EPISODE 20: The Seb Rusk Show - How To Use Instagram LIVE To Generate Leads For Your Business

SPEAKER_01 0:28

What is happening, everybody? Welcome back to the show. I'm your host, Sebastian Rusk. As always, welcome to the show. This week, I want to chat about Chance the Rapper. This dude completely disrupted the Grammys on Sunday evening for the better. Also, want to talk about an article I read this morning from our friends at Social Media Examiner. How to use Instagram Live while generating leads. So I've got Facebook Live going as we record the podcast, as we always do, and then I've also got Instagram Live going. Now, Instagram Live, Facebook Live, YouTube Live, they can all be strategically used to be able to generate leads if properly executed. I want to chat with you about that today. I read an article on social media examiner that really stuck out that I really liked. And I want to share it with you if that's okay. If you're your first time tuning in, thanks so much. Hey, listen, without you, this show doesn't happen. I'd probably be just talking to myself. I may be doing that on Facebook Live right now. Anyhow, my name's Samasha Rosk. I'm a social media strategist based here in Miami, Florida. I help brands tell their store story of their store through the digital landscape we like to call social media. Wrote a book called Social Media Sucks. If you don't know what you're doing, because it does. So that's you can pick that up anywhere books are sold. If you want to learn a little bit more about me and how we got to doing here, this headset's not going to work for very long. You can't see it because you're listening to me on the podcast. But I have this little microphone that comes down real quick. But we're not using that mic. We're using our fancy blue snowball mic. Anyhow, let's dive right down to it. So Sunday night, there's always something that goes down. Something that takes place at the Grammys that disrupts the that's way better. I can hear and I'm not. There we go. We'll go ahead and strike that from the final podcast editing team. Whenever they see just a flat line, they know that I'm not talking. And it's a good indication. We're probably going to strike that from the record. Uh anyhow, Chance the Rapper was uh, in my opinion, not only did he take best art uh best new artist of the year um and best album of the year, but he uh he came out with a gospel choir and sang his um how how great. It's a remake of How Great Is Our God. Of course, he rapped behind that, but he had a soloist open up with the chorus of How Great Is Our God, and then he dove right into what he does with his lyrical genius that's called Chance the Rapper, rapped, and I believe, you know, had had hands clapping and a choir singing out on stage and had attendees going in hello. This is Hollywood we're talking about here. So uh we get some hands in the air, and uh he was also uh giving credit to each and every Grammy that he got, was given all the glory and credit to God because it's his gift that he's given him in order to do that. So I thought that was really fantastic. I I always crack up when I see he did this something similar on Saturday Night Live not too long ago, where uh he uh started singing a chorus of one of his songs there, and and when he mentioned the word or the name Jesus or the word God, he's like, Yeah, I like to hear that on national television. So it's kind of like a I don't know, I don't think he's trying to be vindictive by any means at all. I think he's just trying to break through a landscape that isn't currently um been talked about, usually within the realm of Hollywood. Here and there you do, um, but it's not always as consistent. So the very fact that he was willing to unapologetically thank God uh for and and and really credit him for winning both of the Grammys and for for his talent. Um the guy's never signed a record deal in his life. You understand that he's an independent artist, he refuses to sign a record deal with the recording company because he understands what the sham is of all of that world. Essentially not getting paid for the music that you're the records that you're selling. Instead, he remained independent, put his music on SoundCloud, put it on Spotify. You've got a Spotify to qualify, as he would say, and just grew his following. And then again, if you've got talent and you've got good music, people are going to consume it. With this day and age, you don't you need a microphone and a very quiet room that won't echo in order to record music and put it out. Chance the rapper has perfected that process of being able to say record labels, recording companies, I don't need you. And I believe that's extremely valuable, but is an ex an exceptional um uh showcase of what it takes to be um part of the disruption process, especially with the fast pace that we're they're moving with technology. There's no excuse why artists aren't able to go and do this. So I'm curious to see. I know Prince took a stab at this. I know that uh George Michael took a stab at this some years back, and of course, with technology increasing, it makes it a little bit easier to get that done. But the guy is unsigned and he won a Grammy. Do you know what it's like for an independent artist to win a Grammy? Come on, man. You know what it's like for an independent artist to bring a gospel choir out on stage during his Grammy performance and just just just open up and just start church right in the middle of Grammys. I thought it was fantastic. Big shout out to Chance the Rapper for all he's doing. Big a chat, big shout out to him for his unapologetic um ability to credit God uh for his gift. So hats off to that. I do, yes, I do chat about business, politics, um, and God all at the same time. It's called transparency. Moving right along here, I always say we're gonna do a 15-minute show, and here I am talking 29 minutes later. That's not happening right now, but 29 minutes later, and that's not sticking to my word of I want to do a 15 to 20 minute because that's all the attention span we really have. Anyhow, read an article this morning for my friends at Social Media Examiner on how to generate leads with Instagram Live, which we're doing right now. So for those of you just joining, Instagram live allows us to stream live just like you do on Facebook Live. However, the live stream goes into your story, which lasts for 24 hours. As soon as that's done, of course, the story disappears. There's no way to actually archive it. So it is a real-time audience. I'm gonna chat more about why that's important in a second. With Facebook Live, the best part about it is that it's archived, and then I can take it and upload it to YouTube. I can include it in a blog post, I can run ads on it once I've shared it again on various channels on uh Facebook. So I do like the the different capabilities of each channel of being able to go and do that. Title of the article on socialmediaxaminer.com. My friends over at Social Media Examiner are always on point with their news, their updates. Big shout out to Mike Steltzner and his team over there at Social Media Examiner. They got a big team over there cranking out content constantly. Good, relevant, digestible, easy to understand content. So, Mike Steltzer, if you're listening, big shout out to you, buddy. Hope to see you in San Diego next month. All right, it's called How to Use Instagram Live to Generate Leads. Interested in using more live video for your business? Well, why not how generate leads doing that? In this article, you'll discover three ways to use Instagram live video to generate leads for your business. So why do you want to use Instagram live for lead generation? There's a couple of reasons why. Uh the first is you want to capture warm leads by teasing your products or services. For instance, we're getting ready to roll out a podcast launch program for you, our listeners, business owners, entrepreneurs, solopreneurs, brands, etc., based on the response and the request that I've been getting on Sebastian, how do I start a podcast? So if you go to SebastianRust.com forward slash podcast me all together, SebastianRust.com forward slash podcast me, fill up the quick forum with your contact info so we can make sure we've got you on the update list. This isn't going to be available for long because we can only take on so many clients with the initial launch. So if you look into get in where you fit in, SebastianRust.com forward slash podcast me. Now I'm a hundred percent serious about that plug I just gave, but I also did that for illustration purposes. You're able to capture warm leads by teasing new products and teasing new services. You may be watching this right now or listening to this podcast right now, and you've never met me, you don't know me, but you realize that you do have a need for a podcast, and you've Googled me and looked me up and and and and maybe bought a copy of my book, and maybe I'm the person you want to you want to work with because it was the right time and the right place and you jumped on this broadcast. That's the way you generate warm leads. Well, Sebastian, what if I'm not offering a service, I'm I'm offering a product? Well, then you're simply taking uh uh an Instagram live video of your product and you're showcasing it. Not available yet, coming soon. So it's winter in Miami right now, allegedly, right? But it feels like it's you know a cool summer day, if you will, most of the time. Now we've got a Facebook live video going right now, so I see who jumps in here on Facebook Live and on Instagram. What's happening, everybody that's jumped in? I appreciate you guys. If you're too just tuning into the podcast, this is the Seb Rush Show. I'm your host, Sebastian Rusk. Hey, welcome to the show. For instance, what example can I give you? Actually, who's in the room? Andrea just joined our live broadcast on Facebook. Fantastic. Casa Bikini, Queen of the Bikinis, Casabikini.com. Check her out. She blew up her business part-time in her apartment with bikinis everywhere and now does it full time. Rescues dogs and uh slangs awesome bikinis. She is the bikini girl. I hope she's still listening, but if she's not, we're gonna use this for illustration purposes anyhow, and I'm gonna send her the replay. Now, it's winter in Miami. Do you think Andrea is going to stop marketing and branding and teasing uh bikinis? Absolutely not, because people buy them year-round here. But more important, I'm sure she gets some samples and some new collection previews, and that's the content that she's going to utilize on Instagram Live and on Facebook Live to tease. So when her manufacturer sends her a box of samples of bikinis, she's able to go live on Facebook or on Instagram, talk about, preview, show, maybe even have a couple models there showing off the samples, uh, and then be able to have a call to action. Hey, stay tuned. If you're interested in the special collection, make sure you go to CostaBikini.com forward slash special collection and leave me your name and contact information. That way I'll reach out and you're exclusive because you saw us on Facebook Live or you saw us on Instagram live. That's an example of utilizing live uh streaming for on Instagram or on Facebook for teasing your product or service. Hope that makes sense for you. If not, hit rewind about two minutes and replay this. No, I'm just getting any questions. Hit me up. By the way, I am readily available to answer questions, thoughts, ideas, concerns, etc. You can email me anytime you want, srusk at socialbuzztv.com. That's s-r-u-sk at socialbuzztv.com. I'm here to help uh utilize me as a resource. Number two on how to use Instagram live to generate leads, expand lead connection by promoting a social contest. So if you run a contest, what you should do is use the option of Instagram live to showcase or preview a product or service, like the example I just gave with Casa Bikini. You can tease the bikinis, right, with the Instagram live, but then also a call to action. If you're interested in this collection, go to CasaBikini.com forward slash new collection. Leave your information, enter the contest. When you see the collection, post it on our Instagram page. Make sure you like it, comment, share, and as long as we have your contact information, you will be uh included in the contest to win a brand new bikini. So utilize Instagram live to give a face to give a real-time call to action. And of course, I know you're listening to the podcast, so hey, thanks for tuning in. If I haven't mentioned it already, social media sucks if you don't know what you're doing. So number two is expand your lead collection by promoting a social contest. And then you can preview the prizes before and during the contest, i.e., sample collections, prizes you want to give away to generate excitement and boost the entries. Showcase entries after the contest is over, showcase the pictures people have taken with your product or service and actually consuming them, and showcase what took place after the fact because that's reeling people into the ecosystem of hey, I missed out. Everybody wants to be part of something. I missed out. I need to make sure I pay closer attention so I can join in the next contest. Everyone wants to be part of something and have a peek behind the curtain. So Facebook Live, Instagram Live, even a podcast allows you to have a peek behind the curtain. Again, if you were listening to this podcast and you're thinking I need to do this for my brand, I have things to talk about. Podcasts are popular. I've been hearing about them for a long time, and darn it, it's my time to start mine. Well, if that's the case, you're in luck because in the next uh couple of weeks, uh myself and my team are going to be rolling out a podcast launch program. If you're interested in that program, it's exclusive, and I can't roll it out to the entire world because we can't handle the workload because there's a lot involved with launching each and every brand's podcast. So if you're interested, go to sebastianrusk.com forward slash podcast me and fill out the quick form. That's gonna give you an opportunity to be on the exclusive list, and I'll be sending you updates personally on what's to come. We're gonna be doing webinars, live streams, talking about what the program is gonna be and teasing it, if you will, just like we're talking about right now, through live video and webinars, and then we're gonna dive right into the launch here in a very short time. I look to be hopefully live before March 1st. Closing this article out and also this awesome episode so I don't talk for the next 30 minutes and keep it short and sweet. Last is number three, collect email leads by gathering questions for your live QA. I absolutely love this. So you're gonna use Instagram live to tease your products and services and tell people what's to come, what's happening next, a peek behind the curtain, all that fun stuff. But before the show, let people know you're going to be doing a QA at the end of the podcast. This is something we're gonna be integrating into the fold, into the next, I would say, within the next two episodes. So what's gonna happen is you're gonna see a post from make sure you're following us on Instagram, following me on Instagram and Facebook, Facebook.com forward slash srusk, Instagram at Sebrusk, Twitter at Sebrusk, and of course our YouTube channel, SocialBuzzTV, youtube.com forward slash socialbuzztv. If you go under the playlist, there's a the Seb Rush Show Facebook Live archive. So you can actually see the archive show and take a look at my mug and look at the interaction, the questions, et cetera, that took place. Can't do that on Instagram because it disappears instantly. But you can collect leads by letting people know that you're gonna be doing a QA at the end of your Facebook Live, at the end of your webinar, whatever it may be. But they're gonna need to email you the questions first, of, so you know exactly what questions to are being asked, and what are the most relevant to be able to uh mention on the show. Some people, you know, the only dumb question is the one not asked, but some of them, because of a short time format, like a podcast, like a Facebook Live, or at least it should be, you want to make sure you're adding as much value and providing as much value as possible through that question. So mention before you go live on Facebook or on Instagram live that you're gonna be doing a QA at the end of your live session. That's gonna allow people to email you and give out your email address or just send them to a link. They're gonna give you your email address through the link. That's even better. I don't recommend putting your email address on Facebook. It'll end up on a list somewhere, and you'll be getting emails about Ray Bans uh in China at three o'clock in the morning. So make sure you create a form. If you don't know how to do that, Google Drive, you can create a form. That's a whole different podcast that we'll talk about. Very easy to do. If you want to see an example, just go to sebastianrusk.com forward slash podcast me. That's the form for the that's the interest form, if you will. If you're looking to start a podcast to be part of our upcoming podcast launch program, I'm ridiculously excited about this. I to give you an idea, I sat down at my desk and hammered out the entire just brain dump and mapped everything out in about three hours. Sat down with my team and now we're dissecting it and simplifying the process. So I'm really excited about the podcast launch program that we're going to be rolling out in just a short couple of weeks. Well, that was an article, awesome article, as always, from our friends at socialmediaxaminer.com. The link's going to be available in our show notes. Visit socialbuzzonair.com for all of our episodes. Everything goes to SoundCloud2, soundcloud.com forward slash social buzz on air. Make sure you're following us there, following us on Twitter at social buzz on air. Make sure you like our page on Facebook. We'll be going live from our Facebook page, the actual Social Buzz On Air Facebook page soon enough, too. So I'm really excited about all these different components. I'm excited that the show's back on the air, but I'm most excited that I'm able to give you a peek behind the curtain. You can watch the show being recorded if you're not listening to it like you are right now. So if you're just tuning in, you might want to hit rewind. This was an awesome episode on how to generate leads using Instagram Live. That's live streaming on Instagram to generate leads for your business. And I also talked about how chance the rapper just absolutely disrupted the entire, and I'm not talking about Kanye disrupted, disrupted the entire Grammy uh environment, if you will, um, by crediting God for all of his credit and bringing a choir and turning the Grammy's performance into church. So that was this week's episode. Sure, you share it, talk to people. If you haven't already, go to the Instagram, go to the iTunes store and search Social Buzz on Air altogether. Hit subscribe. You'll get a notification every time a new episode pops up. Also, uh new update now available in the Google Play Store, Social Buzz on Air. So pull up your Android, you weirdos, and uh search, just kidding, uh, and just search uh Social Buzz on Air and subscribe. You'll get a notification of some format. Also, our YouTube channel, every time we upload the archived video part from Facebook Live of the recording of the show, it goes into our our archives, the Seb Russ show uh playlist on our YouTube channel, which is YouTube.com forward slash social buzz TV. Well, that does it for this episode of the Seb Russ Show. We know what that sound means. We are out of time, but I appreciate each and every one of you tuning in. Hey, I'm telling you, I'd be talking to dead air. And maybe I already am. If you guys didn't tune in, I'd be talking to myself. So I appreciate you guys. This show is for you. It's for you to gain and extract as much value as possible about social media and your business and how it applies. I want to be able to break it down in a very simple, step-by-step. Here's how you integrate it. Uh, easy digestible format, if you will. And that is what the social uh excuse me, and that is what the Seb Russ show on Social Buzz on Air is all about. Well, I'm Sebastian Rusk signing off from our studio here in Business, Miami. We'll talk to you next time.