SocialBuzzOnAir (Ep. 5) 03-02-2012 - Jay Baer Founder of ConvinceandConvert.com

SPEAKER_04 0:06

Oh, yeah, we know what that sound means. It's Friday. We are back on the air, and this is Social Bloods on Air. What's happening, everybody? I'm your host, Sebastian Rusk. As always, hey, welcome to the show. Exciting lineup today. I'm really fired up to have my good friend Jay Bear joining us in just a couple of minutes. Jay's the founder and brain child behind convinceandconvert.com. Jay's been in the digital space since 1994. We had the chance to spend a couple of days with Jay over in Tampa for Social Fresh East a few weeks back. Uh the guy's completely authentic, completely available, easy to reach, and uh more than knowledgeable. So uh I reached out to him, asked him if he minded calling in to say hello and chat about social media for just a little bit. And uh he did agree to that, so he will be joining us in just a couple of minutes. Beautiful day here in South Florida in the MIA, still embracing the brunt of winter here. It was about 85 years, uh 85 years old, 85 degrees. Slow it down there. Easy there, Moose. Uh, and uh again, it feels like summer. It really doesn't feel like winter, but again, that's why people live in South Florida. Joining me again in the studio, good friend John Mahoney, Mr. Social Media 305. Hey John, thanks for stopping by.

SPEAKER_03 1:17

Oh, my pleasure, Sebastian.

SPEAKER_04 1:18

Thanks for having me. Clear the uh salt water out of your ears and dust the uh sand off your feet. I'm trying to. It's weirdo being so mainland here. Well, hey, it it does happen. Uh we had a good time last week over at uh the Health and Wellness Expo at the Maya Beach Convention Center, and uh hung out with my good buddy uh and dentist and hypno hypnotherapist, not mine personally yet, uh Dr. Stephen Roth. He's got a great if you're looking for a dentist, got a great practice downtown, completely friendly, uh, and uh really makes going to the dentist pleasurable. I don't know if that's ever possible, but um John went with me. We had to do a shoot for Dr. Roth last Saturday. Uh at the expo, he did uh an example or he did a procedure rather of of uh hypnotizing one of his existing clients. We actually ended up hypnotizing he ended up hypnotizing an FIU uh film intern as well, so we got kind of uh two for one as far as capturing that moment. But uh, it was quite interesting to see Dr. Roth kind of perform the hypnosis because when we first start talking about hypnosis, it's kind of like, yeah, sure. Uh-huh. I could never be hypnotized. You know what? And if you have that mentality, I believe that you can't.

SPEAKER_03 2:28

I think that mentality, if you use the word can't, then you're absolutely right. But regarding the hypnotherapy and being hypnotized, you know, when he was doing it and I was watching it, it was very it was very similar to meditation. And in that aspect, you know, if you really do relax yourself, your body is naturally gonna drop down in consciousness and you know bring itself into a more relaxed state. At which point, um, Dr. Roth has the opportunity to, you know, really kind of change your thinking, to to kind of cement something uh inside your psyche that you can bring it back. And you know, I got into yoga a couple of years ago. It really changed my life because very simply it changed my breathing, which enabled me to change my thought process. And hypnotherapy is just one step beyond that. It's really, you know, a guided meditation.

SPEAKER_04 3:21

It's a state, and it, you know, it's very uh you can you can relate it to that moment right before you you pass out for the night. That you that that final turnover where you're just completely done for the night and in in in asleep. It really is that state, and then coming out of the hypnosis is is very, very comparable, if not the same state that you are in the second that you wake up.

SPEAKER_03 3:39

Well, both subjects, both girls that he had done, one for the actual presentation for the for the seminar, and then for the for the FIU uh media team, um both subjects for lack of a better word, both beautiful women, but um they it took them a minute, two minutes to kind of to kind of wake back up. You know, even one girl he had said something to her and she didn't catch the question. Uh so that right there depending on what the listeners believe, but for me, that shows it really does work. He can at least bring you down into that calm state.

SPEAKER_04 4:13

You know, she was really concerned though, because I mean the people's probably their their number one you know concern is losing control by being hypnotized. I'm going to lose control. You're actually going to gain control, uh, is the is the crazy part about it. Uh that and um and also and telling the truth.

SPEAKER_03 4:30

So let me ask you this can you take Dr. Stephen Ruth and hypnotherapy and make that social?

SPEAKER_04 4:38

A hundred percent. We already have. I mean that that is exact actually, that's how Dr. Roth and I got in touch. I I I sent a post I needed to get my tooth fixed, I needed a crown. That's always a a task and a and a and a and a joyful experience. So I posted on my Facebook and I sent a tweet out and I said, I'm looking for a dentist who needs to get social. And our our good buddy Grant Stern. Uh follow follow Grant on Twitter. Yes, of course. At Grant Stern.

SPEAKER_03 5:00

He's more at S Diner, but we'll that's true, that's true.

SPEAKER_04 5:04

But uh very social, very mortgage uh uh related. He's a he's a mortgage guy, he'll get you done in this market.

SPEAKER_03 5:10

He has an opinion, he's not afraid to say it, especially with the midtown situation and our our biggest retailer.

SPEAKER_04 5:16

We better tweet him, we just got done talking about him. So let's do that. But um needless to say, uh when I uh Dr. I reached out to Dr. Roth and said, hey, listen, I'm willing to take your brand social if you're willing to fix my two. So we bartered a deal and established a really good relationship uh from there. And um, he's been my dentist ever since. I think that was about a year ago, and we've had a great relationship, and as we discussed with him on Saturday, he's really starting to build his hypnotherapy practice out because he's really, really passionate about it. He's a light licensed hypnotherapist, he's very good at what he does. Uh so if you're interested in in anything from weight loss to stop smoking to um arachneophobia to uh what's the fear of losing your phone?

SPEAKER_03 5:55

Oh, I don't know, but I wake up every morning.

SPEAKER_04 5:57

Yeah, I know, I know, most definitely. So uh we got the sound effects in the background of uh keys being pounded over here as Mahoney tweets tweets away. What is it called? No nomophobia is the fear of losing your cell phone. Guilty! So uh and and and on a serious note, if you are looking to break some sort of habit, you're looking for something, a very holistic approach to being able to do that, I do strongly believe that Dr. Roth uh can um can help can help with that process. He's had uh uh a patient that's uh been in remission from cancer for their second time uh through treatment of hypnosis, and um the the actually the the girl that um the patient that he hypnotized uh had panic attacks going to his dentist's office for dentist appointment. She was petrified. And after a few treatments, she was able to go, drive herself there, no problems at all. And um she's also able, wait for it, to have a cavity filled without any type of anesthesia at all, whatsoever. No local, no anything, just by being hypnotized. Because he's able to transfer where the feeling of that pain would be elsewhere in the body and actually remove it because of the state the mind's in. I know that's deep and crazy and real warm and fuzzy, but the bottom line is we've taken Dr. Roth and his um dentist and hypnotherapy practice online. It's a very community, uh small community down here. It's all about relationships. We've got a great one with Dr. Roth. So if you need to get hypnotized, you need to get your teeth cleaned. Uh give uh Dr. Roth and his team a call over at uh I believe the name of his uh Relax and Smile. There we go. Sorry, it wasn't right in front of me here. Uh you can go to relaxandsmile.com. That phone number is 305-358-3384. Tell them, Sebastian, social buzz center, whether you want to get hypnotized or get your teeth fixed, or both. Uh Dr. Roth's a great, uh, great solution for that. So that was a good time. I enjoyed having uh uh having that time on Saturday to hang with Dr. Roth and uh really experiencing that. You can actually see the video. We get the video of the hypnosis on the Social Buzz TV YouTube channel. I'm gonna go ahead and post that on the social buzz on air. You can see the whole you know, it's about 15 minutes long, so it's not the the fastest uh hypno uh hypnosis ever, but again, that's a that's about how long it takes. So I'm gonna post that up there and check it out. Hey, if you're just joining us, better late than never. This is Social Buzz On Air. I'm your host, Sebastian Rusk, my good buddy John Mahoney, Mr. Social Media 305 on Twitter in the studio. Welcome back, John.

SPEAKER_03 8:16

Glad to be here. Fun times as always, and great show these past couple of weeks. Really great lineup. Good job on your part, Sebastian. I appreciate those kind words.

SPEAKER_04 8:24

I really do. We're in our fifth show, so things are rocking and rolling. We've got um we've got some really awesome sponsors. The reason that we haven't been inundated with sponsors in the first couple weeks is because I really wanted to put together an effective social campaign for being able to introduce those sponsors. So for right now, I've just been talking about people who we do who we currently do business with, like our friends at the Latitude One International Business Center, where uh our office is our friends uh at Peabody Real Estate, same place that um have the commercial, residential, and property management. Uh Jamie Levinshaw and her and her team over there at uh the Latitude One International Business Center are fantastic. But back on track pertaining to our sponsor game plan, how we're gonna roll this out. The unique opportunity here of being able to gain exposure as a sponsor through Social Buzz on Air is that the fact that you're getting that buzz created online too the other days of the week that's not happening. So Saturday through Thursday, we're talking about your brand online. Uh, and then we've also got several promos that are running on the station. The show replays a couple of times throughout the week. So there's a lot of exposure that you can get. And let's face it, hey, you got the professor of buzz talking about your brand. So if you're interested in that, give us a jingle chat with one of our team members about seeing if um sponsoring our show might be a fit. 786-273-7875 is the number at the office. Leave us a message. We do return voicemails. I know that that's rare. Isn't that rare these days, John?

SPEAKER_03 9:46

Yeah, actually on my voicemail, which I think says, hey, um, it's Tuesday or something like that, but I advise you to just send text message. Agreed. Okay.

SPEAKER_04 9:55

Well, every now and then during the show, um, it is uh, you know, I don't we don't have any sound effects, we can get a little drum roll going here. It's a moment of truth that we have to go here. I just received a message on the social buzz on air uh picture that we posted from the lovely and talented Miss Tanya Hall. Friends listening in, it's time to admit that I lost a bet to Tanya Hall. I must admit to the defeat of the T to the Tanya Hall show about the Grammys versus the Oscars social media challenge. Would the Oscars create more buzz, more social media buzz than the Grammys? I will willingly took that wager on, and um there was no monetary um uh fee that I had to give up for this bet. Uh it was just the fact that I had to admit it live on the air that Tanya Hall is the queen of bet placing pertaining to social media's effectiveness on award shows. So big high five, big virtual hug, and uh you're incredible, Tanya. Thanks for thanks for sending me that message. And we've been going back and forth. Um and she was trying to secure that it was going to be this week that I was going to admit fault. But uh hey, I've been wrong once or twice before. All right, this is the third time. I I thought it was of um the Oscars hands down, uh what's his name? Borat, Sasha? Sasha Barron Cohen. Thank you. Walking up to Seacrest and dumping an urn of what's his bucket Kim's ashes all over Seacrest unexpectedly definitely took the cake. Yes, I heard they escorted him off the red carpet. Okay, first of all, you don't get within five feet of Seacrest, okay? That's just how it that's just how the dude rolls. But if you're gonna interview him, of course you're gonna be close to him, so he thought he had the opportunity. He you know, that Sasha's always doing something ridiculous. I mean, I don't know if America likes it. I mean, again, Borat was just all kinds of inappropriate and off the charts. I loved every minute of it. And I don't know if I normally like that, but the character, the guy is is brilliant. And the here's the crazy part about it. And he looks like an absolute, you know, goofball in everything that he does. The guy's actually a good looking dude when he's out of character, is the crazy part about it. Like you see them all suited up and like at an uh where he's not in character, and you're like, wait a minute, that's him? But what did where he got to start where? HBO, the uh the Ali Ali G show. Isn't that him? Yes, you're absolutely right. Yeah, da Ali G. Exactly. Cool. Great point. The guy's brilliant uh when it comes to that. But if you hadn't caught the video, I wrote a blog post immediately on Monday and posting the video on Social Buzz on Air. Uh if you scroll down a little bit on the Social Buzz on Air timeline, you'll see the actual video of it happening. My favorite part was seeing Ryan Seacrest's face, not ha ha Ryan, it happened to you. That's my homie. Well, he's my homie, but he's your mentor. Yeah, he's my remote mentor. We've never met, but one day I'm gonna tell him all about it. Anyhow, um he's such a pro and he's so flipping polished and just on it. His recovery was just dead on. And I think it was something that pertained to you never know what's gonna happen here on the red carpet, you know. And then he tweeted right after that. That's why my mom always said to bring two jackets to an award show. Wow.

SPEAKER_03 13:07

He really manages his brand so well.

SPEAKER_04 13:10

He's like a great CEO. You're not kidding. And he you're talking about managing his brand. I hear the guy goes through with a uh a fine-tooth comb every single of the 12 contracts he's got um across the board.

SPEAKER_03 13:23

They're your lifeblood. I mean, you could get literally, you could lose yourself for 10 years if you sign the wrong contract, especially in the entertainment industry. Yeah, just ask Justin Bieber. Yeah, he's there. Yeah. You know, in the beginning, it's all great. Yep, we're gonna be a star, we're gonna be famous, but two years into it, when now you're watching millions of dollars change hands the opposite way, uh, that's when you know you the regret sits in.

SPEAKER_04 13:45

Well, listen, the guy's game's on point, it you know, it equals, you know, well over sixty million dollars a year, the guy's taking home. Uh he's got he's replacing some some i iconic people, Casey Case him top 40, uh, Dick Clark for the uh you know New Year's Eve ball drop, e News, radio gig, kiss FM in the morning, American Idol. The list goes on and on and on. So I'm excited to meet the guy and get in touch with him and find out how we can uh integrate with uh with the social buzz brand here. I'm really optimistic about that. They say he's a tough guy to get a hold of, but uh they told me the same thing about Gary Vee. Yeah, no, there's a trick.

SPEAKER_03 14:18

You could just very simply tweet them, and if you do it enough times in one given day, they'll tweet you back and ask you to stop, and that's your in. Hey, nothing says I love you like a restraining order, right? Yeah, exactly.

SPEAKER_04 14:27

Hey, you're just joining us. This is Social Buzz on Air. I'm your host, Sebastian Rusk. In the studio, my good buddy John Mahoney, Mr. Social Media 305. Hey, we do this each and every week on Fridays, 5 p.m. drive time. I'd love to give you a traffic report, but if you're in South Florida, I'd just like to let you know if you're on any major freeway, you're screwed. That includes side streets. And um dead ends.

SPEAKER_03 14:49

Why don't we have the listeners tweet in to Social Buzz on Air and tell us how the traffic is?

SPEAKER_04 14:54

Let's do that. Not while driving, okay? Let's let's not let's not condone tweeting and driving. Uh anybody know the traffic out there?

SPEAKER_03 15:00

Any of my uh if they're in traffic, they're they're not driving. This is true.

SPEAKER_04 15:04

Send us a tweet at Social Buzz On Air. Tell us how 95's doing north and south, and how the turnpike's doing north and south.

SPEAKER_03 15:12

Let's put it this way the best twit pick we'll put together a nice little prize package for. Yes, let's do that.

SPEAKER_04 15:24

Tweet us a pick of some horrible traffic right now. We'll put something together. Maybe we can wrap uh Jay Bear up for one of a copy of one of his books. I think so. I we could probably do that. Best tweet pick. You can Instagram it, whatever you got to do, just make sure you tag at social buzz on air and say, hey, look at this traffic. Let's do that. I like that. Hey, we're getting real social here on Social Buzz Onair. We're gonna take a break. Uh, as soon as we get back, my good friend Jay Bear is gonna be joining us. Jay Bear's brilliant. And when I say brilliant, I mean brilliant. I've interviewed the guy well to be twice now in in uh in almost two months. Got to do it in person on video at Social Fresh and hang out with him. And uh now we're gonna chat a little bit more and pick his brain a little bit more. We won't pick his nose because we're on the radio.

SPEAKER_03 15:59

Yeah, totally.

SPEAKER_04 16:00

It's like 30 days exactly. It it most definitely is as well. So uh you guys are in for a real treat. If you're just joining us, hey, this is Social Buzz on Air. I'm your host, Sebastian Rosk in the studio, my good friend John Mahoney, Mr. Social Media 305. We're gonna go pay some bills, we'll be right back. In 2012, it's important to understand that social media isn't going anywhere. It's not a fad, and it's here to stay. Friends, we're in the midst of an amazing shift in the way we communicate. The team here at 880AM The Biz believes in social media, and we're going social in 2012. Stay connected with us on Facebook at facebook.com forward slash 880 AMTH. And follow us on Twitter at 880TheBiz. This will allow you to stay instantly connected with us 24 hours a day, seven days a week, 365 days a year for news, updates, show information, and the who, what, why, and where of what's happening in the social world of 880 a.m. The Biz. So find us on Facebook at facebook.com forward slash 880 aMTheBiz. And follow us on Twitter at 880TheBiz. And we are back, and this is Social Buzz on Air. Hey, I'm your host, Sebastian Rosk. I'm really fired up. I just saw the phone lines light up. My good friend Jay Bear with Convince and Convert. He's the brainchild and founder of convinceandconvert.com. I encourage you to follow Jay on Twitter at Jay Bear, B-A-E-R, as he would say it's Bear, just spelled wrong. Let's not waste any more time. Friends, listeners, let's welcome to the show, Jay Bear. What's happening, Jay?

SPEAKER_02 17:43

C Bath, what is going on? How are you?

SPEAKER_04 17:46

If I was any better, my last name would be Bear.

SPEAKER_02 17:48

See, that's how well, you know what? It's not that great for me. I'm in the middle of like crazy tornado warnings and hail on the way and dogs being sucked up in a funnel cloud. That's the Midwest for you.

SPEAKER_04 17:58

Wow. Welcome to Bloomington, Illinois.

SPEAKER_02 18:01

Bloomington, Indiana.

SPEAKER_04 18:02

Excuse me, that's what I meant. That's what I meant. Friday's really getting to me here.

SPEAKER_02 18:05

We had a hockey tournament two weeks ago in St. Louis, my son's team versus another team. It was Bloomington, Indiana versus Bloomington, Illinois. And uh the loser had to give the name back, and unfortunately, we'll be changing our name.

SPEAKER_04 18:18

Hey, it does happen. Hey, uh Jay in the studio with me, uh, my good buddy John Mahoney was the fill-in camera guy at uh Social Fresh.

SPEAKER_02 18:24

Yeah, what's up, John? How are you?

SPEAKER_03 18:25

I'm really good. Great to talk to you again, Jay. Awesome. Love having you on the show. I think it's really, really smart. For sure. Absolutely.

SPEAKER_04 18:32

So I was listening to a little bit this morning, had to run off and uh take my daughter to school and actually lock myself out of the house while I was doing that this morning. But I did um I was listening to the uh the Bubblegump uh podcast.

SPEAKER_02 18:42

Yeah, that was a that was a really good one. I I uh Lauren Fernandez from Landry's Restaurants was our guest that day on our socialpros.com podcast, and she was really fantastic. And so she's her and one other person in their company are managing the social media for something like 500 restaurants across the United States. So that's a bit of a project.

SPEAKER_04 19:00

I would say so. So yeah, while we're talking about social posts, let's chat about that. I saw you guys um host your first show ever uh live at Social Fresh East with uh with Scott Monte uh and uh Eric with Argyle. Um how are things going? You've done how many shows or podcasts?

SPEAKER_02 19:16

Uh Monday will be our sixth show. So we do it every we take it every Monday, we release the podcast uh every Thursday on the Convince the Convert blog and also iTunes, etc. It's called Social Pros, the website for the podcast is socialpros.com. And the theme of this show is real people doing real work in social media. People like me who are sort of the author, consultant, speaker, which I think is the new actress and singer model. Um people like me who are people saying people like me get tons of publicity, probably more than we deserve uh in social media, but the people who don't get talked about enough, in my estimation, are the people who are doing the actual work in companies big and small across this great land of ours. So the the notion of the podcast is to shine the light on them, to interview one person a week who's doing amazing things in social media for cool companies, and that's what we do.

SPEAKER_04 20:05

That's fantastic. And the the good part about that is you get even more PR too. I mean, with you with you having that mentality of let's shed some light on people that don't ordinarily have light shed on them doesn't mean they don't have a large community network and following that they're going to spread the word, and with this being your sixth show, you of course want it to grow and have that following grow too, and and and you know, with that opportunity happens.

SPEAKER_02 20:25

Yeah, I just really like the podcast format. Uh I enjoy talking to people, and uh I started in a radio a long time ago, and it's it's nice to kind of get back to that a little bit.

SPEAKER_04 20:34

Awesome, fantastic. Well, let's chat about what you know, uh, which is just about everything pertaining to the digital space. But um the the hot words these days are obviously social media, uh social networking. Uh this radio station is a very traditional uh format, uh business talk radio, Bloomberg's on in the morning. So we've got a very traditional audience, if you will. Um the words social media are becoming brand new words, I believe, in not all of the listeners, but um a portion of it. And that's uh that's kind of why we we wanted to to take on a traditional format, because just like you just got done saying, we're ordinarily reaching only the people that are online and just now coming online. What about the people that are offline that want to be online? So that leads me to my first question that I got for you, and that is what why exactly, and I think we talked about this briefly in Tampa, but why do businesses need social media?

SPEAKER_02 21:22

Well, I wouldn't I wouldn't necessarily say that every business has to do it today, but I think every business will eventually have to do it. And and it's not necessarily um because social media is is so wonderful, it's just the way people are preferring to communicate. You know, there was a time a while ago, but there was a time when we didn't have to worry about answering the phone as a business. And there was a time when we didn't have to worry about the fashion, and there was a time when we didn't have to worry about answering emails or having a website, and you not have any of those things as positively easy as well. And social media is just the next stage of this evolution. You really have to do it because every other company. In the world is doing it, and not because they necessarily want to, but frankly because that's the way your customers are going to want to interact with you. So you can choose to get involved in that today or you can choose to get involved in that tomorrow, but you're going to do it.

SPEAKER_04 22:12

Right. And is i is it I I think it's impossible for this to be a fad and for this to fade. I I don't think that it'll fade or become a fad per se, but I I do believe that it's going to yeah it's going to catch a rhythm and it's going it's going to the the dust is going to settle a bit as to how exactly you go about utilizing social media correctly.

SPEAKER_02 22:31

Yeah, I mean the g the genie is not going back in the bottle. People already spend more time on social networking than they do on email and web browsing combined. So that that's not a fad. 52% of the people uh who are adults, at least in this country, have a Facebook page. So more people ha are on Facebook in the United States than are not on Facebook. So I think we're past the fad stage from an adoption curve perspective. But what will change are the tools. Um the tools always change in digital. Always. I mean, if we were doing this interview three years ago, we'd be talking about MySpace with a straight space. Um if we were doing this, you know, eight months ago, we wouldn't talk about Google ⁇ . And we still might not, but we wouldn't even mention it. Um, you know, the tools always change, and that's why what I tell every business, big, small, medium, doesn't matter, is figure out how you want to be social. Worry about that and worry less about doing social media. Figure out what kind of relationship you want to have with your customers and your prospective customers, and then you can pick which tools that allow you to manifest that relationship. If you go around chasing tools and saying, what should we do about Pinterest or what should we do about today's hot new thing, Squirrel? Um you will always be really, really frustrated because the tools change almost every day, and you will you will have that pervasive sense of panic and you'll never get anywhere.

SPEAKER_04 23:46

Right. And I think that happens a lot now, and I think you say that you say that the sense of panic is I think that happens right now, or it's starting to become more prevalent with brands um going, you know, we need to do it, we need to do it, we need to do it. Oh, it costs money. Well, we can wait. We can wait. And again, that brings me into in the into into my next thought, and that is, you know, how do small and local businesses, especially, specifically, how does how does Joe's dry cleaner um justify spending money on social media today?

SPEAKER_02 24:12

I think the first thing you have to do as a as a local business is pr is protect your existing reputation. So whether it's it's Yelp or Google Reviews or TripAdvisor, depending on what kind of business that you're in, there's people talking about you online right now. Whether you choose to acknowledge that or not is your business, but people are already talking about you. So the first thing you have to do is anytime uh customers are out there saying things about your business, you've got to respond to those comments. You've got to respond uh to those questions. That that's essentially just like answering the phone, right? But to not respond to those type of customer feedback opportunities is is like unplugging the phone from the wall. It's crazy. Um but yet many, many small businesses uh don't do that yet. So the first thing is to is to be reactive. Second thing is to just tell your story, right? You know, small businesses have a really hard time understanding that what they do is actually very interesting to their customers. Um just tell your story. Think of yourself as a documentary filmmaker, get out there uh and explain to your customers what you're doing. A good friend of mine, Marcus Sheridan, who writes a terrific blog called The Sales Lion, the Sales Lion.com has a great thing, and I really believe this to be true, especially for small business. So you need to go out and figure out what the 50 questions that your customers have about your business. The 50 top questions you get asked over and over. And go out there and answer those questions in social media, whether it's a blog or a Facebook page or a series of tweets, it doesn't really matter. But but just be helpful. Educate your customers. Um and if you can do that, the rest of it's just details.

SPEAKER_04 25:41

Yeah, you're you're exactly right. And um right before the the show started um when when John got uh to the studio, um we were chatting about you know what we were going to chat about with you, and uh we got into the talk. I was I was actually reading um Oliver's uh post about engagement that you tweeted about. And uh Oliver's brilliant, by the way, follow him uh if you're listening, the brand builder, the guy's brilliant, is his post, and he really gets into the nitty-gritty on uh really just real talk on specific things that are important, like engagement. But one thing that really stuck out and what I mentioned, I was reading a few excerpts from the article to John, and he said, Yeah, Sebastian, it's it's fantastic for people with large followings, gargantuous followings, to talk about engagement and how it's done correctly. But how's the local pizzeria, again, back to local, or how does a small guy per se, or the guy just getting started, engage using social media and attract new people to the brand and their business?

SPEAKER_02 26:37

It's the wrong metric, right? You can't eat engagement. Um, you know, engagement doesn't keep the the lights on. What does that really mean? Ultimately, a better word I think is behavior. What we're trying to do in social media, the same thing we're trying to do in email or with your website, is to get people to take an action that benefits your company. I mean, here's the problem the goal is not to be good at social media, the goal is to be good at business because of social media. And those aren't the same thing. And we misplace those all the time. People think that somehow having a bunch of uh Facebook fans or Twitter followers or whatever is in and of itself a success. It has nothing to do with business success. There is no linear relationship between social media success and business success. You can tie them together, but there's no, it's it's not magic. So what you want to try and do is say, how can we use social media to reach our customers or prospective customers in ways that we're not reaching them today, ways that we're not reaching them in person, via phone, via direct mail, via email. Let's use these channels as new conduits for information exchange and get them to actually do something. Click here, download this, tell your friends.

SPEAKER_04 27:50

Right. And then measure those, and then based on measuring and studying that behavior, market and communicate.

SPEAKER_02 27:56

And there's the same way if you're a small business and you're gonna do ValPAC or you're gonna do some sort of coupon drop, you're gonna measure that, you're gonna put some sort of tracking code on that, you're gonna do envelope stuffers or Valpac or whatever it is, and you're gonna send those out all across South Florida, and you're gonna see how many of those got redeemed. It's the same thing in social media. The only difference, and this is why everybody freaks out, the only difference is in social media you can't get away with just one coupon after another. You can't turn it into a press release machine because consumers can tune you out. So the only difference is that you have to vary promotional messages with non-promotional messages. Other than that, it's all still marketing.

SPEAKER_04 28:32

Right, exactly. And I you know that that brings me back to a conversation I had with Gary Vee um a while back, and he said, if you look at my Twitter feed, it's typically hopefully all you're seeing is you know short replies, thank you, talking to people, engaging, and then I'm sprinkling in, oh, by the way, I'm gonna be in Cincinnati for my book tour. Oh, by the way, just sent out a new video for the daily talking about uh you know online content. Um, but it's sprinkled with stuff, it's not shoving a message down the consumer's throat.

SPEAKER_02 28:59

That's right. The difference in social media is that you earn the right to promote by being helpful first. You can't buy the right to promote in social media. You earn it. You earn it by by you know having genuine conversations with people and helping them and educating them uh and and adding value, and if you do that enough times, then then you can flip in those promotional messages and no one will no one will care at all.

SPEAKER_04 29:20

Right, exactly. You know, again, it's it goes back to being that go-to person, being that reliable source. Um, and and again, as Gary says, it's I I guilt my customers into doing business with me. If I've helped you choose a wine and pair wine for the past two years on dinner that you cook for your family, when you get off an airplane and you're walking through an airport and you see my book for 20 bucks, you're gonna buy it.

SPEAKER_02 29:41

Yeah, absolutely. And the same thing can be true uh of a plumber or a dry cleaner or a restaurant or a realtor or an insurance agent or anything else.

SPEAKER_04 29:49

Absolutely. Absolutely. Well, uh, you're let's chat real quick uh before I let you go. I know you're a busy guy. Let's chat about uh about your book real quick, where people can find it, what it's all about, and why people need to read it.

SPEAKER_02 30:00

The book is called The Now Revolution, Seven Shifts to make your business faster, smarter, and more social. Should be able to find it anywhere that books are sold, online, offline, Kindle, Nook, iPad, any of those kind of formats. I wrote it with Amber Nafland, uh, who is um uh senior principal at a company called Sedera Works that helps corporations make the social business transformation. And the book is all about what I just mentioned a little bit ago, how to be social, uh, and lessons how to do social media, and the least of the book is actually around um employees and HR and corporate culture and sort of becoming a more social media-oriented business. We also have sections in the book on crisis management, really important for everybody to have a handle on that because social media moves so quickly. And a big section, a long section at the end of the book, very, very useful, all about tracking and measurement. How do you know if this social media stuff is working? What numbers should you pay attention to? How do you know if it's worth the investment of time uh that you're going to expend on social media? The now revolution.

SPEAKER_04 31:02

Awesome. And we just posted a link and tweeted it out on social bus on there for our listeners to be able to take advantage. And I think that's important. I I think even if you haven't even opened up a Facebook account for your business or personally yet, and you can barely spell the word Twitter, this is the book that you need to be reading because it helps you understand the shift and where we're at and how it's all happening and why it's happening, and then also shedding light on exactly what needs to be done to make sure that you're, you know, you're you're conforming to the shifts that are taking place.

SPEAKER_02 31:30

Yeah, it's definitely a book about the big picture, about where is this all going and why and how does it impact business. This is not the step one, open laptop. Step two, go to twitter.com. It's that's not that book. Those those books exist. That's not the book that we wrote and not the book we wanted to write.

SPEAKER_04 31:46

Right. And also another great resource that's uh that's free uh from Jay is his newsletter, uh, his blog post via email. You can get that at convinceandconvert.com. Obviously, type in your email address. I I like how you point out when they're going to receive it and what they're going to be receiving, but you detail it and you make it personable. It's not just, would you like to join our list? Click here, thank you. That's that's a really cool. I just wanted to give you kudos on that.

SPEAKER_02 32:08

Thanks. That's why we call it the 3-2-1. It's it's three social media stories that you should read. We send it twice a week, and we send it at one o'clock. So it's the three-two-one.

SPEAKER_04 32:17

That's awesome. You know when to expect it, you know exactly what you're getting, you know ex exactly where it is uh coming from. So I'm looking at your upcoming events here, headed to uh Geek Spring Break at uh South by Southwest. Uh and uh pretty busy schedule, as always, crisscrossing the country, showing people how to convince and convert with their brands.

SPEAKER_02 32:34

Not as bad as last year. Last year I did 65 cities in a hundred speeches. This year a little less, thankfully, but still uh still pretty busy.

SPEAKER_04 32:41

I strive to be more like you each and every day, Jay. I know.

SPEAKER_02 32:44

You do not. You you do not strive to do that. That that is way too many airplanes, my man.

SPEAKER_04 32:50

Well, hey, listen, you just turned 25, you can take it, you know.

SPEAKER_02 32:53

Exactly. Yeah, that's I feel about 75.

SPEAKER_04 32:56

Well, hey, listen, thanks so much for your time, Jay. It's so great to be connected with you and uh to learn from you each and time each time we have a conversation, exchange tweets, you know, whatever the case uh may be. I wish you continued success. I'm sure uh you'll you'll uh hopefully come back, hang out with us again.

SPEAKER_02 33:11

Anytime you just let me know. Thanks, John. Good talking to you guys.

SPEAKER_04 33:13

You too.

SPEAKER_02 33:13

Great to see you, Jay. Have a great weekend. Stay warm. Bye-bye.

SPEAKER_04 33:18

You know what's really funny is that I followed Jay when I launched Social Buzz TV Forever in a day. Because it was kind of like right when I got onto Twitter, you would just you would read people's profile and look at their picture and be like, he looks pretty cool to follow. She's hot, I'll follow her. You know, not I couldn't say the same about you, Jay. Sorry. He looks good on the radio. Yeah, yeah, you look great on the radio, Jay. No. Um and then we got we actually got the opportunity to hang with him for a couple days. Like we were hanging with him. It was uh it was a it was the after hours type of deal. Um not that kind of after hours, Miami. Relax. But after hours, as far as the conference was concerned, really being able to chat and you know, approachable and just to be normal. Correct, be be social. Mm-hmm. Exactly. Imagine that. Well, coming back, we're gonna take a break in just a minute here, but um joining us second half of the show, my good friend Jessica Kupferman. Kupferman, just like it sounds, follow her on Twitter, Jess Kupferman, K-U-P-F-E-R-M-A-N. We're chatting about Pinterest. We're gonna chat about gender, uh, gender, the gender preference for Pinterest, and we're also gonna talk about all this copyright stuff. What's happening with it? Should I be concerned? Holy cow, somebody said copyright. I'm not putting my products on there. I don't want to get sued. What should we know about it? Not that Jessica's an attorney by any means at all, but uh she's been getting into the nitty-gritty of Pinterest. And uh, she hit me up on Facebook the other day and told me just that. And I said, why don't you call in the show? Fact, um, she knows who Jay is, um, they know each other. I believe they're their their Twitter buddies online too, so she was stoked to hear that Jay was going to be on uh right before her. But um, we'll be right back as soon as we get back. Jessica Kupferman chat about Pinterest. In 2012, it's important to understand that social media isn't going anywhere. It's not a fad, and it's here to stay. Friends, we're in the midst of an amazing shift in the way we communicate. The team here at 180 a.m. the bits believes in social media, and we're going social in 2012. Stay connected with us on Facebook at facebook.com forward slash 88 a.m.thebids. And follow us on Twitter at 820thebids. This will allow you to stay connected with us 24 hours a day, seven days a week, 365 days a year for news, updates, show information, and of who wants wide aware of what's happening in the social world of 880 a.m. the Biz. So find us on Facebook at facebook.com forward slash 880 a.m. the Biz. And follow us on Twitter at 880 the Biz.

SPEAKER_00 35:53

I love Dan, and I promise to stick with him through thick and thin. He was in Afghanistan, and he's been through a lot and things I can't even imagine. I mean, I'm doing what I can, but he doesn't talk about it. He's not the same, which uh makes our relationship even harder. I mean, I'll try to comfort him, but he pushes me away. I just don't know how to reach him.

SPEAKER_01 36:29

You may not know what to say, but we can help start the conversation. Visit supportyourvet.org. A public service announcement brought to you by Iraq and Afghanistan Veterans of America and the Ad Council.

SPEAKER_04 36:55

And we are back. What up, gangsters? This is Social Buzz on Air. I'm your host, Sebastian Rusk. We do this each and every Friday at 5 p.m. Eastern time. We're chat about social media, chat about things that matter. Just wrapped up a great interview with my friend Jay Bear. Check him out. JBaar.com, B-A-E-R.com. Buy his book, The Now Revolution. It will help shift your thought process on where you're where you where you have been doing business and where you need to be doing business pertaining to where your audience is. I think that's what I mean, that's really what I got from it. What did you get from it, John?

SPEAKER_03 37:31

You know, I I I completely agree with him, especially on the aspect of followers and fans and friends, and a lot of people need numbers. Yeah. And you know, listen, if you're if you're a major brand and major, I don't mean Coca-Cola, but you know, let's say you're a real company, you you're you've been here for 10 years, you're definitely gonna be here for another 10 minute 10 years. Yeah, you need numbers for viewing because it's the psychology. People look at your accounts and oh my god, they have a huge following, this company's really cool. But to think that you're gonna have access to those numbers and be able to repeat the same message every day, all day, is useless. And in that aspect, you know, personally, and you know, and I know from what Jay said earlier, he's on the same game plan. We're looking to target conversations. We're looking to target people that are already speaking about the brand. We're looking to target people that are in our locale. So, you know, if I'm a local pizzeria, then as much as I'd love to talk to people in Broward, is it really going to result in a positive marketing effort for me? And in that aspect, you know, it's it's not. I I really I'm I'm searching people that are walking on Alton Road right now, live. And the power of that iPhone in your hand right there gives me the opportunity to do that. I agree with that. It really does.

SPEAKER_04 38:45

I mean, think about it. Who so what is engaging and what is quality content all about? Well, it's all about understanding, just like Jace said, it's about educating and then just going with the process. The process and the the process takes care of itself once you educate your community. How do you educate your community? You find out what they want, what do they want to know? They want to be informed, they want to read valuable information that said, hey, listen, I go here every day because I get X, Y, and Z.

SPEAKER_07 39:08

Mm-hmm.

SPEAKER_03 39:09

I personally think that you know, especially for a brand that's going to come onto social media first thing and they've never done it, they don't understand it. The the key to all of this is to to find the people that match your demographics, as you would for anything else, and then to join in on the conversation that they're already having.

SPEAKER_04 39:29

Like Twitter says, join the conversation.

SPEAKER_03 39:32

Exactly. It's real why start a conversation when you could join.

SPEAKER_04 39:36

Still blows my mind. People say, Oh, I don't I don't I don't do Twitter.

SPEAKER_03 39:39

Yeah, well, it's just it's fear. You know, it's for me, I look at Twitter like a stock market, but with words. It's the same screen, just with all these things moving on it, and I'm just jumping in and I think it's the most unbelievable stalking tool that's ever been invented. It changed my social life, and I I can't say that strongly enough. It it really you know it it helped me expand through Miami and the people I was able to meet, engage with, and am now friends with, such as yourself. Um I have to thank to Twitter. That's true. We are friends because of social media. Yeah, totally. I found you on Twitter. I checked out your website. At the time, I thought you were really cool, but uh, you know, it happens.

SPEAKER_04 40:18

Yeah, it happens. You know, speaking of change, a lot of change is happening with one of our sponsors uh of the show, Caring for Miami, uh, an organization I'm really passionate about. You can check them out online at Caringformiami.org. John, we've chatted about Caring for Miami. You know Betty Flores really well uh heading up the community relations, but they're doing some really cool stuff. Not just feeding home the homeless in downtown twice a week. Um they're providing health care for the uninsured in Dave County, they've got the mobile uh medical unit, they've got women's centers uh that address prenatal care, housing assistant, including meals, showers, clothing, job skill training, uh, and provide education classes and social support to relieve the stress uh of those searching for aid uh in the area, uh just trying to find basic necessities. So uh they're a nonprofit part of uh Christ Fellowship here in Miami has six locations now, just opened up their sixth uh location or campus rather in uh Coral Gables. But uh I'm really passionate about what they're doing. I mean, this really covers the spectrum as far as really caring for Miami.

SPEAKER_03 41:16

There are actually a lot of great charities here in Miami that are real time, that you know, it's not about, hey, we need your money, but um that are that are out there every day making a difference. And I think Miami, the city and the residents uh really put a lot of support behind these charities. And uh, you know, they really have they have great legs so far. I've seen a lot of good. You know, I volunteer for Dress for Success Miami, which I love doing. Uh on top of that, I'm also working with Connecting Our Cultures. Their Twitter account is Cultural Unity, and uh, you know, they're looking to to bring all the cultures in Miami together, you know. So And that's key. And that's key.

SPEAKER_04 41:52

And I just love how you know, and Kering for Miami is trying to bring all of the needs in Miami together and be able to get an address. Hey, if you want to get involved and you're passionate about this city like we are, uh there's several different areas to be able to serve, whether you're showing up at seven o'clock on Sunday mornings to feed the homeless and uh and um uh just just bless some individuals or um or you're volunteering in the in the medical unit. Whatever your skill set um is that you may want to bring to the table and be able to serve the community, uh Caring for Miami uh most definitely could utilize that. Uh contact my good friend uh Betty Flores, handles all their community relations uh and is a director there at Caring for Miami. Her direct line is 786-226-5885. They've got a a lot of big projects um that they want to get um off the ground here in 2012. That takes um time, resources, people, uh money, and um, you know, the the the the right individuals to make that a reality. So if you want to get involved and you feel compelled to be able to do that, check out caringformiami.org. Give Betty a call again. That number is 786-226-5885, or you can uh drop her an email at bflores at cfmiami.org. Jess joining us, all the phone lines light up, as we said, joining us in the second half of the show. I'm excited to chat a little bit more about Pinterest here, my good friend Jessica Kupferman. Jess and I have never met, but we're good buddies online. She was on the show a few months back, and uh always entertaining, always uh tons of great information, and I'm excited to get her back. Let's not waste any more time. Friends, listeners, welcome to the show. Jess Kupferman, what's happening, girl?

SPEAKER_05 43:22

Hey, how are you?

SPEAKER_04 43:23

If I was any better, my last name would be Kupferman. So um you're uh you we're chatting about Pinterest today, and I'm I'm kind of excited about that because I know there's a it's an ongoing conversation, not just OMG, what's this Pinterest all about? But you and I spoke uh briefly this morning about what we were gonna talk about pertaining to Pinterest, and I thought that you know, we ag I guess it's my understanding we agree that you know I guess that uh which gender is really catering to it the most and really all this copyright stuff. So what what's your uh humble opinion?

SPEAKER_06 43:53

Uh well right now the demographic is like ninety seven percent female from the last uh I read. I think that's changing. At least I've noticed in my own feed and followers that it's been changing. So I think that's good. And I've heard you know, I've heard from both sides like that they've created different sites for men because Pinterest is not catering to men enough, which I don't really understand why that's working. And then actually in one of my Facebook groups a woman said, I hope men don't start using it because I don't want to see cars and naked girls. And I I was still like offended by that because I sort of feel it I mean, you know, I I married just someone, I have a son. I don't really see them either one of them really posting that stuff. And I'm friends with lots and lots of guys on Facebook and they don't post those things. Like it just make it was it was the reverse sexism was crazy to me.

SPEAKER_04 44:45

It that is. That is a little insane. I wonder if the if if the tables were turned and it was a 97% male and somebody made a comment, gee, I hope no females get on it because I don't want to see any lingerie or cupcakes, what kind of uproar that would have caused. But since there was a guy saying it.

SPEAKER_06 45:00

Yeah, it was really offensive. I was shocked because I would think that I mean, that's that's a whole gender conversation and not really a Pinterest conversation, but reverse sexism is just as ugly, I think. And also, if you want a site that's 97% male, I mean, isn't that Google Plus?

SPEAKER_04 45:15

Oh wow. Kupferman coming in with jokes this afternoon. I love it. I love it.

SPEAKER_06 45:22

Well, no, it's true. It's so male dominated.

SPEAKER_04 45:26

Yes, yes. I guess I guess that would that would be, I guess. So what what are the stats I haven't read of what are the stats on on Google Plus?

SPEAKER_06 45:33

It's highly male dominated. I don't know the exact percentage off the top of my head. I think it's like 87.

SPEAKER_04 45:38

All right, now watch. Somebody's gonna come out with a perfect hybrid of Google Plus and Pinterest. And it's gonna cater to 50-50 demographic. Oh wait, that's oh wait, that's Facebook.

SPEAKER_06 45:46

Yeah. Yeah, maybe. Google Plus is so businessy. And Pinterest is so casual. Yeah, I guess it is kind of a Facebook is a hybrid.

SPEAKER_04 45:54

It's a different crowd. So what have you been doing? Yeah, I think you said you were doing you you you you've you've been doing webinars pertaining to uh or some trainings pertaining to to Pinterest.

SPEAKER_06 46:02

I did a one-hour free webinar um two weeks ago that filled up in two days, and and um I was really surprised by that, but everyone wants to know how to start using it for business. And really, the webinar was like how to get started, how to set up your account that's um friendly for search and and maybe how to brand your page a little bit, and it leads into a course that my business partner and I created for how to use Pinterest for business. And it's really about how to create an experience on Pinterest. I mean Pinterest is like, besides being the hottest thing, it's it's the referral traffic that people are getting is ridiculous for in half the time that they're spending on it. So, um it's it's you know, it's a it's a hot topic for a reason. It's really creating all these results that people aren't expecting and they're not really working for. And even my webinar is a perfect example of that. If people start talking about it and I posted it on Pinterest and bam, it filled up in two days, and then my partner and I have been creating the course, and as we've been creating it, we put up a sales page and we've gotten classmate after classmate after classmate without even emailing anyone about it or asking anyone if they want to join.

SPEAKER_04 47:12

So walk us through how that happens. You said uh you you recognize the the traffic that's coming to Pinterest. Obviously, there's an audience there, a captive audience there. Walk me through how I can drive traffic to where how I can get a uh a user to a specific place I want them to go using Pinterest.

SPEAKER_06 47:30

So um the key is to put your own content on Pinterest and have it be re pinned by other people. So based on your business, you sort of have to do an experiment or be creative about what visually you can provide as either information or visual entertainment or something inspirational or you know, it really depends on the business. I mean, for me, um I posted a couple articles that I had written and I just and I just happened to, you know, I always use a photo when I blog, and usually I try to make it visually appealing so like people will click on it on Facebook because they have the preview. So I just happen to post those photos, they're stock photos that I paid for, and um I put the title of the blog post, and I mean the traffic just started coming just from a couple articles, then I posted them all, and then I have some other, you know, I posted things I've designed because I'm uh you know I'm a web and graphic designer before I I got into social media. Um so I posted some branding and some other stuff and and and now it's at the number three referring site. And all I did was post like two boards that lead back to my website.

SPEAKER_04 48:40

So you're you're posting a link, you're posting a uh a picture, what what what you're doing is pinning a picture, uh but the the way that you pin is through like a um a what's called a bookmarklet in your browser.

SPEAKER_06 48:54

So you click, you know, you install it, and then whenever you're browsing the web and you see something you want to pin, an article, you hit the P, a little Pinterest box will come up and ask you to categorize which board you want to put it in, and then you you add a little description and then you put it in. So it automatically links back to your article. So I also have a board on Pinterest with all kinds of Pinterest tips from articles that people have written all over the internet. And it's and it's and so all I've done is just click the button, put in the title of the article, and boom, it will automatically link to those articles when you click on the pins. So similarly, you can do that with your own content. You can also upload photos and then link them. You can add a link. So if you have like for my own designs, I was uploading my thumbnails and then um linking them back to my portfolio page on my website.

SPEAKER_04 49:49

I'm gonna go follow you on Pinterest right now.

SPEAKER_06 49:52

Oh, I thought you were.

SPEAKER_04 49:54

I think maybe I already am. I think you are.

SPEAKER_06 49:56

I think you're I think you're not using it, Mr. Rod.

SPEAKER_04 49:59

I think you may be correct every day. You know why? Because it's like crack. Not that I smoke I've ever smoked crack or do smoke crack, but um I'm told it's highly addictive, and Pinterest definitely is.

SPEAKER_06 50:08

It's insanely addictive. And that's and I and I think it's because it's super fun, which is another reason why it's so great for business, because it's an opportunity for businesses to have a little fun and to and to I don't want to say take advantage of crack smokers, but like you're on there already. It is super fun. And the idea is not to be so self-promotional, it's it's to give like a even an even better, well-rounded representation of yourself than you do on Facebook, if that's possible.

SPEAKER_04 50:36

Now, now if a if a is there a difference between personal and and and business brands on Pinterest, or is it just one account? You just set it up as a business or you set it up as a as personal.

SPEAKER_06 50:45

I mean, you can set it up either way you want. They don't have a differentiation yet, but like if you go to a larger brand like Whole Foods, they're set up as Whole Foods, not Jane of Whole Foods. So you can set it up as a business, but if you're smaller potatoes and you're a consultant or you're you know, or you have a business, you know, I would set it up as the CEO of X, and then you are a resource for information about your industry and you show all the desserts you want to make at the same, you know, all on the same board. Or you don't have to be that personal, but I always think when you mix, you get better results. So that's just me.

SPEAKER_04 51:23

How's Pinterest gonna make money?

SPEAKER_06 51:26

I think Pinterest will make money by um affiliate linking. I think they'll have partners with certain sites that if you purchase through Pinterest they'll get a kickback. That would be the smartest way to go because I think advertising would ruin the visual aspect of it that people love. So a a better way I mean I mean they could I mean they're invite only, which means they could go to like monthly membership, but that's a very hairy that's very hairy to get into.

SPEAKER_04 51:59

Yeah, absolutely. Because some people say, I I've got the other 75 platforms out there that are free. Why am I gonna pay for yours?

SPEAKER_06 52:05

Right, exactly. So I think um I think probably affiliate linking and and from what I read, they already they may already have some partnerships with certain companies, maybe Macy's or I don't know. I I I forget I don't want to say because I don't I don't remember who, but the idea would be a Macy's or like a Bergdorf Goodman's would post products, you know, the latest fashions or what you know, fall trends. People would be following those things. They would click to buy the boots on Macy's site or Zappo's site or wherever, and then Pinterest would make money there by having that relationship with them.

SPEAKER_04 52:41

That makes sense. Absolutely. Hey, listen, we're almost out of time, Jess. Thanks for thanks for taking the time to to to chat in. I know we were uh our schedules got crazy last week. You were gonna try and uh pop on a chat about this, and I definitely want to do it while the subject of Pinterest is hot. You can follow Jess online, Jess Kupferman, K-U-P-F-E-R-M-A-N, correct?

SPEAKER_07 52:57

Yep.

SPEAKER_04 52:58

Okay. And uh she's always got all kinds of great content. Um I'm uh always reading and staying in touch with her, and uh that's what social media is all about. Hey, thanks so much uh for for your time. Uh come back again. Um let's let's let's continue to uh stay in touch here. You've always got great info to share, and um I'm fired up to share it.

SPEAKER_05 53:16

Thanks. And if anyone wants that free webinar for Pinterest, it's at pinteruption.com slash webinar.

SPEAKER_04 53:22

Pinterruption.com forward slash webinar. Go ahead and post that on the social buzz on air wall if you can, Jess, and we'll go ahead and tweet that out as well.

SPEAKER_05 53:29

Thank you. Thank you for having me.

SPEAKER_04 53:30

Hey, it's absolutely my pleasure. Enjoy your weekend. I will talk to you soon.

SPEAKER_05 53:33

All right, take care.

SPEAKER_04 53:35

So did your business need social media consulting, excuse me, conditioning. I can tell what that wasn't a that wasn't a rehearsed uh plug by any means. Does your business need social media conditioning? Uh if the answer to that is yes, uh the social business uh social media bootcamp is uh uh is a perfect fit for you. Uh we're gonna host this at our beautiful office at the Latitude International Business Center coming up on Monday, March the 12th from 10 a.m. to 1 p.m. So it's going to be a very intimate setting of only the only 12 seats. Actually, there's only eight seats left. Uh by the end of the weekend, I'm assuming there'll probably be four or five. So don't delay on this couple reasons. Number one, it's gonna sell out. Number two, I don't know when I'm gonna host the next one just based on my schedule demands. And number three, the price goes up. So come spend three hours, pick my brain about social media, and better understand what it's all about. Statistics know that over 70% of adults use some form of social media. Social media plays a huge role in influencing people's buying decisions. So, what are you doing to get your pizza to buy as a business? How are you growing your online presence to build a community of raising fans to support your products and services? If you have my bootcamp, I'm gonna show you and help you better understand exactly what you need to know pertaining to social media. It may open your eyes to realizing that somebody creating bugs for your brand like social buds is a fit. Maybe you want to tell one of your employees, maybe you're already doing social media, whatever the case is with yourself or what somebody that's on your team to my bootcamp on Monday, March 12th, at our beautiful office at the Latitude 1 International Business Center in Brickle. You can register it at socialbudv.com, click on events, or you can go to socialbuzztv.com, type in your email address, and join our mailing list. I recommend doing both register today. I can promise you this bootcamp will be sold out. It's a week from Monday, 10 a.m. to 1 p.m. It's an hour considered an extended lunch to get you and your brand in check for the Social Buzz TV social media bootcamp. It's just like going to boot camp, I promise. I won't yell and scream at you on purpose. Private pile. Okay, we won't go there. That's a different show. So I'm gonna post a link to the boot camp so you have it. Uh you can RSVP on the on the Facebook event, but that does not register you for the actual boot camp. You need to go to the actual registration link. You can pay through PayPal with your credit card or debit card. It takes two seconds. Bring a friend with you. Like I said, we've got eight seats left. Those will go uh fairly quickly. Well, John. That was a ton of information for 60 minutes, if you ask me. It really, really was uh ton of information uh to to cover. But that's what we do here at SocialBuzz on Air, right? Impressive as always. Absolutely. Well, I know that uh well I knew that that sound would be coming sooner rather than later. And John, that means that we're out of time. Thanks very much for having me again. I'm gonna go and give the wheel a final spin of vowels for words. All right, wrong show, wrong platform. Hey, I'm Sebastian Ruff and Jake Bearkin Mitsika for joining us. Jessica Cup friends, thank you so much for your time today. You guys absolutely rock, John. So it's a pleasure having you stopped by the studio here. Hey, we do this each and every week. Fridays at 5 p.m. here at 8 80 a.m. The Viz. My name is Sebastian Ruff, and this is Social Buzz on Air. Have a blessed and safe weekend. We'll see you next week.