Rise and Grind Host, Glenn Lundy

SPEAKER_00 0:04

This is the Beyond the Story Podcast, a show that goes way beyond the story. And now, Sebastian Frost. Hey, what's happening, everybody? Welcome to the show. I really appreciate you taking some time out of your day to listen to me. Chat about things that I find interesting that I hope you'll find interesting. The show is brought to you by my friends at Self Publishing School.com. I'm currently writing my second book with Self Publishing School. They've got an incredible program. They they put over 2,000 people a year through their program. That means 2,000 people a year are writing a book with their proven system and program. You too can write a book just like I am. Find out more information. Schedule a free consultation call with a book launch specialist just like I did. And uh you too could be making your book dreams come true. More information at self publishingschool.com forward slash beyond the story.

unknown 1:12

There we go.

SPEAKER_00 1:15

It's Monday, people. There we go. Ask for music. You better watch out. What's happening, everybody? Facebook, what's happening? YouTube, what's happening, LinkedIn, what's happening? Podcast listeners. Hey, welcome to the show. Maybe welcome back to the show. I don't know. Today I'm hanging out with my new friend Glenn Lundy. Glenn, what's up, dude?

SPEAKER_01 1:32

Dude, what's up, my man? Dude, super excited, dude. That pumped me up right there. Took me straight back to my rave days, dude. Oh, did it? I love it. Glenn the Raver.

SPEAKER_00 1:41

All right.

SPEAKER_01 1:45

Not really a raver, just kind of rave days. Rave days. I got you.

SPEAKER_00 1:48

I got those were the good old days when no one knew about raves, right? Um, exactly. So now they're festivals and everyone's like, come one, come all. Well, we used to have festivals and concerts and live live shows and stuff like that. So uh you and I, uh you and I connected on uh good old LinkedIn, LinkedIn.com, for those of you not familiar. And um I I talked to the uh your your podcast book in person, Sharon. And uh she was like, hey, listen, you need to get Glenn on the show. And I said, sure, sounds great. So we coordinated and here we are. So uh the world of podcasting is constantly full of you know meeting strangers because that's just what happens, right? So we're not strangers anymore. We had a little bit of a uh uh a dry run, if you will, last week uh with some technical difficulties as as expected with any type of uh technology, right? So um we I I appreciate your time. Thanks for thanks for being on the show.

SPEAKER_01 2:41

So no problem, man. I appreciate you uh having me on, sharing this space with me. It means a lot to me.

SPEAKER_00 2:46

Absolutely, dude. Absolutely, and you're a podcaster yourself, too. So you've been uh you you you've got a show that you do daily, which is insanity. Uh and and okay, so if that's not enough, that's not crazy enough. Like he does it at 5 30 in the morning, too, which is cool. I'm gonna I'm a morning person, but like first of all, to create content, live content each and every day, like every day, and then do it at 5 30. You know, that's that's commitment right there.

SPEAKER_01 3:07

So uh let's let's just try to stay out of trouble. That's it. Just try to stay out of trouble, my man.

SPEAKER_00 3:12

That's good. That's I read somewhere you got seven kids. Is that in your buying?

SPEAKER_01 3:16

I do have seven kids. My wife's pregnant with number eight right now.

SPEAKER_00 3:18

Wow, whole that's like eight, eight is enough. Remember that show?

SPEAKER_01 3:22

Yeah, ten is enough. Remember the show ten is enough? That would be us.

SPEAKER_00 3:25

Was there ten?

SPEAKER_01 3:26

I think it was eight, wasn't it? Eight is enough. Yeah, there was an eight is enough. There's a ten is enough. There's the Brady bunch. We we fit all the all the all the we we we we are all the uh all the holes, all the all the all the holes for the kids. We got it all.

SPEAKER_00 3:39

Wow, going out to dinner is like a G every time, yeah.

SPEAKER_01 3:42

Oh dude, it's uh it's it's crazy. I made a post on my uh on my page just the other day, you know. It's like just even just having steaks at home is like a hundred bucks, you know. And then uh and then we have then we went and got ice cream, baskin robins, that's another 50 bucks, right? Yeah, right. Just to get some ice cream, and uh that's just it's just how it is, man. Every everything is bigger when you have a family our size, that's for sure.

SPEAKER_00 4:06

My eight, huh?

SPEAKER_01 4:07

So is that it? Is that a wrap after eight or dude? I think I finally, man, finally convinced my wife that um that we're done. She she came up to me with the last last pregnancy test. She she dropped it on the counter. I was brushing my teeth, she put it on the counter and she looked at me and she said, I'm never touching you again. And I went, Okay, so I guess that means I mean, fair statement, right? Yeah, that's not necessarily the reaction I got. All the other kids, she showed me positive, she'd be smiling, she'd be happy. This one, she showed me a positive and was like, I'm never touching you again. So initially, I think we're done.

SPEAKER_00 4:41

So seven, so and what and what age range?

SPEAKER_01 4:44

Uh so my oldest daughter is is 21 years old, and then there's a huge gap. And in my house, I have a 10-year-old, an eight-year-old, a six-year-old, a four-year-old, a three-year-old, an 18-month-old, and one on the way. The oldest in the house is 10.

SPEAKER_00 5:01

I would run away from home.

SPEAKER_01 5:02

Yeah. I do, dude. I travel often. I travel like 100 days a year.

SPEAKER_00 5:08

Yeah, I uh I told you I have one uh that I know of, and uh and mwowza. I could not, I mean, I couldn't fathom, I couldn't even find two or three. And then you throw COVID in the mix, it's like everybody's home, right?

SPEAKER_01 5:21

Yeah, well, luckily for us, my wife homeschooled for the last four years. So you're like really the COVID thing didn't even, you know, and we got 10 acres of land, we got a pond out there, they go fishing, they've got like down the street, there's only seven houses in our neighborhood, and everybody's got land. We know all the neighbors, so the kids just run. Like, it's actually been uh an incredible gift, man. They've uh they just they just kind of do their thing. I will tell you this though, I have an 8,500 square foot house, and you can find all of my children at any given time within 250 square feet. Wherever I am or mom is, that's where they are. Of course. All of them. Like, I'm like, dude, you got this big old house spread out. Go, yeah, get lost. Head for the mountains, literally. Yeah, they're like a bunch of ducks, they just run around together. Just anywhere the head duck goes, the rest of the ducks go. It's great.

unknown 6:14

Yeah.

SPEAKER_00 6:15

That's so funny. My my neighbors just moved uh here from California, and uh they've just uh they're kind of hippies. They uh they put a garden in, they have a compost uh dump going on in the backyard, and they most recent purchase chickens. So I looked out the back and I looked out my back window that had five chickens, so they're like Bill, these things crank out an egg a day, and there's five of them. One of them might die. So one of them might die, so we'll end up with four. I was like, well, that's uplifting. Anyway, yeah, so it's been it's funny. It's it's funny because you know how it is. Like you let them out of the coop and they'll they will chase you around. Um yeah, which is kind of fun. That was what that was what I was looking forward to. Having fresh eggs from the neighbor, and then like, can can we shoot a video with the chickens chasing me, please? That'd be great.

SPEAKER_01 6:56

Yeah, dude, totally. Gotta get the content, right? Yeah, absolutely. You you basically describe my wife. So my my my wife has a garden. Wow, she tried to do the compost thing, she's not doing that now, but who knows? She may go back to it. Yeah, and um, and she just bought some ducks uh like six months ago. So we have five ducks that run around in my backyard. And last week she tried to get some chickens, and I said, Honey, you have five ducks, you have seven kids, you have a dog, you have a cat, you have a husband, and so we here's the deal. If you would like to add chickens, we probably need to get like some type of nanny or something, yeah, as well. Like we you you got a lot, baby. You got a lot, right, right, right, right, right. So let's get you a little bit of help and then uh and then you can go do your chickens and all that other stuff. But that's where her head goes. She's an old school hippie, man. She just loves living off playing.

SPEAKER_00 7:52

That's awesome, dude. That's a man. My homeschool, eight kids, and puts up with you. She's a rock star.

SPEAKER_01 7:59

She is a rock star, dude. She you married up, she's my hero for sure. Oh, you're a hero. Because she's the way she is, it allows me to chase my dreams, pursue my dreams, run the business. You know, she doesn't, you know, when I when I travel, you know, a lot of spouses might might might complain, but my wife's kind of like, yeah, it's about time for you to, you know, you go somewhere for a week or something like that. You're kind of in the way, kind of messing up our rhythm, right?

SPEAKER_00 8:24

Yeah, yeah, yeah, right, right. I got this. Right, right. Well, that's what I was saying. This whole COVID thing, like no wonder the divorce rates are spiking because you know, husbands and wives don't know each other nine to five. Seriously. They do now. I mean, not always, you know, not in a in a in a you know, in a in a typical situation. It's been uh been quite crazy. So uh you also had some some years you spent in the automotive business. So let's let's talk a little. Well, let's just back up. Where did the story begin? Let's start with then high school. Got out of high school.

SPEAKER_01 8:54

Yeah, just ran. I like that, just like uh random, random year. Let's start with high school. Yeah, um, so uh so so yeah, so as far as high school, I went to high school at Coconino, um Coconino in Flagstaff, Arizona, Coconino High School for my first two years of high school, and then I went to Sanawa High School, my second two years, my junior senior senior year, which was also in Flagstaff, Arizona. But uh, I made a transfer after my sophomore year, um got getting into a lot of trouble, doing a lot, you know, doing a lot of stuff. And I was always kind of a smart guy and I had a good mouthpiece. So I convinced the uh the school, the people at Coconino that I would get a better education if they sent me to the other school, which is over in the rich neighborhood, in the rich area, and that type of thing. And so I went ahead and transferred schools and went home later that day and let my mom know that that was the case. But um, high school was fun. Um, I was always a good student as far as grades, but I always got in a lot of trouble because I was never challenged. Um that kind of was the story of my life for a little while. Yeah. What's that?

SPEAKER_00 10:07

I said I know the drill. Yeah, absolutely.

SPEAKER_01 10:10

So when you got out of high school, do you go to college? I went to college briefly. I went to college on a uh full ride academic scholarship, Northern Arizona University. Um, but I ran into the same problem. As part of my academic scholarship, they picked my classes, my schedule. They were trying to make it an easy path for me to graduate. And uh ultimately the classes were too, they weren't challenging. And so I stopped going to classes. I would only show up on test day, and then the teachers did not like that. And so they started popping pop quizzes when they'd see I wasn't there, and so I quickly flunked out of college and lost my scholarships uh just because of lack of challenge. And that's what sent me into the auto industry um at that point, because my oldest daughter, who's now 21, her mother, I met while I was in college at Northern Arizona University, and uh she quickly got pregnant with uh my daughter Kira. And so I I left school and headed into the uh the workforce.

SPEAKER_00 11:10

How old were you? I was 20. Yeah, me too. I had a kid at 20. Yeah, science experiment worked. She said she couldn't get pregnant. Now you're 20. You believe that shit. You know what I mean? Yeah, you believe it. Of course. Anything. Uh so the automotive business. Hey, listen, if you got the gift of gab, who needs college? You can definitely make it in the automotive business as long as you're okay working seven days a week and nights, right?

SPEAKER_01 11:36

Well, and that's exactly how it was for the first, you know, first six and a half, seven years of my career. It was uh, you know, open to close, seven days a week, including Sundays. We had we had every other Sunday off, technically. That was nice. Off two off two days a month and um, you know, late nights, all of that good stuff. I advanced quickly in the automotive industry, went from sales to finance manager to sales manager, and ultimately the GSM of a Nissan Subaru store out there. And uh while my career was thriving, my relationship with um, you know, my daughter's mother that went out the window that didn't exist because we never spent any time together. And uh ultimately my relationship with my daughter herself, I ended up losing custody of her when she was six years old. Her mom um decided that uh I shouldn't be in her life because I was making poor decisions with mine. I wasn't just, you know, it was working till nine at night and then it was out until whatever time I was.

SPEAKER_00 12:33

I was about to say work ends at nine, then yeah, right, right, right, right.

SPEAKER_01 12:36

Yeah, yeah. So uh lost custody of my daughter at six, and that's when I really took a shift and uh left flag staff, decided to go, you know. I I actually blamed the auto industry for all of my problems. I was a victim.

SPEAKER_02 12:51

Poor little me. Yeah, poor little me. How could they do this to me?

SPEAKER_01 12:57

And so uh I packed up and and hit the road and began a rapid downward spiled journey uh from doing well in the auto industry to losing my daughter to uh ultimately being homeless in San Diego, California. Wow. That's a good place to be homeless, though. Big, big, big shift in my life. Yeah. And uh homeless in San Diego, California, depressed, all of those things. And uh yeah, so I spent that spent that season kind of kind of dealing with that, some suicidal thoughts, attempted to take my own life at one point. And uh it wasn't until then when I kind of hit rock bottom on everything that I realized, you know, wait a minute, bro, like there's something that's uh a constant here. Like no matter what city you're in, no matter who you're around, no matter what, it seems like you're always there. So uh maybe you're not a victim, maybe you're the problem. Right. And uh if you're the problem, then maybe you can be the solution. And and that's when I started a journey of trying to figure out, you know, self-development wise and spirituality-wise, like more who am I, what gifts and powers do I have, and how can I use those for good instead of evil.

SPEAKER_00 14:17

How'd you do that? What what what type of tools did you use?

SPEAKER_01 14:21

So I've started actually, I spent six months. Uh I studied Scientology at first in Tuston, California, Orange County Church of Scientology.

SPEAKER_00 14:29

No idea there was a Scientology church in cut in in Tustin.

SPEAKER_01 14:33

Yep, yep. I used to live in Tuston. Yeah, there sure is. And so I started there, and that really kind of introduced me to the spiritual side of myself. Um, I started getting a better understanding of the subconscious mind and the conscious mind, dianetics, so on and so forth. Um, things that we've been pre-programmed and how that can cause us to to act certain ways going forward. And as I started to get a better understanding of that, uh, I actually, you know, it I drifted away from the whole idea of Scientology, the religion. That wasn't for me. That wasn't necessarily my jam. Um, but I learned a lot in those six months about my my mind and my subconscious and so on and so forth. And so that was the beginning of my journey. And then from there, it was, you know, starting to dive into Eric Thomas, Les Brown, Jim Roan, John Maxwell, Bob Proctor, uh, Tony Robbins, you know, all the greats, all the gurus out there. And um, so I started diving into them, and then that of course led to you know, Success Leaves Clues. So that led to Think and Grow Rich and Law of Attraction and uh How to Win Friends and Influence People and some of the other classic, you know, books. So I started reading more and just started reprogramming, man. It was a total reprogram. Like I had 30 years of bad programming, and now I had to completely change the inputs in order to change the output. Right.

SPEAKER_00 15:59

Well, the first time I went to Tony Robbins, I my my dear friend Mina Shaw was uh worked for Tony for about eight years and uh was relocating to South Florida and she became my coach. And one of the first things she said, you gotta do, you gotta go to UPW. Like, it's just a must, non-negotiable, like you're going, and it's in Chicago. I'm like, I can't wait till he comes here. And she's like, No, it's Thursday through Sunday. I'm like, four days? She's like, Yeah, it starts around 9 a.m. and ends on or around 1 a.m. And I'm like, for four days? She goes, let me explain something to you. How old are you right now? At the time I was like 34. She goes, it's taken you 34 years to fuck all this up. Okay. We're gonna square it all away in four days. All right. I'm like, all right, I'm in. I'm in. Right. Uh amazing. But I was mind-boggled because and it's true, but it is all by design, though, because um, you know, the the goal is to fire hose you with information and just absolutely inundate your subconscious so that if you take 10% away, which you probably will, you're gonna go implement something. Uh right. But uh yeah, is it did you live? So you lived out in Orange County then?

SPEAKER_01 17:00

Yeah, I lived out there, you know, during that season while I was at Tussin. So basically I was I was homeless in San Diego, and then there was a woman that came and gave me a Dianetics book. Um, and that and that Dianetics book, and then they basically took me in, and there's a woman out there who like takes in people and lets them stay in their house so you can study Scientology, and it gets a little weird and crazy, but uh, but that's how I was able to get kind of back, you know, off the streets under a roof and back on my feet. They gave me a job there at the Orange County Church of Scientology, so I was making a couple bucks an hour or whatever. It was crazy.

SPEAKER_00 17:34

Right. Wow, interesting. I was out there for 10 years. Uh, we got a couple comments coming in here. Uh, Reggie, Reggie Waterman says, What's up over on LinkedIn?

SPEAKER_01 17:45

Uh nice.

SPEAKER_00 17:46

Uh Damian Zamora's in the house coming in from Cabo San Lucas. Actually, Damian Zamora is the guy that hired me in 2000, moved me to Orange County, never been to California in my life. Moved out there, went to work for me, owned a company that had an infomercial on TV that put people in business. And I worked right across from the John Wayne Airport right there on uh on uh MacArthur Causeway. And uh yeah, man, made my first hundred grand working for Damian Zamora in Orange County, California. Uh and just had a kid at 20. So that was my turnaround point. I was like, I was doing I was going nowhere fast. And then my daughter's mother got pregnant. I was like, that's it, done. Ding, ding, ding, ding, ding. If I get some other responsibility in the fold here, like I know I can raise a kid. How hard could it possibly be? And uh and that's exactly what happened. But that helped me, you know, you you know, with parenting, you have one, you know, you've got two choices step up to the plate and handle responsibility or bail. Most guys bail. And I wasn't that. I was the other, like I was the 10% tile, which didn't bail. The mom bailed, right? So um interesting how life uh starts starts to unfold. So so uh so Scientology and what what was the next step after that?

SPEAKER_01 18:52

So Scientology, and then that just kind of led to you know, I had to get away from there. Like I had to like get away from there. Is it like the show? Is it like the show?

SPEAKER_00 19:02

Like Leo.

SPEAKER_01 19:02

There's nobody, there's nobody here in the room, right? There's nobody watching right now, Scientology. Yeah, I have a lot of friends that are still Scientologists.

SPEAKER_00 19:10

I'm just teasing, but I did have to come get you, send you off on that name, make you a seaman or whatever they're called.

SPEAKER_01 19:15

That's right, dude. Yes, exactly. I can't have none of that. Um, but I did have to get out of that environment. It wasn't for me. Where's that? And uh so I got out of that, and um, I was working for a little company, I got a job for a company called 2020 companies out of San Diego, and they sent me basically all over the United States opening sales offices for um this is when fiber lines were just coming in, and you could now bundle your cable, your internet, and your phone all together at the same time. That was a big deal. And so we'd go out and once the lines were installed, we had to go door to door and explain to you know, 79-year-old, you know, Nancy Smith, like, hey Nancy, we can actually save you some money, we're gonna put all your stuff on together.

SPEAKER_00 20:06

Door-to door sales will shape you. What's that? Door-to-door sales will shape you.

SPEAKER_01 20:11

Oh, yeah, absolutely, man. So so I wasn't doing the door-to-door. It was my job to go in, find a sales office that we could rent, lease it, go get furniture, stack it, put motivational video or motivational posters all over the wall, hook up the fax machine, make sure it works, and then they would send in a team and I would hand that guy the key and he would take over and he'd grab a bunch of you know guys off the street off Craigslist and they'd go start knocking on doors. Right, right. So as much so as I was traveling around doing that, I came across Lexington, Kentucky. And when I was in Lexington, uh, Sebastian, it was crazy, man. The as a car guy, you always look at license plate frames because you want to see who sells the most cars in the area. And uh I kept seeing, I kept seeing Glenn, Glenn Nissan, Glenn Automall, Glenn, Glenn, Glenn on the back of all these license plate frames. And then the largest catering company in Lexington, Kentucky is Lundy's Catering, and they have these big Lundies catering trucks.

SPEAKER_02 21:12

So the whole time I'm in Lexington, it's like Glenn Lundy, Glenn Lundy, Glenn Lundy. I'm like, here's your sign, buddy. This is where you're supposed to be.

SPEAKER_01 21:21

So I met a guy named Aaron Jones while I was out here. Him and I hung out, uh, went out, did some clubbing, things like that. Went back to San Diego, and uh a month or two later he called me and was like, bro, I need a roommate. What are you doing with your life? And I was like, I'm not doing crap with my life. Maybe I should go to Kentucky. And so I literally moved to Kentucky. I had $1,500 cash and I had uh my suitcase with clothes and bad credit and a lot of burned bridges. And that's that's how I landed in Kentucky. And it was crazy, dude. I land in Kentucky and uh I go to call him this guy Aaron. He's not answered, he's not answered. Answered. He's not answered.

SPEAKER_02 22:01

Dude, I'm at the airport for two hours. No answer. No, he won't respond to a text, a call, nothing. I'm like, I just moved here and he's not like, what am I doing? Where's the guy? Yeah, yeah, yeah.

SPEAKER_01 22:14

Yeah, but finally his phone had died.

SPEAKER_00 22:16

Same thing happened to me. Damien flew. Yeah, he Damien goes, Why don't you come out for the weekend and we'll meet and you can check things out? I'll walk you through the park. I'm like, all right, cool. So I flew in on a Saturday. He was on his way back from Vegas with his family driving back. He goes, go to this place called South Coast Plaza. It's a really popular mall, and you can kind of just hang out there, get something to eat, and do whatever, and I'll be back. Well, it's two o'clock and three o'clock and no Damien, four o'clock, five o'clock, no Damien. Finally pulls in about 10 p.m. Hey man, good to meet you. I finally met him at his house. I was like, I legit thought there was no Damien. Like I thought this was I got cat, I got catfished or whatever. It's got catfished with the job. But uh we ended up cracking a couple bottles of wine that night and he uh shared his vision on what he saw me doing within his organization, which was just completely going in and turning his, I don't know if this is the best device or not, but completely just turning his sales for on its side and stepping on whatever toes I needed to to just make sure I can't climb myself to the top. Typical sales world on there, and that's that's exactly what I did. I went in there with top salesman probably eight days in. And of course, that's not very welcomed uh for season sales reps. Um but I would just I just especially because I would work till noon on Fridays and everyone else would work till five because I had hit my numbers by Thursday. So anytime any anybody had something to say, I just pointed the board. Uh but uh yeah, the interesting journey. I made salesman of the year that year and then came back and quit and became an entrepreneur.

SPEAKER_01 23:41

I feel you, man. Sometimes you reach the pinnacle, you reach the top, and you're like, okay.

SPEAKER_00 23:45

Well, I just did some simple math. I just did some simple math. I sold $750,000 that year. I took home a hundred. Those numbers are never gonna work for me. So um he's one of my best friends and uh still a mentor to this day. Just moved down, just left Orange County, actually moved down to uh Cabo San Lucas, because uh, you know, why not? Sounds like he's got a rough life. It does, man. Rough, I tell you. Rough, I tell you.

SPEAKER_01 24:06

Yeah, from San Diego to Cabo San Lucas, yeah. Yeah, well, exactly. Most definitely.

SPEAKER_00 24:11

So um, so you you you did did you so what did you do once you got to Lexington?

SPEAKER_01 24:17

Yeah, so Lexington at first I I was trying to avoid the car business as much as possible because I was still blaming the car business for all of my problems, right? I was still a victim to that, and so uh did some odd jobs, and then uh I realized something about myself. I realized I really like poker and I really like bringing people together, and I really like the bar environment, but what I don't like is losing money gambling and uh, you know, those types of things, and so I was like, what if I could create an environment where I can hang out in bars with people all night long, but get paid to do it, and we could play poker. And so I created a free poker league called Kentucky Blue Poker Crew, and bars and restaurants paid me five dollars a head to get people to come in and play free poker because while they were playing free poker, they'd buy stuff, right? So think of me like live trivia or karaoke or any other live band. I was a service that bars would pay me to come in, set up poker tables, and run tournaments. So I start free tournaments, no gambling involved. And so I started that, started a league, created a point system, told everyone that was in the league that we were playing for a $10,000 seat to the World Series of Poker, gave myself 14 months before I was gonna have to actually pay on that seat, and figured uh I better get this thing freaking rocking and rolling. And if I gotta pay 10 grand and send somebody to Vegas, but I've got 14 months to do it. Right.

SPEAKER_00 25:51

Talk about reverse engineering.

SPEAKER_01 25:53

That's it. Yeah, let's get to the end game and force yourself to do it. And so I started the league and it grew. Um, it grew really, really big, really, really fast. Um, we had over 10,000 members. We ended up, you know, I started with just me and a table in one bar, fast forward 18 months later. I had five or six tournaments a night, different bars and restaurants all over the city of Lexington. Wow. Um, Budweiser became our sponsor. They sponsored us for all of our events, so they they actually paid for the $10,000 seat, so I didn't have to do that. Um, all of all of those things. So that was going great. There was only one big problem, which was I was like 30 years old hanging out in bars till four o'clock in the morning every night, and uh drinking and you know, all of the things that come along with hanging out in bars until four o'clock in the morning.

SPEAKER_03 26:45

Right.

SPEAKER_01 26:46

And so uh I met my wife, she was a bartender at the local dive bar that we would go to after I got done with the tournaments, and uh met my wife there, and she quickly got pregnant because you're good at that. I'm very good at that, highly skilled. And so she got pregnant quickly, and then it was like, okay, wait a minute, here we go again. We're not gonna start this cycle over, Glenn. We're not gonna go back into this cycle of we barely know a girl, we get her pregnant, and then we go into the auto industry, and then we lose our relationship, and then we lose custody of our kid, then we end up homeless in San Diego. I'm not doing that again. So I sat down, you know, I sat down at that moment, and I mean I shouldn't say that moment, uh, but I we my wife and I didn't, she's now my wife, my wife and I decided that uh the Kentucky Blue poker crew thing had to go. Me hanging out in bars till four in the morning wasn't gonna work. And it was time for me to get what she called a big boy job. And uh so I decided I would go back into automotive, but if I was gonna be in the industry, it could not be the industry that destroyed me before. Instead, I was gonna go in and make a difference and make an impact and change the uh the negative stigmas associated with this business. And so that's what I did, man. Went into a dealership in Paris, Kentucky, completely 180 degrees of everything I knew about the auto industry. I moved my way quickly from sales to sales manager to GSM and ultimately the GM of the store, changed that whole culture of seven-day bell-to-bell work weeks, changed the way we treated customers, changed the way we handled reviews, changed the way we treated our employees. And in doing so, we grew the dealership to be this become the second largest used car franchise dealership in the country over a period of like six years, man. So that's uh that's it, man. And and then right when we got to the top, we took this store that was selling 120 cars a month fast forward. We sold a thousand forty-three cars out of that dealership in March of 2018, and then in October, I quit. I love it. And what was and what was next? And now I do the uh the rise and grind thing, and then then the podcast thing, and I still help dealerships, but now I work with dealerships all over the country instead of uh just working for one, and I own my own business. I'm an entrepreneur, we're in our second year, and uh things are growing, man. Nice, dude. Got three additional employees, and and we're killing it, man. Things are going great.

SPEAKER_00 29:25

Good, dude. Great story, man. Great, great, great story. Uh so so you work with dealerships all over the nation, um, and it's good because they need a lot of help. They dealerships too, you know. Because when we think of, you know, buying a car, it's like, oh, yeah, let's go sit in a dealership all day and have some guy lie to me. That sounds awesome. Yeah, in fact, my I just went with my sister, she got a new car a couple months ago and I called the rep because I bought my last car on Carvana. So I didn't even go to the dealership, they just delivered it to my house. But um, we did go to the local Chevy dealership over here. And I told I called my guy that I'd bought a car from a couple years ago. I was like, listen, dude, I got no problem coming down on Sunday. I can make an appointment at 11 o'clock, but I don't want you to shit on my Sunday. Okay, so I wanted like 11 to 1. Like if you can get sell me a car between 11 and 1, we have a deal. And I I literally think I left at one because I was like, that's my cap. And um my sister stayed with my mom, and I think they were out of there by two. So I think they literally got the car done in three hours. So they are streamlining that process. But but what how do you change a culture of a of a car dealership? I mean, you've got so many, I mean, just old you talk about we've always done it this way. Like an old school. I mean, where where do you start? You and egos, you got we we've always done it this way. You've got an owner that you never see, and you've got a you know, room full of egos, which is are called salesmen, aka you know, uh childcare. Um a daycare rather. There you go. A daycare. So where do you where do you even start?

SPEAKER_01 30:54

The top. Okay. Start at the top. So we have a we have an industry filled with um sales trainers, which have value. They they train our salespeople. We need those. We have vendors that service the dealers. Great, we need those. Uh, all of that stuff exists in the industry. The problem that we have is that nobody has been helping rearrange the thought process of the guy at the top, the owner, the one that you were talking about. Sometimes it's a general manager if the owner's not, you know, on site. And so that's what I do. I work directly with owners and general managers of their dealerships to try to help them see why the way they've been doing things. Yes, it's been profitable, but it's small potatoes compared to the way that things could be if they could start to shift and adjust. And we really just tackle the main key areas like people. Um, you know, there's uh revolving door, employee retention. It's it's awful in in the in the car dealership world and has been for decades. So we attack employee retention. How do we how do we create a better environment for our employees so they can actually grow and thrive, so they can have relationships outside of work so they don't end up like me, right? Um, and so we talk about employee retention and we talk about how we can increase volume. Most dealers have been trained to focus on gross and not volume. They don't understand that volume solves everything, yeah. It solves all gross problems, it solves employee retention problems, it solves everything. So as we scale our volume, you know, we can target those different areas. And so we just kind of look at what or what I do is I look at what do customers hate about the car business. Let's write that down. What do employees hate about the car business? Let's write that down, and then let's figure out how we can do things 180 degrees different from what people hate. It's really not that genius, it's not that brilliant, right? Let's just do the exact opposite of all the things that our employees and our customers hate, and we'll end up building a building a pretty good business. And so that's what we do, man. How do you get what I do?

SPEAKER_00 33:02

How do you get the business? You go in there and go, listen, here's how cool I am because here's what I've done, and I can do the same thing for you.

SPEAKER_01 33:07

So thankfully, the last few years that I was at um, you know, Dan Cummins, that particular dealership, what we did was an anomaly. You don't see stores grow 800% in five, six years in the car business. It doesn't happen, especially we were in a small town population only 9,600. So our growth, our growth, people talked about it all across the industry. And yeah, um, I was the face of the dealership. I did all of the social media for the dealership, I led the teams. You know, the owner was mentoring me, teaching me, leading me. And he's an amazing human being. He's like my best friend still to this day, but I got I was the face. And so when I decided to leave the industry, it was instant that I had opportunities to serve people in other in other dealerships. So I had already developed that trust and and kind of my own personal brand. And so it was a very easy transition. And now it's just word of mouth, man. Dealers, dealers that are successful, they share their stories with other dealers and and we grow.

SPEAKER_00 34:12

Cool. I love it. I love yeah, there's a huge need there. And there's I I don't think, I mean, until dealers are gonna, you know, are replaced, which I don't think that that's not gonna I mean, do you do you think that they're gonna become extinct eventually eventually? I mean, you can buy cars and vending machines now.

SPEAKER_01 34:25

Some some dealerships are going to be extinct. The old, the old um mom and pop, small, low volume, high gross, that type of store is gone hands down. What you do with Carvana, the way that you bought your car with Carvana, you can actually do that at any dealership in America. The dealerships just don't advertise that and haven't advertised that ever. Carvana is capitalizing on what customers hate. They did what I did, they wrote down what do customers hate, right? And let's do the exact opposite. Yeah, we sold a thousand cars out of a town population 9,600 because we delivered cars to people's doorsteps all over the country. Any dealership can do that, they just don't tell you that. Oh, come on in, come on into the store, come into the manager. Then COVID hits, now they're all like, We can deliver, we can deliver. Now they can say that, right?

SPEAKER_00 35:16

We'll get you in and out of here in no time. Yeah, exactly.

SPEAKER_01 35:18

That's right. That's right. They could have done it the whole time. And so what's happening is what we're seeing is there are larger dealership groups that get it. They understand that volume solves everything, they understand that we have to do things 180 degrees opposite of how we used to. And so those big dealership groups are starting to gobble up the smaller mom and pop shops. So, what you're gonna see in the future is instead of seeing right now, there's I think 47,000, you know, different dealerships, uh, mom and pops, what you're gonna see is, you know, I don't know the exact number, but you're gonna see a certain number of dealership groups that now run all of the all of the dealerships across the country. And you'll have options of home delivery, you have options to never step foot in the dealership, all of those things. Um you know, it's uh a big been been been a big wake-up call for the industry since February.

SPEAKER_00 36:13

I've been a big wake-up call for a lot of businesses, especially the ones that were that were broken before COVID. You know, these a lot of these businesses full they closed because of COVID. Listen, they were on their way out the door. COVID was the final nail in the coffin. I mean, it's it's just it it it it it's just it's just the nature of of of of how things work and operate is that if something's no longer working and you're no longer relevant, then you're just you're going to be eliminated as a as a business and a brand. Um which it's constant that's why it's important to to constantly innovate. Speaking of innovating, you you started this rise and grind show that you do every single day. Let's talk about that for a second.

SPEAKER_01 36:50

Yeah, so rise and grind's just um you know motivation, education, inspiration. Every day, man, Monday through Friday, 5 30 a.m. We're live on Facebook. We also shoot it over to podcasts, YouTube, all that stuff after it's done. Um, but that was just a place I wanted to create where people could come that's safe, man. Safe from all the negativity in the world, safe from all the crazy, like come to my show, you'll be motivated, inspired, and educated. That's what you're gonna get. I'm not gonna, you know, you're not gonna get anything negative, you're not gonna get any politics, you're not gonna get any of that not stuff. You know, uh, there's a place for that stuff. It's just not first thing in the morning because I believe if we can change the way people start their day and help people start on a solid, positive foundation, that it makes a massive impact in their life and we're able to more bear the weight of life, right? As long as we have a good solid start. So I just wanted to create a positive place where people could come, get the motivation they need, the education they need, the inspiration they need. And that's what we do. And uh, as of this morning, we did 680 episode 686 this morning. Wow, 686 episodes Monday through Friday, 530 a.m. Man, it's crazy.

SPEAKER_00 37:57

Wow, dude, that's fantastic. So we're gonna drop a link in the show notes. So if you're listening, you're thinking, man, I want to tune in. I'm up at 530. I'd love some motivation and some education at 5:30 in the morning. Uh, I'm gonna drop a link in the show notes, so don't worry about uh finding out where you can find the show. Is that done on you said on Facebook Live? You do that?

SPEAKER_01 38:14

Yeah, I do it on Facebook Live and then it goes out to you know everywhere podcasts, YouTube, all that stuff.

SPEAKER_00 38:18

Sure, sure, sure. So that's just become like a passion project.

SPEAKER_01 38:23

Yeah, it started off just me wanting to, you know, create a safe place and then it grew to so much more. You know, now it's a it's a group, it's a clothing line, we do live events. Um I've got master classes and and we've created an offline community. We raised $400,000 for you know to battle human sex trafficking. We've raised um, you know, multiple $50,000 uh campaigns to help some of our members that are battling cancer, things, things like that. So it's become a community. A movement, yeah, yeah.

SPEAKER_00 38:57

Yeah, I was gonna say that a movement.

SPEAKER_01 38:58

Yeah, it's become it's become a movement. And so I just keep showing up every every Monday through Friday, and and God kind of takes it and does what he wants to do with it. It's pretty cool.

SPEAKER_00 39:07

Yeah, man. Isn't that amazing what happens when that's the when that's the plan? Um what's the old saying? We we plan, God laughs.

SPEAKER_02 39:15

Yes, sir, indeed.

SPEAKER_00 39:18

Most definitely. Well, my plan is, I'm like, good luck with that, right? So um what's next for you? Right, right, right. He's like, Hold my beer, watch this. Right.

SPEAKER_02 39:31

Right.

SPEAKER_00 39:31

You're like, I got a plan. 2020. God's like, hold my beer, watch this. Yeah.

SPEAKER_02 39:36

No doubt.

SPEAKER_00 39:37

So uh what's next? What what do you got on the chalkboard? What's what what's cooking uh in in your neck of the woods with uh yeah, man, right now we're just trying to uh we're dialing things up a little bit.

SPEAKER_01 39:46

You know, I've hired some more people. Um, I'm trying to make sure that everything that we're doing is very systematic and repeatable. Um, I'm trying to create like I want to make sure that I create systems that don't necessarily like I've always been the brand, which is cool. I I can do that, but that doesn't pass down, you know, generational wealth to to my family or or to even other people's families, that that type of thing. And so now we're just kind of focused on like how do we best take everything that we've got and we've built right now, and how do we systematize it so that it can be duplicated on a larger scale so that ultimately the brand can be focused more on what it is, which is rise and grind, and not so much on Glenn Lundy. Um, I plan on doing shows as long as I can do shows, you know, I'll do I'll do that forever. But some of the consulting things and so on and so forth, I'd like to get to a point where we can help more people if I can start training other people to do what I do.

SPEAKER_00 40:47

Oh, yeah, absolutely. So you don't have to be so the the you don't have to be there, right? Right, right. Exactly. The business is still running, but you're you've you've created systems and processes to put in place that have enabled you to not have to technically be there live. Um we're almost out of time here, man. That quite the journey, dude. Um uh hats off to you, too. My goodness, and eight eight kids, it's soon to be eight kids. Wow, yeah, look at how the story pan. So you man, I'm telling you, I just posted this morning that uh the same water that boils a potato hardens an egg. So it's not about your circumstances, it's about what you're made of and what you decide to do with all that. So you had several uh pivotal moments in your life that you could have easily thrown in the towel and just said, well, you know, that's it for me. I'm you know, I'm just gonna be, you know, somebody who could have been. But you chose not to. Uh and you went on to do great things like raise an amazing family and uh just really share your gift with the world. So I commend you for doing that, man. It's one heck of a journey, and we definitely have gone uh beyond the story. I always like to ask my guest, why do you think someone should start a podcast?

SPEAKER_01 41:54

I believe we all have a responsibility to make an impact in other people's lives. I think we have a born-on date, an expiration date, that little dash in the middle. It's all about impact. It's 2020, and we all have a message and a story to share. Jesus, the most successful human in the history of the world. And motivator. Yep, that's right. Um, by far, right? Most but most successful, he had to, in order for him to get his message to 50 people, he had to like grab a donkey, put a blanket over it, travel across the desert in 150 degree heat.

SPEAKER_00 42:32

And ugly things.

SPEAKER_01 42:40

No food, right? Then there was like people that wanted to kill him everywhere they went. Right. So then he had to face that, right? And he had to do all that to get an audience of 50 so that he could share a message of hope. We can sit in our air conditioning and click a button and reach thousands of people through these amazing platforms. And technically, uh Sebastian and I, neither one of us even have to have pants on right now in order to do that. And maybe we do, and maybe we don't. You don't know. But the point is, overall, dude, we have every opportunity in the world to make an impact in somebody's somebody else's life. It's it's insane. And so I always remind myself, man, if Jesus could do that just to share a message with 50 people, the least I can do is start a freaking podcast. Yeah.

SPEAKER_00 43:23

Wow, I never I never broke it down like that. I always say that I love Jesus, but I cuss a lot. That's like my tagline. Um I never thought about utilizing, I never thought about utilizing that example of like, yeah, man, he had to, and I'm sure he had, oh, he didn't have pants on. They didn't make pants back then, but I'm sure he had a robe. I'm sure he had a robe on when he went those 50 miles. Um yeah, well, that's great. I love that analogy. That's a fantastic analogy. I uh I I could not agree uh more with that. Well, Glenn, you're gonna have to uh come back again to the show. We're gonna have to keep in touch and uh I love what you're I love what you're doing, man. This is great. Huge need for it, and you're obviously serving the world too. And if you have guests on the Rise and Grind show, uh I may need to join you one of these mornings at 5 30 because God knows I'm up.

SPEAKER_01 44:02

Hey, that would be great, man. We'll get that set up first or I'd love to have you on the show. We have guests on every Friday.

SPEAKER_00 44:08

Cool.

SPEAKER_01 44:08

Uh five every Friday at 5 30 a.m. So yeah, I'll get you with Jessica and we'll we'll figure that out.

SPEAKER_00 44:12

Uh awesome, dude. I look forward to that. Well, Glenn, man, I appreciate you. Listen, if you guys want to follow, which you should be, uh you want to follow and connect with Glenn, all of his links on Facebook and LinkedIn and Instagram and the link to his uh where he goes live on his Facebook page, et cetera, all going to be provided in the show notes. Uh your website's Glenn Lundy. Glen with two ends, lundy just like it sounds with a why dot com. Again, that'll be in the show notes too. And make sure you you you you connect and follow. Uh and hey, just start joining the rise and grind movement that uh Glenn started here, man. Hey, dude, keep keep keep rocking. Uh, I appreciate your time. God bless you and your fam and keep doing work that matters, will you?

SPEAKER_01 44:49

Thanks, brother. I appreciate you, man. Really appreciate you sharing the space and time with me. It means the world to me.

SPEAKER_00 44:54

It's my pleasure, but I'll talk to you soon.

SPEAKER_01 44:55

All right, man. Yeah.

SPEAKER_00 44:58

Thanks so much for tuning into this episode of the Beyond the Story podcast. Be sure to appreciate it. If you haven't done so already, make sure you're subscribed to the show. This way you'll get updates as new episodes become available. If you feel so inclined, please leave us a review. Be sure to appreciate it. Signing off from the podcast, launchlab.com studios. We'll talk to you next time.