The Social Media SUCKS Show - Bryan Kramer :: Shareology and Human to Human

SPEAKER_01 0:00

They really, really do well. Um, so their the cost of um, you know, their stock and their um their their results that that they report every quarter is always positive. And um and so they're obviously they're doing something right. And um that's not something that every social network can say. Um now the the the weird thing is that their their user um uh experience kind of sucks and you know the um the ability to go in and figure out like the just the where things are at and where to click and what to do is not as easy as I think other networks. So they've still got a lot of work to do, but um, you know, they just bought Linda. They just bought they have like nine different awesome apps, they have a sales navigator app, like things that are actually useful to businesses that Facebook doesn't have. So I'm kind of silently hoping that um maybe not so silently now that I just said it out loud, hoping that uh LinkedIn is gonna be like you know the next runner-up, if not like the the business network that we all want it to be, that it's not just yet, if that makes sense.

SPEAKER_02 1:08

Well, you know, in in all fairness, where you know, given credit where credit's due, they were the first players on the block. So um I think they will continue to maintain the B2B space. The I think they may even replace the good old resume and how job search is done and how people actually connect. Um, somebody just sent me a tweet and said, You know, you're not recording this, right? And I'm like, Yes, I am. I went through all that I'm totally recording. I look over and it says, Do you want to resume recording? So I don't know what happened there, but um so if you're listening to this uh podcast a few weeks from now, and um we went from one subject right into another one without a pause, that's because um pushing the wrong buttons over here. So yeah, we're learning as we go here. But it blab, remember blab's still in beta. Uh we don't treat it like beta because it's so functional.

SPEAKER_01 1:56

Um but um it's functionally unfunctional.

SPEAKER_02 2:01

Yeah. Um Mitch Jackson said um he's he's studying your book while he's asking you questions. I'm like, I didn't study, I don't know how to read, Mitch. Um let's see here. Uh, you got an invitation to connect from LinkedIn today from Walter White, owner of a meth lab, made my morning. Hilarious. Walter White from uh breaking bad. So I'm gonna accept that. Yeah, you definitely gotta accept that. That guy's in the right, that guy, that guy's in business right there, New Mexico. Um, so um let's open the seat up here. Does anybody have any questions? Um, just be careful when you tell a little bird, Sebastian. That's where you can get hit with the wrong button. Ah, I think that's what happened, Robert. I think I did tell a little bird, and then I told, oh, it used to be tell my aunt. Now it's tell your friends. And then when I came back over here, I you know, I mean you know, there's a lot going on. That's the downside, Brian, to this platform is that there's so much going on, right? So you you want to talk and communicate and share and pause and record and start and stop and grab some water and take a picture and Snapchat, like all the it feeds the ADD great, but um gets a little crazy. So um it's 2000, it's almost 2016 now. Um, large brands started to get on board a couple of years ago. I believe smaller brands started to or continue to rather follow suit with all of that. Um it it and I I guess for the past five years, my message has been can you can stay in business and not have a social media strategy? Yes, for now. Um, but I I said that a few years ago. I don't know that that's so relevant this day and age. Can a new brand, business, local business, small business thrive without a social media strategy behind it?

SPEAKER_01 3:45

Um yes, but can can a business thrive without the people being on social, is the question. Because um the people inside of a company, when when um when you don't see people inside of a company being social, that's when your um your your light bulb goes on and you start thinking, is this a real? Um if a brand has just a Twitter account and no one else is tweeting, there's something wrong with that. So um I and I think we start to trust personal brands now more than ever. So it is it's yes, um, it can it can work that way, but don't you think, uh, Sebastian, that like you gotta have their people on there as well. It's it's gotta be the employees uh actually uh doing some advocacy.

SPEAKER_02 4:35

I think so too. Well, I mean, I think it's really de all the above. It's it's the matter of the brand having a voice, their their cause. I I always say that social media um that that is um that is that is utilized internally will will more effectively communicate the brand message externally because not only do they see the story of the brand, but they see the advocates, employees, people that are part of the brand talking about and embracing and talking about their experience. Now, I think a reason that a majority of brands don't do that is because there's not a team of employees that are extremely stoked to be working for the brand. It's just a job and it's a paycheck. And not every company is uh you know a Zappos or or Facebook where it's a really fun and cool place to work. So uh I guess that goes back to culture change, huh?

SPEAKER_01 5:24

Well, that's where it starts, man. Um, if you're if your people are um excited to share, um I I guarantee you that there's something more going on with your business.

SPEAKER_02 5:35

Sure.

unknown 5:36

What up?

SPEAKER_02 5:36

Ms. Jackson, Robert Stern. What's happening, gentlemen?

SPEAKER_06 5:39

Hey, how you doing? Another day in paradise. Brian, I hope you feel better, my friend. I was inviting you just to watch the sunset this morning. Oh, thanks, man. Low-keyed, you know, it always makes everyone feel better. And Sebastian, it's good to it's good to see you. Hi, Robert. You know what's interesting is I actually think as much as I love social, as much as I embrace social and just love it. I mean, I love what you guys are doing. Love, you know, Brian, love your books. I think I could run, I could run a small law firm without ever being on social media. And I hate saying that because I firmly have I've gone on, I've spoken in front of large audiences and said, if you're not on social, if you're not building a digital footprint, you may not have a firm to go to in five years. And I think that's the general consensus. I mean, it's really important to have a digital footprint. Having said all that, it comes down to people skills. I mean, I could build a firm here in Orange County, California, and never be online and go out and shake hands and smile and hug the right people, service my clients, and I think I could probably do just fine. But here's the thing: it wouldn't be as much fun. I mean, there's something about making connections. Uh it's the H to H. There's something about watching a sunrise together and having things happen after that. Connections forming even more so relationships, you know, bonding with people on the other side of the pond. Alex Pettit and I have DM'd each other more since that sunset this morning than in the last three months. And it's just an interesting phenomenon. I think it's just a lot more fun to incorporate social into business. I mean, that's part of it, right? If we're not enjoying ourselves, if we're not that fisherman, and and Brian, that when I read that story in Tim Ferris's book, I mean the light bulb went on. I'm like, oh my God, right? And you shared it very well. And so if we're not enjoying those life moments each and every day, and I think social helps you do it, then what's the point?

SPEAKER_01 7:38

Yeah.

SPEAKER_06 7:39

Yeah, I agree.

SPEAKER_01 7:41

I think um just um one thing that I would um I would say though, is that um, you know, there are a lot of ways that um, you know, we can we can help our clients. Um now you're in in law and or legal um area, and there's some things there where you're looking at it, you know, differently where you're you know, obviously your clients are not gonna be tweeting their um live tweeting um from the courtroom uh their divorce or whatever, you know, the the the thing. So you know there's you gotta be appropriate within that'd be awesome. Be entertaining. It'd be a great reality show, wouldn't it? Maybe we should do it. Um that would that would be a lot of fun. Um I uh I think that it's very um specific to different industries and how you use social. So we gotta be um and the other thing is that um no matter what, um we can all influence each other. So um uh influence is is is big and how we influence, I can influence. So here's the thing. Um actually, Mitch, I thought about you uh two weeks ago. I was in New York or three weeks ago, and I met somebody who was looking for a job and um they wanted to get a job, right? So I was gonna uh a really good friend actually of an employee of mine, uh husband of an employee of mine, and I was gonna tweet you and say, hey, you two should hook up and and meet each other. Well, first of all, I I only know you through social. And second of all, if I tweeted you, I I think you would have probably responded and said, Yeah, let me know how I can help, because that's that's who you are. And and that's and and that's social right there. That's that that that is business being done on social. So, you know, there there are so many different flavors, I guess is my point of how business can operate without us equating it to a monetary value. And that's where we all go wrong. We try to monetar monetize it, and it's you know, not always it's it it you can't monetize PR. You've never been able to monetize PR for years. Why can you monetize a relationship? Can't do it.

SPEAKER_06 9:55

As soon as you start monetizing relationships, I think you're going about things the wrong way, both offline and online. I think what I was just trying to say is look, I'm all in. I love this, and this is what you know, you've got to be on digital, you've got to be on social. But to a comment that was said earlier, yeah, I could probably pull this off without be having an online presence. It's just that this allows me to expand that influence even more so, engage people more so, and really engage people more often. So rather than me flying to New York to meet your friend, we can we can engage online in a private live stream channel. And and before I pop off, you guys, uh Brian, the um shareology approach in your book, adding live streaming, adding mobile live streaming now into the picture. Yeah, how how does that affect things? Do you just do you see that just as exponentially you know increasing the ability to share, to build relationships? I mean, where do you see this mobile live streaming going? And that's for all of you. I'm just curious. I'm gonna pop back off because I am working, but I just wanted to say hi.

SPEAKER_02 11:00

Where are you at in uh where are you at in Orange County, Mitch?

SPEAKER_06 11:02

We're down in South Orange County, uh, just just next to Irvine, where the Irvine Spectrum is, where the 505 fork was. Okay, good.

SPEAKER_02 11:09

No, I I uh I was in Newport Beach for eight years. I moved back to uh Miami in 2008, but I'm out there often, so well. I'll be out there in February, so I'll be sure to uh link up with you.

SPEAKER_06 11:20

We I try to avoid zoo port whenever I can.

SPEAKER_02 11:24

Yeah, with a zig, yes. I'm too old for that peninsula. Thank thanks, man. I appreciate you, man.

SPEAKER_01 11:30

Thanks, man.

SPEAKER_02 11:31

I'll let you I'll let you uh answer that real quick and then and then we'll let Mr. Stern uh chime in here for for a few minutes.

SPEAKER_01 11:38

Um yeah, so uh video I uh when I wrote the the uh Shirology book, it wasn't um uh blab wasn't even a thing. Um, you know, uh Facebook video was not even a thing. Um uh vines were, but they're you know, they weren't um it video streaming wasn't a all-encompassing thing, if you will. Um now we were all predicting that video would be a thing in 2015, and um and I said it last December in my predictions that I do every year um when I when I blog. Um and and I did think that video would be a thing, but I don't think any of us saw uh live streaming as the video prediction. I think we all saw you know uh video like YouTube video being um the hot thing. So now all of a sudden enters this new new um you know this new way to communicate, and it's been great. My my only challenge with this is that um we're all on blab because we love blab and we're all blabbers, or we're all on um, you know, um we're all on um, you know, pick your streaming um, you know, uh Periscope or Meerkat or whatever you want, um, whatever you're comfortable with. We're all mirrorcatters, we're all periscopers, we're all blabbers. Um, but you know, it's great and this is gonna last for um a while until all of a sudden we need to get a new audience because talking to each other is fantastic, but we need to teach other people to start using this. So how the question becomes how do we grow these circles? How do we get other people onto these platforms to where we're gonna have new conversations? And it's not those conversations aren't about blab, they're about actual solving uh the they're about solving problems, real business problems. And that's what I see as being like the next evolution, growing, um growing this um platform out, and I think it's gonna be a big challenge, but also something that that's gonna be worthwhile in the end.

SPEAKER_02 13:40

So this stuff just came out of nowhere, like nowhere. Like, whoa, oh hello there, live streaming platforms with social components that are gonna make our lives easier. So, what's up there, Robert C. Stern?

SPEAKER_04 13:54

Not much, Sebastian. It's good to see you, Brian. It's always good to see you. Um, quick question, because you know, I'm just curious in your version of this. You know, 2015 obviously became the year of live streaming. Um you know, I don't even know. I I I lost count how many different live streaming apps have come out at this point. I think we're up to eight or nine, and there's still more on its way. Um where do you see 2016 and growth in the social side? And just in your opinion, I mean I know it's a prediction, it's hard to figure out exactly, but you know, this stuff came out of the blue. I don't think we thought it was gonna get as big as it did, as fast as it did. Or maybe you did, I don't know. But what what do you see 2016 looking at?

SPEAKER_01 14:38

Um I've been thinking about that a lot lately, and and um there's a lot of different categories. What's that?

SPEAKER_04 14:45

It's only a month and a half away.

SPEAKER_01 14:47

I know I'm getting ready for my uh my annual 20, my annual post um for what I think next year. So I'm not fully um uh I haven't fully vetted it out, but I'll give you a couple things that I think. Um one is that I think um artificial intelligence in um social is gonna start to become a better thing. Um we're gonna so um you know we want we want more efficiency in our lives. Um we all want to have better things served to us when we need it instead of having to go search for it. And we've been searching for that the whole you know the whole time. It's what Google you know started out as, and now we're starting to get that rich information through Facebook. And so I I think Facebook now has you know all of our data. They know when we sleep, when we eat, when we um shop, where we go, what we do, all that kind of stuff. Um, and I think that um you know the next evolution of that is giving us what we need when we need it, where we're standing. So that that has to do with a lot of tying in you know this rich data into um you know mobile analytics and serving up what we need where we need it. So um artificial intelligence in that respect, not like robots actually coming out and freaking us out is not what I'm talking about. It's more along the lines of um artificial intelligence in serving us you know information that we could use right then and there. Um and then I think um I think video will definitely evolve. Um this is just the beginning. So um the the the the problem is that um you know this is kind of like um you know in the dot com when um when the dot com went crazy, so at least Silicon Valley and almost everywhere else was went crazy, right? So think about what happened. Everyone became a technology strategist, everyone became a startup, everyone was gonna make millions of dollars, everybody was gonna um produce um you know the next biggest thing. And then all of a sudden the people left standing were the ones that actually really went to school, most of most of them went to school to do what they actually did and and actually built a billion-dollar company. So I equate that a lot to um you know real estate agents. Um real estate agents don't, you know, I like real estate agents, don't get me wrong, but real estate agents, you know, um across the board, um, you know, the good there's a difference between good real estate agents and not good real estate agents. And the the and when in the dot com when we had that, people were also buying houses and they're buying it for 0% down. And so that's when everything burst, everything burst. So not only were the were the people that were starting companies became um uh you know out that went out lost their jobs, they had nothing to go on, also the real estate agents and the mortgage people also lost their jobs because they saw the shiny penny of actually going out and selling houses to everyone on zero down. So the entire economy broke, right? So I have a point to all of this, and my point is that um the the when you shape a tree, and at the end of the day, the leaves fall, the dead leaves fall, and the ones left standing are the ones that are um there um you know and it is solid in the tree. So I think that the same thing is happening right now. So social was this shiny penny. We all went to it. Everyone became a social media rock star. Social media this, social media that. Um we you know, we kind of shiny penny this, and I'm borrowing Sebastian Russ, um, Sebastian's shiny shiny penny because he he he likes that. And and so we all went toward it. But but this thing is gonna shake out, and we're gonna all end up in a place where there's gonna be this solid um thing that we can all put our hands on and say, okay, this is how we're going to uh this is that you you don't just have to be um a real estate agent that just signs up today because this is the dot-com and we can sell lots of houses for zero down. You we are going to have a solid solution because we understand the actual process and how this fits within business or within our um you know ecosystem of some sort. So um I think that there's there's uh gonna be a settling next year of of this where um the the people that actually want to really, really do this and focus on this will actually start to see how to use this for business even more so than ever before.

SPEAKER_00 19:10

Well, I think not just business. Um speaking from a political angle, I'm involved in politics here in New York, or even just with business, putting like links on now Facebook to Indeed. I just put my resume out there and suddenly, you know, people were sending me friend requests, Twitter requests, and I'm and I'm really on Twitter. So because I I get kind of uneasy with the word following. You know, to me that's still a kind of a term that you know reminds me having worked in law enforcement of stalking. But for a political standpoint, you know, social media has really become, I think, a more environmentally friendly way of reaching out. More people will, you know, get the message out or speak an opinion out, get the word out, so to speak, the way a real estate agent does, a lawyer may look for business, by using social media without having to worry about their palm card being thrown in the garbage. You know, but then the tent of that is when you're followed, is how it can impact you in getting a job. I mean, there are some people that went to go get a job that I know recently that an employer said, well, they saw their comment about that new Starbucks Red Cup argument, and they didn't like their opinion on it. It's just amazing the impact it's now having, no matter what kind of social media. I remember the days in my space where, you know, that was the start of it, and it just took off and really I don't know if it's becoming like a virus of its own, really.

SPEAKER_01 20:40

Yeah, well, certainly um there's levels to social that has enabled drama, and um you know it's it's really kind of saddening um when when you see stuff like that. Where um but then again, isn't it just an amp? Sorry, I'm I feel like I'm um I'm becoming like too much philosopher here. Um we're we're here to talk about sharing, and I just went like story time with Uncle Brian.

SPEAKER_00 21:08

Everybody grab your bankies and sit down.

SPEAKER_02 21:11

Um so somebody else can jump in. Thanks so much for jumping on, say hello. Alrighty.

SPEAKER_01 21:18

Um but I think I think that um you know, part of it is that um I completely lost my train of thought when you guys did that.

unknown 21:32

Sorry.

SPEAKER_01 21:33

Sorry, sorry.

SPEAKER_05 21:34

That happens to me all the time.

SPEAKER_01 21:36

Oh that my uh my cold is getting me. Um I I was talking about philosophizing, but I don't know where I was at. Oh, that's right.

SPEAKER_02 21:43

Yeah, we're talking about so you're like, I'm getting I'm getting I'm becoming a philosopher. And what up, Chris? And uh you said I'm getting too philosophical here, and then I said storytelling with Uncle Brian, and then um that's never stopped.

SPEAKER_01 21:55

It's good, it would have been good. We would have liked it, I think.

SPEAKER_02 21:58

So uh it'll come back to you. So we're we're uh we're almost out of time here. In fact, we are but we had a few technical difficulties earlier on. So I wanted to uh uh extend a little bit, but I also want to respect Brian's time. So we're gonna take uh one more question. We're gonna chat for another two or three minutes. Is that okay, Brian? Let's do it. All right, good deal. What's up, Chris? How you doing, man?

SPEAKER_03 22:17

I'm doing great. Sorry I came in late. That's uh my bad. And my camera didn't want to work, so sorry about that.

SPEAKER_02 22:24

It's all good, it happens. Hashtag Blab problems. What question do you have for Brian?

SPEAKER_03 22:29

Um, I mean, I think that the discussion before was really great about sort of the whole personal life, professional life mix. Um have you seen any of that in your your line of work or me? Oh, Brian?

SPEAKER_01 22:45

So so it's uh uh restate your question for me if you don't mind.

SPEAKER_03 22:49

So the the whole concept of you know the whole personal life and the whole professional life are kind of coming together now. We're not seeing a separation and and employees and employers are having a difficult time with this. Have you seen that spillover in your professional life?

SPEAKER_01 23:03

Oh yeah, yeah, yeah. Yeah, my my my my personal life is is one I I really like. You can ask uh Sebastian here, he probably knows more about my son than I do. Um that my my life is very uh um transparent and um you know there there are certain things that I don't talk about, um, but I don't talk about them you know a lot anyway. Uh like I won't talk about politics or religion on on social media, but I I rarely talk about it in person um just because I think that it's a never-ending um unsolved problem or challenge or thing. It's a per it's a personal, it's a personal uh decision and and that's just where I like to leave it. But um, but other than that, I um I think you know everything goes. Uh the only thing is I just don't try to be annoying. Um, you know, maybe sometimes I am, but um, you know, if you talk too much about yourself, um talk too much about your job, or you talk too much about your um you know your your your um you know family or something, and I think it just starts to be a little more than huh, what's that? Your new baby your new baby.

SPEAKER_02 24:14

Well, not your new baby, but um we got it. Your kid is 14 weeks old. We got it. Right the rest of us, the rest of us call that four months or three months. Yeah. That's a different time, that's a different blab.

SPEAKER_01 24:27

Um yeah, so what's the difference between professional and personal? I think you're specifically asking about social media, like um how do you share? So I like to share, and I write this in the I wrote this in the book, um, in the rule of thirds, and the the rule of thirds really applies, like if you're a photographer and you know you pay attention to photography, most interesting pictures are always taken in the rule of thirds. Um that's because you know, some if if if if a picture was centered every single time, you wouldn't find it that creative or that interesting. But when it's off-center, um the point of interest is on the left or on the right, you think the picture is a little bit more interesting. And the same thing applies to sharing in life. So when you share um, you know, in in in the rule of thirds, it you start to share your your really your three-dimensional self. So now go back to if you're you know, and for the any of you out there that are communications majors, um, you know, you know about the the peeling the onion. Um and peeling the onion applies to relationships. So as you're peeling the onion, you're peeling the outer layer, the thin layer, down to the thick layer in the middle, where the juicy stuff is, the good stuff, where you're really building a strong relationship with people. But it takes a while to get there. And and to do that, you have to earn trust and you have to earn um rapport with people. And to do that, you have to share things that are um gonna be in in alignment with their own beliefs or what their interests are. So um so I I think that it's good to share all kinds of different things about yourself that helps to align with other people so you can align those interests and and then and then at a certain point it starts to become you know a little bit better as you peel the onion layer down so that you can have that maybe offline relationship. And so um, you know, uh share a third about yourself, share a third about your company, and then share a third about news or tips or humor or something that has nothing to do with either. Um, if you do that evenly or consistently and evenly across the board, you'll be a much more interesting person for me to watch than somebody who shares about their, as Sebastian said, their um three-month-old or four-month-old every single post. So it's 14 weeks, Brian. 14 weeks. 14 weeks. See. So uh that's that would be my my answer. It's not really um personal or professional. It's um it's it's it's how do I learn more about you as a person and what's that um you know, what's that mix look like? You know what I mean?

SPEAKER_03 26:57

Yeah, I think that's super interesting. I mean, I think we see that also in platforms that were typically business based, like like uh LinkedIn, for example. LinkedIn's actually gonna be becoming much more personal. Uh people are sharing more personal stories on LinkedIn these days, and I think across the board also in offline behavior, even at companies, people are sort of you know wanting to work at companies that allow that expression of of their personalities versus you know always wearing the the you know white suit tie sort of thing. So we're seeing I think across all layers, not just in social, but also in society, we're saying, okay, we want to be much more open and be able to accept those sort of like that said, like you said, those rule of thirds. It's not just all business, it's also you also have a you know a personal life, and we accept that as well.

SPEAKER_02 27:58

Well, I think that's a you know, that's a culture change that that takes place with a the people that are consuming the content, the new type of content that's coming out from a brand that has a human element, the cherology, if you will. Um, and then brand, the the culture of the brand, and you know, this is what you know uh all the evangelists within the digital space consistently talk about is helping brands know what they don't know about what they need to know as far as culture shift is concerned, because it all starts you know internally. But transparency is one of the first things I've learned when I launched my brand, you know, five and a half years ago. And I think it was from Gary Vee, and I one of my favorite quotes ever, he said, Um, authenticity trumps like ability. Um, and I and I think that's I think that's I think that's really accurate. And bottom line is who you are in business is who you are in real life. The the the silos have now been been been dropped. Um, and you can have two Facebook pages, but um, who is it? Uh Eric Qualman, his book is um What Happens in Vegas stays on YouTube. And I think that's you know, that that is the reality of where it's at. I I try to cover every topic. I don't I'm an in I'm independent, so I'm not a right wing or left wing. Um, I vote for the things that are important to me and I feel are beneficial when it comes down to voting days, so I can never go one specific direction. But I sure do have an aggression, I do have a great time sharing, you know, the fat juice content on uh, you know, Obama with a fake man bun and like you know, poking in Donald Trump with, you know, all kinds of different I I like the the the funny and the comedy aspect of it. Um, the religious part, I'm not religious. I love Jesus, but I cuss a lot. And um, you know, that that's that's just kind of how I roll and portray. But, you know, for instance, that Starbucks um cup. Now, now we've all found out that obviously Starbucks was behind that brilliant campaign. Well done. But I originally thought it was some old school, radical, you know, hardcore um conservative Christian that had actually done that, right? Um, and that taken place. And my message was time out. Okay, this is not like any any this is anywhere near generalizing, you know, the the Christian denomination in general. So of course I feel it's my responsibility to at least create a conversation uh in defense of that, not really defending it, but in the event that was the case, I feel kind of stupid now. I mean, the the the the post had a lot of engagement um on it, but after finding out Starbucks was behind it, I mean that's a total win, and I find some comedy with all that. But you know, to Brian's point, I think there's two types of or three types of individuals, and the third type is really going to phase themselves out. The type that just is transparent and is it has a filter, but it's transparent and kind of covers all the all the cases, kind of how I roll. And they got guys like Brian, that is probably one of the most transparent individuals I know, but he just chooses to not discuss specific things like religion and politics because it is true. They are not never-ending conversations and they are personal decisions. And then there's that third category where you just try to hide everything and you put on this great image um of who you think you are. Um, and then you know, you you actually meet someone in person and you better understand what's really going on. And I think that last category will phase themselves out.

SPEAKER_03 31:06

Yeah, I think you're right.

SPEAKER_02 31:07

All right, hey Chris, thanks so much for jumping in, brother. I appreciate you, man.

SPEAKER_05 31:10

Thank you.

SPEAKER_02 31:12

All right, we're gonna uh chairs, man. Likewise, likewise. All right, we're gonna wrap things up here. I appreciate you sticking around for uh for a few extra minutes here, um, so we can uh rock and roll here. Uh, we've had a ton of people come through. It looks like almost close to 400 have been through here the past hour. So you are a phenomenal PR for a blab show, Brian Kramer.

SPEAKER_01 31:31

Thanks, man.

SPEAKER_02 31:31

Thanks for having me. No, thanks for uh I think thanks for uh for carving out some time and and and being on. And I I think I was on your podcast, um, I think it was some point last year. So again, our community just continues to support each other. Um, and I think that's really the coolest part of our like having our tribe of you know the digital space is that you know, if you're ever in Miami, you know, um you know for a fact who you're calling. I'm ever, and if I'm ever in your area, um I definitely want to ride in that Tesla um based on what Mr. Uh Ted Rubin has um filled me in on.

SPEAKER_01 32:05

Uh man, I'd love to give you a ride. Come on out. When are you coming out?

SPEAKER_02 32:09

I don't know. I've I've got it on the I've got it on the agenda this year. I have no idea what or for next year, this year and next year, but uh I'm gonna be in California for sure in February. So maybe uh maybe we'll be able to make it happen. Then I never make it up to San Francisco. It seems like all my gigs are in New York or San Diego. I mean, there are worse things, right?

SPEAKER_01 32:24

Well, you know, it's got um, if this helps, it has uh auto auto uh um driving now, so it'll autopilot. So you so you can sit in the uh pass you can sit in the driver's seat and not touch the wheel or the gas or the brake, and it'll take you uh from you know all the way down the highway on turns and and twists and all that kind of stuff, and and and uh it's pretty damn cool. So then I can have a conversation. Have you tried the feature out? Oh yeah, yeah, I use it all the time. Um it's it's really nice. Um it's not it's not good yet on city streets, I think, uh, unless you're going down like a main main road for like 10 minutes. Um but if you're you know as long as you don't have to turn, um, it's fine. Um but it will go like from one lane to the next. So if you put your blinker on, it'll move over lanes by itself. Um it'll slow down, it'll speed up, it'll um, you know, make sure that you're you're within a certain distance from the next car. So it's pretty damn cool. You you would love it.

SPEAKER_02 33:30

I bet. I can't wait to get one. Um, I I see more and more of them popping up, especially down here in Miami. I see them popping up all over the place here. So I look forward to it. Well, hey Brian, thanks again, brother. I appreciate you, man. I will uh send you my address. I'm definitely gonna read, I'm not a reader, but I'm gonna read the four-hour work week uh based on your strong recommendation on there.

SPEAKER_01 33:49

Send me your address, dude.

SPEAKER_02 33:50

I most definitely am. Uh, friends, um, if you are just joining us, maybe you're listening to a replay later on, maybe sometime next year, chat with my good friend Brian Kramer. Make sure you're following him on Twitter at Brian Kramer. He wrote the book Shareology: how sharing is powering the human economy and really helps you give you a deep dive into understanding what's really going on with this whole social thing in 2015. Thanks again, BK. I appreciate you, brother. Come back soon, will you? Thanks, dude. Appreciate it. I will see you later on, dude. Well, that does it for this episode of the social media suck show. That was a great conversation. And again, big thanks to my friend Brian Kramer for joining me today. Make sure you pick up his book, Cherology Wherever Books Are Sold. Well, I'm Sebastian Rusk, and we're signing off here from the social media suck show studio here in beautiful, hot Miami. We'll see you next time.