SocialBuzzONAIR - The Social Media SUCKS Show Ryan Anderson Bell Periscope Summit Founder

SPEAKER_02 0:04

What is happening, everybody? Welcome to the social media sucks show. I'm your host, Sebastian Ross. As always, hey, welcome to the show. My trusty co-host this week and guest come piping in right from the CES showroom floor in lovely Las Vegas, Mr. Ryan Anderson Bell. Thanks for joining me, brother. What's happening?

SPEAKER_04 0:26

Just uh looking at all the tech, trying to not get breathed and coughed on too much. That's kind of my my thing. So I'm I'm jealous that you're outside. I didn't know that there was still an outside in the world.

SPEAKER_02 0:37

Yeah, they're they're they're most definitely they're most this is a very special uh back backyard blab version of the social media suck show. Thought I'd tested out, and it's good, you know, as as luck would have it, you're actually sitting on the showroom floor, which couldn't get any more organic for a uh show guest or for CES. So I'm just waiting for you to get photo like video bomb. I know. Let's see.

SPEAKER_04 0:58

Let's see, right behind me is Cnet and uh girls with platinum blonde hair.

SPEAKER_02 1:04

It'd be cool if somebody we knew like walked up. That'd be cool too. Yeah. So um uh anyhow, so this this whole Periscope Summit thing, I've I've really watched it come come to life um from the inception. And the thing that blows my mind um the most, for those of you just joining us, um for those of you that have hopped on and have absolutely no idea who I am. My name's Sebastian Rose. I wrote a book called Social Media Sucks. If you don't know what you're doing, I speak on the subject, I create buzz on the subject. Um, and um I do the show weekly to interview uh friends like Ryan that are doing some really cool stuff within the social space um and just help people better understand what they don't know that they don't know. Um we're gonna chat a little bit about live streaming, we're gonna chat about how the Periscope Summit came uh to be and what's to be expected next week in San Francisco. So you guys are in for a jam-packed show. Um, Ryan, um um, among other things, I know him as the founder of the of the Periscope Summit. I know he does much more than that, and I'm gonna let him tell you uh in just a second here. But that's how you guys got here. That's what the social media suck show is all about. Social media doesn't really suck, but it does if you don't know what you're doing. So that's kind of the preface for everything. So again, welcome to the show, Ryan. Uh Ryan, uh, why don't you give us a reader's digest on your background and um you know how how the Periscope Summit came to be?

SPEAKER_04 2:18

I was working in social media, helping companies to grow. And not just social media, but kind of strategies. So small companies, I was bringing them. If they were between 10 employees and 150 employees, I was helping them build an infrastructure and a strategy so that they could grow. Um so when I first got on Periscope and started to realize that this live streaming movement was taking off, it was just a toy for me. It was just it was just me farting around. And uh and then I started to realize the power of when people started to get together, you know, all the New Yorkers getting together. Remember when that first started happening? I was like, holy crap! And nobody was making nobody had talked about making a conference. And I was like, I was like, I I put together conferences, I I build conferences, no problem. And so I was walking around on the baseball field and I started talking about it, and everybody was like, Yeah, let's do this, let's do this. And I had people reach out to me and help. And three days later, uh, like I it was I'll go ahead and say it, it was John Ledger from T-Mobile. He's he was talking about it on his channel, and I was like, I was like, oh man, I need to hurry up before somebody turns this into something corporate. And so over the long weekend, uh, because we were off on Monday, like the enterprise was off on Monday. I basically reached out to all the Periscope big names, and I was like, I was like, I'm doing this. Do you want to be involved? And there were everything was a resounding yes. It was a shitload of work, it was a shitload of work. But I decided in that weekend, I was like, I worked 18 hours a day basically that weekend, all weekend. Um, and I was like, if I make a splash big enough, then it cannot be unheard. And on Tuesday, when I revealed what I was doing, came out with a logo that I'd made with over, a website that I just pieced together with WordPress, and it was it looked it looked like shit, but it was too big to be unheard, and then everybody was talking about it, and that's back, you know, that's back, you know, what I think that was four months after Periscope was was like released, and uh, and from there it's basically been me working my ass off, losing lots of hair and lots of weight, and here we are. I mean, I've you know, I it it it by by building something, it amplified me in a way that I didn't intentionally mean for it to. I meant to amplify others, you know, and and now I'm I'm speaking at CES because just by building something where people could be on a big ship, it it created something big. And it's been really it's been really an interesting ride for me personally because I've always been behind the scenes, and that's what I've I've liked. But but screw it, I'm okay. I'm okay on stage. People like to hear me talk. I don't give I don't give two shits, you know? Right. Like right. That's that's that's what I want to do. I just want I want to amplify people and I want to give people a stage. I want people to have their voice because that's what that's what live streaming does for you. That's what live streaming does for me. That's my that's my thoughts.

SPEAKER_02 5:27

Yeah, and and so so everything came together so quickly, and you know, hats off on uh New York being a success. Al Roker was in the house, Grant Cardone was in the house, Kim Garsh, who was absolutely just slaying the Periscope um scene, was in the house. I know she's gonna be out there next week in San Francisco. Um be sure to tell her I said hello. I love that, I love that girl. She is uh she's one of the one of the true peers in our space that's just swinging. So um, so um San Francisco, you uh you kind of planned both of them at the same time. Didn't you say you said we're gonna do New York and then we're gonna do we're gonna do um um San Francisco in January. Hell no, that is not how it happened, man. Holy crap.

SPEAKER_04 6:06

I wish that.

SPEAKER_02 6:07

Well, the reason I said that was because when we we when we chatted about maybe like you bringing me in as the MC, you said you were all squared with New York, but maybe San Francisco. So that's why I automatically thought, well, maybe you had slotted two from the get-go.

SPEAKER_04 6:18

No, so how did it go down then? Originally, oh god, man. Originally, I was just gonna plan to do one in San Francisco. Oh, okay. Then I had somebody make a copycat in New York, a copycat event. It was even called Periscope Summit New York.com. It was just ny.com. And I was like, I was like, and you know, it's too, it was too small at that time for me to have a copycat, and that would have diluted the brand, that would have, that would have just crushed me. So I was like, I was like, all right, you know, somebody's gonna do that. I'm gonna crush them. I'm just gonna friggin' crush them. So instead of making it San Francisco, I I dialed it back and I was like, all right, we're doing the first one in New York. And in essence, I don't even remember who they are now, but you now I now I can be like, you know, I I you did something wrong, and so I crushed you. And like that's the way you have to do it because they were doing something that was going to take away from from a brand that I was building, and uh, so that's the reason that New York came to be. Because it's insane to do two events in in eight months, is basically what I what I what I've done. Thank God for the people that have helped me, because uh it it's it's it's been so it's been so insane. And it's it's like being naked the entire time you're doing it because everybody sees what you're doing step by step instead of just saying, Hey, here's this finished product, this is what buy this finished product. They get to see you coming out of the shower, you're unshaved and zitty-faced and gross. You know, you're not ready for the date when it when people see what you're doing, and so I think the value that they they they saw in how much it's built up has has helped out a little bit, but it's also been it's almost embarrassing, you know. You you see these first logos, like I look back on where we first started and how raw it was. Pretty, pretty messed up stuff, you know.

SPEAKER_02 8:16

Dude, I was just I I literally I was gonna message you the other day. The the site now is dope.

SPEAKER_04 8:21

Yeah, the site, yeah. That's Alex Cardozo, man. Alex Cardozo's been working with me since the get-go, and this started with a bunch of people that were just volunteers. We and now like it feels like everybody's a volunteer. And and and and the knowledge that you know, we're we're doing ticket sales for as little as we possibly can because once we are able to make the money to to just have the space, then the money is gonna also go towards special Olympics. You know, my background is in is in philanthropy, basically, is in helping profits and stuff.

SPEAKER_02 8:57

So, um, and so so who who puts the bill for this whole thing? How does it all get done and and squared away? You bring in in sponsors, are you are you stroking a check? How's it all happening? Just to maybe like I mean not the not the ins and outs of it, but it came together so quickly. So if someone obviously, um you know had had the the correct resources were in line across the board.

SPEAKER_04 9:15

So right. Uh so the organization comes from the core team. So Sherry O'Connor, Madison O'Connor, Alex Cardoza, Brian Fanzo, myself, some others like Nika Mishak. Uh uh we've we've all put it together, but it is sponsorship based, it's ticket sales based, it's everything that we can cobble together because it is cobbled together. Every this is a startup. This is a startup. And uh so tickets are like $249. Uh is a great deal. What for for a Thursday? I mean, $30,000 of food and beverage is going directly towards towards our our parties at night, so we can have booze and stuff. I mean, we just we've got to cobble it together with all these deals. My I was on the phone to CES while my wife was driving on the computer, and my wife looked at me and said, Holy shit, you negotiate everything because I just negotiated a coffee deal.

SPEAKER_02 10:16

Everything yeah, but when you're locking down those venues, dude, they're they're animals. They're they they will you talk about a nickel and dime, you've got to go, you've got to come out swinging.

SPEAKER_04 10:25

Yeah, I I'm like I'm fighting with with unions. Go for it. I'm fighting with unions. Uh, you know, it's it it's it's it's crazy. And I'm I'm just I'm just some nerdy friggin' guy that's making this try trying to make this thing happen.

SPEAKER_02 10:42

So that's uh that's that's great. I love I love I love when a plan comes together. So how many attendees are you expecting?

SPEAKER_04 10:47

I think we're gonna have we're gonna have between 850 and 1050, somewhere around. I'd I I'd say a thousand, but with San Francisco's a weird animal. Uh yeah. San Francisco's just a weird animal. I've put I've been involved in a lot of events there. I mean, and I I I you know with the Inc. event I just helped out in the background, it really made me realize how every event in the background, you just no matter how big it is, because Inc. has 1.5 million followers on Twitter, right? And and I'm talking to CEO of Inc. and he's like, he's like, is is this event, is this event okay? Is this event shit? And I was like, no, it's and I'm like, I'm like, I'm like, I'm like, dude, this guy has the same feelings as I do. I'm like, holy crap, holy crap.

SPEAKER_02 11:41

Well, he was getting you was getting your vibe of the, you know, we all get him, the jitters of oh shit, what if it flops?

SPEAKER_04 11:47

Yeah, oh, it's so scary, you know. Like the as an entrepreneur, you you always feel like you're you're just on this razor edge where you're gonna be cut and and your body's gonna go towards failure, and you're just like, oh my god, am I going to fail? Every day you hustle so you don't fail. Like, I feel like I feel like there's this failure monster behind me, and I just run in this caffeinated fuel way uh uh to get away from this monster because the harder I work, the further I get away from the damn failure monster. That motherfucker. Sorry, I don't, I just I just turned your show PG 13.

SPEAKER_02 12:25

It's all it's it's all good. That's my motto. I love Jesus, but I cuss a lot. Um so in the midst of all this madness, you decided to pack your family up from Northern California and move to Los Angeles. Um, and I followed that adventure a little bit too. So what what provoked all that?

SPEAKER_04 12:46

So it was funny because I had this consulting gig, this opportunity to help create another uh live streaming platform. You know, I've I we're on Blab. I've been to the Blab headquarters a few times. I've talked to them about building these things, I've talked to a lot of companies from are they ever gonna come out of beta?

SPEAKER_02 13:05

I hope not. That's actually just their new name. They just threw beta on the end of it. Like it's just blab beta.

SPEAKER_04 13:11

I like it, I like it. Blab beta version one. But um the right before that opportunity arose, I had flown from San Francisco to LA three times for speaking engagements and consulting engagements. And I was like, you know, and it's it's a puddle jump. And Lenny and I'm my my wife's name is Lynette, for anyone that doesn't know, but Lenny and I had talked, had been talking about moving for a long time. Uh, and we'd been really excited about it. We felt a little stagnant in the East Bay, we've been there for a long time, and uh this opportunity came up to help crew, which is a live streaming app for music. So just imagine uh the MTV of live streaming. So I was like, okay, let's let's do this since I'm already down here, and that's you know, this is where John Ehrlichman lives, this is where Amanda Oleander, this is where this is where a lot of the Periscope stuff is happening. This is LA is what is to Periscope on the West Coast, what New York is to the East Coast. So it just became an exciting adventure. So we we did that, and yeah, it was crazy, but it's been fun, and I I didn't realize that I was very SoCal because I've never lived in SoCal, but it worked, man. It works for our family, we like it. I I brought my family here with me, they're here. Uh Brian Fanzo and myself and my wife and my two children are staying in uh the Tahiti Village Resort thing. That's fantastic.

SPEAKER_02 14:38

We got Uncle Fanzo in the house.

SPEAKER_04 14:40

Uncle Fanzo, yeah. He's texting me wondering where I'm at.

SPEAKER_02 14:42

I yeah, he was. I was I meant to message him and tell him that you, I don't know if you were if I figured you were gonna tell him you were beyond, but I know he was doing his uh his uh his periscope or his blab um right right before the show started.

SPEAKER_07 14:53

Yeah.

SPEAKER_02 14:54

Um so well, I yeah, I love Southern California. I was out there, it's my second home. I was out there for eight years. Uh I'm out there a lot. I was in Orange County. Um, and uh in fact, I'm headed out there in about three weeks. I got a gig for uh digital marketers, traffic, and conversions um in San Diego. So I'm gonna cruise up. Hopefully, you and I'll get a chance to connect if you're in town. Um, it'll be the second week of February, I think. But I'm gonna go to up to Orange County for the weekend. So um, but I'll be out there for quite some time. I love it out there, but I love my I love Miami too. I like I like them both, you know.

SPEAKER_04 15:24

It is, it's it's it's nice down here. I haven't made it down to San Diego, but I need you know, I saw Ryan Steinelson who's from San Diego, and he's uh you know, Periscope Ryan. He's like the tools guy, and he's he's a cool dude. But I I guess maybe I am, maybe I am SoCal, you know, whatever. I don't I don't care.

SPEAKER_02 15:43

Let me be SoCal. It sure is it sure is beautiful out there. So um, so what's next after San Francisco?

SPEAKER_04 15:50

So Fanzo and I are uh it's not very private anymore. We've been doing some consulting for brands lately. Um specifically here at CNET, we're working with LETV, and they are making the biggest splash that I can imagine for a Chinese company coming into America. They're they're their CEO's worth 188 billion dollars. He just made a partnership with a big with yeah, with a like he just made a partnership with the MLB. So we were hanging out with a major league baseball commissioner last night. He is talking about changing the infrastructure of the automotive, uh, the automotive and you know, like and and TVs and telephones, like like as I'm watching them do all these releases, I'm like, I'm like, this is fucking huge, like what they're doing. And so I like being involved in big business strategy that that's that are doing something huge, and I also like helping to amplify smaller businesses. But uh, we'll be doing some work for BMW this trip for sand disk, of course. Sand disk has been a pet project of mine for almost a year now. I love I love working with Sandisc, their team is is pretty dope. Um, and then on the smaller side of things, you know, we're we work with Oloclip, we work with I mean, everybody that that we can because the cool thing about live streaming is it can impact anybody's bottom line. And if you have the right strategy, you you know how to use it as a driver and you you understand the etiquette, shit, we we've got that. So uh Fanzo, myself and Lauren Creeden are working on a company called Backland. And again, that's got the whole mentality behind it of amplification, of being behind the scenes and illuminating. And uh that's that's really that's really exciting because that makes what we do more evergreen than a bi-annual conference and the things that go on around that.

SPEAKER_02 17:58

So is is live is is live streaming your your primary focus? Is that your game when you say consulting and and working with these large brands? Um, is there social mixed into that? I mean, obviously there is by default, but is the primary focus how do we take live streaming and integrate it into the existing or create the social media strategy for the brand?

SPEAKER_04 18:18

Yeah, it's it's mainly live streaming. So the pre premier live streaming consultancy, you know, a lot of the stuff is gonna be around, you know, people are gonna want Instagram and Snapchat and all that stuff, but a deeper understanding of what live streaming can do to tell your story as a brand or your story as an individual or whatever. That's that's what we do because there's not that many people in the world that have worked in live streaming 40 plus hours a week for the past year. Uh and fanzo, myself, and a few others are are are the ones that that can do that, and it's uh it's interesting because I'll get into some room and I'll start talking about what what we're gonna do, and then somebody will say, wait, wait, wait, slow down. I'll look over and they're all writing stuff down. And I'm like, I'm like, crap, man, I know my shit, you know, because like I talk about it constantly. I'm up on whiteboards all the time putting together brands, uh, strategies for you know, doing the cascade effect. How how how to really utilize uh you know, and whitelist things on catch and and and and and transfer information from full scope to really realize what digital eyeballs are versus the old school CPIs that we used to look at. I mean it's it's uh CPIs, KPIs, metrics, algorithms, what the correct time is, what not to go up against. It's it's insanely fucking fun, man. It really, really is having those conversations because you don't know what's gonna happen. We did LETV's first stream, and we had 6,000 live viewers in it. Their first stream. Wow, we're talking about a brand. You know how many followers they had on Twitter when we did their first stream? Uh they had six thousand seven hundred and eighty-one followers on Twitter. That's it. That's it.

SPEAKER_02 20:14

That's 100% of their following tuning in.

SPEAKER_04 20:18

But it wasn't there, it was and it was just it was the right timing, it was the right use of hashtags, it was the right amplification before, and it was like this perfect, awesome storm. So it was cool. Yeah, that's I'm really cussy today. I apologize, Sebastian.

SPEAKER_02 20:35

It's all good, brother. So, um, how do you think small businesses and solopreneurs should be utilizing um live streaming?

SPEAKER_04 20:45

So look at the look, I I love to use chocolate johnny as as an example. Yeah, so for the audience, Chocolate Johnny, he owns perfection chocolates, a really nice man in Australia who is able to tell his story, show his show his chocolate shop, and become kind of like part of the brand. And by doing that, by connecting with a large global audience, he has now become a global candy shop. And he's speaking at Periscope Summit, and his reach is way further than being like the little chocolate shop on Main Street, man. He's shipping, he's shipping shit out everywhere because everybody knows knows who he is. You have to be able to, and and what I think is awesome is he saw the opportunity and then he took it because he could have just been like, Well, come to my shop here. No, he brought his shop to the world, man. He's he's like, he like opened up a warehouse in in America so that he could send stuff there. That's crazy. All because of live streaming? Because of live streaming, and 100% actually because of Periscope. He's on Blab too, but I think the Periscope part of it was a really big thing. So brands have two stories to tell. He did the story of him, of his business, and he's a lovable fella. So that was the way to go for him. And it's been a brilliant thing to see. And it's it's revitalized who he is as a businessman. And he's been reborn because of it. Now he's been able to be like, okay, now I'm gonna be a public speaker and I'm gonna talk about social media and stuff. That's fucking cool, man.

SPEAKER_02 22:44

Yeah, that's chocolate here to uh social media keynote speaker. That's pretty uh and and also you're you know you're jumping the country line too. You know, you're going from the other side of the world into the states into a just like you talk about um uh uh a journey and a path that you would have never even thought when you made your first piece of chocolate, you know.

SPEAKER_04 23:04

I know, I know. It's it's insane. You know, I I had no idea. Like last year, for instance, I had four speaking engagements last year, I think. Not counting Periscript Summit, so five five speaking engagements? Uh it's January. I have five speaking engagements this month.

SPEAKER_02 23:23

That's great, man. Yeah, because well one once it, yeah, what once it and again, people say, how do you Sebastian? I want to speak more. Well, the way to speak more is to speak more. And it just it takes that one speaking opportunity that catches the rhythm, and the next thing you know. Um, so no man, I see you out there, you are rocking and rolling, man. And I'm I'm stoked to uh uh to know that I got you in the tribe here, and uh we we were able to carve some time and I don't have a clock in front of me. What what time do you got there? Yeah, it's 10 23. We still have some time, but it's all right, cool. All right, yeah, let's let's oh yo, what's up, Damien? How you doing, brother? Hey, let's open up uh the seat here if anybody wants to hop in. You got any questions about live streaming, um, questions, thoughts, ideas, questions about the Periscope Summit. Maybe if you're in the vicinity of Northern California at the end of next week, uh Periscope Summit.com. More information, be able to sign up, get your ticket. It's just 250 bucks, and you're gonna be able to consume a tremendous amount of ridiculous uh content. Unfortunately, I'm not gonna make it out there because of my ridiculous schedule, but um I'm gonna uh I'm gonna be tuning in via the hashtag. Yeah, I remember I said is the Periscope Summit gonna be streamed on Periscope.

SPEAKER_04 24:30

Yeah, yeah, it's gonna be so we have a lot of news, we have a lot of media outlets there. We have uh fortune, we have entrepreneur, we have ad week, we have market watch, we have so much press there.

SPEAKER_07 24:43

Oh, you've been good.

SPEAKER_04 24:47

I like your hat. It makes your head, it makes your head look small and cute.

SPEAKER_02 24:51

I don't know. It's funny. Yeah, you've been getting hey, what's up, Grant? How you doing? You've been getting a uh a uh I just want to finish this thought because I'll add out. Yeah, you've been getting a um a shit ton of press, and that's different than um a lot of press. A shit ton is a different level um of press on this whole thing. So so so talk to us about that real quick. How I've been able to do that. Well, um well, it's not really how how you've been able to do it. What what what type of press coverage have you got? I I saw some I saw some pretty popular outlets um you know just through my stream here over the past couple of days.

SPEAKER_04 25:25

I think I think there was a lot of interest because I mean the one of the key things that's been said in press and and everywhere, everyone talks about how 500 people in New York trended on Twitter. You know, that's that's a pretty that's a pretty strong use of the social media platform. So there was enough buzz there from New York where they they didn't they they didn't want to have the FOMO bullshit, they didn't want to wear worry about missing out, and so they started coming to me and uh I I I don't know, it's been crazy. So our PR the people that do PR for us have been amazing. Kathy Hackle uh was the one that pulled in Al Roker. Um, and Al Roker, I think at the time, he was just like, okay, it's live streaming, I'm gonna be involved in whatever I can because it's early, and that's smart. Al Roker was one of the first to have like his own dot com. You know, Al Roker's always been kind of ahead of the curve because he's he's willing to you know stick his neck out and try something and fail. And well, I mean it's Al Roker after all, you know. Yeah, well, I mean that's how he got to be Al Roker by freaking Al Roker. He's he's amazing. And speaking of which, that dude, he's he's cool. Off camera, he doesn't give a damn.

SPEAKER_03 26:39

And on camera camera, he's also he doesn't give a damn. He's just like, whatever, man. I love that dude. Like, I really enjoy thinking about it. Orange, what's going on, my friend? You shouldn't be you shouldn't be on flat while you're driving. What the hell are you doing, man? I should boot you right now.

SPEAKER_05 26:54

I know, I shouldn't, but I have a holder.

SPEAKER_03 26:59

Okay, okay, just be listening then. Don't look at me. We we're not that much to look at, anyways. Hey, speak for yourself here, huh? You shut up, ugly.

SPEAKER_05 27:12

Um Ryan, so when's the last day to get tickets for the Periscope Summit?

SPEAKER_03 27:17

Say that again, Corey?

SPEAKER_05 27:20

When's the last day to get tickets for the Periscope Summit?

SPEAKER_02 27:22

Sebastian, can you hear her? I can't. She said, What's the last day to get tickets uh for the Periscope Summit?

SPEAKER_04 27:28

Um, you know, we we want to have a lot of people there. Uh I think we I I think we've got it timed out at like the 11th or something like that. I don't know. I I I'd have to look. Yeah, we we want to have people because honestly, uh the more people we have, the more of a storm it's going to be. And that's what we want to create. We create a vortex so that like all eyes will turn to that part of the world. And if you notice, like on the speaker page, so many of the people that people said, How do I get to be a speaker? I'm like, well, you know, one of the first things we look at is how you've supported us in the past. If you came to the New York event, that's a pretty damn easy way for you to get on our radar because we know that you're an early adopter, early a believer, and everything like that. And one of the stupidest things that I did that also worked is uh we we actually looked at who bought tickets early and then like and also submitted. And so we're like, okay, this person believes in us enough to purchase tickets early. So we not we refunded their friggin' tickets and they were speaking. So we we lost, we lost our own money because we knew that the people that were were were hardcore enough to put money into it, regardless of if they were speaking or not, those were the true believers. So so all the people that say, oh, you guys are are just uh are just playing favorites or something. No, no, if you believe in us, we're gonna help, we're gonna try to believe in you. So pure pure business decision, that's fucking stupid. All right, but but it's gonna succeed no matter what because the boat is big enough, the boat is big enough to swarm those weathers, and so I I don't want this to be some big thing where oh my god, look, Ryan made a lot of money. Ryan's not gonna make any damn money off of this, guys. Ryan's gonna make enough money just to barely make it worth his damn while, and then the rest is gonna go to Special Olympics, and uh and yeah, that's that's basically it.

SPEAKER_02 29:37

Well, a thousand people is a lot of people, man.

SPEAKER_04 29:39

That's that's a big conference. I know, I know. I'm I'm super nervous to tell you the truth, because uh it it feels like I'm I'm trying to make so many people happy. Um you can't do that.

SPEAKER_02 29:53

You need to focus on just making sure the event happens. Yeah, no, yeah, this is not this. It's called show show business, not show friends.

SPEAKER_04 30:01

Yeah, I know. It's it's it's it's a it's a difficult line to to to navigate because uh it feels like everyone's friends here, or you know, or at least trying to be friends, you know, or wanting. So it's it's it's an interesting, it's not it's not something I've ever dealt with with any other type of event. Every other event I see a ticket sale come in, I'm like, I don't know who who Derek Matharta is or whatever. I don't know who that person is. Every time I see see a ticket sale, I'm like, I'm like, oh, I think I think that's D Guzman. I think that's at Seabrust, I think that's at Corint Epps, you know, because it just yeah, what's up that person? Yeah.

SPEAKER_02 30:45

Hey, um uh Damien said you should just make me the MC. No, Fanzo's got that job, and I rightfully so. Fanzo crushed his keynote in New York, and uh he's the live streaming king. So I will I will I will I will kindly step aside and let Fanzo take over.

SPEAKER_04 31:01

Well there'll be more. And we're also uh Sebastian. I told you this, we're also broadening broadening this. You know, Blad is gonna be there. Britney Britney's in the house. Uh Britney's gonna be there. Uh and and you know, it's gotten bigger than Periscope, and it Periscope is the the community is a family, and we use a lot of other live streaming apps as well. Like Meavy just got released here at CES, and that's cool. We don't know what's gonna happen, so there's not really a good live streaming conference. So this is going to be like a it's it's just grown into something that's just more about altogether live streaming, and I think that that excites me because that leads to innovation. Um, Periscope's always gonna be this huge channel in the live streaming world, but there's gonna be other like channels that emerge, like the ones that are specifically for sports, for musicians, for religion, for for friggin' auctioning. Like if you're looking from a futurist uh standpoint, like this is this is the time for the early adopters to really win. Um yeah, so see, Britney's like damn right.

SPEAKER_02 32:10

I I mean somebody somebody somebody just tried to jump in the seat and they don't have a profile picture, they have an egg. So would you just please stop? Let you all go. You have an egg for a profile picture. Hey, what's up, Eric?

SPEAKER_01 32:25

What's up, man? How are you doing, buddy? Yeah, I love this. I love Ryan. I really do.

SPEAKER_03 32:33

Oh, Eric, I love you too, man.

SPEAKER_01 32:35

I have a beard crush on Ryan right now.

SPEAKER_04 32:37

Did your beard's like so much more? It's got like a lot of thickness going on.

SPEAKER_01 32:42

It's a little more grizzly atoms right now.

SPEAKER_04 32:44

It is good stuff, man.

SPEAKER_01 32:46

Hey, I just wanted to jump in. I you know, I believe in this community so much. Um Periscope has made me a ton of money. Really? And I want to give yeah, it has. Um, on my other side, my business side for sure. And uh, so I want to give back, and that's why I'm I'm uh a little sponsor, you know. And you know, it's it's you know, the community is wonderful. I made so many friends at New York and and uh gained so much value from New York Summit and increased my life big time professionally and personally. So, you know, yeah, I like the ball you're on, Brian. It's uh thanks, man.

SPEAKER_04 33:26

It's a good one. I I don't think people realize how much it means just buying a ticket or being a sponsor. Eric's our tag board sponsor, so on on the board where it has all the hashtag tracking, you know, that's where Eric's Eric's gonna be. And uh the the sponsor that's a good place to be, Eric. I mean, it's a very smart play, um, because that's a very visible thing because people love to see their own names. I do. I mean, how many times do you check your Twitter following or whatever today? I'm like, I'm like, yeah, I got 71 today or whatever. But uh, Eric, man, like personally, man, thank you so much because every every single ticket sale that we get helps helps us just to like make this happen because we're you know people don't know this. We're real close. This isn't funded by this is a community event, this isn't funded by Periscope, this isn't funded by Twitter, this isn't funded by anything, and and and the big brands don't give big money because this is not proven. They they they're not able to track all these metrics, they're they're giving as much as they can because they want to be involved and they're curious, but like Eric man, you're a driver, dude. Thank you so so so so so so much. I I yeah, that's awesome. And we we want to make we want to make you guys so happy. Want to want to move your needle, we want to make sure that you you get the value out of this because we understand. Like I said in the first of this interview, my job has always been helping startups to grow, helping consult to to understand how to connect. And uh like like when I'm talking to somebody that's just building a prototype and just having their first thing, and I'm like, I'm like, no, I I can't take I can't take that. I've actually turned down amounts of money because I know that that will cut into their burn, and that would take a month away from one of their developers' pay or something like that. I said, so why don't we do something where we do more giveaways? So my god, there's gonna be so many damn giveaways at Summit that people are gonna freak out. Like it's gonna be awesome.

SPEAKER_02 35:39

Yeah, it's gonna be like a uh holiday episode of Oprah. But Fanzo is gonna be on the stage. That's definitely an Oprah.

SPEAKER_04 35:49

I think we should start referring to uh like Fanzo as some kind of Oprah, like FOPRA, hashtag FOPRA, Fanzopra, FOMO, there we go, Foam Oprah, Fanzopra, yeah.

SPEAKER_02 36:04

You know it's gonna be like you get a flash drive, you get a flash drive, you get a flash drive, you get a mouse, you get a oh crazy.

SPEAKER_01 36:11

So anyway, I'm gonna bump off. I just wanted to pre uh tell you I appreciate you, bro. And uh all you guys. Man, thank you so much, Eric. I can't wait to hang out, man.

SPEAKER_04 36:20

Yeah, thank you so much. It you guys don't know how much it means just to be appreciated. You know, our team works so desperately hard to make this all work, and you know, in the on the in the front of the scenes, yeah, the website looks pretty and all this stuff, but anybody that's putting on an event or anybody that's been involved in putting on an event, you know that that 95% of the time we're just trying our hardest just to keep the wheels on the bus and and to make this the best thing that we can. So that the next one's gonna be better. Like that's that's what we're doing.

SPEAKER_02 36:56

And we try to avoid trying to avoid asking ourselves the question, what if no one shows up?

SPEAKER_04 37:02

Oh god, oh god. Well, I know that I know that people are gonna show up. You know, uh, we've got we've got high enough ticket sales. We sold more tickets than we did for New York. Uh New York people kept showing up like crazy. Uh we we got to the point where every venue that we had was stressed out and we had to like deal with fire code issues and people being like, okay, we we have to turn you away. Um I hope that happens. We'll see. We have we have a space that can uh can grow with with our needs. So it's I guys, I really I really suggest buying tickets because this is not just like going to go and say, hey, I'm helping these other people out. No, this is going so that you can learn how to do this and networking, being a part of a very early community. Just imagine, like, if you were able to connect with the first YouTube content creators, like I mean, how powerful is that? And some of some of us in in Periscope and live streaming, that's that's where we're gonna be. Like, who knows if Alex Kahn's gonna add his own television show or Amanda Oleander's gonna be the next friggin' Bob Ross or whatever, you know. I mean, I don't know, but it's it's very fucking possible, you know. That's cool. God, I'm cussing. It's all the it's all the caffeine, it's all the caffeine.

SPEAKER_00 38:25

Okay, uh I gotta go, Ryan. Uh, but I just wanted to say thank you so much. Uh, first and foremost, because every time you talk to you, you're so humble about like you know what you do, and it's almost as if you don't believe in yourself, but yet you believe in yourself, otherwise you wouldn't be as far as you are. But you just you give everyone else on Periscope such an inspiration to like go out there and whatever their dream is, to believe in it. And the fact that you share everything and all your fears, like that helps people so much more than you can even imagine. So thank you for that. I'm definitely gonna be at the Periscope Summit. And I just wanted to ask you for someone who didn't go to the New York Summit, what do you recommend as far as like I just imagine like there's different conferences going on at different times, like what what two tips would you give to get the most out of the Periscope Summit as far as like things to come with, ways to be prepared, you know, wear a t-shirt. Oh hell yeah, wear a t-shirt.

SPEAKER_04 39:20

Great question, that is a great question. Um you know, one of my one of my little taglines is always be involved in and everyone else is awesome. You know, uh see where you can help out with things because networking is probably the number one thing that's gonna happen. Because right now we're getting to this point where where the content is is able to be kept and able to be tracked, and brands are watching. It's there's there's there's there's no such thing as power of one anymore. Uh, if you find somebody that's like-minded, do something with them, get them on your show like Sebastian is doing, uh or or or interview them. I I had a talk with you about it interviewing, stream with them every time you're with somebody, they that you you're introduced to their audience. So so so do that. And yeah, like Mitch.

SPEAKER_03 40:11

It's oh Mitch Jackson's in the house. Oh my god, hop on and say hello, buddy.

SPEAKER_04 40:17

So, one of my favorite stories is is when my wife first uh got on on Periscope and was and Mitch Jackson was in one of her streams, and uh she came up to me and she goes, She goes, Do you know Mitch Jackson? And I was like, Yeah, I know Mitch Jackson. And uh, she goes, I like him, I feel like he's my friend. Just from being her, him him being on one scope, she had no idea who he was. And that I was like, I was like, that's such a powerful thing, but uh realize that you're connecting with a lot of people. I mean, hell, corn Corinne, bring uh bring some business cards or something. I know that you're you're you're set out to hustle, and uh this is this is a good way for you to amplify your personal brand. Holy crap, it is the Mitch Jackson. You know Mitch Jackson's in the house.

SPEAKER_08 41:01

You're just saying that because you're in Las Vegas and everybody in Vegas needs a good lawyer.

SPEAKER_02 41:07

Hey, hey, hold on a second. Hey, uh Damien, if you're still in here, you're on here. Uh Mitch Damien Zamora is the guy that um brought me to California in 2001. I went to work for him. He's in Costa Mesa and uh he's got a company called Go Mobile. You guys should definitely connect. He's in the room somewhere here. There you go.

SPEAKER_08 41:22

I see I see him. I'll I'll follow up. Damien, connect with me. Hey, uh, it's good to see everybody. I just want to pop on real quick. Uh Ryan, I just emailed you, just so you just I just emailed you. I just did a um a periscope on a federal case that's pending in California that was heard yesterday about whether or not a monkey who took a pic a camera from a someone that was watching him and took a selfie, whether or not that monkey has copyright laws. What okay, seriously. So this is in federal court right now, but I thought because on our panel on Friday, we'll be talking a little bit about copyright and IP laws. Okay, I thought, well, there's a nice transition. You know, monkeys may not have copyright laws, but maybe periscopers should be aware of some of the issues. And then I thought to myself, a lot of scopers who are driving while scoping kind of reminded me of the picture of the monkey in the article, right? Because if you're scoping and driving, everybody, you're it's like having a monkey behind the wheel. Uh, not you because you're not moving, uh, Corey, okay? You're pulled over safely, okay? And believe me, you don't look like any monkey under this monkey. But you know, it was it was fun, and it's interesting. And it's interesting how these these laws and these rights, I mean, a selfie with a monkey, we're talking about that in today's world. I don't know if they're talking about that at CES, but you know, it's interesting.

SPEAKER_04 42:48

I don't know. I talked to I talked to Lily at Periscope uh yesterday, and there was a big thing in the news about uh about a puddle in London that got 500,000 views. It was just somebody doing did you see yeah, yeah. Look look at uh like 500,000 views on Periscope, it just went viral. Like, watch this puddle.

SPEAKER_02 43:10

That is crazy. Here's the uh I think you should get like a monkey hat while you're telling that story for the stage.

SPEAKER_08 43:17

So this was it, this was in the Hollywood Reporter, and because this is news, criticism, and uh education, it's I can do this. There's no copyright violations here, but we'll be talking about it next Friday at uh Periscope Summit. And I just wanted to pop on and say hi Sebastian, hi Ryan, and uh hello Corey, and let you guys get back to the show. Thanks.

SPEAKER_02 43:38

Thanks for hopping on, Mitch. Happy New Year, brother.

SPEAKER_08 43:41

Take care, guys. See you next week.

SPEAKER_02 43:43

See you guys. Thanks so much for hopping on, Crent. I appreciate you. Happy New Year, okay? Yeah.

SPEAKER_04 43:50

Absolutely happy. Wow, we had some awesome people come in here, man.

SPEAKER_02 43:53

We totally did, man. We rocked it out there. That was freaking perfect timing. I think we're we're uh right one right now on tour. Time here. So, dude, I am so um I'm so grateful for you to carve out time in the midst of chaos right now. Uh, but maybe that's just what you needed to carve out a little bit of time to chat it up about what's really going on um in the wonderful world of the Periscope Summit and live streaming and all of your wild adventures. I'm stoked to be in your tribe and look forward to seeing how we can collaborate and get something going here in 2016. There's room for my bow tie in this live streaming world, I tell you.

SPEAKER_04 44:24

Yeah, I'm gonna use you next time for 100% sure and take that to the bank, man. It's a prompt.

SPEAKER_02 44:30

Well, hey, listen, real quick, you know, first of all, you were the one to say, dude, start Periscope and just start doing it every day. So I started my morning motivation, then Blab came out. I lost some momentum because I got so excited that I was able to pull four pieces of content out of one show each week. I had two hours of time into four pieces of content, so I've lagged on it, but I'm going to get back to the mix and come up with some sort of daily thing, kind of like what Joel Cobb's doing, his top five thing. So I'll be an active streamer on here, you know what I'm saying? So we'll next time we're, you know, the next event that's coming up here, I will, you know, because that that's stuck in my head.

SPEAKER_04 45:01

You're like, yeah, are you really like I said it it broadens, and that's why I've got the team from Blab coming because you know, like live streaming is a is a family. And the like remember when Blab came out and everybody like, is this a Periscope killer? And I was like, I was like, you people are stupid as hell because it's a completely different platform, it's collaboration, periscope's for like showing your world. Blab is it is a collaboration platform, like all these there's there's space for other things, man. Yeah, totally.

SPEAKER_02 45:30

You know, it really is. I think there's there's enough to go around. Um, and I think that I it's I think the important part is embrace the fact that you're an early adopter and that you've got a strong community around that early adoption to support that process because we know so much more that the rest of the world has no idea about local small businesses, solarpreneurs, these people are just starting to hear what it means, but they have no idea. And I believe that first movers advantage obviously um is is is uh is a benefit for for all of us. So I'm stoked to see uh what we can come up with. I I had a ball with um Fanzo and uh Vincenzo and Sonny D with the Applebee's Taste the Change campaign. Um that was an absolute, we had an absolute riot doing that that day, and that was a lot of fun, and that really opened my eyes. And I I was there at Applebee's, I didn't talk about the Applebee's, the just the taste, the free appetizers. I touched on that. I talked about Applebee's being a brand, one of the very first brands to wrap their ginormous 14,000 location arms around brand new technology and say, hey, you know what? This and also influencers and say, hey, here's how we're going to introduce our new menu to the world. And I thought that was just brilliant. At the rest of the world, kind of like the brands you're starting to work with. I think that's gonna be you're gonna become you're gonna be in demand there, you and fans uh you guys are gonna have a waiting list.

SPEAKER_04 46:46

I think uh, you know, we've we've seen some success because we're able to to convey what what the power of what we can do is because it like it really is not about one person, it's not like you can't just say, Hey, I have 300,000 followers, let's do something. No, if you're 300,000, if your brand is not in line with Nike, if you're some fat schlub on the couch or something, like Nike Running Shoes doesn't want you, you know, like you need to have somebody, and that's why we position ourselves as like consultants as strategy, so we can say, because you know me, me and a few other people, we're able to tap a f tap like anybody that we we want and say, Hey, do you want to do something like this? And we can we can make something happen, and we can put together five people, nine people, and and say, All right, we're gonna do this initiative, whether it's a campaign for to create the cascade effect, whether it's a campaign to do a giveaway to launch a product. We've already done all these things, and our brag sheets stupid long now. Yeah, right, right.

SPEAKER_02 47:55

And that's just how exactly, and that's just how that's just how it comes again. I did the I did the Applebee's campaign just to get in the sandbox, just to get in the live stream big brand sandbox. And um, I was stoked that I, in fact, I I remember I reached out to fans. I'm like, what's this Applebee's thing all about? It was a Sunday night, like 11 o'clock at night. What's this Applebee's thing all about? If there's anything I could do to help support, next thing I know, I'm an Applebee's having lunch, and I got she, we're shooting, we're streaming, I'm on the Applebee's website, and I'm like, just one little message, 11 o'clock, and just to be able to experience that whole process. Um I'm stuck with next.

SPEAKER_04 48:28

That's where you get it, man. You get it because you said the the you said the keywords. How can I help? How can I help, man? Like, like that's how basically I created a team. Is is I had people say, How can I help? And then my question was always, well, what you know, what are your skills? And then we figured out, man. Like I I I love that. This the world that we're in now, 2016, it's not about stepping on somebody's neck to get a little bit higher, it's about joining courses. Like, and and here at CES, I'm sitting here watching all these technologies, and and and what's working is when technology is combining with other things. Like, if you you're looking at VR and live streaming combining together, that's fucking absolutely amazing. And we're talking about you know, drones are not anything for for drones' sakes, but if you if you if Amazon's using drones for delivery service, that's connecting technology to technology, and that that's what works. And so I don't know, man. I don't want to get into another into another highfalutin pastor of periscope bullshit speech or anything, but yeah, like well that we'll we'll save it for another show.

SPEAKER_02 49:39

You gotta come back. We'll do a uh a post uh event recap and uh hear about all hear all about San Francisco and how it all went down. How long are you in Vegas for? What are you taking off from there?

SPEAKER_04 49:48

We're going directly, you know, like I said, the family's with me. We're gonna go directly from Vegas to San Francisco on Monday. Nice, yeah. Triangulating it. All right, later, man.

SPEAKER_02 49:58

Yeah, later on, dude. Thanks again. I appreciate you, brother. I'll be in touch, man. I'll be watching from afar. All right, man. See ya.

unknown 50:04

Bye.

SPEAKER_02 50:04

All right, man. Later. Well, just like that, it's another episode of the social media sucks show. I'm Sebastian Rusk, a social media strategist, and the guy that wrote social media sucks. If you don't know what you're doing, we do this each and every week, sometimes twice a week, on Tuesdays and Thursdays at 1 p.m. Eastern Standard Time. Big shout out to Ryan Anderson Bell, founder of the Periscope Summit, for jumping on today. Make sure you, if you're anywhere within the vicinity or you want to hop on a plane and get out there, it's only 250 bucks. It's next uh Friday, Saturday, Sunday. Thursday evening is the opening party. Periscope summit.com for more information. Hey, I'm signing off here from my beautiful backyard in beautiful Miami. I think it's like 72 degrees today. I need a jacket on the way to the gym this morning. Hey, we'll see you next time.