Episodes

Mitch Smedley is a seasoned entrepreneur and podcaster who has made a significant impact in the trades and home service industries through his brand, Tradewinds. Mitch's perspective on entrepreneurship, community support, and unique branding strategies is rooted in his belief that small businesses need to be done right to compete with larger entities. He sees big tech companies and corporate investment firms as potential threats to smaller contractors and businesses and emphasizes the importance...

Sebastian Rusk and Dina Cruz explore the thriving comedy scene in Miami and their personal experiences within it. They discuss the challenges of performing in a diverse city with various Latino communities that sometimes clash. The conversation also delves into their encounters with celebrities, highlighting the importance of treating others with kindness regardless of fame. Dina shares her accidental entry into comedy and the importance of challenging limiting beliefs. They also touch on the in...

Discover the power of podcasting as a marketing tool and the success of podcast outreach strategy in this captivating episode of the Beyond the Story podcast. Brad Axelrad shares his experience of using Pod Seeker and Woodpecker Co to book himself on 20 podcasts in just one month, leveraging existing podcast audiences to get his message out. Sebastian Rusk discusses his outbound outreach process and his goal of attracting interest from bigger podcasts and media outlets. The conversation also exp...

In this episode of the Beyond the Story podcast, Sebastian Rusk interviews life coach Jaclyn Gallo, who shares her journey of discovering her passion and building a successful coaching business. Despite facing failures and setbacks, Jaclyn persevered and learned valuable lessons about mindset and the blessings that can come from failure. She emphasizes the importance of discovering what works in one's life and shares how asking herself a simple question led her to start speaking and eventually b...

In this captivating podcast episode, the impact of the transformative movement known as Apex takes center stage. Sebastian Rusk expresses his profound gratitude for what Ryan Stewman has achieved with Apex, stating that it has completely changed his life. Stewman reveals that Apex is not just a typical mastermind or networking group, but a powerful movement that provides a sense of belonging for those who have experienced abandonment or betrayal. Building Apex has been Stewman's most challenging...

The digital age has opened up a world of opportunities for those looking to explore, create, and connect. Empty Nester Digital Nomad, Content Curation Strategy, Empty Nester Dating, and Podcast Launch are all ways to make the most of the digital age. This podcast episode explores the way that digital technology can create flexibility in lifestyle and work, how to curate content to make a meaningful narrative, and the importance of building meaningful connections. It also takes a deep dive into t...

The use of Public Relations can provide invaluable benefits to businesses in the digital age. From controlling the narrative and building trust and credibility with their target audience, to responding to and managing unexpected events, PR is essential for businesses to reach wider audiences and establish positive reputations. However, it is important to avoid Pay to Play PR, as this practice does not provide genuine or authentic results. Instead, companies should focus on utilizing PR and Media...

Beginning with the captivating detail that Carolina Florez was inspired by her time in Denmark to take risks and trust herself, this podcast episode follows Carolina's journey as a tour guide in Miami. Sebastian Rusk and Carolina discuss sustainable forms of transportation, the history of Miami, the art scene, Carolina's content creation on Instagram, and her upcoming tour of the city. They also discuss the importance of historic preservation, the gentrification of Winwood, and Carolina's hobbie...

A captivating conversation between Sebastian Rusk and Arica Angelo, two experts in the field of relationships, reveals the importance of believing in yourself and shifting your mindset. They discuss Ryan Seacrest's career, Rusk's journey to becoming a dating coach, Arica's journey to becoming an advice columnist, and how to remove barriers to finding love. They also discuss how to cultivate a relationship with one's heart and how to go from glory to glory to uplevel and experience more freedom. ...

Ready to be inspired? Join host Sebastian Rusk on the Beyond The Story podcast as he sits down with special guest Kenny Baden, an entrepreneur who overcame his drug addiction to achieve great success. Listen as Kenny shares his journey, from hitting rock bottom to learning how to take small steps towards progress. Along the way, he developed a passion for helping others grow in all areas of their lives. Sebastian and Kenny also discuss the importance of sobriety and how it translates to success ...

In this episode of "Beyond the Story with Sebastian Rusk," host Sebastian Rusk sits down with Monica Rojas, an expert in Web3 and community building. They explore the concept of building offline communities using Web3 technologies and discuss the potential of blockchain and decentralized platforms to foster meaningful connections. Monica shares her insights on the challenges and opportunities of community building in the Web3 space, providing valuable strategies and examples. Listeners will gain...

Looking for inspiration on how to transition from an unsatisfying career to a thriving one? Beyond The Story, hosted by Sebastian Rusk, is the podcast for you! Featuring guest Irene Gonzalez, the founder of a swimwear company, and now a successful real estate agent, this episode is all about finding happiness in your work. Learn how focusing on what truly makes you happy is key to overcoming fear and uncertainty in your career. They also discuss the importance of seeking improvement and how cate...

Get ready for an inspiring episode of Beyond The Story with your host, Sebastian Rusk! In this episode, Sebastian reconnects with his longtime friend, Jason Beukema, who shares his remarkable journey to success. Starting with a casual cruise with friends, Jason built Groove Cruise into a 20-year-old thriving business. Sebastian also shares his travel company's success and charity-side called Destination Donation. They discuss the mental health aspect of their programming and seek to provide a su...

Join host Sebastian Rusk as he interviews seasoned security consultant and author Simon Osamoh on Beyond The Story podcast. In this episode, Sebastian and Simon delve into Simon's journey as a detective in England, his transition to the US security industry and his experiences as an entrepreneur. The conversation covers Simon's involvement in various podcasts, his views on entrepreneurship and success, the importance of de-escalation in difficult situations, and the significance of perseverance ...

Get ready for an exciting episode of Beyond The Story with your host, Sebastian Rusk. In today's podcast, Sebastian welcomes the guest, William Weinraub, the founder of On Chain Studios. The two discuss the creation of digital collectibles and their inspiration from Weinraub's daughter's obsession with blind bags and LOL Surprise dolls. They talk about the birth of Kryptoic cubes, which allows users to interact with the digital collectibles as game characters. But the exciting news of the podca...

Don't miss this informative episode of Beyond The Story, hosted by Sebastian Rusk, featuring the CEO of Origins Copy, Kevin Lavelle. Together, they dive into the importance of origin stories in branding and marketing and how to make an emotional connection with customers. Kevin shares his personal journey from London to Los Angeles, and his passion for helping businesses feel more human by discovering the unique story behind their brand. Find out how storytelling can create a transformational ex...

Get your earbuds ready for an exhilarating episode of Beyond The Story as the hosts introduce the one-and-only Wayne Partello. The two discuss their mutual interest in social media, which they connected over 12 years ago at the Miami Dolphins. In this engaging episode, Wayne shares his journey from producing TV to becoming an entrepreneur. The duo also touches upon Wayne's previous experience working in professional sports, creating unforgettable experiences for fans, and eventually starting his...

Get ready to be inspired by host Sebastian Rusk and his guests on Beyond the Story. In this episode, Sebastian welcomes Mara Glazer, a copywriting expert who has successfully carried on her father’s legacy in the world of marketing. They discuss the importance of good copywriting and its power to transform a business overnight. They also dive into the intersection of AI and copywriting and how it can be a tool for enhancing expertise rather than a threat to the industry. The conversation covers ...

Beyond The Story is an insightful podcast hosted by Sebastian Rusk who invites a wide range of guests to share their stories. In this episode, Rusk is joined by Antonio Vaglica and Landon Archangelo who met in boarding school, bonded over sports, and remained friends despite dealing with career-ending experiences. Rusk discusses how they joined forces and started a podcast, making it one of the most successful in the industry. They reveal how they built relationships with influential people and ...

Looking to improve your sales? Look no further than the latest episode of Beyond the Story with your host Sebastian Rusk! In this episode, Sebastian is joined by sales expert Michelle Terpstra, who has helped over 500 businesses increase their sales since the beginning of the pandemic. Michelle started her own company based on her desire to have an impact and find happiness in her work. In this episode, she shares with Sebastian how her sales program works and how it can help businesses hit six ...

The latest episode of Beyond The Story features digital marketing expert Justin McGill, who joins host Sebastian Rusk to discuss his experience in developing an AI content marketing tool, Content Scale AI. The podcast covers the challenges they faced when implementing AI technology and how they pivoted to create unique solutions for SEO-driven high-quality content. Justin describes Content Scale AI as a self-serve platform that generates ready-to-publish blog posts, offering companies a more eff...

In this episode, the host interviews Chris Kille, the founder of Elevate, a PR and marketing agency. Chris shares tips and strategies for small businesses and entrepreneurs to get free online media placements and PR coverage without spending a fortune. He talks about the importance of having a newsworthy angle, building relationships with journalists and editors, and leveraging social media and content marketing to increase visibility. Time Stamps: Introduction of Chris Kille and his background...

Beyond The Story is an inspirational podcast hosted by Sebastian Rusk with guests like Joe Pulizzi. In this episode, Joe talks about how the world would be a better place if people read more books, people who do not read at all and how he used to work in content marketing. He created something called the Content Marketing Institute in 2007 to help others create successful businesses. He discusses his book "Content, Inc'' and the idea of a content tilt, which is the way to differentiate and cut through the content clutter. Joe talks about the Creator Economy Expo in Cleveland and how the average content entrepreneur has between 7-10 revenue generation activities. He also discusses how content creators are using title and headline suggestions, and how it is the fastest growing business area in the world. Joe stands by his company and encourages anyone wanting to be a content entrepreneur to find their sweet spot, build an audience and find their content tilt.

Beyond The Story is a must-listen podcast hosted by Sebastian Rusk that goes beyond the store. Sebastian began his journey as an entrepreneur and now helps others leverage the power of PR. He has been published in over 100 magazines and blogs and emphasizes that editorial can't be bought - it must be earned. Sharing tips on how to network and find the right editor, Sebastian tells listeners to use the hashtag #journalrequest, or reach out directly to editors that specialize in leadership, marketing or personal development. He suggests visiting PRpitches.com to get more information, and cautions against having a common name. Kimanzi Constable chimes in to remind listeners that this is a worthy pursuit, and one they can do on their own. Don't miss this episode of Beyond The Story to boost your PR career to the next level.