Episodes
172
April 26, 2023
Why Consistency Wins: Antonio Vaglica and Landon Archangelo - Consistency Wins
Beyond The Story is an insightful podcast hosted by Sebastian Rusk who invites a wide range of guests to share their stories. In this episode, Rusk is joined by Antonio Vaglica and Landon Archangelo who met in boarding school, bonded over sports, and remained friends despite dealing with career-ending experiences. Rusk discusses how they joined forces and started a podcast, making it one of the most successful in the industry. They reveal how they built relationships with influential people and ...
171
April 21, 2023
Scaling Success Building and Growing High-Performance Sales Teams for Unstoppable Growth: Michelle Terpstra - Startup Sales Leadership Institute
Looking to improve your sales? Look no further than the latest episode of Beyond the Story with your host Sebastian Rusk! In this episode, Sebastian is joined by sales expert Michelle Terpstra, who has helped over 500 businesses increase their sales since the beginning of the pandemic. Michelle started her own company based on her desire to have an impact and find happiness in her work. In this episode, she shares with Sebastian how her sales program works and how it can help businesses hit six ...
170
April 18, 2023
How AI is Revolutionizing Long-Form SEO Blog Writing: Tips and Tricks for Crafting Compelling Content: Justin McGill - Content At Scale
The latest episode of Beyond The Story features digital marketing expert Justin McGill, who joins host Sebastian Rusk to discuss his experience in developing an AI content marketing tool, Content Scale AI. The podcast covers the challenges they faced when implementing AI technology and how they pivoted to create unique solutions for SEO-driven high-quality content. Justin describes Content Scale AI as a self-serve platform that generates ready-to-publish blog posts, offering companies a more eff...
169
March 24, 2023
How To Get Online Media Placements and PR For Free: Chris Kille - Elevate
In this episode, the host interviews Chris Kille, the founder of Elevate, a PR and marketing agency. Chris shares tips and strategies for small businesses and entrepreneurs to get free online media placements and PR coverage without spending a fortune. He talks about the importance of having a newsworthy angle, building relationships with journalists and editors, and leveraging social media and content marketing to increase visibility. Time Stamps: Introduction of Chris Kille and his background...
168
March 23, 2023
How To Create A Content Marketing Business: Joe Pulizzi - The Tilt
Beyond The Story is an inspirational podcast hosted by Sebastian Rusk with guests like Joe Pulizzi. In this episode, Joe talks about how the world would be a better place if people read more books, people who do not read at all and how he used to work in content marketing. He created something called the Content Marketing Institute in 2007 to help others create successful businesses. He discusses his book "Content, Inc'' and the idea of a content tilt, which is the way to differentiate and cut through the content clutter. Joe talks about the Creator Economy Expo in Cleveland and how the average content entrepreneur has between 7-10 revenue generation activities. He also discusses how content creators are using title and headline suggestions, and how it is the fastest growing business area in the world. Joe stands by his company and encourages anyone wanting to be a content entrepreneur to find their sweet spot, build an audience and find their content tilt.
167
March 22, 2023
Unlocking Media Exposure - Insider Secrets to Landing High-Impact - Kimanzi Constable - Freelance Journalist
Beyond The Story is a must-listen podcast hosted by Sebastian Rusk that goes beyond the store. Sebastian began his journey as an entrepreneur and now helps others leverage the power of PR. He has been published in over 100 magazines and blogs and emphasizes that editorial can't be bought - it must be earned. Sharing tips on how to network and find the right editor, Sebastian tells listeners to use the hashtag #journalrequest, or reach out directly to editors that specialize in leadership, marketing or personal development. He suggests visiting PRpitches.com to get more information, and cautions against having a common name. Kimanzi Constable chimes in to remind listeners that this is a worthy pursuit, and one they can do on their own. Don't miss this episode of Beyond The Story to boost your PR career to the next level.
166
March 21, 2023
Designing Your Dream Life: Tony Taveras - Linear Roofing Executive and Champion Bodybuilding Pro
Beyond The Story is an inspiring podcast hosted by Sebastian Rusk that features powerful conversations with influential people. The latest episode features Tony Tavares, a man who found success in different areas in life. From a young age, Tony worked with his parents to create a successful business and was nicknamed the goat by his peers. After suffering a sports injury, he found success in college, which led to the creation of a national show. He reflects on his journey, both ups and downs, as he had to drop out of college to pursue a career in the fitness industry. Now, Tony is the 20% owner of a multi-billion-dollar roofing business. He speaks of the power of speaking life into others and encourages listeners to follow Sebastian’s journey and be encouraged by his story.
165
March 16, 2023
From Idea to Bookshelf - How Dream Starters Publishing is Helping Aspiring Authors Publish Their First Book - Mike Fallat - Million Dollar Book Agency
Discover the unique stories and insights of influential guests on Beyond The Story, a podcast hosted by Sebastian Frode and his co-host Mike. On a recent episode, Sebastian and Mike explore the unique journeys of their guest, Mike Fallat and his cruiseline experiences that changed his business. They discover new business techniques discussed by Robert Kiyosaki as he shares the beginnings of his game-changing fifth business, 'Doggy Surprise'. Sebastian and Mike also discuss the importance of effectively sharing your story and the sometimes-unseen aspect of revenue when it comes to book publishing. Finally, they explore the technologies available to turn written text and audio recordings into an audiobook. Tune in to find out what the guests on Beyond The Story has to say and be sure to tune in to learn more.
164
March 3, 2023
How To Create Company Culture In The Auto Industry - Scott Simons - CMA's Valley Dealership
Welcome to Beyond The Story, hosted by Sebastian Rusk! Here, Sebastian invites special guest, Scott Simons from CMA's Valley Dealership, to discuss his career in the auto industry. Scott and Sebastian bond over their morals of treating people right and their shared work ethic. Scott found success in the struggling car business after learning what was important to the customers. They have also witnessed first-hand the power of a good public speaker and Scott hopes to emulate her. Scott wants to t...
163
Feb. 24, 2023
How To Leverage ChatGPT and Artificial Intelligence To Grow Your Business - Alex Velinov - Tag Digital
Welcome to the Grit Daily Podcast hosted by Sebastian Rusk! In this podcast, Sebastian is joined by Nicholas Donarski from Tag Digital. Nicholas discusses how Chat GPT can help with content creation like emails and blog posts. He believes that in less than 5 years most Hollywood blockbusters will be created by AI. AI is a tool for strategizing on a higher level and should always have a human element. MUTIQ's CEO says that AI won't replace anything but will give us more time for strategic decisio...
162
Feb. 23, 2023
How To Create A Life You Don't Have To Escape From - Benjamin Ellison Bethea - Tag Digital
Go Beyond the Story with Sebastian Rusk! Hear inspiring stories from amazing guests, like Benjamin Ellison Bethea, founder of Joy Protocol Coaching. Sebastian and Benjamin explore the idea that life is about the paradox in between and how to embrace the present moment. They also discuss how to "give up who you've become, to be who you are" and how to live a life true to oneself. Be sure to tune in to hear more from Benjamin and Sebastian and connect with Ben to see how he can help you in your li...
161
Feb. 16, 2023
How To Buy Businesses With Zero Money Down - Adam Lyons - Upsells.com
On today’s episode, Sebastian Rusk uncovers the mysterious Adam Lyons for an enlightening interview on Beyond The Story. Adam started his journey in the business world at a movie prop company after college, and quickly took drastic measures to try and save the business. Votes from across the globe saw him become the number one dating coach in the world for three consecutive years. Adam believes that entrepreneurship is about absolute freedom and that anyone can create success with little to no s...
160
Feb. 13, 2023
How To Become A Certified Digital Marketer - Mark de Grasse - Digital Marketer
Experience a unique episode that dives deep into the world of digital marketing and be a part of the conversation with Beyond The Story as host Sebastian Rusk leads guest, Mark de Grasse of DigitalMarketer on a journey of discovery. Together they explore the importance of content and content creation, the power of the right "f-bomb," the evolution of marketing with AI technology and why strategy will never be replaced by AI. You won't want to miss the latest episode of Beyond The Story. Tune in ...
159
Feb. 9, 2023
How To Create A Lifestyle Fitness and Wellness Plan That Works For You - Kris Zizzo - Beyond Failure Fitness
Introducing Beyond the Story where host Sebastian Rusk welcomes guests from around the world. In today’s episode, Sebastian talks with Weight Loss Health and Fitness CoachKris Zizzo, inspiring listeners on their journey to reach health and fitness goals. Kris teaches how to create a sustainable lifestyle by focusing on both the mind and the body. Kris grew up in the tough town of Modesto, CA and was determined to make something of himself. He had to learn to be his true self, and his hard work a...
158
Feb. 7, 2023
An Interview with my Dad, How Radio and Podcasting Compare
Introducing Beyond the Story hosted by Sebastian Rusk! In this podcast, Sebastian talks with his father who has been in the radio industry for 55 years. They discuss their journey in radio, podcasting, and how podcasting opened up a whole new level of communication and direct marketing. Listen to hear these inspiring stories and the lighthearted jokes that liven the discussion! It's a great way to stay inspired and entertained. Key Takeaways: The Radio Career of Sebastian’s Father The Benefit...
157
Jan. 6, 2023
From Internship to Superstar Sales Professional - Zach Sasser - Apex Entourage
At the early age of just 22, author Zach Sasser has experienced more than most 42-year-olds. Growing up in an entrepreneurship family and being exposed to the business and personal development world at an early age has helped Zach make it his mission to become the greatest version of himself in every aspect of life. Being surrounded by the best mentors in the game has allowed him to shortcut his success drastically instead of learning the hard way. From childhood lessons, learning digital market...
156
Jan. 2, 2023
How To Crush The Day Before It Crushes You - Drewbie Wilson - Call The Damn Leads
We're all born to be great, but it's a lot easier said than done. We spend our days doing the same things over and over again: eating, sleeping, working and going to the gym. And don't get us started on all the other stuff we do while we're at work: texts and emails that have already been sent and received, Facebook notifications, Slack messages… the list goes on. But what if you were able to carve out just five minutes each day to crush your day? What if you could focus on one thing at a time? What if you didn't have to scroll through your phone for hours at a time waiting for something to happen? What if you could actually achieve something in those five minutes? It might sound like science fiction right now, but wait until you see how much better life can get when you take control of your time.
156
Dec. 30, 2022
How To Crush The Day Before It Crushes You - Drewbie Wilson - Call The Damn Leads
Drewbie Wilson is a loving husband and father who pushes himself to live in excellence so he can set an example for those around him. At one point in his life, he weighed over 300 lbs before getting focused on his health and losing more than 100 pounds without fad diets or weight loss drugs. An action taker with his finger on the pulse, who focuses on service to others above all else, leading him to produce more than seven figures in revenues no matter what industry he has worked in. Not one to ...
155
Nov. 18, 2022
How To Build Connections - Matt Russell - ProCents
Entrepreneurs must know that the startup process has both the hardest and finest part of it. Everyone sees the light at the end of the tunnel, but not many realize how difficult, painful and hard it is to reach it. The hard work has created more opportunities for those who were willing to risk all for a dream and a dream come true in form of a company.
154
Nov. 17, 2022
How To Leverage Influencer Marketing To Grow Your Brand - Nicholas Quintero - Meal Prep on Fleek
Influencer marketing is one of the fastest-growing industries in Digital Marketing. Many companies are now tapping into this trend as it offers many benefits including brand awareness, social media presence, and conversion generation. But what kind of benefits do you get from leveraging influencer marketing tactics?
153
Nov. 7, 2022
How To Live Life On Your Own Terms - Jessica Dennehy - Pivot & Slay
Starting a business is one of the ultimate dreams of every person. It is exciting to be your own boss and have complete control over your work and time. You get to decide when you start working, what hours you work, and make decisions on how you want to run your business.
152
Oct. 26, 2022
Digital Storytelling with Moxie - Kirt Jacobs - Moxie Talk
Everyone has a story to tell, even if it’s only for themselves. It’s about finding the moments that shape who you are today and sharing them with the world. Digital storytelling is an emerging trend that allows brands to connect with people in unexpected ways. The world is changing. The American Dream is fading and we are looking for a hero to take up the torch and carry it onward. Digital Storytelling is that historical myth and legend that we believe is our only hope for future generations
151
Oct. 10, 2022
The Power of CRMs and Relationship Building with Nimble - Jon Ferrara - Nimble
CRM is a tricky concept, isn't it? It seems hard to implement and you wonder if it can be done. The truth is that CRM has become so important for many businesses that it deserves to be on the business card of every salesperson and marketing team. But why is it? And how do you make sure your organization utilizes this powerful strategy in its operations?
150
Sept. 28, 2022
How To Host Epic Live Events - Tyler Dozier - Apex
If You're Ready To Upgrade Your Life - Mentally, Physically, Financially & Within Your Relationship To Become The Most ELITE Version Of Yourself Possible. Apex Is A Network Of Professionals Who Are On The Path To Becoming The Greatest Version Of Themselves. In Business, In Relationships, Physically, And Mentally. As A Member Of Apex, You Will Bare The Responsibility Of Representing What Winning Looks Like At All Times. Your Job As A Member Is To Evolve Into A Higher Version Of Yourself That You ...