The Social Media SUCKS Show w/ Sunny Lenarduzzi - How to Monetize Your Brand

SPEAKER_02 0:03

What is happening, everybody? Welcome to the social media sucks show. I'm your host, Sebastian Rusk. As always, hey, welcome to the show. What do you know about that jump man? This week I'm really excited. I've got the very, very talented and very, very beautiful Sonny D in the house. What up, Sonny?

SPEAKER_01 0:22

Not much. Thanks for having me. I'm stoked to be here.

SPEAKER_02 0:25

I'm stoked to finally get you on the show. You are a busy girl. You're quite the world traveler.

SPEAKER_01 0:31

I've been a little bit bull crazy for the last uh couple of months, but I'm really happy I'm here.

SPEAKER_02 0:36

I always say busy beats unemployment, you know?

SPEAKER_05 0:39

Absolutely. Absolutely.

SPEAKER_02 0:41

So you and I first met um during the Taste the Change campaign via um Vinny um Landino and Brian Fanzo. I think I proposed to you on Periscope. That might have been a one of the first social media proposals. And um and then we totally just rocked it out um with the Taste the Change campaign and live streaming. Um yet um me knowing you and you knowing me is another great example of live streaming, really bringing our community even closer together. Um, sometimes we've heard of one another, sometimes we haven't heard of one another, sometimes we're so stoked that we did. Sometimes we're like, whoa, yeah. But um, in any event, it's great to have you on the show and um talk about um how we can monetize our message. I think that's like the number one um posed question with all this social media stuff coming um on the rise here. Well, I want to say over the last 11 years, I guess, um if you want to call that old. But I think people are taking social media serious now, and now that they take it serious, um, they obviously want to figure out how to monetize that. So we'll we'll get into that. But um first let's Ana, if you're just joining us, thanks so much. This is the best show on Blab. I really appreciate that. What the junk? What the junk? Hey, what the junk? Um, I I really, I really appreciate that. Um, this is the this is our fifth show, I think, our fourth show, but it's the best show on Blab. I'm going with her. Thanks so much. If you guys haven't uh had a chance to um share this with your people, go ahead and do that. We're gonna talk about how to monetize your message, videos, social media, um, some uh taste to change, candor. We'll have some guests joining us later on on the show. And of course, we're gonna be opening up that hot seat so you can chit chat and ask Sonny D any questions that you may have. Maybe you got some tips, tricks, or tools about my bow tie. This is a uh social media sourced bow tie. All I did was post a picture on Instagram like three years ago, and Perry Ellis responded back and I talked about their spring collection and bow ties, and they're like, How'd you know? And I'm like, I didn't, but I just talked about bow ties, and two weeks later, um, five bow ties from the new spring collection showed up on my doorstep, and I was like, What?

SPEAKER_05 2:45

Social media.

SPEAKER_02 2:46

Yeah, in this case, social media does not suck. So, Sonny, um, everybody's got a story. Why don't you tell us a little bit about yours? How did you um how did your how did you rise to fame?

SPEAKER_03 2:56

How did I rise to fame? Um, wouldn't say I've risen to fame. I feel like you're always kind of working towards being the best and being a leader in your field. But um, this last year's been pretty incredible for me. Uh, and I've been at this for five years. So I have come from a broadcasting background. Um, I was a journalist and went to broadcasting school and ended up reporting pardon.

SPEAKER_02 3:21

Clearly, with that lighting.

SPEAKER_03 3:23

With this lighting on fleek. Um and I ended up doing the 2010 Winter Olympics, and I thought that that was my main goal. I was really young and I got to live in Whistler and I was like, hey, I've made it. And then when I did it, I realized that there was a big trend towards uh people wanting to not only be broadcasted to, but to have a dialogue and to be engaged in the content that was coming at them. That was in 2010. And social media was just starting to gain a little bit of traction. I don't even think I had a Facebook account back then, but um I started to notice that this was this trend was picking up steam. And so I I really thought to myself, okay, I like this traditional broadcasting stuff, but what if I could incorporate it into this new online space? So I actually started a started a blog, started an online magazine. There was a lot of video content involved with it, um, and ran that for about a year and ended up doing quite well. And out of that fell in love with the digital space and started a consultancy. And it's really been, I mean, a great little business ever since. It's been mostly word of mouth. Um, I don't even have a real website. My website is launching on November 1st. Um, and I've had the opportunity to work with some really amazing companies. Um, I did a YouTube series with Hootsuite last year uh called Social Update that I partnered with them on, and we would introduce new hot topics in social media every week and kind of give people and practitioners the breakdown of what they needed to know in bite-sized formats, and then uh Applebee's this summer, and then tech startups, authors, entrepreneurs, CEOs, everything over the years. So I love what I do. Um, and my business is mainly focused on social and video helping you build your brand and monetize your message.

SPEAKER_02 5:06

And now are you doing um the production of the video or is that on the client side and you're doing more of the strategy and execution?

SPEAKER_03 5:11

I do both. Um mainly it's high-level strategy. That's kind of my forte. But um, for all of my videos, I also have a YouTube channel. Um, I post new YouTube videos every Tuesday, a new one just came out today, and it's got my little Snapchat.

SPEAKER_02 5:24

What can you can you drop a link there in the comments so so the folks can subscribe?

SPEAKER_03 5:28

Yes, of course. Um it's got my little Snapchat uh secrets and tricks uh in the newest video that came out today. Um and so for all of my videos, I do everything from start to finish. I uh write it, edit it, um, do everything. Uh when it's more higher level content, then I tend to um outsource it. But yeah, I mean I kind of I've always loved being involved in every step. So um that's yeah, it's just what I love to do.

SPEAKER_02 5:56

What um what do you use?

SPEAKER_03 6:00

Oh, I use I I've used all different kinds of uh things. I use a few different apps on my phone, um, like iMovie, for example. Uh, and then I've also worked with Final Cut or Adobe and a few other options as well.

SPEAKER_02 6:14

But I totally just clicked out of my own show because I was like, where'd you go?

SPEAKER_03 6:18

My back works.

SPEAKER_02 6:19

I was going to subscribe to your YouTube channel. That's a good reason to leave my own show, isn't it?

SPEAKER_03 6:23

That is a good reason to leave your channel.

SPEAKER_02 6:25

Hey, the links right there in the comments, friends. If you haven't had a chance to subscribe to Sunny D's um YouTube channel, you're missing out. She's awesome on camera. Uh her and uh uh sexy savvy social take the absolute cake when it comes to YouTubing um in 2015. You guys are incredible on camera. Uh what was I gonna say? Oh, I'm new to Snapchat, so I'm gonna go watch that video. Yeah, like so. I'm gonna snap right now. What up, snappers? I'm live with Sunny D on the social media sucks show. I don't even think I follow Sunny D, but that's gonna change right now. All right, so um Yeah, Snapchat's pretty incredible.

SPEAKER_03 7:02

I did a Snapchat tutorial, I think it was two months ago now, and it's my highest viewed video. It's got almost 200,000 views on it. Um, and I there's definitely a lot of intrigue into that platform. So yeah, it's been yeah.

SPEAKER_02 7:13

Well, I didn't get it at first. Um, my my 14-year-old says, Dad, it's everything, but um um buying everything.

SPEAKER_03 7:20

Yeah, yeah, I didn't I didn't either. I didn't get it for a long time. Um, I don't know if Brian Fanzo's in here, but we had a really funny conversation when we were in Milwaukee um for Taste the Change, and we both were like, we really, we really didn't get Snapchat at all. It was kind of embarrassing to admit it, but I was hesitant to join for a long time, and I publicly would say it's stupid, it's just a self-involved, fun little platform and whatever, but I now fully understand the the brand benefits of using it for sure.

SPEAKER_02 7:48

I mean, there's just some stellar execution being done by brands um on it. I I really like the the the quick tidbits. Um here's what I do not like, and it definitely it definitely fuels the narcissism in us. Um and I say us because we're all taking selfies and we're all posting and we're all, you know, I thought about yesterday. Um, someone says, um what does someone say when they want to brag about themselves? It's like um humble brag. That's such an oxymoron. Like if you think about it. I mean, granted, I understand life's milestones come along and we get new opportunities and launch new products and businesses, and that stuff is to be commendable. And within our community, I understand that. But how do you effectively communicate? That is what I find as I post another link to my agency, right? I mean, I I'm just as guilty, but the reason I'm as guilty um is because I figure, you know, everybody else is doing it. And I mean, again, that obviously that just adds to the noise. That doesn't um that that doesn't lessen it.

SPEAKER_03 8:46

So um I think that I mean, I do think the humble brag is a real thing, and I do think it's an oxymoron. And I am I've said this so many times, but I am I'm a big advocate for only producing content when it has some sort of value to add to somebody's life. So whether that's a little inspirational tidbit or a behind-the-scenes story of what it took to launch a product or get your website out or something like that. And yes, it's a story about yourself, but at the same time, other people can relate to it. So I think it's it always has to be relevant in order for people to care. So it may seem like it's narcissistic or like you're constantly talking about yourself, but I think as long as you're always thinking about what your audience or what your community is gonna get out of it, then it's not then it's not as bad.

SPEAKER_02 9:28

Well, you know, I you know I I've been posed that question a lot. Turn the light back on there. I would couldn't Snapchat with the light on, but I do look a little bit better in the light there. Um, I've been asked that question a lot um lately, and I'm challenged. I've been at this thing for five and a half years.

SPEAKER_05 9:43

Yeah.

SPEAKER_02 9:43

Yeah, almost. And um, you know, being an entrepreneur um has its peaks and valleys. Um, it is not for the fainted heart, and it is um it is it is no joke. Yeah, um, and I and I and I sincerely say that to everybody watching this right now. And if you're an entrepreneur, solopreneur, if you're thinking about becoming an entrepreneur, you better be ready because it will buckle you to your knees more days than none. But the payoff and the freedom and the flexibility and the financial benefits and the relationships, etc. etc., are awesome. So get your entrepreneur on. Anyway, uh entrepreneur rant over there. But um, as as as as I I continue to get asked this question, what's happened there? Yo, yo, yo, yo, yo. People are saying hello there. Hi there. How are you guys? Miss Boomy Benjamin. Boomy Benjamin, you weren't you were in the PR PRSA event in West Palm Beach. What's up? What's happening? I'm getting people that I met in real life that I meet online, not like the opposite, right? Hey, 10 years ago, if you said you were following me, I'd call the police. Yeah, exactly. Totally. Absolutely. So um people keep asking me who who's your audience, Sebastian? And and I'm and I am challenged with that question, Sonny, because of the fact that social media is so broad. I mean, yeah, could you imagine the the the the if you had to sit and list all the projects that you've worked on over the past five years? I mean, it's been an absolute, it's been everything from Applebee's to a hydraulic company that was older than I was, that was just old, like all kinds of different stuff where they're like, listen, we know this stuff is relevant and we need to understand it. And that's the thing about social media. I think it's very comparable to sales. Sales is not something that you learn or something that you do. I believe it's a psychology that you adapt. And I believe sales can mold to anything. So that was my starting point: sales in social media, customer service in social media. Um, so I don't know how to define it other than the fact that my ideal client, the person that fits inside my box, the brand that fits inside my box, is somebody that gets excited about my bow tie and excited about what I'm doing, and they get social media.

SPEAKER_03 11:40

Totally.

SPEAKER_02 11:42

Is that is is it would that would it be safe to say that that would be an ideal client?

SPEAKER_03 11:46

I mean, I think, yeah, I think an ideal client is excited about it and gets it. And um, I think in the last year, particularly for me, I've you know been lucky enough to be able to turn people down when they immediately in a meeting are saying, I don't just I don't get it. I don't get the value of the Facebook or the Twitter.

SPEAKER_02 12:05

Like, first of all, it's not the Twitter, ma'am, right? Right?

SPEAKER_03 12:11

I don't really get the value of you. So bye, Felicia.

SPEAKER_02 12:13

Right, exactly.

SPEAKER_03 12:16

Um yeah, no, I I I mean, I've worked with a lot of people where you have to convert them, and the amount of time and energy that that takes is really frustrating and it's exhausting, and it's sometimes that's still necessary. And you know what? I do really get a lot of satisfaction out of those aha moments where I see people go, Oh, I get why it's valuable. I totally understand it. So I like that challenge, but I think you also have to be very conscious of who you're working with for sure.

SPEAKER_02 12:45

Lincoln, I'm trying to do a show here, dude. My goodness. Oh, it's just the UPS guy. Lincoln, what are you gonna do? Even if somebody was breaking in here, he'd offer somebody a drink. Lincoln, you want to be on the show? You gotta come over here. That's Lincoln Doodle. If no one's ever seen Lincoln Doodle, you can follow him on Instagram.

SPEAKER_04 13:04

Um at Lincoln Doodle.

SPEAKER_02 13:08

He's amazing, he's a golden doodle. Oh my god. Um Lincoln, come on, let's just make a cameo appearance real quick. Come on.

SPEAKER_04 13:18

Yeah, buddy. All right. Sorry, Sonny.

SPEAKER_01 13:23

That was all good. My show. I'm so curious. I will make it your dog. Oh my god.

SPEAKER_02 13:31

My name is Lincoln Doodle. Hi, everybody.

SPEAKER_05 13:35

Oh my god.

SPEAKER_02 13:38

Could someone please screenshot this?

SPEAKER_04 13:41

That is incredible. I'm gonna screenshot it right now.

SPEAKER_02 13:44

Is he amazing or what? He's really awesome. Um, he is two. Oh, and um, we got him right when he was a baby, right? He's the best ever. He's a little fluffy, and he's going in for a cut this weekend because he's a little fluffy, but uh, I like his hair. Yay! Say hey everybody. All right, I'm gonna go back to the couch. So uh thanks, Lincoln. You never let me down, buddy. Was that the first dog on Blab?

SPEAKER_03 14:12

Perhaps, perhaps.

SPEAKER_02 14:14

All right, so um, that was just Stason identification, real quick with Lincoln Doodle there. Speaking of that, if you guys are tuning in right now, speaking of Stacy identification, you have absolutely no idea who I am. Um, or Sonny D. My name's Sebastian Rusk. I am a social media strategist, and I wrote a book called Social Media Sucks. If you don't know what you're doing, and this is the Social Media Sucks show. It happens each and every week, Tuesdays at 1 p.m. And I have awesome guests like my co-host next to me. Wait, next to me.

SPEAKER_05 14:42

There you go.

SPEAKER_02 14:43

Sonny D. And we're talking about how to monetize your message. That's what she focuses on with a huge emphasis on social media and video. Sonny and I had a chance to connect over the Taste the Change campaign with Applebee's a couple of months back, and we've just been besties ever since. So um, once again, thanks for taking time to hang out with us today and be on the show, Sonny.

SPEAKER_05 15:00

You are awesome. Of course. Thanks very much.

SPEAKER_02 15:02

So um, let's see if we have any questions going through here, real quick. There's such a big market. Uh thanks for I I need to keep that. How do I how do I save one of those little comments? Can you tweet me that there, uh, Boomi Benjamin? All right, there's such a big market of people that know these are important elements to a successful business, but also know that they don't have time to learn and execute a strategy. And that is an absolute um accurate point there, Wu-Tang. Oh, what you know about the Wu-Tang bunny? The Wu-Tang taiga style. So um, that is so true. And I'm sure you run into this on a daily basis as I do, Sonny. Um, I know I need to do it. I should be doing it. I just wrote an article about this last week. I should be doing it. I, you know, no, you must be doing it, but no one can find the time to execute, nor can they figure out or justify the budget because it's that marathon. It's not that quick. Oh, well, if I hire Sebastian or Sonny and we put together a social strategy and videos, that doesn't mean overnight success. That means that you're in the race and you have the opportunity to at least compete with whoever's in the race, big guys and small guys. What's your typical response? Not when I don't have time for that, because again, that goes back to selling people, but where's the real? I think you can create a pain point with that. Um, and I just haven't figured out exactly which one it is.

SPEAKER_03 16:14

Yeah. Well, I don't, yeah, I don't know. I don't know if there's there's an easy answer to that, to that. But for me, usually how I respond is do you have time to make money? Because um, you're gonna need to use this in order to actually bring in more revenue. And that really goes back to my whole theme of you know monetizing your message. And that's based off of the fact that if people don't trust you, they're not gonna buy from you. So um, social media is the best possible way. We always hear this to humanize your brand. And what better way to do that than to actually build real relationships with your audience and also have the opportunity to find new members of members, new members of your audience before they have to find you, and that's what you can do on social media as well, um, using different categories and tools and niches and all those kinds of things. So uh that's generally generally my response. Um, and and it's just as a on a customer service level, I always find it so crazy that social media is now the number one place that people go if they have a complaint or if they have a compliment about your brand. Uh so if you don't have somebody monitoring that, you're missing out on so many opportunities to have either damage control or to just further build your relationship with that customer, whether it's with a small little reward or just acknowledging them and saying thank you, because that's really all it is about at the end of the day. It's about acknowledging people and building those relationships. So I think that it's a it's a long answer, but um, but I have that conversation a lot, and I think anybody who works in this space has that conversation a lot, and uh, and that's usually how I answer it.

SPEAKER_02 17:44

That's a great answer. That that is a that I I I couldn't have said it better. I mean, I definitely wouldn't have. Um I I tend to not um I get out of the convincing game, I stopped, and I talk about that, I talked about this on the last last week on the show. Um, I stopped attempting to convince people. Number one, because it makes my blood pressure go up. Um, and number two, um, I sat down with Gary V like in 2011, I think, or maybe it was 2000, no, it was 2013. Maybe I don't know, whenever the thank you economy came out. And I asked him that question. I'm like, so Gary, what do you what do you what do you say to skeptics? And he's like, I don't give a shit about those people. And I'm like, all right, good. Me neither. And that was really like I that was pretty a straightforward. And it's not, it wasn't in a um uh in a in a in a in a in a negative way. It was just like I don't even spend time entertaining a conversation because there's too many people out there that do get it. And I couldn't agree with that more.

SPEAKER_03 18:32

And I truly do think that everybody will get it in their own time, and it's unfortunate for the people that are gonna get it a year or two or five from now. Um, but they'll get it eventually. And I think, yeah, I think you have to realize that it's not your job to convince people, and all you can do is educate them, and whether or not they choose to take that education is their own choice.

SPEAKER_02 18:53

So that's how I thought about that one quote. It's like it's not your job to to what's it called? But like it's it talks about something different, but I just thought about filling it in with it's not your job to convince people that social media works. You're not the jackass whisperer, you know.

SPEAKER_04 19:07

Yeah, exactly. Exactly.

unknown 19:08

Totally.

SPEAKER_02 19:09

That's a meme waiting to happen right there. I love that. All right, let's see here. If you believe in customer service, you need to believe in social media. You tell them, Josh, make sure you provide value, make sure your message covers at least one of the ease, empower, educate, or entertain, and then build from there. I like in empower, educate, and entertain. I also like um motivate, differentiate, and um oh, I forget the third one. Total security motivate, educate, differentiate. There we go. There you go. There we go. No, that's uh you can't no, you can't change people's minds. You can only give them the info to help them grow. This is this is correct. People give you all the information you need about them in order to do business with them. You don't have to look very far. Um, I I look at grammar sometimes and know exactly who I'm dealing with. Same applies for my dating life. Um there's an article that went viral from uh Orange County and uh about some ex-girlfriend that texts this guy and wanted to get back together. And um, you know, like there's she's like, There are people in this world that mess up, you need to forgive and forget. And his final word was asterisk t-h e rate. It was amazing, and the article ended with just one word.

SPEAKER_04 20:27

Bad grammar, bad spelling is such a deal breaker.

SPEAKER_02 20:29

I can't do it, it totally is that and dirty purses. I just can't. Like dirty purses. I'm like, her purse is dirty. Could you imagine her house or a car?

SPEAKER_05 20:37

Like, oh my god, that's hilarious.

SPEAKER_02 20:39

I know. So again, we all have our quirks, so you know, hashtag single guy problems, right? So, um, all right, let's see here. We're getting some great feedback. Thanks so much, guys. Thank you. I know we had to mix it up a little bit. We had hey, we take we bring the dog on the show, teach you how to tie a bow tie. Um, the the wonderful world, the wonderful world of dating. And um, that's gonna that's like a blab waiting to happen, like blab topping.

SPEAKER_04 21:04

Because boy oh boy, do I have some stories for you?

SPEAKER_02 21:07

Oh, I'm gonna write a book and it's gonna be titled Tales from the Battlefield.

SPEAKER_04 21:10

Oh, geez, it's a jungle out there.

SPEAKER_02 21:13

It most definitely, it most it's a dog eat dog world, and I'm wearing milk bone underwear. Yes, absolutely, absolutely. Um, so uh you guys are being great down here interacting with us. If you have questions, thoughts, ideas for the show, questions for Sonny D, we're gonna be opening up the hot seat in just a couple of minutes. I don't know if uh Mr. Vincenzo Blabdino, aka the Guido, is in the house or uh Fanzo is, but Fanzo, if you're in the house, um he just messaged me here. Let's see here.

SPEAKER_05 21:43

Um, he's recording an interview.

SPEAKER_02 21:46

He'll be in for a little he just messaged me on Facebook. He's recording an interview and he'll be in a little late and to save him a seat. Okay. I can hey Blab Blab Dino, I can do that. What about Fanzo? Is Fanzo in the house? Hey, the seat's open now, guys. I was gonna open it in about five minutes, but go ahead and open it. We're gonna mix it up a little bit we're gonna continue to keep the conversation going on how to monetize your message. How long do you think it takes to monetize your message with social media, Sonny? And I won't hold your feet to the fire because I don't think anybody has a for sure answer.

SPEAKER_03 22:15

But um I don't I I can't keep my credibility and say any sort of time because it depends on every person that comes into it and every brand that comes into it. But um if you put the key factors into play then it'll happen sooner than later. But you also have to understand the monetizing your message I'm not saying you post a tweet and you make five dollars. Like that's not how it works. I'm saying that you need to I got that email you need to you need to build those relationships with your audience and build the trust of them and then eventually that will convert your fans and followers into customers of whatever product or service you're selling.

SPEAKER_02 22:54

You know earlier this year because I again we've all wrestled with that question yeah we what is the what is the ROI of social media since almost its inception or at least the past four or five years but now it's becoming a little bit more relevant. But at the same time I we we've got clients we work with um with with the social buzz tv agency that that that just get it they come to us and go listen we totally need you you've had that company that's the best those are the best clients to work with because like we totally need you we get it we're gonna get content we know it's a race we got to get in the game we're doing other kind of marketing we want to tie social into that and and and I I finally when I was talking to my um my friend that's a publicist here in Miami I said how do you like how do you bring a monetary value to a rum company like right you do events you get people drunk you hang out it's a great brand very reputable I get all that but how can they go because we hired your firm it does this and she said Sebastian it's part of the 360 marketing pie it's just one component of public relations and communications and getting the word out and strategic events and and strategic alignments that's one part it does not replace the advertising it does not replace the marketing it does not replace social media it doesn't replace any of that and my the light just like this huge like ray of light and also weight got lifted off my shoulders because I thought you know what I'm trying to take I'm trying to take on the responsibility for the whole pie not not the work. I'm not that's a jack jack of all trades master nothing but I'm trying to take responsibility instead of saying I can only own one piece of this and help you understand what the how the other pieces tie into this one piece.

SPEAKER_03 24:31

Yeah and I think that that's often a misconception and I think social media is people are really hard on social media because it's new and so they think it's going to be this cure all for their marketing woes. But at the end of the day how often do you hear people say what's the ROI on marketing you don't hear that very often you don't want an exact number on what the ROI of marketing is. You want to know how how much sales you're producing what the sales team is doing as a benefit of working in in collaboration with the marketing team but because social media is new people look at it and they say okay what's the ROI of of Twitter? What's the ROI of Facebook? What's the ROI of that post? And you just you can't look at it that way. It's such a small minded way to look at it.

SPEAKER_02 25:14

A hundred percent somebody just asked what's the ratio of people on board versus resistant slash don't see the need like 80 20 and 80 don't get it. Yeah I would I would agree with that for sure I just think that and I'm I'm I'm a I'm a I'm a networker just by by train I built a brand networking so I do a tremendous amount of especially locally here in Miami Miami's not a big huge tech city but we do have a tech community and it's it's on the rise and people are starting to better understand but it's you know at the end of the day it's it's fashion it's the beach it's South Beach. So um I do try to network in the traditional spaces um in fact uh I don't know if you're familiar with B and I but Business Networking International with this one category per chapter they meet once a week for breakfast or lunch they've just retained our agency after four years to come in and handle social media for the franchise which has 33 chapters involved in it. So my job is to go around each chapter and just educate, motivate, differentiate on how they can leverage social media for the chapters, etc. And that's going to and the reason I took the deal on and half of it is me running around town and half of it's actually the agency work. The reason I took that project on is because the people that don't that know the least about social media are the people that are within the confines of those walls of those meetings because there's two types of people they either love traditional networking or you hate it because you just don't know about it. My my my biggest uh um the the the the the reason I'm the most excited about it is because I help people understand what they don't know that they don't know but it's it's not like me being a member of an individual chapter. That's still a tough message. I tried it a couple years ago it didn't work. Now it's oh wait a second well the franchise thinks he's qualified enough to bring him on maybe we'll see what we can do for our law firm or whatever the case is and again if you're not familiar with B I it's doctors lawyers contractors plumbers very rarely do you have the marketing advertising creative crazy brains like us in the mix but uh there's a new sheriff in town and uh but so I I'm I'm I'm I'm excited because I have the opportunity to have the I always say uh welcome the old school into the new school because that's I think that's a consistent conversation that keeps happening.

SPEAKER_00 27:22

Oh totally yeah bridging the gap for sure absolutely totally let's see here we got uh what up Jonathan how you doing buddy oh hi there folks love to love the conversation where are you tuning in from uh Reno Nevada but I'm not a native no what do you do in uh what do you do in Reno Nevada um I'm a coder by profession but um I'm head of a startup at the present moment as well I'm CEO and founder of a startup that provides software solutions for the real estate agent broker market cool what's it called it's called mailhyphenriot.com mail riot right mail riot is specifically for real estate yes it's aimed at that vertical yes cool send send me a tweet because um we do some real estate buzz stuff too maybe maybe some crossover we can chit chat about yeah that that's um I I think you brought up some interesting uh I just want to ask you a specific quick question about me and then um a broader question maybe do the broader question first um I know this is probably an impossible question but you said you just taken on this gig with B and I and you said that um a lot of the people um in BNI are the people that know the least but really need your help the most and I totally agree with that but realistically how much time do you think that type of individual the average kind of person that joins the BNI really has to put into social media per week to get any kind of result from it well first of all I don't think that anybody within B and I um um should have to worry about finding time to do the work because all of them are qualified enough to be able to hire a professional like myself or Sonny.

SPEAKER_02 29:16

That's first um second I think that in the event that they did have somebody in-house to be able to go and do it or share that responsibility, be consistent with it. Find what time each week you're gonna write a blog post. Sign up for Hootsuite for six bucks a month and schedule some posts out but make sure you're getting notifications and people are emailing you and your notifications pop up when people are talking to you because half of the conversation is you sending out and uh content, but the other half is responding to comments and that's the time people say I don't have time for it. Listen to me. Everyone has time for things that are a priority to us and and responding to your community talking back to people and providing value to them when your competition may not be doing it I I would think is a is a is a priority. What do you think, Sonny?

SPEAKER_03 30:00

Yeah no I think I I mean it goes back to what I said earlier. I think for sure if you can outsource social media and get the bulk work of the technical aspects of it done by professionals then go that route because it's it's a waste of your time to be investing in that space if you're not an expert on it already and you're trying to grow your business specifically. But I do think you need to have a good understanding of it and a good agency that you're working with is going to educate you on all the key metrics that you need to be measuring, how they're affecting your business and all and also the overall strategy. And a big part of the success of any company being involved in social media is employee advocacy. And I know Hootsuite just came out with a new tool that makes employee advocacy a lot easier when you have things that come out like product launches um or uh news about the company or anything like that. It's uh it's a simple functionality that allows them to spread that message in an easy way. But yeah I think I think it's mostly just about education and understanding it. And then once you understand it, you'll want to put the time and effort into actually executing on it on it.

SPEAKER_02 31:04

Yeah I don't think there's any specific I don't think there's any specific time amount. I mean I think it's just like find time every day don't skip a couple days or the weekends. I mean I understand you know just put put a strategy together with content and be consistent with it and make sure you stay in the race. I think the biggest downside to a brand not realizing they need to figure out a way to be able to either outsource it or get it done in-house full time is just putting it in the backseat.

SPEAKER_03 31:28

And I constantly say that all the time as well I think I think yeah I think it's consistency consistency I always kind of harp on that point and also understanding which platforms you need to be on and not feeling the need to be on every single one because that also is not the best use of your time. So really understand and know how every platform works and how it can work for your business. Look at different case studies of businesses and competitors in your same space and see how they're utilizing it and then kind of go from there.

SPEAKER_00 31:55

Yeah because I get asked by a few people even though it's not precisely my gig and I was just checking them and roughly what you've just said is what I say to them consistency, look at the competition be serious about it, don't expect a return straight away um it's a bit like networking in real life really isn't it you know if you think you're gonna get a return straight away by going going to the BNI or going to any kind of networking thing you you've got to be pretty either desperate or deluded haven't you? It takes time doesn't it?

SPEAKER_03 32:34

Yeah 100% I always use that um that I don't know who came up with this example but I always use it when uh people say you know there's auto direct direct messages on Twitter so if somebody follows you you send them an automated automated direct message I hate them but still a lot of people do them and they'll be like hey buy my ebook so I think about social media in real life terms all the time so if you're thinking about it in real life terms would I walk up to you on the street and say hey I'm Sunny it's so nice to meet you can now buy my ebook no you have to figure out the relationship first or you could but it'd be weird. It'd be really weird and most likely you'd fail every time so uh you have to build the relationship and build the trust before anybody's gonna buy anything from you.

SPEAKER_00 33:17

Yeah um the kind of Pacific question obviously I'm in the agent broker market and that's a tough crowd. Uh yeah it's a pretty direct crowd um you gotta get you gotta be razor sharp um we're sorting out the pricing structure and I went to the Californian Reiter Expo um I don't think it was last week it was the week before I spent three days there's a big one car right yeah and I've done a lot of talking I'm doing a lot of fire throughing but um how would you utilize I've noticed that they don't really use Twitter that much and they they they tend to use a bit of LinkedIn but not that much it only seems to be Facebook but the problem with Facebook they're most of their engagement is through their personal profile they don't do that a lot of them are not that proactive on their Facebook page um so if you're trying to touch them through social media you got any suggestions or thoughts are you talking about realtors?

SPEAKER_02 34:26

Realtors and brokers yeah yeah it's tough to reach out to realtors on um social media because they're too busy talking about themselves did I say that um so you know it's it's very it's very tough to reach a narcissist and I have a lot of realtor friends but I my message is the same with them and they know where I stand with it all. I mean obviously they have all the answers they're selling houses and they don't need anything um on on our on our side of the fence but that's just been my experience I I I could be wrong because I used to think the same about uh about attorneys and we found a real good niche with attorneys now that they're not petrified of social media they see it as a tool and want to be able to leverage it they're like maybe we can utilize this now so um there's still hope for the realtors but I I don't know if maybe they're not on Twitter. I mean I bet very rarely do I meet a realtor that has a strong social media because they depend on Sotheby's or Keller Williams or who you know these other technic technically advanced technology advanced um companies brands you know giving the realtors iPads and whatnot and their own website and links and everything's branded to benefit the brokerage but not the individual and my conversation with that individual is people are being are making the single biggest financial decision they will ever make in their entire life and they're making it with you. They're buying from you you hang your license in the office but they're buying from you. So why you wouldn't provide become a go-to source for what you do by leveraging social media and educating people and motivating people and differentiating yourself within the real estate because there's so much space every there's so much noise happening specifically within that vertical I don't know where to find those guys. I would find those guys at car and at NAR and you know where they hang out and you've got their attention when they're off the market if you will so that was a smart move going to car but I would actually you know as you meet people say are you on Twitter? Are you on Instagram? Are you on LinkedIn? You know I know that um a majority of the realtors I know are on LinkedIn some of them are actually posting real estate listings on LinkedIn which is some shit I'll never understand.

SPEAKER_05 36:22

But that's just me.

SPEAKER_02 36:24

And um but I again I don't know where to find them. I would find them in person where you're finding them right now and then connect with them you know ask them where they're at online. You're gonna have to gorilla like the gorilla approach a little bit you know where I know if you if you scan business cards with Evernote and it picks up their email address it'll actually send them a LinkedIn invitation in addition to your contact information. So that was a fun little fact if you didn't know a little technology hack there.

SPEAKER_03 36:48

Did you know that Sonny I no I didn't know that I was just going to say on the on the Twitter note though um it is a really powerful tool for realtors. I've worked with realtors in the past strictly from um third party apps and being able to uh target specific regions with um different kinds of tools like TweetDeck or Hootsuite or whatever um setting up those geographic search streams and using different keywords to initiate the first one in contact with a potential client not trying to sell to them but trying to educate them or add a little value to their life uh and then also I think Instagram is a hugely beneficial tool for realtors as well. So those two I kind of highly recommend.

SPEAKER_02 37:23

Well hi guys by the way thank you for letting me in sorry what's up Anthony I'm good how are you hold on it's not your turn yet so um um okay so Jonathan we um we we launched a product um here called real estate buzz and um it was conceptualized because I have a buddy of mine that that um that works with Sotheby's real estate and he's got a really cool brand he's got a couple cool listings and he he he shows an interest and goes listen I totally get what you're doing like this is what this is what I'm currently doing um and it was the extent of you know local advertising for realtors uh with uh you know an HD video a short video and some pictures and then sharing it through their personal um Facebook page or the brand page that they've set up and that really was the extent of it and I'm like hold on a second do you know about this live streaming stuff? I mean do you know about the ability to be able to have a storyteller in front of a camera talking about something not just about you of course you're gonna be involved with that content but you get a dude with a bow tie running around the house doing a tour it it adds a different element and also increases your credibility because you're like wait wait a second they're not doing the norm of just hammering a sign in there they're doing different stuff. So we um we did a proof of concept at one of his listings actually two of them and it was a Saturday morning he had an open house and we periscoped the open house and um he um uh it worked out perfect like he's like you know he's got the whole brand going he used to be an Amber Crombie model like he's got this whole like program going right so I'm like you need to leverage the fact that like you're not afraid to be on camera and then you've got a really good appealing brand. So he did the actual tour and then I just chimed in like you couldn't see me obviously because we were we were periscoping then we took that he put it on his YouTube channel he created a blog post out of it and then I shot an HD video recap and um some photos and put together an album that was all done on smartphones and gave him the footage um and then um from there uh we approached several realtors with the same concept that hey we can create buzz for your brand content for your brand help you better tell the story and it was just crickets I I mean I continue to have the conversation but I don't want to sit here and sell realtors. I want realtors to see something and go, that's awesome. I need that and something's not clicking yet in the real estate industry and I think just because everybody's too busy cashing checks right now um because the market is is is is thriving at the moment um that once it starts to adjust a little bit I think we might have their attention a little bit more but the reason I say that is not to just plug real estate buzz I'm doing that because that's it's my show um I it's it's to to help you understand kind of the stuff that the wheels that are spinning in my head on what value can be added for realtors. So what you know based on what you have Yarbie's in the house yarby yarby yarby for a while hey Jonathan um send me a tweet I'd love to connect with you and learn more about your platform and and and be of a resource to you if anything that's great i i think that would be really fantastic maybe we can have a quick Skype chat it's always good to uh have new people in your network isn't it a hundred percent a hundred percent your network equals your net worth two words thanks for that folks sweet to you soon thanks John and send me a tweet buddy I'll talk to you soon all right Anthony it's your turn I'm number 34 are you serving me now hey listen you could you should let Vincenzo in here he's a much better looking guy than me I'm sure you'll give him I'm I'm just waiting for him to show up to the party is incredible where are you from I'm just I'm just waiting for him to show up to oh well wow wow there we go I told you Vinny it's really nice of you to join us hey Vinny beat you I haven't had my lunch so much for showing up he's finishing his meatball sub that joke's old that joke's real old bro I've never talked about meatballs and we're talking Italian pride what's going on Vin hey what's going on Anthony I'm good brother nice to see you hey Vinny welcome to the show actually this show's all your fault really that's the show is my fault so I have like this glare right in my face here we move here all right so here's my thing Vin let me just hold on I'm gonna let you because Vin Vincenzo's the man by the way make sure you go for it follow he's the man I know he's on my show too Connecticut so I can go see him anytime I want so um so the reason why I wanted to pop it stop then the reason why you don't answer my question and I know it's like becoming a bit of a voice hub but where are you from?

SPEAKER_09 41:32

I'm in I'm in Connecticut I'm Greenwich okay amazing accent continues to Connecticut too this is all me are you Italian are you Italian?

SPEAKER_02 41:42

Yes have you ever been to the Jersey short of fish I'm a little too old for that do you do GTL?

SPEAKER_09 41:50

If I tell you my age you probably wouldn't believe me I'm a little too old for that but I'll let that one go basic why I wanted to pop in is uh you guys talking about real estate and using um you know using social media platforms I was on a blab last night with a gentleman and I totally wigged out I don't know his name but he was using Periscope for his real estate business and I think he's uh Vin you know who he is he's uh he's using Periscope and Blab for a lot of his real estate listings and I I thought it's pretty innovative is it Jean Richet in Canada? No no he's no he's not under I think Ryan I think Ryan's his uh his social media guy so anyway he was he was posting up these Periscope these live feed periscopes showing his different properties and you know you can see the comments flying through and then yeah but what I'm saying is my point is you're saying well these real estate guys don't know any better let me just tell you something okay I'm not a real estate guy but the four real estate guys I do know that are really really good are hopping all over this thing like like nobody's business because the guys that are the one percenters hold on the guys at the one percenters they it's oozing out of their skin get me get me a camera give me a phone I want to do this stuff I got four guys in my town I show them this video and they go Anthony who is this listen I'm just passing along but you guys need to be online live streaming all the time anywhere anytime commercial residential property industrial and they're doing why no I don't agree with that either because you're just adding to the noise no no no no no why is it noise?

SPEAKER_03 43:13

Because okay here we go back to your original point I am all for using all of the different tools out there if they work for your business and absolutely it's a visual space real estate is a visual space you should be using Instagram you should be using YouTube you should be creating video content you should be using things like live streaming to allow people who aren't able to maybe make it to a showing to see what the house looks like and creating that idea of FOMO or whatever else okay but I am not a fan of creating content for the sake of creating content and live streaming for the sake of live streaming no no no I'm saying hold on all right let me back up let me back up anytime you can and I'm totally I misspoke then let me clarify what I wanted to say was if you if you connect with a a very specific group

SPEAKER_09 44:00

People or your buyers that can't make it, you can use the technology for your specified audience. I'm not saying throwing content. That's like technology for the sake of technology. That's like let me download a hundred apps just to say I have them. I'm not saying that.

SPEAKER_03 44:12

Don't always have an objective and always have a strategy for whatever it is that you're doing.

SPEAKER_02 44:16

No, I agree. I agree. No, yeah, exactly. Well, there's the lesson, Anthony. What what you're what you're yeah, what you're saying is valid, but there's got to be a strategy involved with it. That's all. And I mean, I don't, you know, tell me how's the hallway look there at school now that Sonny brought you there?

SPEAKER_09 44:35

Yeah, that's pretty good. That's pretty good. Hey, but but let me let me clarify. I'm not a social media person, I'm a business owner. So you guys are.

SPEAKER_02 44:44

That's incorrect. That's incorrect. You're on you're on the show right now. You are a social media user. The end.

SPEAKER_03 44:51

You are a social media person.

SPEAKER_09 44:53

Everybody I am, but I look to monetize everything, by the way.

SPEAKER_03 44:56

There you go. I can tell.

SPEAKER_04 44:58

I monetized everything. I'm surprised I haven't got anything from you in this last five minutes. It's okay.

SPEAKER_09 45:03

But you know what? I'm okay with that. I'm really okay with all that. I'm really okay with that.

SPEAKER_02 45:07

Remember, it's not about monetizing everything, it's about monetizing the things that you can and allowing the other elements, i.e. PR, uh uh communication, social media, to be able to complement and and be able to provide uh or amplify rather your message. It's not always um, it's not always how uh tit for tat.

SPEAKER_09 45:24

No, no, no, no. It's it's it's about creating rating fans. That's what it is. I'm a rating fan guy. Rating fans. If I have 20 raving fans and I do well, I don't need a Billy Raving fans. If I get 20, I'm good.

SPEAKER_02 45:34

Well, you do, but it's you know, you know, you don't you don't have to have them.

SPEAKER_09 45:37

If I'd like to, it'd be nice. Have more.

SPEAKER_02 45:40

Hey, uh, thanks so much for uh having me in, guys.

SPEAKER_09 45:43

It's all spiced up here now.

SPEAKER_02 45:45

You're all hey now. Go go go close the deal.

SPEAKER_09 45:48

You got we got you all fired up here. Okay, yeah, you good luck with that. Hey Vin, good seeing you, man. Take care. Bye, Sonny. Nice to be.

SPEAKER_03 45:54

Bye, nice to me as well.

SPEAKER_02 45:58

So um Sonny D for the win. Um, where is um so quiet?

SPEAKER_01 46:06

What's going on? Do you want to talk about it? What's happening with you right now? Are you so quiet? It's freaking me out.

SPEAKER_02 46:11

Uh, do you want to talk about it?

SPEAKER_10 46:14

Uh I was just being respectful of everybody else's uh time. Letting them speak. Sorry. Next time I'll be sure to just interrupt everybody.

SPEAKER_02 46:26

Where's Fanzo at? Fanzo said he was gonna be up in the party too here.

SPEAKER_10 46:30

We were trying to get probably live streaming his eating a sandwich or something.

SPEAKER_02 46:34

No, he he's uh he said he would jump on. I saw uh Yarby. Yarby's in here. Yarby, can you jump in, buddy? I haven't seen you in a minute. Weren't you and Yarby running around Tampa a couple couple weeks ago for social fresh bidding?

SPEAKER_10 46:49

Uh running or biking around with no shirts on, yes.

SPEAKER_02 46:53

Oh my god, biking with no shirts on.

SPEAKER_08 46:59

Yarby! I have a shirt on. I can take it off if you like this, Sebastian. Please do. I would enjoy that. I don't like you like that, dog.

SPEAKER_10 47:08

Send me shirtless snaps, please.

unknown 47:09

Yeah, please.

SPEAKER_08 47:11

That that list is growing quickly. Good board.

unknown 47:14

Yeah.

SPEAKER_02 47:15

What's up, Yarbie?

SPEAKER_08 47:16

What are you up to, buddy? Uh man, just working. Working on a little project for Social Fresh. Got Vincenzo and I doing some stuff this morning. Uh, working with uh the great Nick Cicero on some Snapchat stuff, and uh just coming down from the from the conference hi. We just wrapped that up last two weeks, three weeks ago.

SPEAKER_02 47:34

And how was that? I I had some serious FOMO. I didn't make it this year. That might have been the second social fresh I've ever missed.

SPEAKER_08 47:40

Yeah, and you're part of most of the uh the trailers that we have for it. It's weird not having you there.

SPEAKER_02 47:45

Yeah, it's cool. I know. You know, hey, what are you gonna do? Maybe next time. Vincenzo took my job.

SPEAKER_08 47:52

Well, you know, I mean, he is.

SPEAKER_02 47:54

Well, I am a Guido. I think this is the first time they ever periscoped it. That's probably not the truth.

SPEAKER_10 47:59

I guess, I guess, you know, I eat meatball subs and I'm a Guido and I have gel in my hair and I fist pumped onto Jersey Short. That's what they wanted, Smash. They wanted somebody with hair.

SPEAKER_02 48:09

And you Snapchat your abs.

SPEAKER_08 48:12

We we we're just spreading the love.

SPEAKER_02 48:14

So um somebody just asked a question. Since the average Joe can't handle social media, what would be the top five tools for people to use? Um, please don't say Facebook. Oh, the tool question. Well, the number one tool people can use is their brain. That's not too common these days. What do you guys think?

SPEAKER_08 48:32

Wow, um, for me, like as far as what I use to build my brand and my even my local business here was Twitter. So I'm I'm always gonna default to Twitter.

SPEAKER_03 48:42

I yeah, I I sound biased, but I always say Hootsuite just for organizing everything and also making things more efficient. I don't like the idea.

SPEAKER_08 48:52

I've stopped just using TweetDeck altogether. I find myself just using Twitter now. I don't know why or how that's happened, but I don't I I was a solid TweetDeck user. I we have Sprout Social, but I always just go check to Twitter.com.

SPEAKER_03 49:07

I don't know where or how that started, but yeah, I need to and I I used to be straight to tweet, and now I kind of mix it up depending on what I'm doing, the kind of content I'm producing.

SPEAKER_08 49:15

Yeah, how depending on what client I'm working with.

SPEAKER_10 49:18

Um yeah, all those answers are great, but I still think Facebook is the way to go. And I know somebody said please don't say Facebook. I mean it's not supposed to say it. No, I just think it's idiotic to ignore it. And I'm not I don't know who asked the question. Hold on. Corey. Um Twitter is growing in users because of Periscope. That's not true. That's that's false. Um I would say because of Blab, maybe. My following is. Your following is uh it's just but you're just discovering different people on Twitter already. Facebook is still by far used the most. Twitter has the most inactive accounts, Periscope has a ton of inactive accounts because people are signing up for it and and you know not using it. I'm still saying Facebook is and I wrote an article about Facebook Live, how it would crush any other live stream platform once it came out. Um I thought he was talking to me. I was backhanded.

SPEAKER_05 50:14

I was like, whoa.

SPEAKER_02 50:15

I was like, Yarby, you guys got tight that weekend out there in Tampa, huh?

SPEAKER_08 50:20

We did, we did. I cracked a whip on that boy. Uh I had to mute my dog was barking. I didn't hear what he said. That's what I'm in the link.

SPEAKER_03 50:27

I would agree with you on that, Ben. Are you finished? Can I go?

SPEAKER_08 50:30

Yeah, go for it.

SPEAKER_03 50:30

Yeah, okay. I would agree with you on that for sure. And I do think they're trying to Facebook is trying to take over the internet for sure on every single account, especially when it comes to video. Um, and they now are introducing a search functionality to go after YouTube head to head. And um YouTube is having they're putting more emphasis on doing ads for videos to gain more views, which is something that Facebook definitely does as well. So they're they're going head to head, and I know Facebook obviously has the biggest reach. They hit a billion users in one day about a month ago. Um, so if you're looking for a wide audience and active users, Facebook is the way to go. You just have to realize that it's also definitely become a pay-to-play platform. For me, YouTube has been the most beneficial strictly because I've been very strategic with every video I've uploaded, and anybody can do that in any industry. Um but yeah, I mean, Facebook is obviously the OG.

SPEAKER_10 51:23

Corey, you said you have 2.3 million followers on Facebook. On Facebook and only have you do, Corey. Yeah, I know. What do you do? Because that's I mean, I don't even know why you're playing in our sandbox. Geez, dude.

SPEAKER_02 51:38

Yeah. 2.3. Someone said it earlier, Vinny. What's that? Someone said this is one of the top shows on Blab. Just check the comments.

SPEAKER_10 51:49

Well, geez, they must be blind or deaf.

SPEAKER_03 51:51

We have a very strange relationship. Can I just say I don't really understand what's happening here, but Corey, Corey, so here's my point.

SPEAKER_10 52:00

Um that you're you're you're incorrectly targeting. There's got to be something. Because you should not be able to. Yes, organic reach, absolutely. You're getting screwed, but everybody's getting screwed. Have you tried to run ads on Twitter? It's not Facebook. Yeah, right. Have you tried to run ads on Twitter? Like that's the other issue. If you're comparing it to Twitter, um, if you're trying to compare it to Twitter, then I I would disagree. If you are spending a thousand dollars a week in ads, here's the thing, if you have 2.3 million followers, a thousand bucks in ads is probably not a lot of money either.

SPEAKER_01 52:41

Make it rain.

SPEAKER_10 52:42

Like you should, if those are like Josh said, if like Josh said, if those are quality followers, not and I'm not I'm not suggesting you bought them at all. That's not my what I'm saying, but if those are quality followers, you should be able to engage them uh without having to spend a ton. Um two and a half million people is a lot of people. That's a lot of freaking people.

SPEAKER_02 53:06

How did you get two million people? I want to know.

SPEAKER_03 53:08

But it also depends on I think people forget, I think people automatically go to okay, you ask pay to get your reach up there or whatever. But it also comes down to the basics of social media, which is what kind of content are you posting? Does your audience give a shit about what you're posting? Because if they don't, you're obviously not getting any engagement, therefore you're not getting any reach. So, and are you consistent in posting content? Because if you're consistent on Facebook, Facebook does reward you with a bit of an improved algorithm as far as your content showing up in the news feed. So I think go back to that and look at your content strategy on Facebook, and maybe that has something to do with it as well, because money doesn't solve all problems for sure. And shelling out a thousand bucks a week on ads just to get your content seen seems a little insane to me unless you have a very targeted objective for that.

SPEAKER_08 53:56

Right. I think I've seen a lot of stuff recently that if you're just trying to push something, like if you're just dropping a link in your in your uh post, then you're gonna lose a lot less eyeballs, a lot less views on that as well, as opposed to just dropping a link in the comments after you've made the post. I've seen a few people testing that out and talking about that, and it's actually showing results and working.

SPEAKER_02 54:15

So, how come Facebook hasn't figured that out yet? That's my whole deal.

SPEAKER_03 54:19

What do you mean?

SPEAKER_02 54:20

If they don't like links and they re and it affects um how you know your your your search results or how you show up, how come you know, and and there seems to be a hack to throw the link in the comments? Um, how come Facebook hasn't figured that out yet?

SPEAKER_03 54:33

Not really a hack. I think Facebook has figured it out because they're making video the number one type of content on the platform right now, and the reason they're doing that is because they want advertisers to spend more money on creating video ads. So they they have figured it out. The reason that video is performing so well is because Facebook said so. And the reason that photos perform better than links is because it takes up more real estate, and that's just strictly from a visual perspective. If you're going through the news feed with all that clutter, you're gonna stop on something that's not just a link. And uh actually it takes up some real estate and makes your eyes go directly to it. So Facebook is the reason that it's working that way.

SPEAKER_02 55:07

She is smart, my goodness. Vinny, you were right yesterday. I mean, I already knew that, but like way smarter than all of us. I don't even have to talk in this blab. I get all that I get credit and love just by sitting here. So I'm like, I'm taking notes on my own show.

SPEAKER_10 55:20

You should be. You should be. Sonny is intelligent. I told you she was freaking smart.

SPEAKER_04 55:25

Thank you, Ben. Appreciate it.

SPEAKER_10 55:27

And if you want to see Sonny talk some more and drop some more knowledge, you can check her out on my podcast. I just dropped her.

SPEAKER_02 55:33

Yeah, I knew that was coming. That's why I didn't talk much. That's why I didn't back much. I'm sorry, I was preparing the link from a brand new show with Sonny D on it. Yeah.

SPEAKER_01 55:45

Um, where'd he go? I didn't film it. He might dropped. Bye, Arby.

SPEAKER_02 55:49

Bye, Arby. Thanks for stopping by, bud. Good to see you, man.

SPEAKER_01 55:53

Um, that works hilarious.

SPEAKER_02 55:55

Where did where did Vinny go?

SPEAKER_01 55:56

He just mic dropped you. Just hilarious. He's back.

SPEAKER_04 55:59

He's back.

SPEAKER_02 56:00

Yeah, keep dropping links. See if you stay in that seat, son. You didn't kick me out. I left. Next time I come in there, I'm cracking skulls.

SPEAKER_04 56:07

Oh my god. It's all it's all love. Just share the love.

SPEAKER_02 56:10

I'm I'm gonna fist I'm gonna fist bump you to death. Whatever happened to Fanzo, who else who else wants to jump in the hot seat here? We uh we got um we got just just a couple more minutes left.

SPEAKER_10 56:21

I want to meet I want to meet Corey Holliman. I mean, 23 million followers. Like that shit's that's I got a lot of things.

SPEAKER_02 56:27

Yeah, hey Corey, Corey, can you can you jump in can you jump in the seat real quick and tell us how you got to two and a half million followers? We are very curious here.

SPEAKER_03 56:37

And also like drop a link to your Facebook page because he did.

SPEAKER_02 56:41

Facebook.com slash Corey Holly. Oh, not the old camera, but what happened to Sonny? Did you throw her out, Vinny? Sonny!

SPEAKER_10 56:55

Yes, you can do it from mobile, Corey. Wait, where's Sonny? There she is.

SPEAKER_07 57:01

That's not I'm not Sonny.

SPEAKER_02 57:02

Oh, I know. We know you are clearly not Sonny, Jed. Thank the Lord you're not Sonny. No offense, Jed. I love you, bud. So, Jed, you're not gallivanting around the country at another conference or event. My goodness, buddy. I thought I got around a lot.

SPEAKER_07 57:17

Saving up for my social fresh tickets.

SPEAKER_10 57:19

Round, round, get around. I get around.

SPEAKER_07 57:23

Get around. Yeah, but what's up, dude?

SPEAKER_05 57:24

How you been? I get around.

SPEAKER_07 57:26

Good, man. Good. Good. Loving this uh blab, man. Sonny just dropping knowledge bombs left and right.

SPEAKER_05 57:32

He's dead.

SPEAKER_07 57:34

Not sure what Vincenzo is doing here, but I'm just sitting here.

SPEAKER_10 57:38

I just wanted to look at Sonny for a little bit. She keeps blowing me off, so I figured I had to come see her somehow.

unknown 57:45

Wow.

SPEAKER_05 57:46

Wow, really?

SPEAKER_02 57:48

Holy cow. That's about as real as I've ever heard the conversation get there.

SPEAKER_05 57:53

Like, I'm not like I had to like many of the right of my.

SPEAKER_10 57:58

I think the last moment I had with Sonny was uh singing Jason DeRulo at seven o'clock in the morning in an Uber.

SPEAKER_04 58:03

I believe it was. I believe it was.

SPEAKER_10 58:05

Yeah, that was it. And and then and then I never saw her ever again.

SPEAKER_02 58:14

Yeah, really. Oh my goodness. That was that was a uh what's it called? Um so whose dog is that? Is that yours, many? That is that is your dog. Um, so yeah, let's let's speaking of that, let's let's wrap things up real quick just by uh just by talking about um um taste of change. It seemed like just yesterday, but it was several months ago. Um and um I think they got some more stuff planned for the future too, but all right, the dog it's not my dog. It's not your dog.

SPEAKER_05 58:49

I don't have a name, so Lincoln's sleeping.

SPEAKER_10 58:54

Can you hear me?

SPEAKER_02 58:55

Yeah, yeah.

SPEAKER_05 58:56

That's three hours after work. So get out and vote and you need away.

SPEAKER_02 59:01

That was weird. Vinny knows how to use labs.

SPEAKER_03 59:05

Someone's watching my Snapchat.

SPEAKER_02 59:07

You are creepy.

SPEAKER_05 59:08

That's creepy.

SPEAKER_02 59:12

There's a random dog barking. Where's the dog at?

SPEAKER_10 59:16

How about now? How about now? There you go. That's better. No. Can you hear? Can you hear me better?

SPEAKER_03 59:22

Hey, look at me. Um, yeah.

SPEAKER_10 59:26

Okay, it was just my microphone input. It was selected wrong.

SPEAKER_03 59:29

That's really tripping me out that you're watching my Snapchat right now.

SPEAKER_02 59:31

So wait a second. Your your microphone wasn't plugged in, so that makes a random dog bark? No, no, no, no, no.

SPEAKER_10 59:37

I was I I have a mixer, so what was happening was I was lowering the volume on the mixer trying to mute my sound, but my computer was still picking up the sound. I wasn't now?

SPEAKER_03 59:51

Can you hear me now? I can hear you. We can also just hear this dog.

SPEAKER_02 59:55

The dog's going bananas. The dog's stealing the show. Yeah. The dog is stealing the show.

SPEAKER_03 1:00:03

Jed, I feel bad. What did you wanna what did you wanna ask? There we go. What's up?

SPEAKER_07 1:00:08

Uh nothing. I just I came in to give Vincenzo a hard time and to thank you for for sharing some great knowledge and tell people to check you out on the Snapchat because it's awesome. Pimp out your Snapchat for you.

SPEAKER_02 1:00:25

What is the what's your Snapchat handle? I'm actually adding you right now.

SPEAKER_07 1:00:28

Sonny Leonardozy.

SPEAKER_01 1:00:29

I don't even have to talk. This is awesome.

SPEAKER_07 1:00:32

Boom.

SPEAKER_02 1:00:34

Um it's not. Are you addable? Yes. Is that a word?

SPEAKER_03 1:00:40

And I'm Sonny Leonardozy on everything across across the board.

SPEAKER_02 1:00:43

I know. I'll I I am too. I'll never understand people that don't have um the same name on all of it. Well, I mean, it's it's cool when you have a unique name.

SPEAKER_03 1:00:51

True.

SPEAKER_07 1:00:52

It sucks when you're John Smith.

SPEAKER_03 1:00:54

Memories. Memories.

SPEAKER_10 1:00:57

This is the last moment I ever had.

SPEAKER_04 1:01:00

We're having a moment right now.

unknown 1:01:02

Oh my god.

SPEAKER_02 1:01:03

I was told this story. Um notice the sunglasses.

SPEAKER_04 1:01:07

Notice the sunglasses.

SPEAKER_10 1:01:09

Yeah, that's because we I think got in pretty much the same time we left.

SPEAKER_04 1:01:14

We celebrated the night before with Brian. So yeah.

SPEAKER_10 1:01:17

That was pretty intense. Uh, anyway, sorry. I get all right, I I shot the dog. She's gone. Um finally. I'm kidding. She's upstairs somewhere barking at like the mailman.

SPEAKER_05 1:01:29

Oh my god.

SPEAKER_02 1:01:30

What is this? Um, what is this awesome people in this room? Please fill out your details here when you get a chance. What is that?

SPEAKER_07 1:01:38

Uh that's a uh Google spreadsheet that uh Mark created earlier today um for people who want to kind of network with other people who are on Blab. Sure. So Mark is not selling a course, if I'm understanding things correctly. No, he's not selling anything. No, no.

SPEAKER_02 1:02:04

I'm just I'm just I'm just uh being I see a lot of um of groups popping up on um on Blab as of uh as of late uh for the black community, which is cool. My only question what's that? You mean Facebook groups? Yeah, yeah, Facebook groups, which are great and are great resources, but uh how and again back to noise. At what point in time are these voice are these blabs are these black are these groups just going to be utilized to say, hey, my show's on, hey, check out my show, hey, check out my show. I think quickly getting to that uh versus talking about being strategic and providing resources into the blab community to get creative.

SPEAKER_10 1:02:45

I thought we were talking about taste of change.

SPEAKER_02 1:02:47

We are too, but then I just decided to segue in there, rogue look, squirrel.

SPEAKER_07 1:02:51

No, I um I found some of the blab groups to be uh pretty interesting, talking about um uh not talking about like here's my show, let's pimp it, talking about things going on with blab, features they'd like to see, things going on with um with uh for Con and Sean and tips people would like to share with them. Um I think there'll also be an opportunity in the future for more um events focused on the platform. Uh I know there was a blab up that kind of kind of flopped, but I think there'll be some bigger events in the future that are going to be um focused on the platform that that'll be fun to have a place to talk.

SPEAKER_10 1:03:38

No, that was last Saturday with uh Tyler Anderson and like I don't know, whoever in San Francisco.

SPEAKER_02 1:03:45

Well, the best part about a social media meetup that if it flops, there's it's probably at a bar. So it's like it flopped, better drop next time. We got some social media peeps, let's drink.

SPEAKER_07 1:03:55

That was it. And and they had a couple of screens at the bar with uh with some random blabs being shown. So does it doesn't sound like a very exciting time. Sit around a bar and point at people on the double lab.

SPEAKER_02 1:04:13

Um yeah, well, I I I like the way that um I like the strategy internally from Blab that um that they've had from the get-go, and that is being involved in the community, being up in the community, not just watching from afar, but actively being a part of it, and then actually taking that feedback and implementing it into the ongoing development of platforms. Yeah, I agree.

SPEAKER_06 1:04:32

Totally.

SPEAKER_02 1:04:33

I give uh Sean and his team uh five out of five bow ties over there at uh Blab. Can you pass the word on? I know you were hanging out there a few weeks ago.

SPEAKER_10 1:04:41

Please don't. No one wants bow ties.

SPEAKER_02 1:04:45

You need a bow tie, Guido.

SPEAKER_10 1:04:47

I have suspenders. That's where I cut, that's where I draw the line.

SPEAKER_03 1:04:49

Suspenders are good.

SPEAKER_10 1:04:51

See?

SPEAKER_02 1:04:52

No, what you do is you get suspenders and a bow tie.

SPEAKER_03 1:04:56

That's a lot.

SPEAKER_02 1:04:58

That is a lot.

SPEAKER_10 1:05:00

I'll wear suspenders the next time I see Sunny, so I guess that's never gonna happen.

SPEAKER_02 1:05:08

I thought she was flying to see you on the 5th of um never. I thought you know it.

SPEAKER_04 1:05:14

Um, sweet Jesus.

SPEAKER_10 1:05:17

So what are we talking about here with quick?

SPEAKER_02 1:05:22

Yeah, look at that.

SPEAKER_03 1:05:23

Thank you, Jet. I really like you, Jet.

SPEAKER_02 1:05:26

All right, so so a lot of people probably don't know um how that whole thing started and how it all came about. I just asked Brian Fanzo um how I can support. And next thing I know, um Vinny called me the next morning, and I was at the local Applebee's here um streaming away. So that's how I got into the mix. Um, I think the initial relationship um is with uh Vincenzo um and his um uh ongoing, up and coming, on the map Guido ways of social media marketing through live streaming. That's his mission statement, by the way. Um so anyway, yeah, it was a it was a great campaign. I'm still puzzled on how in the world they took my live periscope and uh dropped it into yep, there it is, right there. Dropped it into the live stream on here, but Vinny, how how did it all how did it all start?

SPEAKER_10 1:06:12

What exactly? Like the whole campaign. Uh it's actually funny. I just interviewed Jonathan Brewer, who is the senior account uh executive on uh Applebee, and uh I just interviewed him for something with uh Social Fresh and You know that took 24 days for them to plan and execute, which is kind of crazy. How did it start? It started with them saying, Well, we got a new menu and let's do something different. So when I when Jason Zarulo met me in Times Square, um no one picked up on that one. That was actually good. That's that's just funny. Anyway, very game dropper.

SPEAKER_03 1:06:50

I got it now. It took me a second.

SPEAKER_10 1:06:52

Yeah, I figured um, you know, when we did the first one, it was uh it was a testing, and they were like, wow, this is fantastic. We're giving a behind-the-scenes look, we're allowing people to see what's going on that can't be in New York City. So when they planned on doing a nationwide launch of the Taste of the Change, and here's the new menu, here's what we're doing, and they wanted to give away free appetizers, they were like, How can we how can we do this like a huge and they said, Well, live stream was perfect because now we can get people in different locations like yourself, Sebastian, and you know, there was people all over the country that went to their local Applebee's, they can experience Applebee's, but now they're also showing others, right? So for them it was like giving back to to their own communities and also showing off their local stores, showing off their local, you know, regional. Like you happen to have what, the district or the regional manager in there?

SPEAKER_02 1:07:51

Yes, I did actually, yeah, here in the Durral.

SPEAKER_10 1:07:53

Yeah, so like you had an opportunity to show off this location, not only for the franchisee, but the district manager for Applebee's the brand. So we did that in what like 25 different locations, and then Sonny, myself, and Brian Fanzo were in Milwaukee, Wisconsin, and we were kind of holding, you know, hosting the live stream. We had four or five cameras in front of us, including two like 4K, you know, super duper cameras, like whole production. And um what they were doing behind the scenes was they were taking each stream as it was going live. So when you went live, Sebastian on Periscope, they pulled it up on um where the hell did they pull it up? They pulled it up on like the website. No, it was a legit production room, Craig. This was a legit production, and you can ask Sonny. Sonny would know. It was a legitimate production room. There was a production team there. Yeah, there was a production team in the house. Um, and they were taking, they were pulling from the web the the streams, and they were putting them right onto the Applebee's website in like laced in with our um our live hosting. It was just really, really cool.

SPEAKER_03 1:08:59

I have to say, it was like such an incredible experience.

SPEAKER_02 1:09:03

We had a lot, I had a lot of fun. We had a lot of fun. I did bring a few peeps with me um here at the Miami location. The best part is that the police didn't show up. Did I just say that? Yeah, you did.

SPEAKER_10 1:09:12

We're gonna stop talking about that right in a second.

SPEAKER_02 1:09:15

Wow. All right. Um well, usually I walk into a restaurant with a bow tie, the police could show up, all right? So I thought it was just a face. I thought it was just the face, but so anyhow, um yeah, plot twist. Wow. That's a whole nother blab, really.

SPEAKER_03 1:09:36

Thank you so much.

SPEAKER_02 1:09:37

No, not not about that. I'm talking about when when yeah.

SPEAKER_07 1:09:41

Hashtag never blab.

SPEAKER_04 1:09:42

Hashtag never blab that. Hashtag never blab that. That's yeah.

SPEAKER_10 1:09:46

Never blab that. So anyhow, okay, so thank you.

SPEAKER_04 1:09:50

Someone's gonna crash on me, man.

SPEAKER_10 1:09:52

Yeah, that's good. At least someone does. Wow. Great. Thank you, Brady.

SPEAKER_04 1:09:57

Subtlety, not his strong suit.

SPEAKER_02 1:10:01

I'm not trying to be subtle. You are getting a lot of feels there, buddy.

SPEAKER_10 1:10:06

That's why he didn't mash it on his other account.

SPEAKER_02 1:10:12

That's Sonny doing that, isn't it?

SPEAKER_04 1:10:14

There you go.

SPEAKER_02 1:10:16

Oh, it's not, it's somebody else. I thought that was Sonny doing it the whole time.

SPEAKER_04 1:10:19

This girl's picture's way hotter. I don't know who she is, but kudos to you, girl.

SPEAKER_02 1:10:24

Reveal yourself.

SPEAKER_10 1:10:28

What's up, Alex? Thanks for the feels.

SPEAKER_02 1:10:30

What was the um what what was the overall outcome uh with the with the campaign impressions, success of the campaign? What was Appleby's overall thought um in addition to well, it was the second one. So obviously they liked the first one in Times Square uh with Jason Darillo. And uh did you guys get that one? Um and um wasn't funny. You don't laugh at my jokes anymore, Guido. You laugh at me, not with me. Um but what was the overall outcome um from Applebee's standpoint?

SPEAKER_10 1:11:02

I mean, there was a billion timeline impressions uh timeline deliveries, whatever you want to set call it. Um and there was they haven't ever ever told us the actual numbers of the store, but I know that like right from the top, president of Applebee's has said this was very successful. So whatever success was for them, which success for them was driving traffic into the store. I just don't have the numbers of what that increase was, but whatever that success number was, they hit it and went way beyond. So I I don't know because I can't comment on it. Fair enough. Or I can't comment on it because I don't know.

SPEAKER_03 1:11:42

But I think like one of the one of the things, one of the it's not generally something that is a key metric that you look at for success in a like long term, but um, we're still getting comments, we're still getting people talking about it, we're still getting tweets. Someone sent us a tweet this weekend and said, hey, I'm gonna add an Applebee's thinking of Ven, Brian, and myself. And I think that proves how powerful it was and how effective it was because people are still talking about it, and that was in July. So it's been months and it's still resonating with people. Um, and just the brand equity for Applebee's is so huge because I think it it it reminds people to go to an Applebee's when they see one.

SPEAKER_07 1:12:19

Yeah, I'd just like to comment that um I think Vincenzo's like low low playing his game here because I actually had a conversation with Amanda Height. For those who don't know, she's the the head of uh BTC Revolutions, right? She's the she's the president, right?

SPEAKER_10 1:12:40

She's the founder, owner.

SPEAKER_07 1:12:41

Yeah, and so she she was sharing uh with Brian and I uh her view on on what was happening during during that event through that campaign. And again, she didn't miss mention specific numbers like Vincenzo said, but the words she used to describe it was they they blew away all of their expect all of Appleby's expectations for the event. Just blown away. So that's a huge thing when when you come up with a campaign and the results are characterized as they blew them away. So that's awesome. That it's really fantastic. It it really it really was a groundbreaking event for sure. I think uh looking back five, ten years from now, I think people may may look back to that event as one of the keystone events where social came in to the mainstream as in terms of being integrated into these major campaigns.

SPEAKER_01 1:13:38

I would agree.

SPEAKER_07 1:13:39

So congratulations, you guys. Awesome, awesome job.

SPEAKER_01 1:13:43

Mostly for sure.

SPEAKER_07 1:13:45

I'm over here.

SPEAKER_03 1:13:46

This side. Oh, it's flipped for me. This side. This side. Mostly then, honestly, I'm not just saying I'm not just saying that. Put a lot more effort into it and into the planning of it, and I was just thrilled to be a part of it. It was a huge learning opportunity for me, and it was yeah, just an incredible campaign.

SPEAKER_07 1:14:07

But also, uh so one more last comment on it. Um one of the things that I don't think was clear to a lot of people, and he's way, way, way, way too humble to even he's gonna get mad at me for bringing this up. But I I just want to go back to the very beginning, Sebastian, that you mentioned, you know, Vincenzo pulled all of these parts together. So just so everybody knows, everybody in the audience here and everybody on Blab knows, this was Vincenzo pulling these parts together and putting them into place. And and so I'm really proud of my friend Vincenzo here for doing a fantastic job.

SPEAKER_06 1:14:49

Thanks, Jason.

SPEAKER_07 1:14:50

And I just want him to get the credit he deserves for putting these together. I don't want to detract from anything that that Brian and Sonny did because they made they made they made it happen and he knew they would they would make it happen. And and I think his orchestrating and pulling in people that he knew complimented him well and and fit the brand really shows his capabilities as somebody who can put on a big brand event like this. So congratulations.

SPEAKER_02 1:15:18

Well, that's why his phone's ringing and he's he's gallivanting around the country live streaming. You better get some, Guido.

SPEAKER_10 1:15:24

Uh I try. That's that is what I try to do daily.

SPEAKER_02 1:15:27

There's no try, Guido, do or do not. Do or do not.

SPEAKER_10 1:15:30

I like that, yeah. Yeah, it wasn't. No, seriously though. Um, so I want to I need to thank you, Jed, for that. Um, you know I hated every minute of it, but um You were sitting next to Sonny liar. So I hated every minute of what he just said. Um, got it. Uh Sonny, so I had the opportunity of of running that campaign um without anybody else. And I I instantly thought of bringing some people on board uh like Sonny and Brian because it was just better for the overall good of the community, like the live streaming community and you know, live stream and broad social broadcasting like Sonny, you know, that's her title. So it just made a lot of sense to bring some more people on board. And I'll have to say that like for people that are looking to do live streaming, sometimes don't just look at the bottom, don't look at the dollar sign at the end, because like I could have taken a pretty solid payday for that, and it I would have I mean, still I took I took one anyway, but I could have taken a three times the amount solid uh payday, but I chose not to, and I brought other people in. So remember that whenever you're doing stuff like this, make sure that you think long term. And if you want to because a lot of people are like, oh, like Sebastian, I'm not knocking what you just said.

SPEAKER_03 1:16:48

That's my ringtone, people. Sunshine.

unknown 1:16:54

Sunny.

SPEAKER_02 1:16:55

We're having a sunny moment. I've had a lot of both, but um whoa, buddy. So what?

SPEAKER_10 1:17:03

The sun is out.

SPEAKER_02 1:17:05

This all right now back to what we were talking about.

SPEAKER_10 1:17:09

Like, you know, Sebastian, a lot of people are like, oh, you're always going all over, you're always doing this, this live stream. And yeah, I am, but I also remember that it's not it's not a solo show. Like at the end of the day, if I want this to be long term and I want there to be more opportunity there, I need to work well with others, I need to play well with others. And it was to me, there was more of a learning experience working with Sonny and Brian on it than it was just when I did the one in in New York where I was by myself. I mean, it was great in New York City, don't get me wrong, and I had free reign of whatever I wanted to do, but it for me it was more fun, and I think it was more impactful for the community that was watching and for the brand, for um, you know, to have me, Brian, and Sonny, and we had like we got to banter, you know, we got to talk to each other. It was more than just like Hi, this has been Shenzolantino of the five o'clock news, and today we're bringing to you one million impressions, and blah blah blah. Like it was there was so much more to it.

SPEAKER_07 1:18:07

That would have been a long day. I can do it watching you eat all of those ass.

SPEAKER_02 1:18:14

I think it was just more fun.

SPEAKER_10 1:18:16

I think it was just more funny.

SPEAKER_02 1:18:18

You just got you just got hit on in the comments. Bree thinks that uh you're really cute. Thank you, Brie.

SPEAKER_07 1:18:24

I want to know what high school Brie is at. They'll be DMing you right after the show, Bree. Don't worry. Will you type in the name of the high school that you go to? Uh I'd be curious. I'm I'm not gonna stalk you or anything, I'm just curious.

SPEAKER_10 1:18:34

She probably she's probably she probably knows Sebastian, let's face it.

SPEAKER_02 1:18:40

Brian knows Sonny. I don't know. I don't know. Pretty girls flock together, don't they? That's why I tell my daughter, hang out with the pretty girls. The pretty smart girls, they're going places. She's like, Dad, that's so not nice. I'm like, well, you gotta you know, you gotta flaw on it. All right, guys. Well, um it uh I'm gonna uh wrap things up here because we've been rocking and rolling for um quite some time. Um I I see a few friends that are in the house here. Martin Shervington's in the house from the UK. What's up, buddy? Thanks for jumping on. Owen Hemsass in the house. Recently announced cancer-free life wins. Owen Hemsass in the house. Keep rocking, buddy. Uh, Jed, uh Vinny, thanks so much for for being here. Sonny, thank you so much for spending 90 minutes of your day with myself. And um, we'll try to keep Vinny at bay here. This is like a social media you know.

SPEAKER_01 1:19:28

I think I can handle myself if you don't remember earlier. I think I can handle myself.

SPEAKER_02 1:19:33

Oh I'm a little scared of her now. That's awesome. If you don't remember earlier, yes, I do. I still remember the distinct inside the school. Totally can. Well, hey, thanks so much, everybody, for joining in. This has been the social media stuck show. I'm your host, Sebastian Russell. We do this each and every week at 1 p.m. Eastern time on Tuesdays. Make sure you follow all my friends. Sonny, put a link to your website, please.

SPEAKER_03 1:20:00

Put a link to my website.

SPEAKER_10 1:20:01

Her website currently is just a landing page.

SPEAKER_03 1:20:04

My new website, though, I'm so excited about it. My new website will be up on November 1st. It's been a lot of effort and it's gonna be effing awesome. So make sure.

SPEAKER_02 1:20:12

All right, but can't people join your list now so that they know about your site later?

SPEAKER_03 1:20:15

They sure can. They sure can. Stand by. You know what, Elsa? Actually, here's what I'm gonna do.

SPEAKER_10 1:20:19

I get the best emails from Sonny. Like I got one the other day, and it was like, Do you feel naked?

SPEAKER_03 1:20:24

And I'm like, I try and have a catchy little subject line in Alpha.

SPEAKER_02 1:20:31

Those subject lines do work. No, no, all kidding aside, I was at um, where was I at? Oh, I was at Digital Marketers Traffic and Conversion Summit, and I met a lady that was a a sex, not a therapist, but that's what she writes about. Sex. Like her subject lines, and it's not like it's like educational, but her her subject lines are like, but they're not, but they get your attention like in an educational way, but it is all about the headlines.

SPEAKER_03 1:20:53

Um okay, so I'm putting a link right now to um I so my main jam is YouTube. That's my favorite channel. I post new videos every Tuesday. So when I'm putting in the comments uh section is a link to the Views While You Snooze checklist. So figuring out how to use YouTube for uh okay. There you go.

SPEAKER_10 1:21:11

While you snooze. With with Leonard News.

SPEAKER_05 1:21:19

I just added that in there. That's good. I know.

SPEAKER_02 1:21:22

That's a good that is good. That is good. All right, friends. Hey, thanks again, guys. We'll see you real soon.

SPEAKER_03 1:21:27

Thank you.