Phil Michaels - Forbes "30 Under 30" Winner

SPEAKER_01 0:04

This is the Beyond the Story Podcast, a show that goes way beyond the story. And now, Sebastian Frost. Hey, what's happening everybody? Welcome to the show. I really appreciate you taking some time out of your day to listen to me. Chat about things that I find interesting that I hope you'll find interesting. The show is brought to you by my friends at Self Publishingschool.com. I'm currently writing my second book with Self Publishing School. They've got an incredible program. They put over 2,000 people a year through their program. That means 2,000 people a year are writing a book with their proven system and program. You too can write a book just like I am. Find out more information. Schedule a free consultation call with a book launch specialist just like I did. And uh you too could be making your book dreams come true. More information at self publishing school.com forward slash beyond the story. Phil Michaels, what's up, dude? Finally, my goodness.

SPEAKER_00 1:14

I'm here. I made it.

SPEAKER_01 1:18

Yeah, it's good to have you. You found me on the internet, I think on Facebook or something. Mutual friends. I want to say Jarek Robbins, but I could be wrong. I think you're right. All right, good guy. Yeah, he's a good dude. He's a good dude. Those Robinsons. Those Robins, uh, those Robins, I tell you, they're doing a thing they're doing a thing or two right. If you have that last name, you're doing pretty well. This is true. This this is true. So great to have you on the show, man. Great to uh to catch up for a minute. We were initially connected because you wanted me to see if I was willing to entertain a podcast, podcast launch idea that you had for your show. And at the time I was just not uh was by no means closed off to it, but but I was not in a space that that allowed my calendar allowed, times allowed, allowed for me to actually make that happen. So I'm so glad that you actually made that happen. Um, doesn't matter with who.

SPEAKER_00 2:11

Thanks for having me. No, it's yeah, you know, I wasn't even planning on launching a podcast, and then COVID happened, and I'm like, huh, this is the perfect time. And because I made the Forbes 30 under 30 list, I had exclusive access to all the Forbes 30 under 30 list makers. So I'm like, huh, why not make it's it's now the only podcast in the world that exclusively interviews those that made the Forbes list, which includes LeBron James, Cardi B. So you have big name celebrities all the way down to me.

SPEAKER_01 2:42

That's fantastic. No, I know that was your initial thing. You said, listen, Forbes 30 under 30, here's what I'm thinking. And I wasn't able to piece everything together, weren't able to do a deal at the time, but I was glad to see you finally got the show launched. That's all that I'm passionate about. It would have been great to figure something out with you, but more importantly, I like to see people go from where they are, no podcast, to where they want to be podcast. So you you actually got there. So let's get right down to it. You've had quite the exciting career uh for uh for for for for yourself. And um, I you know, I'd say you haven't been working for years and years and years and years and years and years. Uh, your career started fairly early and you were able to have some significant success with that. So let's back it up to high school. What happened after high school?

SPEAKER_00 3:25

Sure, it's it's a great question. Um, so I was always following this entrepreneurial journey, but I never looked at entrepreneurship as a potential career choice. I was on this trajectory of pre-med in my undergrad. I wanted to be an ophthalmologist, actually, an eye surgeon.

SPEAKER_01 3:40

And uh is that because because you wanted to do that, or is that is that the whole like stigma of, well, this is what my parents thought I should do.

SPEAKER_00 3:48

Societal norms definitely influenced me. Um, I never looked at anything else as a career, not necessarily because my parents wanted me, but I'm sure they were definitely pushing me toward becoming a safe and you know, career endpoint. Yeah, exactly. Gave me that safe there.

SPEAKER_01 4:07

I mean, forget about the fact you'd be saving lives and doing stuff for people.

SPEAKER_00 4:12

Exactly. And that's what led me to that trajectory. And so I ended up following that career path and graduated, worked for the New York Yankees team physician. And while I was there, a buddy of mine and I started a mobile fitness app, which back then was not a saturated competitive market. Yeah. So it was a mobile app that you know was allowing people to work out without having to read, watch, or listen to their app, which was unheard of back then. So we pitched to Shark Tank, ended up becoming finalist for season four. So back then this was a novel idea. Now it's completely saturated. But what that did, Sebastian, was lead me to wanting to pursue entrepreneurship and business rather than medicine.

SPEAKER_01 4:58

You got the you got the itch, you know, you got that, you got a little taste of it, and you're like, whoa, wait a second.

SPEAKER_00 5:03

Exactly. I'm like, I can impact way more people, change way more people's lives than than just seeing an X number of patients. And I can make as much money as I want and live the life that I want to lead if I'm an entrepreneur rather than uh, you know, let's say a doctor, which uh could sometimes be just a glorified employee. You're working for somebody else. So that sparked this entrepreneurial bug, like you said, and I decided to quit that pursuit of medicine. And my mother's like, who the hell quits the New York Yankees? And what the hell is an entrepreneur? She was pretty pissed off.

SPEAKER_01 5:38

Let's your mouth, boy. Yeah.

SPEAKER_00 5:41

So that led me to decide to get my MBA and Master's of science in marketing, because I'm I said I didn't have a fundamental understanding, any acumen in business. So let me build my knowledge and started traveling the world. But then when I looked back, Sebastian, I realized all of my hustles on the side were very entrepreneurial, even since I was a kid. I was my first was a typical stereotypical lemonade stand, and I would steal my sister's puppet show uh playhouse and bring it to these soccer fields, and I would attract all the soccer moms selling them lemonade. And then in middle school, I was selling Pokemon cards. So I'd bring out these baseball card binders and put Pokemon cards in them. I'm go to school and flip these cards. And I remember one day I sold a Charizard, which is the absolute best card in Pokemon.

SPEAKER_01 6:37

What's his name's been posting about lately, Logan Paul? It's been some years.

SPEAKER_00 6:41

It's like a fire dragon. And yeah, I sold it for $50. And I thought I made it. I told my mom she's not gonna have to work again. Life is set. We're back then. And and for a child. And so that was this constant theme. In high school, I was a bookie, so I would sell football pools. And back then I would print out every week's matchup on a piece of paper, have these guys pay for the pool, circle the winner, and I would take a percentage of the you know, the pool. Love it. And then in college, I I went to the University of Tampa actually, and I was lucky enough to start a nightlife promotion company, co-founded it, and so I was helping run the nightlife promotion, and that's all all while going through this trajectory toward medicine. I had been hustling on the side as an entrepreneur, but I knew gambling, we got a little party, we got in med school, you know, balance people. Balance. And it's funny because I just even though I was doing it all the time, Sebash, I never looked at it as a potential career opportunity. It was never like, oh, I could do this for a living, I could be an entrepreneur. And now you you mention entrepreneurship, and everybody and their mother wants to be an entrepreneur.

SPEAKER_01 7:59

Sure.

SPEAKER_00 8:00

So uh I while I was in grad school, I started traveling the world, spent time in 24 countries now, and I saw a lot of initiatives were donating either food, water, housing, or healthcare. No one was really focused on education, and I figured, why not educate people to solve their own problems rather than donating? That seems like a much more sustainable approach. Right. Rather than give them the man a fish, let's teach him how to fish. Right. So when I started exploring a potential business idea for education, I said, let's start at the earliest age possible. Zero to six is the most imperative for brain development. So let's focus on that age group. And when I looked into that sector, there were two main solutions for that age group building schools or building a mobile app. In developing nations, I lived in the slums of Nigeria for a while, arguably the worst slums in the world. And there, they have tons of schools. Schools are not an issue there, they have tons of them. The problem is they're more like daycare drop-off centers rather than high-quality educational institutions. No curriculum, then little to no curriculum. Sometimes the teachers don't even show up, uh, little to no material. It's like four walls where you can drop your child off while you go to work to occupy their time. So I was like, all right, schools are not the answer. And then the people that were building mobile apps, the problem is a lot of them didn't have smartphones. And if they did have a smartphone, the mobile data to keep it going is too expensive. So I said, hmm, let me see something they're already using on a daily basis. And it was text messages. Everybody answers their phone via text message there, even if they have a non-smartphone. It's the most used communication platform in the world. Still to this day, WhatsApp is a close second. So I said, Oh, let's educate them using text messages. So we started this company in Nigeria where we send one text message per day to the parent's phone. Parent educates their child using that day's curriculum activity, and then we reward the parent for educating their child with Amazon gift cards, mobile data for their phone, whatever that culture requires. Right. And it worked. And we said, huh, maybe more people need this. And sure, that's what started my entrepreneurial journey to a more serious level. And I started looking at it as a career opportunity. I became the CEO, and we're in five countries now. Nestle is our biggest customer. Nestle pays for children to receive our education. And we're now working on launching with non-education companies because because of COVID, people were like, whoa, we need SMS text messages being used for reaching our employees, our team members, our partners, our customers, our potential customers. 90% of people answer their text message within the first three minutes of receiving it. So pretty good response rate. And that's that's kind of where I got published in Forbes magazine. So when I created that company, got published in Forbes 30 under 30. And that led to a bunch of people, and this leads kind of the to the podcast and what I'm doing now, still the CEO, but this led to a lot of people reaching out to me and saying, Hey, Phil, can you help me with my business? And I said, Yeah, sure. So I started helping them on the side, Sebastian, and it worked. And I really loved it. And so I started looking at coaching entrepreneurs and business owners as a career choice. And that's what I really love to do. And I read this book, Flow, by Dr. Mihai Chessent Mihai, which is flow state. I'm sure you and your listeners have heard of it. It's become a popular buzzword now, but he's the he's been coined with the term. Um, and he's a Ukrainian psychologist. And flow state is all about the intersection of your greatest passion and your greatest competency. When you find that intersection, that's ultimately your purpose. And so I found that coaching other entrepreneurs and business owners has become my greatest competency, my greatest passion, ultimately my purpose. I don't enjoy being the CEO running a company eventually. I want to move to chairman of the board and get a CEO to run it because what I love doing is the coaching aspect. So uh lived in Boston for a while, so I've been lucky enough to coach CEOs and entrepreneurs at Harvard MIT, uh, the number one Saudi rapper in in Dubai, the number one poker player in the world. And and that's what I'm doing. Getting Borat 2 is coming out soon.

SPEAKER_01 12:36

So good. Well, wow. So that and that's wild. So how old are you right now? I'm 33. So 33. So wow, you've done a lot by 33. My goodness. Congrats, especially on the 30, you know, 30 under 30 is great. I mean, that's huge when when you're approaching recognized. Um, you know, because there's always that that that stigma, I think, with society. It's kind of like that, well, I'm I'm young with the job, so I'm not taken seriously. Um, I know women have a challenge, have had a challenge, continue to have a challenge in the workplace, uh, and finding that equality level feel. But also, age, I think is a huge, huge, huge component to that. And uh it's it's becoming easier to to adapt to because uh you could very well be going to work for somebody that's 15 to 20 years younger than you. I mean, that's just the world that we're at right now. I mean, I I I do I do I do gigs and stuff all over the place and these young startups and these kids are like fresh out of school. I'm sure booking me. And I'm like, you know, Uncle Rusk, you know. Um but it's great to see because I remember the times of being in my 20s, of being that, hey, look at me over here. Hey, I just want to be taken seriously and and constantly being told, you know, you lack experience when, you know, I thought I can sell, I got all the experience in the world. What else do you really need? But there was so much more. There was character development involved. And when I look back at the mentors that said, you're wet behind the ears, you need some more development. It, you know, again, it goes back goes back to that quote the the the the truth will set you free, but first it will really fucking piss you off. And it's so true uh to that on it. So congrats on the on the success you've had. It just you know, you're your ripe age of 33. You gotta feel like you're just getting started. I know I'm 41 and I feel that way uh too.

SPEAKER_00 14:14

So um so age is nothing but a number. There, there's this is people that are in their teenage years that live like they're 90, and there's people that are 90 that live like they're in their teenage years. And so true. Just like you said, it's just a mindset. And as long as you keep approaching it with that beginner's mind, I don't think it matters what age you are, just constantly growing and developing and learning, and the self-improvement is huge. And very much for us young, young lads and lattices, we believe that we have so much time, and I think that's a a common falsehood or a common dogmatic narrative that a lot of people succumb to. If you keep looking at, like, oh, I have plenty of time, I'm young, don't worry about it. You'll keep pushing off these dreams to the point where maybe you never reach them, and you never create a plan or a goal toward achieving them with a time deadline.

SPEAKER_01 15:06

Right, right. I I um I heard a quote the other day. No, it was it was in a country song. I mean, isn't all the good shit in life in my country song? And it was someday doesn't exist. And uh I love that. Or someday, a place you'll never get is exactly is exactly what someday is a place you'll never get. And I thought, wow, that's great. And then I also heard um a quote, I did a gig a couple weeks ago for the company I'm doing my book with, Self-Publishing School, and the founder of that, Chandler Bolt, um you know, was it was was capping the event off and closing it out by by encouraging attendees to uh live life with urgency that tomorrow is not guaranteed. And you know, coming from, you know, he's uh 27, I think, and to to to to to live that uh passion behind uh say but he's got a mission behind. He's got a mission to be able to be able to uh uh fulfill uh his friend that passed away, you know, six years ago, tragically, and but had shared his dreams and goals over the next five years. And he said, you know, when that took place, the only rational reason that I could come up with why why that happened was that his legacy is going to continue to live on. The only one that's gonna happen is for me to start living for two. So um that whole live with lit, you know, live with urgency just really was like mind blowing and kind of stopped you in your tracks. You know, post 40, I won't lie, you gotta you start to have this mortality conversation with yourself, like shit. I guess I'm gonna live forever. Because when you're in your 20s, you're like, I'm yeah, I'm fame, I'm gonna live forever, right?

SPEAKER_00 16:36

You think you're invincible. I thought that the entrepreneurial ventures, I thought we're gonna last forever. I'm gonna sell Pokemons forever. Right, right. $50. I've made it. Your your mindset's Mom, you don't have to work anymore. I love it, I love it. And my my my dad just uh unfortunately passed away from cancer uh almost a year ago. And it made me realize it come come to that harsh reality of mortality and thinking through, you know, one of the two things that I think were a blessing for us was I videotaped and took as many pictures as possible with the last moments that we got shared for the past few years. And that really helped him live vicariously through himself by watching, reliving the experiences by watching the videos, looking at the pictures. I got him this digital uh picture frame that we set up by his hospital bed so he could just watch these videos and he was laughing and enjoying those moments. So I encourage, you know, those that are listening, take as many pictures and videos of these special magic moments, these magic memories as you can. Because at the end of your life, when you're on your deathbed, that's all you're gonna have. You don't have the clothes, you don't have the possessions, the materials. All you have is the people in your inner circle, your loved ones, and the memories that you shared with them. Right, right. So true, so true.

SPEAKER_01 17:56

Sorry to hear about your dad. And thanks so much for sharing that. And that is that gives us all a good solid reality check, which congrats on being uh aware enough to go, you know what, I need to start documenting this process so that we've got something to to to to be able to process this with and also be able to look back because again, all that we have when we look back uh are those that we love and and memories. So, so so very true.

SPEAKER_00 18:20

And the second the second thing that I uh just wanted to mention about that was I realized it's not the quantity of time you spend with them, it's the quality of time. And so I would consciously and intentionally think, how can I make this more fun and enjoyable for the both of us? Because if I'm in the hospital, it's it's not fun, it's not enjoyable, but how can I make it fun? So I got a wheelchair, put him in his wheelchair, and we did wheelchair races down the hallway. Um, I did a blind taste test with different coffee companies to see if he could guess the coffee because he loves coffee. I had salsa dancing lessons in the hospital with him and one of the nurses. So it was like, how can I make it enjoyable for me and him? Because he's gonna feed off my energy. And if I come into the hospital and I'm not feeling good, then he's gonna read that and he's not gonna be feeling good. So it was creating these magic memories, these I would surprise them and be conscious and intentional about how could we spend quality time together, not quantity of time. That really helped. That's amazing.

SPEAKER_01 19:22

My two tips. I love that, dude. And I'm so glad that you shared that. And I'm so glad you got to experience that and actually think that that uh that's the way it's done, you know, especially when you know, when when when the facts are put in front of us and life is showing up, uh, you got a decision. You can sit there and suck your thumb and woe is me, or you know, we're gonna fucking make the best of the last and the amount of time we do have left.

SPEAKER_00 19:42

Which that's like that's a perfect lesson for COVID. Yeah, you can either play defense or you could play offense. And there's a great quote quote that never let a a good crisis go to the waste.

SPEAKER_02 19:52

Right.

SPEAKER_00 19:53

Crises are where opportunities are born. Right, right, never been more relevant than now.

SPEAKER_01 19:58

For sure. Well, we're almost out of time, but I want to know how you ended up getting on Shark Tank because that's no easy task at all. Um, Damon John's a buddy of mine, and I remember the first season of Shark Tank and him going, you know, it's a pilot. We don't even know if it's gonna last. And they're, you know, I think they're filming season 12 now. So, and it's no easy task because, well, let's face it, there's no shortage of ideas anywhere, but to actually get in, were you were you guys actually on the show?

SPEAKER_00 20:22

We didn't we didn't air. I'll tell you how kind of how it works, at least how it worked back then. This was season four, so around 2012, there was 36,079 applicants that year. We were one of the 141 finalists.

SPEAKER_02 20:35

Beautiful.

SPEAKER_00 20:35

Of those, only I think 11 aired for that season. So even though they film you, I worked with Kate Rayu, the executive producer, and we worked to create that and craft the pitch because they want they want to work with you on the pitch and the presentation of it because it's a TV show first, right? An investment company second. So it's really about the TV. And so we worked with them. I met Mark Cuban, you know, Damon John, and what happened was uh we ended up dissolving the company, but it led to that experience of getting on the show to the point where we learned how it works. And they take most people don't know this, but they give you an opportunity, at least back then. They gave you an opportunity of either giving them royalties or a percentage of your company, the production crew, not even the judges. So back, which makes sense. I mean, they're they're the ones giving you this opportunity. So I think it's it's a four.

SPEAKER_01 21:29

Oh, I heard the deal is ridiculous.

SPEAKER_00 21:31

I mean, you got to be really, you know. And Mark Cuban was pissed. So he basically said, You guys better stop this or I'm out. And they they obviously kept him. And I guess they changed. I don't know what the agreement is now. I've had a couple friends on it, I could ask, but uh, but it was an interesting experience, and you could still watch our audition tape. It's pretty funny if if you watch uh type in Phil Michaels on YouTube and Shark Tank. But it was an amazing experience. We learned a lot. What I would recommend, and what I learned from the experience is. They pick good and bad businesses because they want it to be entertaining. So when you see an idea on there and you're like, oh my God, what a stupid idea. How did they even get on the show? It's because they want you to say that in the audience. So just like American Idol has bad singers on the show because they want you to get aroused emotionally. So what I would say is the only reason you should go on Shark Tank is if you already have a well thought-out, successful business that's already running, you're already crushing it, and now you need exposure. And this is the place to go. I wouldn't recommend going on there to raise startup capital or when you're just starting out, because you could end up hurting your business a lot, giving away too much equity.

SPEAKER_01 22:47

The big guys always win. I know. And it's also not reality. You know, that's whatever it's not reality. Whatever we can do to make, you know, again, evoke emotion, I think is one of the most accurate things on here. Well, you and I were chatting briefly right before we we started uh the show here. And you said that I always like to share a few tips and some hacks with both life and business. Uh so I'd like to do that with your audience if that's cool. You and I absolutely let's 100% do it. So let's let's let's take things out here while uh with you giving us some hacks here. And again, congrats on the success you've had in everything you're doing. I know that you're not slowing down by any stretch of the imagination. I commend you for doing work that matters, bro. So what's up with these hacks?

SPEAKER_00 23:26

This is just the beginning. You're right. And it is so so one of my favorite hacks, I'll I'll give a quick one for the morning routine. I learned this from a neuroscientist, that you want to get the cerebral spinal fluid going through the spine to the brain. You want to light up those cells in the brain as fast as possible. And the way you can do that is through breathing, through cat-cow exercises. So if you're in, if you've ever done yoga before, have you done yoga? You know what a cat-cow pose is, where you arch your back. You're on all fours in a tabletop pose. You arch your back and then bend it back. So you want to do stuck in that position. You want to do 10 of those while you're breathing, and you can do a power breath. A power breath is on a one-four-two ratio. So for me, that means inhaling five seconds, hold for 20, exhale 10. And I do 10 of those and it lights up the brain, gets the cellular energy flowing because your cells are denatured, they shrivel up while you're sleeping and dehydrated. So as soon as you wake up, you want to get the blood flowing, the oxygen, the water to the body as fast as possible. So you want to think of health on a cellular level. And this is one of the ways that you can do that. Because if you think about food, water, and breathing, which one can you last the longest without consuming? Food. And the second, water. Breath can last maybe only a few minutes before you have permanent brain damage done. So breathing is the first thing you want to get the body oxygenated as fast as possible, then your water. Then you can think about nutrients and nutrition. And another thing I do is as soon as I wake up is I get exposure to sunlight, natural sunlight. The eyes are one of the most vascular parts of the body. So you want that vitamin D assimilating to the body as fast as possible. So that's a performance hack from the morning routine side. And then the last one I'll share is this everybody's a reader. Leaders are readers. So one of the reading tricks I created with getting the most out of your book is a book is only as good as how often you reference back to it and apply it to your real life. I can't tell you how many people I know and read a ton of books, but then don't actually remember anything or apply it in their life. So I created this four-color pen trick. So you've probably seen these before, a big four-color pen. Each color represents a different tactic. So red is for words that I don't understand, and I define them and I write the definition in the book. Blue is my version of a highlighter. So I use it the same way I would a highlighter, any important concepts that I want to remember. Green is for action items. If this book recommends another book within the book and I want to look it up, I'll highlight it in green. And then lastly, is black. Now black is used for these little post-it notes that you see in here. So what these are they're just mini post-it notes. And I write the page number and the concept in black. So when I reference back to this book, I don't have to reread the whole thing. I just go back to each post-it note. Like here, infant mortality decreases because of nutrition curriculum. So in this, I'll have the blue highlighter showing what part of the book I need to remember. And this is the concept. So now when I go back, I just have to reference back to each concept, and then I teach it to others and ingrain it in my brain so I can actually apply it in my life. Excellent. Love that.

SPEAKER_01 26:53

I need to find one of those pens. I haven't seen one in about 30 years. A middle school pen. Yeah, they sure are. They would never, they would never write all the colors. That was my it was like erasable ink. I had this conversation the other day with erasable ink. Like it doesn't, it never wrote. And then God forbid you actually have to erase it. You're like ripping the paper. Bic's improved since uh you know 30 years ago. I'm gonna get some multi- multicolor uh bic pens. That's a that's a great hack. Game changer. It sounds like it. So uh those those are fantastic hacks, both for life. Who doesn't want energy first thing in the morning without being, you know, infused with caffeine, or if at least you're gonna do that, at least create your own energy and wake your brain up with those cells going on your own. And then, like I did, I had a cup of matcha tea this morning, which I shouldn't have. There you go. I shouldn't be able to have anything related to caffeine. Caffeine's a diuretic, it dehydrates you. And it also makes me run laps around the office. And I don't know, you know. Well, hey man, thanks again for taking some time and sharing your story here. Uh, we we definitely went beyond your story to figure out what you know what how this all came about, what what took place after high school. And I'm just encouraged by your story, the work that you're doing, and I want to continue to encourage you to keep it up and uh and keep swinging because uh you're clearly doing work that matters and you're making an impact on other people. And that's really what this world's all about. If we making money is fun and everything, and that's the ultimate goal that we want to do. But like an old mentor told me a long time ago, Sebastian, money is simply a byproduct of doing what you love. So it's clear that you're clear that you're doing what you love. I know that I am too, and uh, it just feels great. So it's great to be aligned with uh like-minded individuals. We'll have to have you back on the show.

SPEAKER_00 28:36

Thanks, Sebastian. Means a lot to me. And if if anybody wants to learn more or find out more about these hacks, they can go to my website, i amphilmichaels.com. Keep it simple for them. So thank you so much for having me. It's an honor.

SPEAKER_01 28:49

Thanks for being here. That link will be in the show notes as well as anything else that I mentioned on here. So you have a chance to connect with Phil. Make sure you do just that. And uh yeah, man, great seeing you again. Whatever I'm gonna tampa, I'm gonna look you up and you make it across Alligator Alley. Look me up over here in Miami.

SPEAKER_00 29:04

Well, hopefully they finish the speed rail before then, and I'll just zip over and wishful thinking. They just got a million-dollar grant actually here in Tampa to test out uh a concept by 2022 to have it finalized, and it'll have 10 stops along the road south, you know, through Naples, Fort Myers, and then straight across to Fort Lauderdale and then Miami. That'd be a great deal.

SPEAKER_01 29:29

You go to Naples, hop on a train, next thing you know, you're at Fort Lauderdale, the Europort would be amazing for sure. Well, I'm excited for that. Say at least thanks Sebastian. Yeah. Keep rocking and rolling, dude. And we'll uh we'll definitely stay in touch. Thanks again for your time, Phil. Thanks, brother. Yeah, man. Thanks so much for tuning into this episode of the Beyond the Story Podcast. Be sure to appreciate it. If you haven't done so already, make sure you're subscribed to the show. This way you'll get updates as new episodes become available. If you feel so inclined, please leave us a review. Be sure to appreciate it. Signing off from the podcast, launchlab.com studios. We'll talk to you next time.