John Jantsch - Author of "The Self-Reliant Entrepreneur"

SPEAKER_00 0:21

And now, here's your host.

SPEAKER_01 0:33

What is happening, everybody? Welcome back to the Seb Rush Show. Hey, maybe welcome to the Seb Rush Show because it's your first time joining us. Either way, I sure do appreciate it. My guest this week is John Jance. He's a marketing consultant, speaker, and author of Duct Tape Marketing, the Referral Engine, Duct Tape Selling, the Commitment Engine, and SEO for growth. And as of recent, The Self-Reliant Entrepreneur. 366 daily meditations to feed your soul and grow your business. This book is amazing. I tied into it the first of the year. You read one page per day. It's one posing action question at the end. Super simple to do. I'm really enjoying it. I don't get to do it every single day, but as John talks about in this interview and as well in the book, you don't have to worry if you miss a day, if you miss a week. Whenever you come back to it, the book is waiting for you. And you can do it over and over and over again for years to come. So I'm excited to see what kind of gems I'm going to be able to extract out of this book. And I'm even more excited to have John on the show as he shares his journey of how he conceptualized the idea for the book and how it all became a reality. Friends, could you please help me welcome to the show? John Jance, what's happening, brother?

SPEAKER_02 1:49

Hey, I'm just uh hanging in there uh doing podcasts uh right and left and uh so thrilled to be on your show.

SPEAKER_01 1:57

I am you know it's a it's a privilege to to have you on the show, and I really do appreciate your time. I like I mentioned before we started recording here, you and I met briefly um uh probably two or three years ago when there was some sort of, I want to say Amex Small Business Mark expo or something.

SPEAKER_02 2:13

I think it was Entrepreneur. Um it was either it was a magazine. It was either Entrepreneur or Inc., I thought uh did it.

SPEAKER_01 2:19

But uh neither here nor there. You were you were uh quietly sitting, trying to charge your phone and regroup in the hallway. Some maniac with a bow tie comes up and said, John, you don't know me, but I know you and I've been following you since God spoke to Moses. So um it's great that when I when I saw this book pop up on the internets, I don't know who had someone shared it. Someone actually posted it and said, Hey, this is my read of the month. Yeah, I thought, John Chance, holy cow, I gotta reach out to him. So with with the internet's working the way that the internets currently work, literally a click of a mouse. We had maybe two sentences back and forth and were able to schedule something and and get things going here. So it's just great how technology makes life so easy, isn't it?

SPEAKER_02 3:02

That's right, absolutely. It's uh I've been podcasting since about 2005, and uh I will tell you, it has gotten a lot easier to do that. Uh we we I I used to, well, I would do it over a phone line, uh, of course. Uh and I actually had a device that plugged into the phone, kind of like probably the FBI used at the time as well, to actually record both ends of the conversation. I mean, it was pretty, pretty janky. Um, and of course, then you had to teach people how to actually listen to it and whatnot.

SPEAKER_01 3:27

But right, right, right, right, right. They're like, what, what, what is the podcast?

SPEAKER_02 3:30

Exactly. So uh yeah, I'm I'm glad that podcasts are are uh uh a hot uh uh topic these days and that uh people are really enjoying them.

SPEAKER_01 3:38

You know, let you know we're let's start there real quick. We're gonna obviously want to talk about that your your brand new book here, which I'm I I don't want to say I'm in the middle of it because you don't get in the well, you get in the middle of it because you've been reading it for a while, but you don't get in the middle because you decided to read the whole thing in a day. And you got to get the book to understand what I'm talking about. But the self-reliant entrepreneur, 366 daily meditations to feed your soul and grow your business is John's newest book. We're gonna chat about that. But real quick, I you know, you're a you're a marketer um, you know, by by trade uh through and through. So and you've been podcasting for for quite some time now. Um is do you not find it fascinating that uh a technology that's well over 16 years old is just now gaining popularity, yet it's not even really popular yet. I mean it's popular because 50% of you know consumers in the population are consuming podcasts, and there's 800,000 podcasts out there, but most people don't even know what a podcast is. From a from an old school marketer standpoint, where you've seen the evolution of this whole digital thing come about, and here we are now. You know, what what what's kind of your thought on that?

SPEAKER_02 4:41

Well, uh, you know, um uh a lot of people are familiar with uh Jeffrey Moore's, you know, crossing the chasm um when he was talking about uh what it takes, you know, you got the early adopters, and that there's this point where you know you kind of jump uh the trough and and you know you've really made it. Um and I think what happened to podcasting is that um, as we alluded to, it it you know, blogs came along and then it was like podcasting was the natural extension. Now we're just gonna have audio blogs, is what it's gonna, you know, turn to. But it was really inconvenient for people to listen to it. I mean, they they had to download some piece of software, know some technology. Um, and and and and then a little thing called social media uh showed up. And all of a sudden all the attention went to Facebook and Twitter and you know, LinkedIn and what we're doing in those channels and whatnot. Um, and I think podcasting just kind of fell by the wayside. Then Apple um decided to add the podcast app to the default on the iPhone. So it came, and all of a sudden now people are like, oh, what's this? You know, personally. You got it whether you like it or not. Now I'm listening to podcasts, you know. And so I think that was a big, big, major turning point in, you know, that was probably 10 years ago, but that was still a major turning point, I think, in podcasting. Um, and and then I think eventually what happened is you you started seeing um mainstream media uh you know really getting desperate for listeners, for advertisers, for avenues to be out there. And and I think when that when when folks like NPR, you know, jumped, you know, with both feet into podcasting, all of a sudden then it became mainstream media, you know, mainstream behavior. You started having you know television shows talk about their podcasts they were listening to things. And so um, I think that was uh, you know, and so obviously now it's it's just almost it's it's quasi-ubiquitous. Yeah, that's a pretty fancy word. I know. That's a great word, John. I I hope you're I hope you're if you get it.

SPEAKER_01 6:37

We're not even 10 minutes into the show here. We're already busting out the those incredible uh vocabulary there. Uh I hope you're taking notes, listeners, by the way. So uh yeah, it's it's really it'll be fun. I I'm I'm very curious to see how the whole radio world continues to fizzle out, or rather, probably scurries to figure out the whole podcast, network, podcast game. Yeah, yeah. Oh, there's not three, you know, there's not three individuals in a corner office making a decision for clear channel communications anymore. Uh the control has the pendulum has shifted. So it'll it'll be very interesting to see how that pans out.

SPEAKER_02 7:10

You're starting to see some of the media uh plays um where they're buying uh networks of podcasters. I mean basically they're buying listeners, you know, is what it amounts to. Right, right, right, right. Uh I I guess. But uh yeah, interesting time. So I, you know, I tell people all the time I I I do my podcast because it gives me uh a you know flat out blatant excuse to talk to people I want to talk to.

SPEAKER_01 7:31

Yeah, exactly. Doesn't mean you know it kicks open doors of opportunity, it allows you to connect with people, it allows you to you know get a deeper dive into a book that you buy. Right. There's all kinds of great examples there. So let let's let's back up a little bit. We're listeners that don't know who John is, and uh let's go back to the beginning. And uh when you first said, you know what, I'm a marketer and this is what I'm gonna do, how did that journey begin?

SPEAKER_02 7:54

It's a long story. You ready? Um no, I've actually reader's digest. I've actually owned my own marketing consulting practice of some form for 30 years now. Uh so I went to work uh out of college for an ad agency. Uh, about five years into that, said, any dummy can run a business. Just uh kind of jumped out, no real plan. You know, I knew I could hustle work. I had a few people that said they'd, you know, let me work on projects, big, small, you know, didn't matter what, you know, I always said, sure, I can do that. Um, and you know, a few years into that, I realized I I had a couple small business clients and I really loved working with them because it was kind of end-to-end. You know, you could see the whole thing that you did, it actually produced a result. They wrote you a check. You know, I just I just liked that uh that feel, you know, and impact. But they were also really tough. I mean, my you know, I'd had traditional kind of how-to you know, agency training on how to do it. Um, and so I decided if I was gonna work with small business owners, I would have to create a way where I could walk in and say, here's what I'm gonna do, here's exactly what you're gonna do, here are the results we hope to get, and here's what it costs. Um, and that was actually the genesis of duct tape marketing, the name Duct tape marketing. I I felt like if I was gonna turn marketing services into uh a product, I had to give it kind of more of a brand name. Um I and so that was really where duct tape marketing came from. It was the name of my systematic approach to marketing. Uh the name people seemed to like uh it resonated, uh it made sense to them. And uh so I put it on everything. I named my company, my blog, you know, my podcast. Uh I I had uh you know a book, my first book in 2007 is called Duct Tape Marketing. Um and now I have a network of independent marketing consultants around the world that that license our methodology and approach uh to small business marketing uh uh under the Duct Tape Marketing Consultant Network. So, you know, I'm I'm ultimately a uh a teacher, trainer, consultant, uh, but I I've also do a fair amount of uh speaking and uh you know this book that we're talking about today is my sixth book.

SPEAKER_01 9:47

Wow, congrats on that. Thank you. You're lazy, John. So um, oh that's fan. How many and how many how many consultants do you say you have in the network? We have about 150. Yeah. Wow, that's great. Yeah, that's great. So it's almost like a uh like a Brian Tracy, Tony Robbins type of where you know, Tony can't be everywhere. So let me teach you what I know and let you go out there and utilize the tools and do it for yourself.

SPEAKER_02 10:09

Yeah, I mean there's certainly that's the best example, but yeah, no, you know, it's probably probably a better example is you know, like Action Coach or you know, those type of you know things, although we're not sales. Yeah, we're not a franchise at all, but but they are all you know independent. And uh, you know, we probably probably the thing that's happened that you know, maybe originally people were very attracted to the duct tape name and to be a part of the network and get you know get a running start. We have a lot of people that are jumping out of corporate that want to start a consulting practice that see this as a great way to uh to hit the ground running. But uh the the sort of side benefit that we didn't really uh I don't think uh appreciate enough was just how you know people that are solopreneurs working on their own, you know, now have a network of 150 other people. We we do four live events a year, and and so just the value of of having a network of people to commiserate with, lean on, you know, get get opinions, uh work together with, collaborate, um, has has really been a tremendous uh outgrowth of of forming this network.

SPEAKER_01 11:07

Yeah, well, that's the power of community, right? Yeah, that's right. That's right. The power of community. Four events a year, that sounds awesome. So those are that those are comprised of all of the uh all the consultants.

SPEAKER_02 11:16

Yeah, that's right, that's right. And some of them are just weekend um, you know, we call them boot camps, you know, we're gonna work on lead generation, you know, and so everybody just comes again and talks about here's what I do, you know, try this, share this. Um, but then we do a uh a conference in October that is uh pretty much the you know, we bring in public speakers um, you know, from from you know my network of of friends and and colleagues, and uh it's much more of a traditional conference. Well, if you need an MC for this year's conference, I'm your guy. Well, we're gonna be in October of 2020. We're gonna be in uh Park City, Utah for uh for our uh event there. Beautiful.

SPEAKER_01 11:51

Sounds fantastic. It is great. I want to say that I found out about the new book uh from Jay Bear. Does that make sense?

SPEAKER_02 11:57

Sure, sure. Yeah, actually, actually, uh, if you turn that little bad boy over, you're gonna see a quote from uh from Mr.

SPEAKER_01 12:03

Bear on the The One and only Jay Bear. Well, I listen, okay, we're gonna let's start backwards. We're gonna start on the back of the back cover on here because that when I turned this over, I thought, what listen to me? John, John's doing the damn thing because we got Ryan Holiday, we got Seth Godin, we got Marie Forlio, uh, former guest of the Seb Rush show, and then of course the one and only Mr. Jay Bear, author of my first book, Social Media Sucks. He wrote the uh forward for that, like a full-blown knot. I thought maybe it was gonna get like a little paragraph, but you know Jay. Jay always has time for you. And if he's your buddy and he says he can do it and he does it, I couldn't believe you sent me like three pages long of like this like whole dissertation on why this book is is worth your read.

SPEAKER_02 12:46

Well, Jay, uh Jay actually, um in addition to offering that uh quote, I when I was early on writing this book, um, I sent a few pages out to some people. I mean, you know, just like you think this works, you know, because it is very different format. I mean, it starts uh I I reference so the 366 means that there's a page a day, it's dated. Um in fact, we can read today's if if you want, it's a short one today.

SPEAKER_01 13:08

Absolutely.

SPEAKER_02 13:09

But uh I mind uh mid-19th century literature, um, which you know, Emerson Thoreau, Margaret Fuller, Louisa May Alcott today, uh still some of the best entrepreneurial literature, bar none, in my opinion, written. Uh, then I give a kind of a reflection uh maybe on my experience, making contextualizing, and then uh add a question every day. Um and so there's kind of three parts uh of of the process every every day. And uh uh when I sent those out, I I was kind of noodling with this idea, but but Jay Bear said you need to put a question at the end uh of every, you know, every day. Uh you know, that my wife reads a book like that, and you know, it's really powerful to have. And um, and so that that kind of you know that that sealed the deal. And so uh I went uh and and added a question every single day, and that that you know, hopefully in a lot of ways ties together that day's entry. But I I get more feedback on those questions than anything. So I I certainly acknowledged uh Jay's contribution to this book uh over and above the cover.

SPEAKER_01 14:04

Yeah, you know what we're currently recording this episode right now, and it'll probably be it's gonna go out in the next uh probably within the next two or three weeks here. Uh but today is January 8th, 2020. We're gonna read that day in just a second to give you guys an idea of the format. But as we circle back when talking about Jay, Jay, what Jay had to say about the book is it's not a game changer, it's a life changer. This book is your guide on a journey of staggering depth to learn a crucial lesson. A better you makes a better business. Oh, like only Jay Bear can can say, right?

SPEAKER_02 14:34

Yeah, yeah. And and I think it does happen to this is not a how-to book. Uh, this is a why to book, maybe. And and it's really more, you know, I there's there's so much how-to out there. I I really did want to write something that I thought was more about mindset, you know, than than about you know tactics.

SPEAKER_01 14:50

Well, you know what's funny is that I I got another very similar book earlier last year. I got turned on to um the Daily Stoic, and it's 366. What and it's so so now my new daily routine is coffee, daily stoic, self-reliant entrepreneur, and then I head to the gym. So that's like my new I've been good for eight days, John. Nice, good, good, good. Well, well, it's it's January 8th. You do you have do you have a copy there in front of you? I do, I do, I do. Is that a dumb question, John?

SPEAKER_02 15:17

Well, it's not a dumb question. I've been caught off guard before, but this is true.

SPEAKER_01 15:20

Okay, cool. Let's uh let's get a little sample of what uh what one day looks like here.

SPEAKER_02 15:24

Yeah, and it it'd be um Ryan Holliday is a good friend of mine. He blurbed this book as well, and uh, we actually uh have had the same literary agent for years.

SPEAKER_00 15:34

Very cool.

SPEAKER_02 15:34

Um and um uh so I I'm I always have fun when people tell me they read the Daily Stoic too. Uh I'd love to get after you maybe digest a month or two, I'd love to get your view on how you think they differ. Uh just from from tone or from you know point of view. Uh I'm really interested because um I I have my own view of that, uh, but I'd love to hear what other people think.

SPEAKER_01 15:56

Well, I can tell you right now that this is very um I again from my understanding, Ryan put together some these these tales have been around for thousands of years, and he put them together in more of a digestible format on a daily basis. I still feel like I'm reading 2,000 years ago, but it does make very good sense where you differentiate is is is is the question. Yeah. And you're and you're in your excuse me, your two cents is where you really differentiate. And then the real icing on the cake is the question because it makes you sit with what you ran, the, you know, the ancient reading of of stuff that's been around forever, what you what the author has to say about it, and then something to leave you with. So yeah, yeah, yeah, yeah.

SPEAKER_02 16:33

It's definitely different in that in that fashion. Um, so readers are either gonna be lucky or unlucky, but uh today is a really short one. Um, you know, most of them, my reflection probably doesn't go over 200 words, but it's even less than that. So every day starts with a title, then the reading. This one's from Louisa Mayalcott, you know, the the the little women, uh author of Little Women, which is you know a hot movie right now. Again, then my reflection, then the question. So today, January 8th, respect your dream. Far away, they're in the sunshine, are my highest aspirations. I may not reach them, but I can look up and see their beauty, believe in them, and try to follow where they lead. That's from uh I actually a collection of letters of Louise May Alcott's um written in 1915 or collected in 1915. What is it that you most love about what you do or aspire to do? Who else finds peace, joy, and happiness when you do it? Respecting this notion is how you unearth the joy that will always be with you. Live in constant appreciation of your highest aspirations, and you will attract what you need. Your challenge question today What element of what you do brings you the greatest joy?

SPEAKER_01 17:47

Love it. You know what? And I I didn't I really haven't had to sit there and rack my brain with that question. I mean, I sit and reflect for a second, I don't just blow jot anything down. I wanted I remembered in your introduction, you said that you know, it doesn't matter what you write down today, you'll go through this book several times again and you'll reflect back on what you've written before, and it'll it'll mean something different to you.

SPEAKER_02 18:07

Yeah, yeah, yeah. Um, you know, I wrote these, all these entries, and of course I uh I've wrote this book in a lot of ways because this is a practice that I've done myself for years, and I want it's like I wanted to write this book for me too. Um, but uh so I'm practicing it as well. But it's amazing. I I you know I read stuff that I, you know, now, you know, maybe I'm getting close to 10, 11 months ago that I wrote this, uh, some of these entries, and uh, you know, they mean something different to me, you know, reading them now just just in that span of time. Because I think I think the whole point of this book or this practice or a lot of the things that we do is is to realize that uh you know our life's a work in progress. And if we're not, you know, if we're not continuing to grow, continuing to experience things, continuing to have curiosity about what's next, you know, we're gonna stagnate. And uh I I think the fact that you come back and read a page a year later, you know, is is is actually kind of one of the one of the few times you actually can see how much you've grown. Um and I I uh you know I have I have several books that that I've read. Uh there's a Deepak Chopra book that I bet I've read 20 times. Um and I it just always floors me that I I pick it up. You know, I did it again just about about a month ago, and I'm like, God, there's new stuff in here. What's the name of the book? Uh it's called the Seven Uh gosh, isn't that terrible? I should know right off the top. The seven habits of highly spiritual people or something like that. So it's a total rip-off of Stephen Covey's uh um, you know, seven habits. Um but he has much more of a spiritual bent. Um that's that's kind of his his uh his gig. But um it just always floors me to to you know to feel like gosh, I've read this book so many times, but there's always some nugget that you know I didn't see.

SPEAKER_01 19:46

Yeah, you definitely get something new every yeah. I find myself going back through podcasts like that sometimes. Yeah, yeah. And I'm like, that was such a good episode. I'm gonna I'm not gonna I want to listen to it again because it was good, but more importantly, I know there's something that I missed, and there's just no way we pick it all up, you know? Yep, yep, yep, yep. What yeah, I really like the introduction, and I know I'm not a big introduction reader. Yeah guilty, guilty as charged. I think I I haven't even read Ryan's introduction. I just dove right into day one here. But I did uh I did stop and and read your introduction, and I'm glad that I did because it really was a guide uh to get me started here on the first eight days. You you tell everybody how the book is organized, and then you talk about the the the seasons of all of the book, or is that of an entrepreneur? Let's let's talk about that for a second.

SPEAKER_02 20:30

Yeah, so I wrote a blog post, it's probably close to five years ago now, which was probably the seed of this book, and I I do I call it the seasons of the entrepreneur. Um, and you know, in my 30 years, um I feel like there have been starts and restarts and and cycles that I've gone through and changes that I've made, and they always seem to follow a certain pattern. You know, the the first season I had to kind of trust that this direction was right or you know that I wasn't crazy for doing it. I mean, I had to have kind of develop a level of self-trust. Um, and and then the second phase, um, you know, I call discovery. Um, I had to go out and find out, like, okay, I believe in this. Do other people believe, you know, will people buy this? You know, um, and you know, then the third phase is is, you know, I quite kind of with fall. And of course, this being a 366-day kind of book, you know, the season metaphor was there for the taking. But it always seems like uh once you start getting some momentum, that's when the the leaves start to fall off your face. Right, things start to, you know, you have to you have to pivot or be resilient or you know, change you know, course a little bit. Um, and if you come through all of those kind of three phases, you know, typically you you end in a place where you know you start thinking about what you know what difference is this making. Um and and you know, I just feel like that lines up kind of nicely with uh the seasons of the year, um, but but also you know, a pattern that I've seen in my own entrepreneurial experience kind of repeat itself. And so it it a couple Things. I wanted to express that. I think other people have experienced that. And it's not just like once a year you experience this. The seasons, you know, have probably happened in my entrepreneurial life, you know, 10 or 12 times. But it also gave me kind of a narrative arc for the book. And then I give each month actually its own theme word, you know, like security or resilience or grace. And that um, because as I mentioned, I, you know, I curated all of this literature uh to to uh to put in the book, that kind of gave me an organizational structure for doing that. I I started out just kind of reading a bunch of great texts, you know, about uh uh you know from from uh Walden to you know self-reliance and little women and Scarlet Letter, and then I realized that that was gonna kill me, you know, if I didn't have some way to like organize it. Once I came up with the themes, it allowed me to kind of go out and hunt for okay, what did what did Emerson have to say about love, you know, for example, and and uh that that kind of narrowed my uh my research uh significantly.

SPEAKER_01 23:02

Oh, I bet, I bet. And you said that uh it took a year to write the book?

SPEAKER_02 23:07

Um between the research and the I think I uh so if I go to timeline, I was already working on the book. I signed the contract in October, turned it in of 2018, uh, turned it in in uh I think May, yeah, May of 2019. So effectively I had nine months, or no, I guess that's about eight months of, you know, I've got a contract, I have to produce this thing, right? Um work. And then from May to October, you know, the publisher do did what they do uh for it to come out. That's a that's a fairly traditional you know publishing cycle for um kind of mainstream publishers.

SPEAKER_01 23:46

Right, right, right, right. I I talked my book to my I had an editing team of six people. Yeah, it cost me a ton of dough to do it. I didn't go the major publisher route, but I I I could not fathom the thought of sitting down and attempting to write another page. I just wasn't good at it. Yeah, but I could tell you all about it, you know. So I you know, I guess there's a different style of however you get it done, you know.

SPEAKER_02 24:05

Well, you know, I've worked with small business owners for years, and you know, the remodeling contractor is not going to write a blog post, you know. And I mean, so I've used I've actually used that practice forever because they can not only talk about their business, but talk about it with passion. And and so, you know, that uh that's a practice I've used, you know, from a marketing uh tactic for years.

SPEAKER_01 24:24

Yeah, no, it's it's uh your book is your new business card, I was told.

SPEAKER_02 24:27

Yeah, there's uh there's some certainly some truth to that.

SPEAKER_01 24:30

Uh it's damn expensive business card, but you're so speaking of entrepreneurship, you know, let's let's talk about the let's talk about both ends of the spectrum. You've been doing this for for a minute now, this whole wonderful world of entrepreneur. Um what's the worst part of being an entrepreneur?

SPEAKER_02 24:50

Um I would say I'm generally such a positive person, quite frankly, about about life that I, you know, it's very it's actually rather difficult for me to come up with that. But I I think the probably the worst part for me sometimes is um is focus, I mean, or lack of focus. I mean, that's the hardest part for me. Um, because there's so many things I want to do, so many things I enjoy doing, you know, that don't make sense. And so that leads to getting chasing dead ends, it leads to uh saying yes to yes, all those kinds of things. So that's uh that's something that I have to work on uh really consistently.

SPEAKER_01 25:30

Sure. Yeah, I I agree too. Because usually I'm like, look, squirrel. Oh, it's time for lunch. You know, there's no I always say no one no one to tell me no is not the best. That's why having a team is is is there's something to be said for that, right? There is, there is. Um so um how long has the book been out?

SPEAKER_02 25:47

When when did it so this book uh officially hit the streets October 22nd of 2019?

SPEAKER_01 25:54

Excellent. And how are things been going?

SPEAKER_02 25:56

You know, really great. I mean, the the a lot of people, I think we were talking before you started recording that a lot of people bought the book in October and then said, I'm gonna start in January, which, you know, of course, as the author, I want to I was like, no, start right now. But right, uh, but I get it. And so uh it's been fun to see a lot of, you know, this is one of those books that has a lot of quotable, you know, kind of things in it. And so it's been fun to see uh people sharing, you know, their their passages and things that resonate uh you know with them in in particular. It's also been fun. I've you know, I've been on some uh I obviously I'm I'm in a lot of marketing circles, so I've been in a lot of on a on a lot of uh marketing, you know, entrepreneur kind of shows, but uh this book's also opened the door to you know, I've been on a few shows uh to talk about meditation and to talk about you know spiritual aspects of of uh of you know being an entrepreneur. And so that's been a lot of fun for me too.

SPEAKER_01 26:46

Yeah, it's it's great to see when opportunities pop up when uh when a new book drops. Now it's not just hey, it's just another book. There's just all kinds of, especially in this digital world here.

SPEAKER_02 26:54

So yeah, yeah.

SPEAKER_01 26:56

Well, I sure do appreciate you carving out some time here for us to be able to connect for a few minutes here. I know uh today's a travel day for you, so if you just squeeze in an interview, you are a true entrepreneur, John.

SPEAKER_02 27:05

That's right. Well, you just gotta fill up fill up the calendar as best you can.

SPEAKER_01 27:09

You absolutely do. You absolutely do. So for our listeners, what's the best way to connect and follow with you and follow you and grab a copy of the book?

SPEAKER_02 27:16

So um uh you can get a book, the the book, pretty much anywhere you buy uh uh books. I uh I do have a page where you can see a lot of these interviews like we we're doing here today, at and it's just self-reliantontepreneur.com. Um, you know, get close to spelling it and Google will help you.

SPEAKER_01 27:31

Uh oh, don't worry. This this is all gonna be in the show notes, listeners.

SPEAKER_02 27:35

Don't you worry. But if you uh also want to see what I've been up to for the last few decades online, it is uh duct tapemarketing.com and that's d-u-c t-a-p-e-marketing.com.

SPEAKER_01 27:46

And that link will be in the in the notes too. And I just wanted I just wanted to point out that he just said if you'd like to see what I've been up to for the past few decades. Okay, so for all you clowns talking about going into a new decade, John's been doing it for a minute. He knows what he's talking about. He is a seasoned marketer and entrepreneur. That's why we're having conversations with him right now. The stuff that he puts out, um, it just it works. So uh look him up, make sure you follow him and grab a copy or two. Grab two copies, just like I did. I highly recommend buying two and then give it to somebody that's an that's an entrepreneur. They'll never forget that.

SPEAKER_02 28:19

I've actually been hearing from a lot of people that have said that they've really they've got like an accountability person that they're working that they discuss the question with. And I think that's a great way to uh to do it. I I even have a couple uh husband and wife couples that have told me that, you know, they they talk about business all day and it's just the dah-da-da-da-da, you know, of business, but uh that this is like giving them something to actually have some real meaty conversations around.

SPEAKER_01 28:40

I like that a lot. I'm gonna reach out to my buddy who I sent the extra copy to, Judy Fox, LinkedIn expert Judy Fox. I'm gonna reach out to her and see if she wants to discuss the questions a couple times a week. I was just gonna say, I'm gonna have some fun with um with some content with this because as I start to wrap my head and get into the flow of this, I I think it is of it this way, and you you know this theory too. Listen, if it impacted me, if I share it, is it gonna speak to somebody else too? Yeah, yeah, you know, that's really what it's all about. Yeah.

SPEAKER_02 29:08

I'm also doing a Facebook Live uh every Friday morning uh too. If you just wanted, yeah, I'm doing it on my personal profile at John Janets on Facebook, uh, if you want to check that out as well.

SPEAKER_01 29:18

Very cool, very cool. Well, listen, John, it's it's an absolute pleasure to connect with you again. Um and uh congrats on book number six and all your success that you got going on. John, you're clearly doing something right. So I wish you nothing but the best here in 2020. Hopefully you'll come back to the show again sometime, huh? Uh you bet. Thanks, John. All right, take care. Hey, friends, it's Sebastian again. Thanks so much for tuning into this episode of the Seb Rush show. I sure do hope you're leaving with at least one or two things that you didn't know before you press play. If you haven't done so already, make sure you're subscribed to the show. This way you'll get nifty updates as new episodes become available. If you feel so inclined, please do leave us a review and share this episode with people that you share content with. I'm Sebastian Rusk signing off from the podcast Launch Lab Studios here in beautiful Coral Gables. We'll talk to you next time.