EP47: Consistency & Hard Work For Social Media Marketing 2019

SPEAKER_01 0:30

Hey, what's happening, friends? Welcome to the Seb Rusk Show. You guessed it. I'm Seb Rusk. If it's your first time tuning in, welcome. If you're a returning listener, I sure do appreciate you taking some time again to hang out with me. This episode is a keynote I delivered for a client of socialbuzztv.com, uh U.S. Health Advisors, uh their Miami division, we've been doing a ton of work with. And I got a little personal in this episode. I wanted to share a little bit of my journey and hopefully shift mindsets and encourage uh some of the reps to really start to see sunlight at the end of the tunnel, even though it may just be the beginning. I've titled it Consistency and Hard Work because both of those are two major, major ingredients to the recipe for success. I hope you enjoyed listening to it as much as I enjoyed giving it. Here we go. That's an NC's main job is creating time or killing time. What's up, everybody? What's up? All right. Lots of fresh faces here, lots of lots of familiar faces here. Everybody's smiling and fired up. You know, that's probably one reason for that is because you're in the right place at the right time. Today I want to talk to you about two things um that that happened over conversation this week. Uh, one of those being the topic of consistency. Is anybody a fan of consistency or at least attempting to be consistent? I mean, what the the first thing that comes to mind when I think about consistency is is LeBron James. And I don't care who your team is or if you hate sports, he's probably, we are witnessing or in the midst of hands down, the greatest basketball player to ever walk the face of the earth is alive and well in our time. And there's a reason for that because his discipline and his consistency is second to none. Let's talk about a couple things that happen when we're consistent. When we're consistently in vanilla soft, when we're consistently in BI, when we're consistently networking and looking for opportunities, what happens? Results, opportunities show up, but it takes consistency. You don't network sometimes. Oh, I kinda involved, you're not kinda involved with B and I. You're all in. Networking isn't a sometimes thing, it's an all the time thing. You're not kinda pregnant. The other thing is I had a conversation about things that are tough. Somebody tell me this is really hard. My response was compared to what? Everything is hard. Everything is hard work. If you don't want to work hard, then there's plenty of opportunities out there for you just to hang. Get a paycheck. But I don't know about you. We're just passing through this thing once. We got one opportunity. And I do what I do for one day. That's a legacy. Standing room only at my funeral. For my daughter to pull up my YouTube channel in 20 years and say, that was your or this, excuse me, 20 years, dear God, this is your grandfather. You guys all have the same opportunity to be able to do the same exact thing with creating your personal brand and creating content. That is the sole reason that I even work with U.S. Health Advisors is so that I have the ability to take you from nothing to something regarding a brand and content and what we're doing. Who's the winner this week? Are you gonna Yeah, I haven't decided yet.

SPEAKER_02 3:59

Okay. Well, Raquel was the winner last week. We just filmed her. Who here has won the video of the week? The first one. Raquel, we just filmed yesterday. Raquel is natural. Um Wilson. Did you do Wilson yet? No, not yet. I'm not gonna give the gifts away to somebody else. Ben Fishman? Ben Fishman, yeah. If he ever gets back from the Super Bowl, and then Ricky, have you done Ricky yet? I haven't had. Okay. You weren't here till we got given it to you. So Ricky wants one week, and then uh we're gonna work with video. What I'm doing is I'm buying a video for you to uh create content and post on social media. I'm paying for it. All you gotta do is let the master just mold you and make an amazing video that you can post all over social media. So every week I'm I'm awarding somebody who's had a great week, you're gonna get a free free video out of it.

SPEAKER_01 4:47

And until you win, and until you can afford to hire me or whatever your situation is, I just want everybody to know that I can almost guarantee you that the phone that you're holding in your hand right now has a camera. And I can almost guarantee that you know how to use that camera. So all you gotta do is take your phone out, and like my good friend Brian Fanzo says, press the damn button. That's all you gotta do. Now, once we start doing these things, I create, yeah, I turn you into a monster because you just can't stop. Like the ideas, uh Eric wants to lose the suit, wants to go out on the beach, maybe a little morning workout, and like done, I love sunrises. I'll see you Wednesday at 7 a.m. Ron put his running clothes on, we mix things up, we come up with creative ideas of what we're doing. The bonus videos, we're not getting crazy and creative and doing all that fun stuff. We're just creating a video business card for you that will have your branding. So I've had a lot of you come to me with crazy, awesome ideas, and I love the enthusiasm. But this is a free video, so we have to treat it as such. It's just a it's a bonus that you're receiving, and it wets your palate a little bit as to what's what's possible with creating videos for your own brand. Okay, so if you have been thinking about videos or you're scared to be on video, you need to work right through that step right outside your comfort zone. Because whatever real is playing in your head, it's a bullshit story that you made up, and you're attempting to roll others into that story that you look like shit on camera, and your videos are gonna be terrible. That's a lie. Andy Warhol said it best. Just keep creating art. Don't worry about what you think the art is, because that's not your decision anyway. It's in the eye of the beholder. Nine times out of ten, our story is completely false, incorrect, and not in line with the people that are consuming our content. Show a hands in here. Who shot videos with me? Who has had traction from those videos? I'm not talking about I did a video and I this happened, but I saw your video. I mean, there's really cool things that happen. Like, give us an example, Christian.

SPEAKER_02 6:36

I mean, people in everyday life, you know, having our job two years old, people that I don't even know, like, oh dude, I love your videos, superhero, and they kind of like joke about it, but right.

SPEAKER_01 6:44

And what does that leave him with that individual? Well, that's a superhero health coverage, dude. Ah, that's that's that guy, yeah. Call that guy. Airbag light went out in my sister's car this week. It wouldn't go off. I took it over to the dealership. They took out a sledgehammer and just attempted to whack us over the head before I grabbed it uh with $1,800 for a brand new uh airbag. So I kindly said, I'll be right back. And I I went to the BI Miami Dave, power BI, BI Miami Dave Directory. I couldn't remember what the dude's name was, but I knew he was a big, bald Jamaican dude. Um and he met and his chapter met on Friday. So I went, so I went, so I went to the BI Miami Directory. I pulled up the meetings that meet on Friday. It was BI, I don't know what it was, but they meet at the uh Dayland Marriott. I scrolled down the list, automotive repaired, Jeffrey Brisbane. Picked up the phone, he picked up in one ring. Jeffrey Samash Russ with Social Buzz TV.

SPEAKER_00 7:38

Hey man, how you've been so good to hear from you.

SPEAKER_01 7:42

I said, Let's I got a little situation on my hands. Airbag light went on, they want to charge us 14 million for a new one. Oh, they always want to sell you, man. I got you. This is B and I, baby, I got you. My sister called five minutes later and texts me. He, period, is, period, a, period, dream. So the power of B and I, what's happening here, and the power of being top of mind. I know that for a fact I gotta go all the way out to Kendall. We gotta pack a lunch. Oh well. Gotta make our way the journey out to Kendall, but the but to be able to reap the reward of having honest, transparent people say, hey, we just reset the sensor and we're good to go since you're Sebastian's sister. You were in the commercial this morning. Your 40 second commercial. I was okay. Another example. So I'm raving about Jeffrey right now. And he's right. And JV was and Jeffrey was raving about me. The power of B and I, the power of networking, the power of commitment and consistency. I was thinking about how many BI meetings I've missed since I rejoined again. It's been in two chapters so far, and then they hired me for two years. So I've had an interesting BI journey. But I I don't think I've missed maybe maybe one in a year. I have like perfect attendance. Things are getting crazier now, so I'm gonna I'm gonna miss some more, but I'm still strategically identifying people that are fit for the chapter to be able to visit. So it's not just the same guy that always fills in with you, all that stuff's changing. Strategically find somebody who's a fit for the chapter that can join the chapter because more people, more referrals, more referrals, more business. We exchange, we only exchange $1.5 million between 35 individuals on our chapter. Only.

SPEAKER_02 9:09

Only.

SPEAKER_01 9:09

So if you've been thinking about a BI chapter and you're not in one yet or whatever, I mean that's like status quo, like join US Health Advisors, background check, B I chapter, start studying for the test, get license, right? Like that's just it. Every opportunity possible for you to be able to shake hands, kiss babies, and tell people about what you do by helping people every day, by providing a health cover solution that they don't know about. I don't sell this product, but I do indirectly. And it's real simple. You cannot get health insurance right now. I mean you can, but life has to get crazy, or you can get short-term, or you can go get a job. Yay, a job, which stands for just over broke, if you didn't know that. There's no way to get this product. You guys provide. There's nothing better than selling something that nobody else can sell. Your only competition is your peers, and they're not even competition because there's how many millions of people in the United States without health coverage, and we're in the midst of the crisis here. So get fired up that you're in, you're not in here to sell. I talked to a recruiter earlier this morning that said, uh, I've done this with life insurance for financial advisors. I was like, oh, sounds stuffy and boring. That's not what I'm calling to talk to you about. I'm calling to talk to you about presenting this opportunity at U.S. Health Advisors with the masses so that we can take Ron's team in Miami and quadruple it by 2020. That's the goal. To quadruple it. We got enough leads, there's enough people out there. The more we grow, the more the team grows, the more everybody continues to thrive here. But it's about consistency. So make a commitment and evaluate real quick. Get real honest with yourself about where your consistency's at. Do you dodge accountability? Are you all for it? I'm all for it. I've got a client and a friend of mine that rips me daily and takes pride in it. I cry in his office more times than I laugh and joke around. But I want people in my life to tell me the truth. Nothing at all. But it's February already. You alright?

SPEAKER_00 11:06

No, this is my guy.

SPEAKER_01 11:07

Oh, yeah, okay. Just making sure it wasn't on. Like you're right in front of me, so you're getting like superpowers.

unknown 11:12

Not you.

SPEAKER_01 11:13

Everything's hard work. Everything. I put together two bed frames last Friday. I'd rather punch a baby. Oh no, I wanted to punch a baby, but like a real baby, like right dead in the mouth. Just kidding, Facebook.

SPEAKER_02 11:26

You say the things that other people think.

SPEAKER_01 11:28

I filtered, filtered, but uh everything's hard. I spent four hours. Luckily, it was Friday afternoon, had a few beers watching ESPN. It wasn't as bad until you had to carry them upstairs by yourself. Everything's hard. Washing your car is hard if you make it. But make it fun. This is what I do is fun. I just had a conversation with Jess on the way over here. And I said, uh, I like going out for lunch. Have you ever got to lunch and hear what people talk about at lunch? They bitch and complain and moan and hear what's her name and this. And I can't believe this one. This is gonna be the way. I'm not gonna be in that department anymore. I'm like, I'm thinking, just quit! Just quit! Tell your boss I'm good. Have a nice day. I'm out. You can make just as much money doing what you love versus doing what you hate. And Jess said, I love my life. You know why, Sebastian? Because I've created this life. You want a lifestyle, you gotta have a lifestyle business. You create your life around your business. This isn't work. This is an opportunity to take your life and your family and those you care about to the next level. It's a five-year deal with consistency, those to the grinds. So five-year deal you're like, how many jobs can you join realizing five years that there's a light at the end of the tunnel and I'm gonna have the freedom, flexibility to do whatever I like to do? I guess I've had more jobs than you I care to even discuss. I'm a terrible employee. I haven't had a job in 16 years. I'm unemployed of actual plate, I'm insubordinate, I rip up right up slips, I'm just terrible. Thank God that's the case. I've tried to get a job before, and I was like, this is a horrible idea, Sebastian. A day later. But my consistency is what brought me back. So what brought me here nine years later. Next month we'll celebrate nine years of Social Buzz TV of a roller coaster. Roller coaster of a ride. I wanted to quit more times, but I wanted to keep on going. I lost hope in what I was doing. I thought I lost belief in myself. I experienced I met a girl with heartbreak, went through a personal development course. I was I I went through it to realize Sebastian, the only way out is through. And it was painful and it was gnarly, bless you. And there were times that I thought this would never end. And I'm a strong man of faith, but I I I questioned my faith. God doesn't care about me. Where's he at? I can't figure this out. The more I hard I work, and then I realized it was just a mindset shift, and it was a belief system, too. I started to believe in myself. I started to love myself, I started to believe in myself, and I stepped into my power and said, I've got something that not everybody has. And I am negligent and selfish not to share it with the world. I think probably two weeks later I called Ron. It was late last year. I took a hiatus for two years. Went to a personal development course in 2016 and just coasted and said, It's gonna take as long as it's gonna take. And a lot of those days were me and my pools on Tuesday by noon. Not doing it, not fighting it. That wasn't be that was self-care. That was saying, I'm gonna take whatever time it takes and I'm gonna figure it out. I lived on a line of credit for 12 months. But I did whatever it took to make sure that I was prepared to be who I need to be for this brand and this opportunity that I've been blessed with. Social best to me to have a platform to impact lives like you guys. You gotta be the person you need to be, otherwise you're just gonna fuck it all up when you get there. Does that resonate with everybody? Is everybody warm and fuzzy? You should. The goal is to shift your mindset, get inside your head a little bit, but also make a connection with you so you go, yeah, I see that. Whatever you have, you I'm sure someone has has everyone picked up at least something they can relate to? Where you're like, yeah, I can relate to that. I think we've all experienced one common inomity. We've all been through some shitty times before. We've all got a story, but that story is what brought us to where we're at right now, and it's what strengthened us, and it's gonna take us to the next level. Let's think about consistency this weekend. And let's not let's not identify anything as hard work. Let's just write it off the fact that everything is hard. Nothing is easy. Because if it was easy, what? Everybody'd be doing it. Absolutely. Anybody have any questions? Thank you, brother. Hey friends, Sebastian again, thanks so much for tuning into this episode. I sure do hope you're leaving with at least two things that you didn't know when you tuned in to this episode. If you liked it, please do share it with the friends and people that you share podcasts with. And if you haven't done so already, make your way over to the iTunes Store or wherever you consume podcasts. Be sure to subscribe to the show. And if you feel so inclined, I'll really appreciate it. Leave me a review. I'm Semaster Ross signing off from our studio here in beautiful downtown Miami. We'll talk to you next time.