically we get you, help you get more leads, close more deals on social media without ads or spam. And the way we do that is by our HeyHey CRM, which does two things, three things, very well. First, it's really the only platform out there that lets you load leads directly from social media into your CRM without having to manually enter any data or any information like that.

6:43 So to the lazy salesperson in me now you're telling me oh, I don't have to write Sebastian's name out, put his phone number in, put his link to his Facebook page. I don't have to do all that, I can just click two buttons and all of that goes into the system. Not only can I do that for one person, I can do that for hundreds of people at one time, and that allows us to then start collecting leads. And then, once the system has the leads, the next thing it does very well is it manages those leads down your sales pipeline, and this is where some of the consulting comes in. We do one-on-ones with our clients and we understand what their sales process is, and then we try and replicate that in stages of a pipeline in your CRM, in your CRM.

7:36 So if, for instance, you use a DM with a link when you're booking people for the podcast, we would set up stages for a booking link sent to the customer, call booked, podcast recorded. We would set up these stages for the sales process. And then the third thing it does very well is it sets up automations Automations on social media platforms 13 different platforms. We can load leads on five different platforms. We can run automations on and these are on your personal profile. Now, for people who are familiar with automation and the ability to do certain things, they would understand that a lot of things you can do for business profiles but you can't necessarily do for personal profiles.

8:17 We work on personal profiles and what we can do is automations, and those automations include DMs, friend requests. We even have a process of qualifying and disqualifying people. So, when it comes to the lead process, we could scrape maybe 100 people from a group or from a post that we have, but let's say we only want to work with business owners and we definitely don't want to work with e-commerce people. We could put keywords in and qualifying questions and then run an automation that will scrape their Facebook profile, determine whether or not they meet the qualified criteria or meet a disqualified criteria.

9:00 We can then filter those people, move them along the pipeline, just the qualified ones. We can dump the non-qualified into another stage and then we can automatically contact them and start working them down our sales pipeline. That is how we're going to help you dominate on social with Organic Legion. And is the software hard to learn and get acclimated to? I know I just got a demo of it a couple of weeks back on here and I'm just learning the ropes. Is there a huge learning curve, or can someone sign up today and understand exactly how everything works based on what you guys have set up? I'd say it depends on your familiarity with CRMs, but the system is designed for the use by VAs, so an offer we're going to have down the road is a trained VA on the system who will be able to do a lot of this stuff for our clients.

9:51 So it's user-friendly, but it does take some time and each subscription comes with a video series of learning. And my main offer includes one-on-one with me where I get you set up, and that's about an hour-long meeting. We get you set up and we get you operating, loading leads and sending DMs usually within an hour. Excellent, so that's part of the process. When someone signs up, they get that call with you, or is that separate offering? Yeah, I offer I'm considering not offering the non-setup fee. I was offering it but it really. I want people using the system appropriately and understanding because look some of these techniques.

10:38 There are two things you could do on Facebook that could risk your account, and that is DMing too many people and friend requesting too many people. The same thing applies on other platforms, like LinkedIn, and so operating within the parameters of Facebook and within the parameters of LinkedIn to avoid getting your account suspended or even at worst, which we haven't seen it banned, but it is technically against terms of service. If I had my black hat, I would put my black hat on because it's black hat techniques, techniques that might go against terms of service. So you guys are very proactive to make sure that, because that was one of my concerns when we first jumped on was like hey, listen, last thing I want to do is get my hand slapped or account banned because of third party apps that these platforms frown upon.

11:25 Yeah, yeah, and a lot of the stuff is designed to be undetectable. The system operates like a human. It will click on a profile, it'll look at the profile, it'll click on the message thing, it'll activate the message, it'll put the message in, send it. We build in time delays, so it seems natural. We build in randomization so that it seems natural, natural. But even with that, if you get greedy and you start sending 100 cold DMs that are all the same message, facebook's going to pick up on that and they're going to slap you on the wrist usually a 24-hour ban of DMing people. It's not the end of the world, but it tells you when to back off and we want to be as compliant.

12:06 This system was the most compliant that I found in the marketplace. There are other systems and I use them that are pure automation plays and I implement them for clients, but they are more dangerous, they are rarer but they also are set it and forget it kind of stuff. This CRM isn't what you and I joked about and you mentioned. You know I don't want something that's just going to cold DM my mom on Facebook, right, and we don't do that. These are leads that you're curating and managing A salesperson or a VA is managing this process and it only runs the automation when you tell it to run the automation on that set of leads.

12:49 And so we do. We take all the precautions to avoid anything else. And yeah, sorry, my wife has just got home and is telling me we have Puerto Rican food for lunch. So that's exciting, I mean, if that's not a call to action of hey, listen. I'd love to stick around, but I got to run. Well, I've got some time, but I I have something in the background what's that little mofongo action? Yeah, man. So they have a new restaurant in uh in the town, so we wanted to check it out. I knew she was. She asked me if I wanted anything for lunch. I said get whatever you want, and I knew she was gonna get that. So that's a good choice, I'm here in miami. so there's a plethora of uh puerto rican cuisine uh readily available on.

13:29 So if someone's listening to this right now and they're like, hey, this sounds really interesting, I could utilize this for my business. In fact, if you are in business, you need to take a look at HeyHey, because number one going to increase your productivity. Number two, increase your sales and bottom line ultimately. So what's the best way for people to get a demo of how everything works and to be able to potentially sign up with you? To get a demo of how everything works and to be able to potentially sign up with you. Yeah, so I'll give you a link to heyheycrmio and right now there's no contact form on there, but I'll get one up and you can reach out through there or find me on Facebook. Kyle Kuciemba K-U-C-I-E-M-B-A on Facebook is really the best way to get in touch with me.

14:13 Send me a DM and we'll connect. I'm available almost all the time and, yeah, happy to demo it. No hard sales pitch here. I only want people who this is the right solution for them and a very consultative approach, Happy to talk about it and learn about your business and see if we can help. Love that, and if you're listening to this right now and you're like, hey, listen, I'm just going to hit Sebastian up because I want to know more about this, you can do that too, and I'll make a personal introduction to Kyle so that you can really understand. In fact, what we're going to do is we're yeah, in fact, um that, you can, you can derive traffic to and that'll, um, that'll help me out and help us both out on the back.

14:54 Yeah, absolutely. That link will be in the description show notes of this podcast episode. Kyle, love what you're up to. I appreciate your time coming on and, uh, sharing with our audience what you do, how you do it and how it can actually benefit them. So we'll have to have you back on the show at some point. I point you and I are making some moves behind the scenes, helping getting this thing to market even faster. So I'm sure this is just the first of any conversations. Any final thoughts for our listeners? no, I'm just so appreciative of you man. I was happy to meet you. We've got similar vibes, that new york miami connection. Now I'll actually be. I'll be in clear water on thursday thursday to sunday hitting the, hitting the Florida up. It's still a little chilly up here in New York it's like 68, 70. I need some of that. That's freezing for us here in South Florida.

15:36 I know, I know. So this skin is a little too pale. I need some sun. Well, you enjoyed the beach. Enjoy your Puerto Rican lunch cuisine. You got going on today here too, and thanks again for your time. Yes, sir, Thank you man. I appreciate you, brother. You got it Likewise. Until next time friends, Thanks so much for tuning into this episode of the Beyond the Story podcast. Be sure to appreciate it. If you haven't done so already, make sure you're subscribed to the show. This way, you'll get updates as new episodes become available. If you feel so inclined, please leave us a review. We sure do appreciate it. Signing off from the podcast launchlabcom studios. We'll talk to you next time.